No other media eNgages like the ciNema experieNce!files.cineplexmedia.com/2011ratecard/mediakit_full_2011.pdf · Dennis Quaid, Julianne Hough Let’s hear it for the boy — 26-year-old

No other mediaciNema experieNce!eNgages like the

CINEPLEXMEDIA | 5

CONTENTS

6 MOVIE HIGHLIGHTS

11 MEDIA OVERVIEW

15 FULL MOTION

21 DIGITAL PRE-SHOW

28 Content Sponsorship

31 SPECIAL MEDIA

35 BACKLITS

41 CINEPLEX.COM

45 DIGITAL SIGNAGE

47 Lobby Signage50 Office Network52 Sports Stadium54 Calgary Flames Online

55 MAGAZINES

56 Cineplex Magazine59 The Metropolitan Opera

Live in HD Guide – Cineplex MagazineSpecial Edition

60 Le magazine Cineplex

62 LOCATIONS SUMMARY

CONTACT INFORMATION

4 | CINEPLEXMEDIA

CINEPLEX MEDIA [email protected]

TORONTO416-539-8800

MONTREAL514-868-0005

OTTAWA 613-440-1358

CALGARY 403-264-4420

EDMONTON 780-418-7734

VANCOUVER 604-689-3068

MAILING ADDRESS Cineplex Media102 Atlantic AvenueSuite 100Toronto, ONM6K 1X9

NO OTHER MEDIA BEATS THE BIG SCREEN FORCOAST-TO-COAST ENGAGEMENT AND IMPACT!

Just Go With ItDIRECTOR: Dennis DuganSTARRING: Adam Sandler, Nicole Kidman, Jennifer Aniston A plastic surgeon (Sandler) pines for abeautiful woman (Brooklyn Decker). Inthe hopes of seeming more desirable,he asks his office manager (Aniston)and her kids to pose as his soon-to-beex-wife and kids. Opens February 11

I Am Number FourDIRECTOR: D.J. CarusoSTARRING: Alex Pettyfer, Timothy Olyphant, Teresa PalmerNine aliens who escaped from theirhome planet of Lorien after it wasattacked by the evil Mogadorian arriveon Earth and disguise themselves asordinary teenagers. However, theMogadorian track them down, killingthe first three and are after NumberFour (Pettyfer). Based on the youngadult book by James Frey (writingunder the pen name Pittacus Lore). Opens February 18

M A R C H

RangoDIRECTOR: Gore VerbinskiVOICES: Johnny Depp, Abigail Breslin, Isla Fisher Depp reunites with Verbinski — whodirected him in the first three Pirates ofthe Caribbean movies — for this 3Danimated flick about a chameleonnamed Rango.Opens March 4

The Adjustment BureauDIRECTOR: George NolfiSTARRING: Matt Damon, Emily Blunt, John SlatteryDeceased sci-fi writer Phillip K. Dickcontinues to provide fodder forfilmmakers as his 1954 short story The Adjustment Teamgets the big-screentreatment. A politician(Damon) falls for aballerina (Blunt), buttheir relationship wasnever meant to be, so menin long coats and fedoras— the living embodimentsof fate — come along tobreak them up. Opens March 4

Battle: Los AngelesDIRECTOR: JonathanLiebesmanSTARRING: MichelleRodriguez, AaronEckhart, BridgetMoynahan

Aliens attack L.A. and it’s up to aplatoon of tough-as-nails Marines tofend them off. While the film focuses on Los Angeles, it was actually shot in Louisiana. Opens March 11

A P R I L

FootlooseDIRECTOR: Craig BrewerSTARRING: Kenny Wormald, Dennis Quaid, Julianne HoughLet’s hear it for the boy — 26-year-oldWormald won the coveted role of Ren McCormack in this remake of the’80s classic when Zac Efron and thenChace Crawford dropped out. Ren setsout to bring dancing back to a Texastown that forbids all fancy footwork.

Alex Pettyfer

Battle: Los Angeles

Rango

Matt Damon and Emily Blunt in

The Adjustment Bureau

CINEPLEXMEDIA | 7

CONTINUED �

MOVIE HIGHLIGHTShe momentum of a blockbuster 2010 continues into 2011with big movies featuring the biggest stars — Jude Law,Cameron Diaz, Seth Rogen, Vince Vaughn, Matt Damon,Nicole Kidman, Adam Sandler, Johnny Depp, Emily Blunt,Robert Pattinson, Reese Witherspoon, Shia LaBeouf,Ryan Reynolds, Natalie Portman, Anthony Hopkins,

Penélope Cruz, Zach Galifianakis, Bradley Cooper, Orlando Bloom,Kate Winslet, Salma Hayek, Jeremy Renner, Robert Downey Jr.,Hugh Jackman, Tom Cruise, Daniel Radcliffe, Daniel Craig

T

J A N U A R Y

The Green HornetDIRECTOR: Michel GondrySTARRING: Seth Rogen, Cameron Diaz, Jay ChouRogen lost 30 pounds to play comic-book hero Britt Reid, the spoilednewspaper scion who becomes maskedcrime-fighter The Green Hornet after hisfather’s (Tom Wilkinson) death. Reid isjoined by sidekick Kato (Chou), achauffeur and martial artist. Opens January 14

The DilemmaDIRECTOR: Ron Howard STARRING: Vince Vaughn, Jennifer Connelly, Kevin JamesWhat would you do if you discoveredyour best friend’s wife was cheating on your pal? That’s the dilemma facing Ronny Valentine (Vaughn), who doesn’t know whether he should tell business partner and friend Isaac (James) that his wife(Winona Ryder) is playing around. Opens January 14

F E B R U A R Y

Monte CarloDIRECTOR: Thomas Bezucha STARRING: Selena Gomez, Leighton Meester, Amanda Fairbank-HynesThree American girls travel to Paris for a dream vacation where one ofthem is mistaken for a British heiress.The girls are in no hurry to rectify themistake, especially when they arewhisked away to Monte Carlo. Opens February 11

Jay Chou (left) and Seth Rogen in The Green Hornet

Selena Gomez(left) and

Leighton Meester

6 | CINEPLEXMEDIA

intergalactic space force called theGreen Lantern Corps, which uses itspower rings to protect the universefrom evildoers. And although the filmcontains some 1,300 special-effectsshots, Reynolds performed many of hisown stunts and separated his shoulderwhile filming. Opens June 17

Cars 2DIRECTORS: Brad Lewis and John LasseterVOICES: Owen Wilson, Larry the Cable Guy, Bonnie HuntPixar moved up the release date ofCars 2 by a year to keep the positivemojo and money flowing after therelease of 2010’s massively successful Toy Story 3. Cars 2 sendsLightning McQueen (Wilson), his pitcrew and chief, Mater (Larry the CableGuy), around the world to participate in the “Race of Champions,” taking place in Japan, Austria, Italy,France and the U.K. Opens June 24

Rise of the ApesDIRECTOR: Rupert WyattSTARRING: James Franco, Frieda Pinto, Andy SerkisThe Planet of the Apes series getsrebooted (in the correct chronologicalorder this time) with this pic starring

Franco as a scientist who tests his curefor Alzheimer’s on the ape Caesar(Serkis). Suddenly, Caesar starts toevolve, and makes it his job to uniteEarth’s apes against humans.Opens June 24

J U LY

Transformers 3DIRECTOR: Michael BaySTARRING: Shia LaBeouf, Josh Duhamel, Rosie Huntington-WhiteleyMegan Fox was replaced by BritishVictoria’s Secret model Huntington-Whiteley as the hot chick in this thirdTransformers pic. Count on theDecepticons and Autobots to get intoanother heavy metal battle, butaccording to director Bay, don’t counton so much wackiness this timearound; he knows fans were annoyedat the last film’s dorky humour and haspromised to curb the silliness. Opens July 1

Harry Potter and the Deathly Hallows: Part IIDIRECTOR: David YatesSTARRING: Daniel Radcliffe, Rupert Grint, Emma Watson After a long 10 years watching Harry,Ron and Hermione grow up, we have to

say goodbye. The series finale — shotover 478 days and split into two films— finds our young heroes battlingVoldemort (Ralph Fiennes) and hisDeath Eaters one last time. Opens July 15

A U G U S T

The SmurfsDIRECTOR: Raja GosnellVOICES: Katy Perry,Neil Patrick Harris, Alan Cumming When the evil wizard Gargamel chasesthe tiny blue Smurfs out of their village,they tumble from their magical worldand into ours, landing in the middle ofNew York’s Central Park. Only threeapples high, the little Smurfs have tonot only survive in the Big Apple, butfind a way to get back to their villagebefore Gargamel gets them. Based on the animated TV show.Opens August 3

The Change-UpDIRECTOR: David DobkinSTARRING: Ryan Reynolds, Jason Bateman, Olivia Wilde A married lawyer (Bateman) switchesbodies with his best friend (Reynolds)so he can get close to a beautifulwoman (Wilde) without technicallycheating on his wife. Opens August 5

S E P T E M B E R

ColombianaDIRECTOR: Olive MegatonSTARRING: Zoe Saldana, Michael Vartan, Callum Blue After witnessing her parents’ murder inBogota, Columbia, a little girl grows upto be the lethal assassin Cat (Saldana). Opens September 2

Straw DogsDIRECTOR: Rod LurieSTARRING: James Marsden, Kate Bosworth, Alexander SkarsgårdThis remake of the controversial 1971thriller stars Marsden as a timid manwho goes into a violent, murderousrage to protect his wife and home from marauding men. Opens September 16

O C T O B E R

Real SteelDIRECTOR: Shawn LevyVOICES: Hugh Jackman, Kevin Durand, Evangeline LillyIn the future, men no longer enter thering to box — it’s far too dangerous —so the task falls to giant robots. Astruggling promoter (Jackman) sets out to turn a discarded robot into a champion. Opens October 7

Transformersreturn

Say goodbye to Harry (Daniel Radcliffe), Ron (Rupert Grint) and Hermione (Emma Watson)

CINEPLEXMEDIA | 9

CONTINUED �

MOVIE HIGHLIGHTS (CONT’D)

Look for Dancing With the Starsalumni Hough as Ren’s rebelliousgirlfriend, Ariel.Opens April 1

Water For ElephantsDIRECTOR: Francis LawrenceSTARRING: Reese Witherspoon,Robert Pattinson, Christoph Waltz Set during the Depression, this drama follows aveterinary student

(Pattinson) who drops out of school towork as the vet for the Benzini Botherstravelling circus. He falls in love withthe circus’ beautiful horse-riding star Marlena (Witherspoon), who’s married to cruel animaltrainer August (Inglourious Basterds’ Oscar-winner Waltz). Opens April 15

Crazy, Stupid, LoveDIRECTORS: Glenn Ficarra and John RequaSTARRING: Steve Carell, Kevin Bacon, Julianne Moore Carell plays a man who must confront his wife (Moore) over her affair with another man (Bacon) without distressing his children. Opens April 22

M AY

ThorDIRECTOR: Kenneth BranaghSTARRING: Chris Hemsworth,Anthony Hopkins, Natalie PortmanOdin (Hopkins), ruler of the Norse Gods,takes away the memory of his arrogantson Thor (Hemsworth) and places him into the body of frail human Dr. Donald Blake so he can learnhumility. Thor ultimately rememberswho he is, falls in love with nurse Jane Foster (Portman) and decides tohelp humanity with his superstrength.However, his troublemaking step-brother Loki (Tom Hiddleston) wants to destroy his goody-goody bro. Opens May 6

Pirates of theCaribbean: On StrangerTidesDIRECTOR: Rob MarshallSTARRING: Johnny Depp, Penélope Cruz,Geoffrey Rush The fourth Pirates picfinds Captain Jack Sparrow(Depp), Barbossa

(Rush) and a comely lady (Cruz) racingto find the Fountain of Youth beforepirate Blackbeard (Ian McShane) takes a sip. Opens May 20

The Hangover 2DIRECTOR: Todd PhillipsSTARRING: Zach Galifianakis,Bradley Cooper, Ed Helms The drunken and absurd adventures of Alan (Galifianakis), Phil (Cooper) andStu (Helms) continue in this sequel to2009’s monster comedy hit. Plot detailsare sketchy, but reports hint that theboys somehow end up in Thailandwhere they will surely add culturallyinappropriate behaviour to their list of misdeeds. Opens May 26

J U N E

Green LanternDIRECTOR: Martin CampbellSTARRING: Ryan Reynolds, Mark Strong, Blake Lively Test pilot Hal Jordan (Reynolds) is thefirst human selected to serve in the

Johnny Depp’s Captain Jack Sparrow

Green Lantern’sRyan Reynolds

Gearing up for Cars 2

8 | CINEPLEXMEDIA

�

10 | CINEPLEXMEDIA

The Three Musketeers DIRECTOR: Paul W.S. AndersonSTARRING: Orlando Bloom, Logan Lerman, Matthew MacfadyenAdd another film to the more than 20shorts and features based on AlexanderDumas’ classic tale of swashbuckling17th-century musketeers D’Artagnan(Lerman), Athos (Macfadyen), Porthos(Ray Stevenson) and Aramis (LukeEvans), who discover Cardinal Richelieu(Christoph Waltz) plotting to underminethe French throne. Opens October 14

ContagionDIRECTOR: Steven SoderberghSTARRING: Matt Damon, Kate Winslet, Jude LawSoderbergh assembles an internationalcast — Damon, Winslet, Law, LaurenceFishburne, Marion Cotillard, Josie Hoand Gwyneth Paltrow — for this thrillerabout doctors and scientists fromaround the world joining forces to try to stop a deadly disease before it spreads across the globe. Opens October 21

N O V E M B E R

Puss in BootsDIRECTOR: Chris MillerVOICES: Antonio Banderas, Salma Hayek, Zach GalifianakisWe get the scoop on Puss’ (Banderas)past and how he came to be a deadlykitty assassin with those killer eyes. Opens November 4

The Twilight Saga:Breaking Dawn, Part 1DIRECTOR: Bill CondonSTARRING: Kristen Stewart, Robert Pattinson, Taylor LautnerAll that sexual tension finally peaks and leads to the inevitable; Bella(Stewart) is pregnant with vampire hubbyEdward’s spawn, and there are a lot ofbeings — vampires, werewolves andhumans — who aren’t happy about it. Opens November 18

D E C E M B E R

Sherlock Holmes 2DIRECTOR: Guy Ritchie

STARRING: Robert Downey Jr.,Jared Harris, Jude Law

Holmes (Downey) is backto match wits against

his arch-enemy,Professor

Moriarty(Harris). Lawreturns as

Watson, and look for Stephen Fry as Holmes’ older brother, Mycroft. Opens December 16

Mission: Impossible IVDIRECTOR: Brad BirdSTARRING: Tom Cruise, Jeremy Renner, Paula PattonSuperspy Ethan Hunt (Cruise) returns after a five-year hiatus to plan and carry out another improbablemission using state-of-the artdisguises, cool gadgets andimpeccable timing. Opens December 16

The Girl With the Dragon TattooDIRECTOR: David FincherSTARRING: Rooney Mara, Daniel Craig, Stellan Skarsgård The year’s most anticipated big-screen

literary adaptation arrives just in timefor the holidays, but prepare yourself,the tale of Swedish journalist MikaelBlomkvist (Craig) teaming withbisexual, anti-social computer hackerLisbeth Salander (Mara) to solve thedisappearance of a teenage girl some40 years ago is full of graphic sexualcontent and overall sordidness. Thequestion is, will the Hollywood remaketone down the book’s unpleasantness? Opens December 21

War HorseDIRECTOR: Steven SpielbergSTARRING: David Thewlis, Jeremy Irvine, Emily Watson Teenager Albert (Irvine) is too young to enlist in the army, but sneaks intothe trenches of France anyway to save his beloved horse Joey.Opens December 28

The Girl With theDragon Tattoo’s

Daniel Craig

The Twilight Saga’s Edward(Robert Pattinson) andBella (Kristen Stewart)

�

Tom Cruise is back for Mission: Impossible IV

MOVIE HIGHLIGHTS (CONT’D)

CINEMA MEDIAOVERVIEWAudience Research Supporting the Strength of Cinema Media

45%

3%

25%

40%49%

62% 60%65%

<$30M

NO CERTIFICATE/ DIPLOMA

HIGH SCHOOL

TRADECERTIFICATE/

DIPLOMA

BACHELOR’SDEGREE

POST-GRADDEGREE

$30-$50M $50-$75M $75M+

66% of all 12-49

71% of all 12-34

77% 74%66% 58%

49%31%

48%57%

46%

63% 62%

Dem

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each

of M

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% TOTAL MOVIEGOERS

TOTAL REACH BY INCOME –ATTENDED MOVIES PAST 3 MONTHS

INDEX88

INDEX104

INDEX84

INDEX115

INDEX106

INDEX92

INDEX79

INDEX116

INDEX114

62% Rch HHI $50M+(Index 111)

12-17 18-24 25-34 35-49 50-64 65+

DEMOGRAPHIC PROFILE

9%12% 11%

14%16% 18%

26% 27%

22%19% 16%

9%

A 12-17 A 18-24 A 25-34 A 35-49 A 50-64 A 65+

POPULATION (% COMPOSITION)

ATTENDED MOVIE PAST 3 MONTHS (% COMPOSITION)72% 12-49Index 116

45% 12-34Index 126

Sou

rce:

PM

B 2

010

Fall

INDEX137

INDEX131

INDEX117

INDEX103

INDEX86

INDEX56

MOVIEGOERS SKEW 12-49, HIGH INCIDENCE AMONG TEENS, 18-24, 18-34

75% REACH OF ALL AGE 12-24, PAST 3 MONTHS

CINEMA REACHES HIGH-INCOME HOUSEHOLDS

CINEMA REACHES CANADA’S EDUCATED POPULATION

CINEPLEXMEDIA | 13

COAST-TO-COASTCINEMA COVERAGE

8,509,760AVERAGE MONTHLY MOVIEGOERS REACHED*

1,963,791AVERAGE MOVIEGOERS WEEKLY*

OF CANADA’S BOX OFFICE FROMCOAST-TO-COAST (NIELSEN EDI)

93%CINEPLEX MEDIA REPRESENTS

CINEMA MEDIA OVERVIEW

82.689.6

96.4 97107.5

CONTINUED GROWTH FOR CANADIAN MOVIE ATTENDANCECineplex Media Attendance – Represented Theatres

(Millions)

1,964

8,510

CINEPLEX MEDIA DELIVERS MILLIONS OF MOVIEGOERIMPRESSIONS MONTHLY

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40% OF FINAL SCREEN AUDIENCE IS SEATED PRIOR TO PRE-SHOW START

% Total Audience in Auditorium Average All Releases

AVG. WEEKLY AVG. MONTHLY

2005 2006 2007 2008 2009

40%61%{PRE-SHOW}

79% 89% 99%

BEFORE PRE-SHOW

POD 110-0

MINUTES

POD 221-10

MINUTES

FULLMOTION

FILMSTART

CINEPLEXMEDIA

93%OF CANADIAN

THEATRE BOX OFFICE

SHARES

GUZZO3% OTHER

4%

YUKON100%

BOX OFFICE

B.C.95%

BOX OFFICE

ALBERTA93%

BOX OFFICE

SASK.98%

BOX OFFICE

MANITOBA97%

BOX OFFICE ONTARIO

97%BOX

OFFICE

QUEBEC76%

BOX OFFICE

ATLANTIC100%

BOX OFFICE

CINEMA ATTENDANCE

12 | CINEPLEXMEDIA

Cineplex Media represents:Cineplex Entertainment, Alliance Cinemas, Empire Theatres, Landmark Cinemas, AMC Theatres, Festival Cinemas, Adfilms Theatres, Cinemark, Ontario Cinemas, Quebec Independent Theatres *Average reported attendance Cineplex Media represented theatres 2008, 2009

CINEPLEXMEDIA | 15

FULLMOTIONFu ll Cinema Experience; Presented at Showtime

CINEMA IMPACT

CINEMA ADS DELIVER EXCEPTIONAL ADVERTISING RECALL, ENTERTAINMENT, AND PURCHASE INFLUENCE

Average Ad Awareness, Ad Entertainment and Purchase Influence

MOVIEGOERS ARE CONSIDERABLY LIGHTER TV VIEWERS THAN THE AVERAGE POPULATION

Television Viewing Quintiles Average Population 18-54 vs. Moviegoers 18-54, Toronto

MOVIEGOERS HAVE HIGHER THAN AVERAGE INCIDENCE OF TV COMMERCIAL AVOIDANCE

Moviegoer TV Commercial Avoidance

CONSUMER ATTACHMENT TO CINEMA IS STRONGER THAN TO ANY OTHER MEDIA

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74% 69%

88%82%

45%26%

24% 21%AVERAGE AD AWARENESS AVERAGE AD CORRECT BRAND

ASSOCIATION

MOSTLY FAST-FORWARD THROUGHTV COMMERCIALS

FREQUENTLY / USUALLYUSE REMOTE

CONTROLLER TO MUTETV COMMERCIALS

FREQUENTLY / USUALLYSWITCH TV CHANNELS

HEAVY MEDIUMHEAVY

MEDIUM MEDIUM LIGHT

LIGHT

AVERAGE AD ENTERTAINMENT –VERY ENTERTAINING / ENTERTAINING

AVERAGE PURCHASE INTENT FOLLOWING AD EXPOSURE

PRE-SHOW

FULL MOTION

Consumers are More “Emotionally Attached” to Movies than to TV Shows, Magazines or Radio!

Consumers Have a Stronger Emotional Attachment to Movies than Major Televised Events

% EMOTIONAL ATTACHMENTEMOTIONAL ATTACHMENTProduct Category: Used Past Movies6 Months (Cinema) TV Radio Magazines

Health and Beauty 44.5% 29.6% 21.2% 20.6%

Consumer Packaged Goods / Foods 43.9% 28.9% 20.5% 19.2%

QSR / Casual Dining 43.3% 28.4% 20.1% 18.8% TH

EATR

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59% 62%

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INDEX115

INDEX106

INDEX110

ATTENDED MOVIES PAST 3 MONTHS

MOVIEGOERS TV VIEWING QUINTILES (COMPOSITION CINEMA AD IMPACT STUDY,18-54, TORONTO)**

AVG. TV VIEWING QUINTILES (COMPOSITION TOTAL 18-54, TORONTO)*

16%

5%

15%12%

21%18%

21%

31%

26%

34%

INDEX32

INDEX80

INDEX84

INDEX144

INDEX144

CINEMA MEDIA OVERVIEW (CONT’D)

14 | CINEPLEXMEDIA

Sou

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D-Cinema 3DTransform advertising into a 3D experience and delight moviegoers with impactful 3D creative!

Moviegoers love 3D and audiences arrive early to get their preferred seat! Boost your 2D Full Motion campaign and thrill audiences with digital 3D advertising.

Existing 2D creative can be re-mastered into 3D to allow an existing campaign to take fulladvantage of all Full Motion screens including 3D.

National 3D Coverage35% of Cineplex Media locations (7% of total screens)are equipped with Digital 3D capability.

FULL MOTION ADVERTISING DELIVERS

AUTO PRO SPORTTEAM

WIRELESSSERVICE

PROVIDER

CABLE TVSERVICE

RETAIL CHAIN TOURISTBOARD

FINANCIAL PERSONALCARE

QUICK-SERVE

RESTAURANT

GAMESYSTEM

ALCOHOLICBEVERAGE

DAIRY ELECTRONICTECH

66%

79%68%

90%81%

88%

75%

93%

68%

86%75%

95%83%

96%

72%

91%

73%

95%

78%91%

70%

87%81%

89% 90%84%

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AUDIENCE ENGAGEMENT ACROSS CATEGORIESAverage Campaign Category

Full Motion Awareness 2007 - 2010

TOTAL AWARENESS

CORRECT BRAND ASSOCIATION

CINEPLEXMEDIA | 17

o medium can match the impact or engagement of the big screen. Viewers embrace the pre-featureadvertising as an integral part of the movie-goingexperience, and are fully focused on the screen. No channel-switching or internet-surfing, but totalattention to what’s happening on screen. And your

message is presented as dynamically as the film the audience is waiting to see, with Surround Sound, vibrant 35mm and D-Cinema, plus Digital 3D capabilities for all 3D releases. No wonder ad and brand recall for Full Motion are among the highest across all media channels.

FULL MOTION ADVERTISING IMPACT

AVERAGE 2007-2010 AVERAGE 2010 AVERAGE 2009 AVERAGE 2008 AVERAGE 2007

Sour

ce: C

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07 –

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FULL MOTION DELIVERS EXCEPTIONAL AD RECALL AND CORRECT BRAND RECALL

Full Motion Awareness 2007 – 2010

TOTAL AWARENESS

CORRRECT BRAND ASSOCIATION

72%88%

74%88%

78%92%

68%

89%

68%

85%

N

16 | CINEPLEXMEDIA

FULL MOTION

CINEPLEXMEDIA | 19

PEAK DEMAND RATES PREMIUMS: Premium for May, June: Increase 10% For July, August, November, December: Increase 15% For custom theatre selection: Increase 25% Individual Theatre Rates available upon request

18 | CINEPLEXMEDIA

FULL MOTION (CONT’D)

* All Theatres includes: Cineplex Entertainment (CE), Empire Theatres (ET), Alliance Cinemas (AC), Cinemark (CM), AMC Theatres (AMC), Quebec Independents (QI), Adfilms (AF), Festival Cinemas (Fest C), Landmark Cinemas (LC)

2011 FULL MOTION RATES15 SECONDS 30 SECONDS 45 SECONDS 60 SECONDS

COST/SCRN/WK 4 WEEK COST 5 WEEK COST COST/SCRN/WK 4 WEEK COST 5 WEEK COST COST/SCRN/WK 4 WEEK COST 5 WEEK COST COST/SCRN/WK 4 WEEK COST 5 WEEK COSTTHEATRE THEATRES SCREENS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS

NATIONAL RATESNational - All Chains* 281 2,302 $76 $699,808 $874,760 $116 $1,068,128 $1,335,160 $157 $1,445,656 $1,807,070 $203 $1,869,224 $2,336,530

NATIONAL EXCLUDING QUEBECNational Ex Quebec - All Chains* 238 1,899 $81 $615,276 $769,095 $125 $949,500 $1,186,875 $169 $1,283,724 $1,604,655 $219 $1,663,524 $2,079,405

TORONTO / MONTREAL / VANCOUVERTor / Mtl / Van (EMA) - All Chains* 118 1,155 $108 $498,960 $623,700 $168 $776,160 $970,200 $227 $1,048,740 $1,310,925 $294 $1,358,280 $1,697,850

10 CITY RATES10 City (Hal / SJM / Tor / Ott / Mtl / QC / Wpg /Cal / Edm / Van) - All Chains* 173 1,650 $97 $640,200 $800,250 $150 $990,000 $1,237,500 $203 $1,339,800 $1,674,750 $263 $1,735,800 $2,169,750

REGIONAL RATES

ATLANTIC CANADAATLANTIC CANADA - All Chains* 28 180 $89 $64,080 $80,100 $135 $97,200 $121,500 $182 $131,040 $163,800 $236 $169,920 $212,400

QUEBECQUEBEC - All Chains* 43 403 $106 $170,872 $213,590 $162 $261,144 $326,430 $219 $353,028 $441,285 $284 $457,808 $572,260

ONTARIOONTARIO - All Chains* 102 973 $132 $513,744 $642,180 $202 $786,184 $982,730 $273 $1,062,516 $1,328,145 $354 $1,377,768 $1,722,210

MANITOBAMANITOBA - CE / ET* 11 84 $112 $37,632 $47,040 $174 $58,464 $73,080 $234 $78,624 $98,280 $305 $102,480 $128,100

SASKATCHEWANSASKATCHEWAN - All Chains* 9 55 $68 $14,960 $18,700 $104 $22,880 $28,600 $140 $30,800 $38,500 $182 $40,040 $50,050

ALBERTAALBERTA - All Chains* 35 272 $101 $109,888 $137,360 $155 $168,640 $210,800 $209 $227,392 $284,240 $272 $295,936 $369,920

BRITISH COLUMBIABC - All Chains* 53 335 $110 $147,400 $184,250 $169 $226,460 $283,075 $228 $305,520 $381,900 $296 $396,640 $495,800

MANITOBA / SASK / ALBERTAMan / Sask / Alberta - All Chains* 55 411 $91 $149,604 $187,005 $141 $231,804 $289,755 $190 $312,360 $390,450 $247 $406,068 $507,585

CITY RATES

ST. JOHN’S NFLDST. JOHN’S - ET 2 18 $121 $8,712 $10,890 $186 $13,392 $16,740 $251 $18,072 $22,590 $326 $23,472 $29,340

HALIFAXHALIFAX - ET 5 45 $120 $21,600 $27,000 $194 $34,920 $43,650 $262 $47,160 $58,950 $340 $61,200 $76,500

SAINT JOHN / MONCTONSAINT JOHN / MONCTON - All Chains* 5 31 $120 $14,880 $18,600 $168 $20,832 $26,040 $227 $28,148 $35,185 $294 $36,456 $45,570

CHARLOTTETOWNCHARLOTTETOWN - ET 2 13 $97 $5,044 $6,305 $149 $7,748 $9,685 $201 $10,452 $13,065 $261 $13,572 $16,965

MONTREALMONTREAL (EMA) - All Chains* 21 237 $120 $113,760 $142,200 $185 $175,380 $219,225 $250 $237,000 $296,250 $324 $307,152 $383,940

MONTREALMONTREAL (GMA) - All Chains* 13 167 $151 $100,868 $126,085 $231 $154,308 $192,885 $312 $208,416 $260,520 $404 $269,872 $337,340

QUEBEC CITYQUEBEC CITY - CE / FC 5 46 $128 $23,552 $29,440 $196 $36,064 $45,080 $265 $48,760 $60,950 $343 $63,112 $78,890

TORONTOTORONTO (EMA) - All Chains* 65 667 $140 $373,520 $466,900 $215 $573,620 $717,025 $290 $773,720 $967,150 $377 $1,005,836 $1,257,295

TORONTOTORONTO (GTA) - All Chains* 29 324 $173 $224,208 $280,260 $269 $348,624 $435,780 $363 $470,448 $588,060 $471 $610,416 $763,020

OTTAWAOTTAWA - All Chains* 8 91 $137 $49,868 $62,335 $211 $76,804 $96,005 $285 $103,740 $129,675 $370 $134,680 $168,350

CALGARYCALGARY - All Chains* 12 108 $138 $59,616 $74,520 $212 $91,584 $114,480 $286 $123,552 $154,440 $371 $160,272 $200,340

EDMONTONEDMONTON - CE / ET / LC 9 90 $122 $43,920 $54,900 $188 $67,680 $84,600 $254 $91,440 $114,300 $329 $118,440 $148,050

VANCOUVERVANCOUVER - All Chains* 32 251 $120 $120,480 $150,600 $184 $184,736 $230,920 $248 $248,992 $311,240 $322 $323,288 $404,110

FULL MOTION (CONT’D)

DOWNLOAD DETAILED SPECSComplete Full Motion specs for 35mm film, D-Cinema, and D-Cinema 3D transfer process and delivery guidelines at: www.cineplexmedia.com

Full Motion specs are periodically updated. Please check www.cineplexmedia.com well in advance of your creative deadline to download the most recent set of requirements.

IMPORTANT – SOUND LEVELRESTRICTIONSCineplex Entertainment requires a loudness level that does not exceed an average of 82 dB on 35mm, D-Cinema, D-Cinema 3D elements. This standard isbased on measurements by the Dolby LEQ Meter, which gives a numeric value to a loudness average over the length of a commercial. The sound level of 82 dB is considered internationally to be theacceptable maximum level.

D-CINEMA/3D & 35MM CINEPLEX MEDIA PRODUCTION CONTACTS: Please contact Carol Brathwaite (ext. 256) or Cherylin Foxon (ext. 263) at [email protected] [email protected]

Material Requirements35mm & D-Cinema (D-Cinema and D-Cinema 3D)

2011 Production Schedule: Full MotionMONTH START / END DATE MATERIAL DUE CYCLE (WEEKS)

Jan Dec 31 - Jan 27 Nov 23, 2010 4

Feb Jan 28 - Feb 24 Jan 3, 2011 4

Mar Feb 25 - Mar 31 Jan 28, 2011 5

Apr Apr 1 - Apr 28 Mar 4, 2011 4

May Apr 29 - May 26 Apr 1, 2011 4

Jun May 27 - Jun 30 Apr 29, 2011 5

Jul Jul 1 - Jul 28 Jun 3, 2011 4

Aug Jul 29 - Sep 1 Jun 30, 2011 5

Sep Sep 2 - Sep 29 Aug 5, 2011 4

Oct Sep 30 - Oct 27 Sep 2, 2011 4

Nov Oct 28 - Dec 1 Sep 30, 2011 5

Dec Dec 2 - Dec 29 Nov 4, 2011 4

Jan Dec 30 - Jan 26, 2012 Nov 25, 2011 4

*All start dates are Fridays

20 | CINEPLEXMEDIA

DIGITALPRE-SHOWPre-Show Entertainment and Advertising Presented Prior to Showtime

CINEPLEXMEDIA | 23

2011 DIGITAL PRE-SHOW RATES

NATIONALPOD 1 (0-10 MINUTES TO SHOWTIME)National Timed 105 1,173 $32 $150,144 $46 $215,832 $76 $356,592 $133 $624,036

Looped 73 528 $19 $40,128 $27 $57,024 $45 $95,040 $79 $166,848TOTAL 178 1,701 $190,272 $272,856 $451,632 $790,884

POD 2 (10-21 MINUTES TO SHOWTIME)National Timed 105 1,173 $21 $98,532 $30 $140,760 $49 $229,908 $87 $408,204

Looped 73 528 $19 $40,128 $27 $57,024 $45 $95,040 $79 $166,848TOTAL 178 1,701 $138,660 $197,784 $324,948 $575,052

NATIONAL EX QUEBECPOD 1 (0-10 MINUTES TO SHOWTIME)National Ex Quebec Timed 98 1,069 $33.50 $143,246 $48 $205,248 $80 $342,080 $130 $555,880

Looped 60 396 $20 $31,680 $28 $44,352 $47 $74,448 $83 $131,472TOTAL 158 1,465 $174,926 $249,600 $416,528 $687,352

POD 2 (10-21 MINUTES TO SHOWTIME)National Ex Quebec Timed 98 1,069 $22 $94,027 $31.50 $134,694 $52.50 $224,490 $92.50 $395,530

Looped 60 396 $20 $31,680 $28 $44,352 $47 $74,448 $83 $131,472TOTAL 158 1,465 $125,752 $179,046 $298,938 $527,002

TORONTO - MONTREAL - VANCOUVERPOD 1 (0-10 MINUTES TO SHOWTIME)Toronto - Montreal - Vancouver Timed 57 661 $35 $95,900 $50.50 $133,522 $84 $222,096 $147 $388,668

Looped 28 215 $23 $18,492 $32.50 $27,950 $54 $46,440 $96 $82,560TOTAL 85 876 $114,392 $161,472 $268,536 $471,228

POD 2 (10-21 MINUTES TO SHOWTIME)Toronto - Montreal - Vancouver Timed 57 661 $23 $63,020 $32.50 $85,930 $54 $142,776 $96 $253,824

Looped 28 215 $23 $18,492 $32.50 $27,950 $54 $46,440 $96 $82,560TOTAL 85 876 $81,512 $113,880 $189,216 $336,384

10 CITY (HAL, SJM, MTL, QUE, OTT, TOR, WPG, CAL, EDM, VAN)POD 1 (0-10 MINUTES TO SHOWTIME)10 City Timed 81 942 $36 $135,648 $51.50 $194,052 $86 $324,048 $151 $568,968

Looped 48 358 $21 $30,072 $30.50 $43,676 $50.50 $72,316 $88 $126,016TOTAL 129 1,300 $165,720 $237,728 $396,364 $694,984

POD 2 (10-21 MINUTES TO SHOWTIME)10 City Timed 81 942 $23 $86,664 $33.50 $126,228 $55.50 $209,124 $98 $369,264

Looped 48 358 $21 $30,072 $30.50 $43,676 $50.50 $72,316 $88 $126,016TOTAL 129 1,300 $116,736 $169,904 $281,440 $495,280

10 SECONDS 15 SECONDS 30 SECONDS 60 SECONDS

MARKET FORMAT THEATRES SCREENS COST/ 4 WEEK COST/ 4 WEEK COST/ 4 WEEK COST/ 4 WEEKSCRN/WK COST SCRN/WK COST SCRN/WK COST SCRN/WK COST

PEAK DEMAND RATE PREMIUMSPremium for May, June: Increase 10%Premium for July, August, November,December: Increase 15%Premium for custom theatre selection: Increase 25%Individual theatre rates available upon request.CAMPAIGN PERIODS:Rates based on 4 weeks. Add 25% for 5 weeks.COMMERCIAL LENGTHS:Rates for alternate commercial lengthsavailable upon request.

French or English Advertising is available at Scotiabank Montreal, Kirkland Coliseum, and SilverCity Cavendish Mall.French Advertising and Content only at balance Quebec theatre locations.

22 | CINEPLEXMEDIA

AVERAGE PRE-SHOW AWARENESSALL PODS 2007-2010

DIGITAL PRE-SHOW

Pre-Show FormatsAll Pre-Shows run for 21 minutes prior to showtimeand are projected in a 16 x 9 format.

Advertising may be placed in front of all family-genreand adult-genre films.

The Pre-Show offers national coast-to-coast coverageas well as regional and market-specific flexibility.

TIMED:Timed Pre-Show screens offer TWO timed PODs for advertising: POD 1 (0-10 minutes to showtime),POD 2 (10-21 minutes to showtime), and with delivery to the screen via server-based HD digital or DVD projection.

LOOPED:Looped Pre-Show screens are delivered via DVDprojection with the show running in a continuous loop during the 21-minute Pre-Show period. Alladvertising is purchased as Run-of-Schedule (ROS).

See the location list for Pre-Show theatres and circuits.

oday’s audiences want to be entertained the momentthey take their seats. Cineplex Media fills that desire with dynamic Digital Pre-Shows that are integral to the overall moviegoing experience. Our lively mix of star profiles and interviews, showbiz news and trivia, upcoming releases and advertising delivers

exceptional engagement and awareness results. T

2007-2010 YEAR-OVER-YEAR AVERAGE PRE-SHOW AD AWARENESS IS CONSISTENTLY STRONG

CORRECT BRAND ASSOCIATIONTOTAL AWARENESS

Sour

ce: C

inem

a Ad

verti

sing

Impa

ct S

tudi

es20

07 –

201

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Mar

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l

AVG. ALL PS 2007-2010

AVG. PS 2010 AVG. PS 2009 AVG. PS 2008 AVG. PS 2007

68%77%

69%82%

71%77%

69% 71%63%

80%

AUDIENCE BUILD PRIOR TO FEATURE START

Sour

ce: A

udien

ce A

rriva

l Aud

it 20

10, S

trate

gic

Mar

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g Co

unse

l

BEFORE PRE-SHOW

POD 1POD 2 FULLMOTION

FILMSTART

40%61%

{PRE-SHOW}

79%89%

99%

% TOTAL AUDIENCE IN AUDITORIUM Average All Releases

CINEPLEXMEDIA | 25

2011 DIGITAL PRE-SHOW RATES CONTINUED

HALIFAXPOD 1 (0-10 MINUTES TO SHOWTIME)Halifax Timed 4 44 $40 $7,040 $57 $10,032 $100 $17,600 $167 $29,392

Looped 0 0 $ – $ – $ – $ – $ – $ – $ – $ –TOTAL 4 44 $7,040 $10,032 $17,600 $29,392

POD 2 (10-21 MINUTES TO SHOWTIME)Halifax Timed 4 44 $26 $4,576 $38 $6,688 $63 $11,088 $110 $19,360

Looped 0 0 $ – $ – $ – $ – $ – $ – $ – $ –TOTAL 4 44 $4,576 $6,688 $11,088 $19,360

SAINT JOHN / MONCTONPOD 1 (0-10 MINUTES TO SHOWTIME)Saint John / Moncton Timed 3 26 $40 $4,160 $57 $5,928 $100 $10,400 $167 $17,368

Looped 0 0 $ – $ – $ – $ – $ – $ – $ – $ –TOTAL 3 26 $4,160 $5,928 $10,400 $17,368

POD 2 (10-21 MINUTES TO SHOWTIME)Saint John / Moncton Timed 3 26 $26 $2,704 $38 $3,952 $63 $6,552 $110 $11,440

Looped 0 0 $ – $ – $ – $ – $ – $ – $ – $ –TOTAL 3 26 $2,704 $3,952 $6,552 $11,440

CHARLOTTETOWNPOD 1 (0-10 MINUTES TO SHOWTIME)Charlottetown Timed 1 8 $40 $1,280 $57 $1,824 $100 $3,200 $167 $5,344

Looped 0 0 $ – $ – $ – $ – $ – $ – $ – $ –TOTAL 1 8 $1,280 $1,824 $3,200 $5,344

POD 2 (10-21 MINUTES TO SHOWTIME)Charlottetown Timed 1 8 $26 $832 $38 $1,216 $63 $2,016 $110 $3,520

Looped 0 0 $ – $ – $ – $ – $ – $ – $ – $ –TOTAL 1 8 $832 $1,216 $2,016 $3,520

ST. JOHN’SPOD 1 (0-10 MINUTES TO SHOWTIME)St. John’s Timed 1 12 $38 $1,824 $54 $2,592 $90 $4,320 $158 $7,584

Looped 0 0 $ – $ – $ – $ – $ – $ – $ – $ –TOTAL 1 12 $1,824 $2,592 $4,320 $7,584

POD 2 (10-21 MINUTES TO SHOWTIME)St. John’s Timed 1 12 $24 $1,152 $35 $1,680 $58 $2,784 $102 $4,896

Looped 0 0 $ – $ – $ – $ – $ – $ – $ – $ –TOTAL 1 12 $1,152 $1,680 $2,784 $4,896

MONTREALPOD 1 (0-10 MINUTES TO SHOWTIME)Montreal Timed 7 104 $48 $19,968 $68 $28,288 $113 $47,008 $198.50 $82,576

Looped 7 61 $17 $4,148 $24 $5,856 $40 $9,760 $70 $17,080TOTAL 14 165 $24,116 $34,144 $56,768 $99,656

POD 2 (10-21 MINUTES TO SHOWTIME)Montreal Timed 7 104 $30 $12,480 $44 $18,304 $33.50 $13,396 $129 $53,664

Looped 7 61 $17 $4,148 $24 $5,856 $40 $9,760 $70 $17,080TOTAL 14 165 $16,620 $24,160 $23,696 $70,744

QUEBEC CITYPOD 1 (0-10 MINUTES TO SHOWTIME)Quebec City Timed 0 0 $ – $ – $ – $ – $ – $ – $ – $ –

Looped 3 36 $15 $2,160 $22 $3,168 $37 $5,328 $64 $9,216TOTAL 3 36 $2,160 $3,168 $5,328 $9,216

POD 2 (10-21 MINUTES TO SHOWTIME)Quebec City Timed 0 0 $ – $ – $ – $ – $ – $ – $ – $ –

Looped 3 36 $15 $2,160 $22 $3,168 $37 $5,328 $64 $9,216TOTAL 3 36 $2,160 $3,168 $5,328 $9,216

TORONTO (EMA)POD 1 (0-10 MINUTES TO SHOWTIME)Toronto (EMA) Timed 38 415 $39 $64,740 $55 $91,300 $92 $152,720 $160 $265,600

Looped 9 80 $22 $7,040 $31.50 $10,080 $52.50 $16,800 $92 $29,440TOTAL 47 495 $71,780 $101,380 $169,520 $295,040

POD 2 (10-21 MINUTES TO SHOWTIME)Toronto (EMA) Timed 38 415 $25 $41,500 $34 $56,440 $60 $99,600 $105 $174,300

Looped 9 80 $22 $7,040 $31.50 $10,080 $52.50 $16,800 $92 $29,440TOTAL 47 495 $48,540 $66,520 $116,400 $203,740



DIGITAL PRE-SHOW (CONT’D)

24 | CINEPLEXMEDIA


ATLANTICPOD 1 (0-10 MINUTES TO SHOWTIME)Atlantic Timed 12 117 $37 $17,316 $52.50 $24,570 $87 $40,716 $152 $71,136

Looped 0 0 $ – $ – $ – $ – $ – $ – $ – $ –TOTAL 12 117 $17,316 $24,570 $40,716 $71,136

POD 2 (10-21 MINUTES TO SHOWTIME)Atlantic Timed 12 117 $24 $11,232 $34 $15,912 $57 $26,676 $100 $46,800

Looped 0 0 $ – $ – $ – $ – $ – $ – $ – $ –TOTAL 12 117 $11,232 $15,912 $26,676 $46,800

QUEBECPOD 1 (0-10 MINUTES TO SHOWTIME)Quebec Timed 7 104 $48 $19,968 $68 $28,288 $113 $47,008 $200 $83,200

Looped 13 132 $24 $12,672 $34.50 $18,216 $58 $30,624 $101 $53,328TOTAL 20 236 $32,640 $46,504 $77,623 $136,528

POD 2 (10-21 MINUTES TO SHOWTIME)Quebec Timed 7 104 $34 $14,144 $44 $18,304 $73.50 $30,576 $129 $53,664

Looped 13 132 $24 $12,672 $34.50 $18,216 $58 $30,624 $101 $53,328TOTAL 20 236 $26,816 $36,520 $61,200 $106,992

ONTARIOPOD 1 (0-10 MINUTES TO SHOWTIME)Ontario Timed 58 614 $36 $88,416 $51.50 $126,484 $86 $211,216 $151 $370,856

Looped 15 120 $21 $10,080 $29.50 $14,160 $49 $23,520 $86 $41,280TOTAL 73 734 $98,496 $140,644 $234,736 $412,136

POD 2 (10-21 MINUTES TO SHOWTIME)Ontario Timed 58 614 $23.50 $57,716 $33.50 $82,276 $56 $137,536 $99 $243,144

Looped 15 120 $21 $10,080 $29.50 $14,160 $49 $23,520 $86 $41,280TOTAL 73 734 $67,796 $96,436 $161,056 $284,424

MANITOBAPOD 1 (0-10 MINUTES TO SHOWTIME)Manitoba / Winnipeg Timed 3 36 $45 $6,480 $64 $9,216 $107 $15,408 $188 $27,072

Looped 6 37 $26 $3,848 $38 $5,624 $63 $9,324 $110 $16,280TOTAL 9 73 $10,328 $14,840 $24,732 $43,352

POD 2 (10-21 MINUTES TO SHOWTIME)Manitoba / Winnipeg Timed 3 36 $29 $4,176 $42 $6,048 $69 $9,936 $122 $17,568

Looped 6 37 $26 $3,848 $38 $5,624 $63 $9,324 $110 $16,280TOTAL 9 73 $8,024 $11,672 $19,260 $33,848

SASKATCHEWANPOD 1 (0-10 MINUTES TO SHOWTIME)Saskatchewan Timed 2 22 $37 $3,256 $52.50 $4,620 $87 $7,656 $152 $13,376

Looped 3 22 $13.50 $1,188 $20 $1,760 $33.50 $2,948 $59 $5,192TOTAL 5 44 $4,444 $6,380 $10,604 $18,568

POD 2 (10-21 MINUTES TO SHOWTIME)Saskatchewan Timed 2 22 $23 $2,024 $33.50 $2,948 $57 $5,016 $100 $8,800

Looped 3 22 $13.50 $1,188 $20 $1,760 $33.50 $2,948 $59 $5,192TOTAL 5 44 $3,212 $4,708 $7,964 $13,992

ALBERTAPOD 1 (0-10 MINUTES TO SHOWTIME)Alberta Timed 11 138 $40 $22,080 $58 $32,016 $96 $52,992 $168 $92,736

Looped 14 92 $19 $6,992 $27 $9,936 $46 $16,928 $81 $29,808TOTAL 25 230 $29,072 $41,952 $69,920 $122,544

POD 2 (10-21 MINUTES TO SHOWTIME)Alberta Timed 11 138 $23 $12,696 $38 $20,976 $63 $34,776 $110 $60,720

Looped 14 92 $19 $6,992 $27 $9,936 $46 $16,928 $81 $29,808TOTAL 25 230 $19,688 $30,912 $51,704 $90,528

BRITISH COLUMBIAPOD 1 (0-10 MINUTES TO SHOWTIME)British Columbia Timed 12 142 $35 $19,880 $50.50 $28,684 $84 $47,712 $147 $83,496

Looped 22 125 $24 $12,000 $35 $17,500 $57 $28,500 $100 $50,000TOTAL 34 267 $31,880 $46,184 $76,212 $133,496

POD 2 (10-21 MINUTES TO SHOWTIME)British Columbia Timed 12 142 $24 $13,632 $35 $19,880 $57 $32,376 $100 $56,800

Looped 22 125 $24 $12,000 $35 $17,500 $57 $28,500 $100 $50,000TOTAL 34 267 $25,632 $37,380 $60,876 $106,800



CINEPLEXMEDIA | 27

2011 Production Schedule: Digital Pre-Show

MONTH START / END DATE MATERIAL DUE CYCLE (WEEKS)Jan Dec 31 - Jan 27 Dec 7, 2010 4

Feb Jan 28 - Feb 24 Jan 12, 2011 4

Mar Feb 25 - Mar 31 Feb 8, 2011 5

Apr Apr 1 - Apr 28 Mar 16, 2011 4

May Apr 29 - May 26 Apr 12, 2011 4

Jun May 27 - Jun 30 May 10, 2011 5

Jul Jul 1 - Jul 28 Jun 15, 2011 4

Aug Jul 29 - Sep 1 Jul 13, 2011 5

Sep Sep 2 - Sep 29 Aug 17, 2011 4

Oct Sep 30 - Oct 27 Sep 14, 2011 4

Nov Oct 28 - Dec 1 Oct 12, 2011 5

Dec Dec 2 - Dec 29 Nov 16, 2011 4

Jan Dec 30 - Jan 26, 2012 Dec 6, 2011 4


Material Requirements:All Cineplex Media specs are available at Cineplexmedia.comEnsure all creative is produced to the correct specs for each show pur-chased.

DIGITAL PRE-SHOW (CONT’D)

26 | CINEPLEXMEDIA


TORONTO (GTA)POD 1 (0-10 MINUTES TO SHOWTIME)Toronto (GTA) Timed 17 206 $49 $40,376 $68 $56,032 $113 $93,112 $198.50 $163,564

Looped 6 54 $28 $6,048 $40 $8,640 $66 $14,256 $115.50 $24,948TOTAL 23 260 $46,424 $64,672 $107,368 $188,512

POD 2 (10-21 MINUTES TO SHOWTIME)Toronto (GTA) Timed 17 206 $30 $24,720 $44 $36,256 $73.50 $60,564 $129 $106,296

Looped 6 54 $28 $6,048 $40 $8,640 $66 $14,256 $115.50 $24,948TOTAL 23 260 $30,768 $44,896 $74,820 $131,244

OTTAWAPOD 1 (0-10 MINUTES TO SHOWTIME)Ottawa Timed 5 57 $49 $11,172 $47 $10,716 $79 $18,012 $138.50 $31,577

Looped 2 10 $18 $720 $28 $1,120 $47 $1,880 $83 $3,320TOTAL 7 67 $11,892 $11,836 $19,892 $34,898

POD 2 (10-21 MINUTES TO SHOWTIME)Ottawa Timed 5 57 $21 $4,788 $30 $6,840 $51 $11,628 $90 $20,520

Looped 2 10 $18 $720 $28 $1,120 $47 $1,880 $83 $3,320TOTAL 7 67 $5,508 $7,960 $13,508 $23,840

CALGARYPOD 1 (0-10 MINUTES TO SHOWTIME)Calgary Timed 4 53 $47 $9,964 $67 $14,204 $112 $23,744 $196 $41,552

Looped 5 34 $28 $3,808 $41 $5,576 $68 $9,248 $120 $16,320TOTAL 9 87 $13,772 $19,780 $32,992 $57,872

POD 2 (10-21 MINUTES TO SHOWTIME)Calgary Timed 4 53 $30 $6,360 $44 $9,328 $73.50 $15,582 $129 $27,348

Looped 5 34 $28 $3,808 $41 $5,576 $68 $9,248 $120 $16,320TOTAL 9 87 $10,168 $14,904 $24,830 $43,668

EDMONTONPOD 1 (0-10 MINUTES TO SHOWTIME)Edmonton Timed 5 65 $47 $12,220 $67 $17,420 $112 $29,120 $196 $50,960

Looped 4 26 $22 $2,288 $31.50 $3,276 $52.50 $5,460 $92 $9,568TOTAL 9 91 $14,508 $20,696 $34,580 $60,528

POD 2 (10-21 MINUTES TO SHOWTIME)Edmonton Timed 5 65 $30 $7,800 $44 $11,440 $73.50 $19,110 $129 $33,540

Looped 4 26 $22 $2,288 $31.50 $3,276 $52.50 $5,460 $92 $9,568TOTAL 9 91 $10,088 $14,716 $24,570 $43,108

VANCOUVERPOD 1 (0-10 MINUTES TO SHOWTIME)Vancouver Timed 12 142 $35 $19,880 $50.50 $28,684 $84 $47,712 $147 $83,496

Looped 12 74 $29 $8,584 $42 $12,432 $69 $20,424 $121 $35,816TOTAL 24 216 $28,464 $41,116 $68,136 $119,312

POD 2 (10-21 MINUTES TO SHOWTIME)Vancouver Timed 12 142 $24 $13,632 $34.50 $19,596 $57 $32,376 $100 $56,800

Looped 12 74 $29 $8,584 $42 $12,432 $69 $20,424 $121 $35,816TOTAL 24 216 $22,216 $32,028 $52,800 $92,616



CINEPLEXMEDIA | 29

40 SECONDS 70 SECONDS

MARKET FORMAT THEATRES SCREENS COST/ 4 WEEK COST/ 4 WEEKSCRN/WK COST SCRN/WK COST

NATIONALPOD 1 (0-10 MINUTES TO SHOWTIME)National Timed 105 1,173 $57 $267,444 $100 $469,200

Looped 73 528 $33.50 $70,752 $59 $124,608TOTAL 178 1,701 $338,196 $593,808

POD 2 (10-21 MINUTES TO SHOWTIME)National Timed 105 1,173 $36.50 $171,258 $65 $304,980

Looped 73 528 $33.50 $70,752 $59 $124,608TOTAL 178 1,701 $242,010 $429,588

TORONTO - MONTREAL - VANCOUVERPOD 1 (0-10 MINUTES TO SHOWTIME)Toronto / Montreal / Vancouver Timed 57 661 $63 $166,572 $110 $290,840

Looped 28 215 $40.50 $34,830 $72 $61,920TOTAL 85 876 $201,402 $352,760

POD 2 (10-21 MINUTES TO SHOWTIME)Toronto / Montreal / Vancouver Timed 57 661 $40.50 $107,082 $72 $190,368

Looped 28 215 $40.50 $34,830 $72 $61,920TOTAL 85 876 $141,912 $252,288

2011 DIGITAL PRE-SHOW CONTENT SPONSORSHIP RATES

PEAK DEMAND RATE PREMIUMSPremium for May, June: Increase 10%Premium for July, August, November,December: Increase 15%Premium for custom theatreselection: Increase 25%Individual theatre rates availableupon request.CAMPAIGN PERIODS:Rates based on 4 weeks. Add 25% for 5 weeks.COMMERCIAL LENGTHS:Rates for alternate commerciallengths available upon request.

French or English Advertising is available at Scotiabank Montreal, Kirkland Coliseum, and SilverCity Cavendish Mall.French Advertising and Content onlyat balance Quebec theatre locations.

MATERIALREQUIREMENTSAll Cineplex Media specs are avail-able at Cineplexmedia.com.Ensure all creative is produced to thecorrect specs for each show pur-chased.

TERMS & CONDITIONS Please see Cineplex Pre-Show. Com-plete contract Terms and Conditionsare available at Cineplexmedia.com.

DIGITAL PRE-SHOW CONTENT SPONSORSHIP

28 | CINEPLEXMEDIA

ncrease your Pre-Show impact with a customized contentsponsorship package. Sponsorship opportunities extend frompre- and post-segment sponsorship acknowledgements tocontent integration. Sponsorship packages are available formonthly or longer terms, nationally or regionally. Sponsorshipscan span all scheduled films or can be created specifically for

adult- or family-oriented releases. Your Cineplex Media Rep canhelp tailor a sponsorship program to your specific needs.

IPre-Show FormatsAll Pre-Shows run for 21 minutes prior to showtimeand are projected in a 16 x 9 format. Sponsored content segments may be placed in front of all films or family-genre and adult-genre releases.

All content appearing in the province of Quebec must be in French.

TIMED:Timed Pre-Show screens offer TWO timed PODs foradvertising: POD 1 (0-10 minutes to showtime), POD 2(10-21 minutes to showtime) and with delivery to thescreen via server-based HD digital or DVD projection.

LOOPED:Looped Pre-Show screens are delivered via DVDprojection with the show running in a continuous loopduring the 21-minute Pre-Show period. All advertisingis purchased as Run-of-Schedule (ROS).

See the location list for Pre-Show theatres and circuits.

DIGITAL PRE-SHOW CONTENT SPONSORSHIP (CONT’D)

30 | CINEPLEXMEDIA

2011 Production Schedule: Digital Pre-Show Content Sponsorship

MONTH START / END DATE MATERIAL DUE CYCLE (WEEKS)

Jan Dec 31 - Jan 27 Nov 25, 2010 4

Feb Jan 28 - Feb 24 Dec 30, 2010 4

Mar Feb 25 - Mar 31 Jan 28, 2011 5

Apr Apr 1 - Apr 28 Mar 4, 2011 4

May Apr 29 - May 26 Apr 1, 2011 4

Jun May 27 - Jun 30 Apr, 29, 2011 5

Jul Jul 1 - Jul 28 Jun 3, 2011 4

Aug Jul 29 - Sep 1 Jun 30, 2011 5

Sep Sep 2 - Sep 29 Aug 5, 2011 4

Oct Sep 30 - Oct 27 Sep 2, 2011 4

Nov Oct 28 - Dec 1 Sep 30, 2011 5

Dec Dec 2 - Dec 29 Nov 4, 2011 4

Jan Dec 30, 2011 - Jan 26, 2012 Nov 25, 2011 4


SPECIALMEDIACinema Lobby Place-Based Media Options Integrating and Activating Cinema Screen Campaigns

CINEPLEXMEDIA | 33

LOBBY DOMINATION• From the moment moviegoers arrive, make your brand the star with high-impact box-office wraps,

in-lobby banners or lobby standees. Or make the on-site Cineplex team part of your campaign withcustomized T-shirts worn by box-office attendants and other staff.

• NEW THIS YEAR! Place your ad directly into ticket-buyers’ hands with ticket-back messaging.

UNIT COST PER UNIT / SIZE PRODUCTIONWEEK / LOCATION REQUIREMENTS

$ GROSS (WIDE x TALL)

Box Office Wrap* $2,000 Variable Based on location placement

Standees* $360 Variable Based on location

Trim: 48" x 96" Standard Banner* $560 4' x 8' Live: 48" x 96"

Bleed: 50" x 98"

Trim: 120" x 144" Giant Banner* $700 10' x 12' Live: 120" x 144"

Bleed: 128" x 152"

Super Banner* Trim: 168" x 228" (available at select $900 14' x 19' Live: 168" x 228" locations only) Bleed: 172" x 232"

Based on 80% **T-Shirts $650 coverage of

all staff

Ticket Backs*** $265 1 & 3/8" x 1 & 1/8"

*Select locations. Confirm available locations with your rep. Advertiser is responsible for production and shipping costs.Fabrication / professional installation / removal of Box Office Wraps, Giant Banners and Super Banners is required by a Cineplex Media preferred, insured supplier. Contact your Cineplex Media Rep for a quotation.

**2 shirts / cast member. Allow 1 week for theatre survey to inventory sizing needs. Client T-shirts must be shipped to Brighton pre-packed by size allotment required at each theatre, 9 business days prior to start date.

***Minimum flight length and market coverage required. All creative in the province of Quebec must be in French.

• All creative to be pre-approved a minimum of 5 business days prior to flight date by Cineplex. (We recommend Cineplex pre-approval be confirmed prior to going to print creative.) Please confirm production / supplier details with Marina Araujo at [email protected]

SPECIAL MEDIA

32 | CINEPLEXMEDIA

SAMPLING• Engage directly with moviegoers by placing your product or promotional item in their hands as they

exit the cinema.• Client may use their own sampling team or Cineplex Media will arrange product sampling to meet

client objectives. Cineplex Media will arrange all theatre access for all sampling including clientsupplied sampling teams.

• Samples to be supplied for approval minimum 5 business days prior to start date. Advertising flyers that provide no consumer value will not be accepted.

KIOSKS• Integrate directly into the moviegoing experience with an in-lobby display that encourages immediate

interaction between audience members and your brand. Contact your Cineplex Media Rep for details. All Kiosks/displays/activation executions must be approved in advance.

ACTIVATION MEDIA ACCESS FEE EXECUTION PRODUCTIONUNIT UNIT / DAY / LOCATION REQUIREMENTS

$ GROSS

Sampling $750 per day / Professional field ** location – 4-hour sampling teams

sampling window – are available for EXIT ONLY charge an additional charge

Kiosk $1,200 ** per day / location

*Pre-approval required for all execution details. Promotional contests will require client to provide full disclosure ofcontest details, prizing as well as complete rules and regulations not less than 7 business days prior to start date.Clients with Kiosks requiring access to electrical power must review needs well in advance with their Rep. Storage is not available at the theatre. Client will be notified if additional insurance documents are required.

ACTIVATION

CLINGS• Create your own “red carpet” experience by placing your campaign directly under moviegoers’ feet,

or surround them with your messaging in washroom stalls and on washroom walls. In-washroomopportunities extend to static mirror clings, a uniquely impactful solution for gender targeting.

CLING COST PER UNIT / SIZE PRODUCTIONWEEK / LOCATION REQUIREMENTS*

$ GROSS (WIDE x TALL)

Standard Cling $365 per week 3' x 3' Trim / Live Area: 36" x 36"

Bleed Area: 37" x 37"

Non-Standard Contact your **Cineplex Media Rep

Standard Materials must be Mirror Cling $185 11" x 11" static cling material

vs. adhesive based.

*Fabrication / professional installation / removal of pre-approved creative for Floor / Wall Clings and / or Stair Riser Clingsis required by a Cineplex Media preferred, insured supplier. Contact your Cineplex Media rep for a quotation. All creative in the province of Quebec must be in French. **Custom Cling size for: Washroom Stall Clings, Oversized Floor Clings, Specialty Wall Clings and Stair Riser Clings.

SPECIAL MEDIA CAMPAIGNS MUST BE PLACED IN CONJUNCTION WITH ON-SCREEN / OTHER CINEMA MEDIA ACTIVITY.

CINEPLEXMEDIA | 35

SPECIAL MEDIA (CONT’D)

34 | CINEPLEXMEDIA

• Keep your message at customers’ fingertips throughout their entire cinema experience with customized popcorn bags, and double the impact with matching drink cups.

• Lead-time for Cineplex-approved creative is 13 weeks prior to campaign including client approval of proofs. Additional charges will apply if creative is delivered within the 13-week period.Confirm Concession Media production details with your rep.

• Banner and Cling creative must be produced and installed / removed by one or our preferred, insured suppliers.

• Cineplex Media will manage all installation and take-down of Special Media campaigns with suppliers and theatre staff on behalf of our clients.

PREFERRED CINEPLEX MEDIA SUPPLIERS:• Blake Jarrett & Company Inc. 416-385-1660 (Kurt Budnick) [email protected]• Icon Digital Productions 905-889-2800 ex 222 (Peter Evans) [email protected]• Prismaflex International 905-279-9793 ex 223 (Laurent Maurize) [email protected]• GO2 Media Print 905-235-4440 (Mike Riddell) [email protected]

CONCESSION MEDIA

SPECIAL MEDIA PRODUCTION

2011 Production Schedule: Special MediaMONTH START / END DATE MATERIAL DUE CYCLE (WEEKS)

Jan Dec 31 - Jan 27 Dec 10, 2010 4

Feb Jan 28 - Feb 24 Dec 30, 2010 4

Mar Feb 25 - Mar 31 Jan 28, 2011 5

Apr Apr 1 - Apr 28 March 4, 2011 4

May Apr 29 - May 26 April 1, 2011 4

Jun May 27 - Jun 30 April 29, 2011 5

Jul Jul 1 - Jul 28 Jun 3, 2011 4

Aug Jul 29 - Sep 1 June 30, 2011 5

Sep Sep 2 - Sep 29 Aug 5, 2011 4

Oct Sep 30 - Oct 27 Sept 2, 2011 4

Nov Oct 28 - Dec 1 Sept 30, 2011 5

Dec Dec 2 - Dec 29 Nov 4, 2011 4

Jan Dec 30 - Jan 26, 2012 Dec 2, 2011 4

*All start dates are FridaysMaterial due dates subject to change – depending on Special Media booked

BACKLITSFully-illuminated, Backlit Posters Strategically Placed in Theatre Lobbies

CINEPLEXMEDIA | 37

CE 9406 Cinéma Banque Scotia Montreal Montreal 19 $1,155CE 9172 Cineplex Odeon Quartier Latin Montreal 4 $1,155AMC 3702 Forum 22 Montreal 4 $1,155CE 9185 Cineplex Odeon Brossard Brossard (Montreal) 4 $1,155CE 9145 Cineplex Odeon Place LaSalle La Salle 4 $945CE 9195 FP Carrefour Angrignon La Salle 6 $945CE 9267 SilverCity Cavendish Mall Cote-St-Luc (Montreal) 4 $945CE 9143 Cineplex Odeon St-Bruno St-Bruno (Montreal) 4 $945CE 9407 Colisee Kirkland** Kirkland 14 $1,155CE 9408 Colossus Laval** Laval 12 $1,155

TOTAL MONTREAL (GMA)* THEATRE TOTAL: 11 85 $11,865

QUEBEC CITYQI Les Cinemas Cine Entreprise Quebec City 8 $94CE 9130 Cineplex Odeon Place Charest Quebec City 4 $945CE 9181 Cineplex Odeon Beauport Beauport (Que Cty) 4 $1,155CE 9177 Cineplex Odeon Ste. Foy Ste-Foy (Que Cty) 4 $1,155

TOTAL QUEBEC CITY* THEATRE TOTAL: 4 20 $4,200

BALANCE QUEBECCE 9188 Galaxy Sherbrook Rock Forest (Sherbrooke) 2 $945CE 9268 StarCité Hull Gatineau 12 $1,155CE 9186 Galaxy La Grande Place Des Bois Francs Victoriaville 6 $945

TOTAL BALANCE QUEBEC* THEATRE TOTAL: 3 20 $2,100

TOTAL QUEBEC* THEATRE TOTAL: 18 125 $18,165

ONTARIOTORONTO – GREATER AREA (GTA)CE 7400 SilverCity Yonge-Eglinton Toronto 11 $1,155RIO RioCan Yonge Eglinton Centre Toronto 17 $850CE 7402 Scotiabank Theatre, Toronto Toronto 14 $1,155CE 7403 Canada Square Toronto 5 $945CE 7406 SilverCity Yorkdale Toronto 11 $1,155ET 74 Empire Theatres @ Empress Walk, North York Toronto 8 $945AC 7432 Beach Cinemas Toronto 4 $945AC 7434 Cumberland Toronto 3 $945CE 7260 Cineplex Odeon Queensway Toronto 6 $1,155CE 7199 Cineplex Odeon Varsity Toronto 4 $1,155CE 7246 Cineplex Odeon Sheppard Centre Toronto 4 $945CE 7115 SilverCity Fairview Mall Toronto 5 $1,155CE 7404 Coliseum, Scarborough Toronto (Scb) 12 $1,155CE 7253 Cineplex Odeon Eglinton Town Centre Toronto (Scb) 4 $1,155CE 7240 Cineplex Odeon 401 & Morningside Toronto (Scb) 4 $1,155AMC 3709 Kennedy Commons 20 Toronto (Scb) 3 $1,155AMC 3705 Courtney Park 16 Mississauga 3 $1,155CE 7417 SilverCity Mississauga Mississauga 11 $1,155CE 7420 Coliseum Mississauga Mississauga 18 $1,155ET 91 Empire Studio 10 at Square One Mississauga 4 $945CE 7408 Colossus Woodbridge Woodbridge 19 $1,155CE 7410 FP Pickering 8 Pickering 8 $945CE 7244 Cineplex Odeon First Markham Place Markham 4 $945ET 90 Empire Elgin Mills 10 Cinemas Richmond Hill 4 $945CE 7405 SilverCity Richmond Hill Richmond Hill 13 $1,155CE 7407 SilverCity Newmarket Newmarket 16 $1,155CE 7284 Aurora Centre Aurora 17 $945

TOTAL GREATER TORONTO AREA (GTA)* THEATRE TOTAL: 27 232 $28,780

TORONTO – BALANCE EXTENDED MARKET (EMA)CE 7270 Galaxy Orangeville Orangeville 4 $945CE 7249 Galaxy Grande Barrie Barrie 4 $945CE 7274 Galaxy Orillia Orillia 4 $945CE 7411 SilverCity Brampton Brampton 11 $1,155CE 7250 Orion Gate Grande Cineplex Odeon Brampton 4 $1,155ET 98 Empire 7 Cinemas Bolton 2 $945CE 7272 Galaxy Guelph Guelph 14 $945CE 7269 Galaxy Cambridge Cambridge 4 $945CE 7415 SilverCity Ancaster Ancaster 13 $1,155CE 7290 SilverCity Hamilton Hamilton 8 $1,155ET 92 Jackson Square 6 Cinemas Hamilton 5 $945CE 7413 SilverCity Burlington Burlington 12 $1,155CE 7285 Galaxy Milton Milton 4 $945CE 7273 SilverCity Oakville Oakville 4 $945AMC 3706 Winston Churchill 24 Oakville 4 $1,155ET 94 Empire Studio 12 Gateway Park Kitchener 8 $945CE 7268 Galaxy Conestoga Mall Waterloo 4 $1,155

CIRCUIT ID# THEATRE MARKET BACKLITS 4X6 4 WEEK COST2011 BACKLITS RATES CONTINUED COST/FACE $ GROSS

BACKLITS

* NOTE: Market totals denote the cost to purchase one Backlit per theatre per market. Apply appropriate Frequency Discounts. Rates based on 4 weeks. Add 25% for 5 weeks. PEAK DEMAND RATES PREMIUMS: Premium for May, June: Increase 10%, for July, August, November, December: Increase 15% ** French OnlyCE = Cineplex Entertainment LC = Landmark Cinemas ET = Empire Theatres AC = Alliance Cinemas AMC = AMC Cinemas RIO = RioCan Centre

CIRCUIT ID# THEATRE MARKET BACKLITS 4X6 4 WEEK COST

NEWFOUNDLANDET 26 Empire Studio 12 St. John’s 4 $1,155ET 22 Empire Cinemas Mt. Pearl Shopping Centre Mount Pearl 1 $945ET 24 Millbrook Cinemas Corner Brook 1 $945

TOTAL NEWFOUNDLAND THEATRE TOTAL: 3 6 $3,045

NOVA SCOTIAHALIFAX ET 30 Empire 17 Cinemas Halifax 5 $1,155ET 43 Parklane 8 Cinemas Halifax 4 $945ET 45 Empire 12 Dartmouth Crossing Dartmouth 3 $945ET 19 Empire Studio 7 Lower Sackville 2 $945

TOTAL HALIFAX THEATRE TOTAL: 4 14 $3,990

NOVA SCOTIA BALANCEET 14 Empire Studio 7 New Glasgow 1 $945ET 34 Empire Studio 5 Yarmouth 2 $945ET 32 Empire 7 Cinemas New Minas 1 $945ET 40 Empire Studio 7 Truro 1 $945ET 4 Empire Studio 7 Bridgewater 1 $945ET 3 Empire Studio 10 Sydney 2 $945

TOTAL NOVA SCOTIA BALANCE THEATRE TOTAL: 6 8 $5,670

TOTAL NOVA SCOTIA THEATRE TOTAL: 10 22 $9,660

PEICHARLOTTETOWNET 61 Empire Studio 8 Charlottetown 2 $945ET 60 Empire Studio 5 Summerside 1 $945

TOTAL PEI THEATRE TOTAL: 2 3 $1,890

NEW BRUNSWICKSAINT JOHN / MONCTONET 10 Crystal Palace Cinemas Dieppe (Moncton) 2 $945ET 9 Empire 8 Trinity Drive Moncton 4 $945ET 7 Empire Studio 10 Saint John 1 $945

TOTAL SAINT JOHN / MONCTON THEATRE TOTAL: 3 7 $2,835

NEW BRUNSWICK BALANCEET 12 Empire Studio 5 Miramichi 1 $945ET 11 Empire 10 Cinemas Fredericton 1 $945

TOTAL NEW BRUNSWICK BALANCE THEATRE TOTAL: 2 2 $1,890

TOTAL NEW BRUNSWICK THEATRE TOTAL: 5 9 $4,725

TOTAL ATLANTIC REGION THEATRE TOTAL: 20 40 $19,320

QUEBEC NOTE: All Backlit advertising in the Province of Quebec must be in French

MONTREAL – GREATER MONTREAL AREA (GMA) CE 9401 StarCité Olympic Parc Montreal 10 $1,155

2011 BACKLITS RATES COST/FACE $ GROSS

ring your outdoor campaign indoors with fullyilluminated backlit posters. Strategically placed in high-traffic areas throughout cinema lobbies, thesetransit-sized installations are guaranteed attention-getters, available nationally or regionally. B

36 | CINEPLEXMEDIA

CE 3142 Cineplex Odeon Sunridge Spectrum Calgary 4 $1,155CE 3401 Scotiabank Theatre Chinook Calgary 8 $1,155CE 3409 Westhills Calgary 8 $945ET 79 Empire Studio 10 MacLeod Trail Calgary 8 $1,155ET 80 Empire Studio 16 Country Hills Calgary 10 $1,155

TOTAL CALGARY* THEATRE TOTAL: 7 46 $7,665

EDMONTONCE 3143 Cineplex Odeon North Edmonton Cinemas Edmonton 4 $1,155CE 3144 Cineplex Odeon South Edmonton Common Edmonton 5 $1,155CE 3146 Galaxy Sherwood Park Sherwood Park (Edmonton) 4 $945CE 3403 Scotiabank Theatre, Edmonton Edmonton 9 $1,155ET 71 Westmount Centre Cinemas Edmonton 4 $945ET 77 Empire City Centre 9 Edmonton 4 $945

TOTAL EDMONTON* THEATRE TOTAL: 6 30 $6,300

BALANCE ALBERTACE 3140 Galaxy Medicine Hat - The Grande Medicine Hat 5 $945CE 3101 Galaxy Park Place Mall Lethbridge 5 $945CE 3132 Galaxy Red Deer Red Deer 4 $945CE 3141 Cineplex Odeon Grand Prairie Cinemas Grand Prairie 1 $945

TOTAL BALANCE ALBERTA* THEATRE TOTAL: 4 15 $3,780

TOTAL ALBERTA* THEATRE TOTAL: 17 91 $17,745

BRITISH COLUMBIAVANCOUVERET 1422 Scotiabank Theatre, Vancouver Vancouver 15 $945CE 1103 Cineplex Odeon Park & Tilford N. Vancouver 4 $945ET 85 Esplanade 6 Cinemas N. Vancouver 4 $945ET 82 Empire Granville 7 Vancouver 4 $945ET 83 Empire Oakridge Vancouver 4 $945CE 1141 Galaxy Rutherford Mall Nanaimo 4 $945ET 86 Empire Studio 12 Guildford Surrey 11 $945CE 1136 Cineplex Odeon Strawberry Hill Grande Surrey 4 $1,155LC L023 Towne Cinema Center Abbotsford 2 $945CE 1142 Cineplex Odeon Meadowtown Cinemas - Maple Ridge Pitt Meadows 4 $945CE 1412 SilverCity Coquitlam Coquitlam 16 $1,155CE 1400 FP Richmond Centre 6 Richmond 4 $945CE 1409 SilverCity Riverport Richmond 13 $1,155CE 1406 Station Square Burnaby 4 $945CE 1408 SilverCity Metropolis Burnaby 11 $1,155CE 1405 Colossus Langley Langley 11 $1,155CE 1407 SilverCity Mission - Mission Mission (Van EMA) 6 $945CE 1144 Galaxy Chilliwack Chilliwack 3 $1,155ET 97 Empire University 4 Cinemas Victoria (Van EMA) 4 $945CE 1129 Cineplex Odeon, Victoria Victoria (Van EMA) 4 $945CE 1417 SilverCity Victoria, Tillicum Centre Victoria (Van EMA) 9 $1,155

TOTAL GREATER VANCOUVER* THEATRE TOTAL: 21 141 $21,315

BALANCE BRITISH COLUMBIA / YUKONCE 1410 Orchard Plaza 5 Kelowna 4 $945LC L035 Paramount Kelowna 4 $945CE 1413 FP 7, Vernon Vernon 4 $945CE 1415 Parkwood Mall, FP 6 Prince George 4 $945

BALANCE BRITISH COLUMBIA* THEATRE TOTAL: 4 16 $3,780

TOTAL BRITISH COLUMBIA* THEATRE TOTAL: 25 157 $25,095

TOTAL NATIONAL* THEATRE TOTAL: 170 1,013 $172,630


BACKLITS (CONT’D)

* NOTE: Market totals denote the cost to purchase one Backlit per theatre per market. Apply appropriate Frequency Discounts. Rates based on 4 weeks. Add 25% for 5 weeks. PEAK DEMAND RATES PREMIUMS: Premium for May, June: Increase 10%, for July, August, November, December: Increase 15% ** French OnlyCE = Cineplex Entertainment LC = Landmark Cinemas ET = Empire Theatres AC = Alliance Cinemas AMC = AMC Cinemas RIO = RioCan Centre

ET 65 Empire Waterloo Waterloo 4 $945ET 453 Empire Studio 8 @ Pen Centre St. Catharines 12 $945CE 7256 Cineplex Odeon Niagara Square Niagara Falls 4 $945CE 7263 Galaxy Peterborough Square Peterborough 4 $945CE 7409 Famous Players Belleville 8 Belleville 8 $945CE 7248 Cineplex Odeon Ajax Ajax 4 $945CE 7289 Cineplex Odeon Oshawa Oshawa 12 $1,155AMC 3710 Whitby 24 Whitby 4 $1,155AMC 3704 Interchange 30 Concord 4 $1,155

TOTAL TORONTO GREATER AREA (BAL. EMA)* THEATRE TOTAL: 26 161 $26,670

TOTAL TORONTO EMA* THEATRE TOTAL: 53 393 $55,450

OTTAWACE 7247 Cineplex Odeon South Keys Ottawa 4 $1,155CE 7286 Cineplex Odeon Barhaven Barrhaven (Ottawa) 4 $945ET 96 Empire 7 Cinemas Ottawa 4 $945ET 76 Rideau Centre Cinemas Ottawa 1 $945ET 64 Empire Orleans Orleans 2 $945CE 7424 Coliseum Ottawa Ottawa 10 $1,155CE 7428 SilverCity Gloucester Gloucester (Ottawa) 12 $1,155AMC 3703 Kanata Kanata (Ottawa) 4 $1,155

TOTAL OTTAWA* THEATRE TOTAL: 8 41 $8,400

ONTARIO BALANCECE 7291 Galaxy Brantford Brantford 6 $945CE 7283 Galaxy Brockville Brockville 4 $945CE 7276 Galaxy Cornwall Cornwall 4 $945CE 7271 Galaxy Mountainview Mall Midland 4 $945CE 7265 Galaxy North Bay Mall North Bay 4 $945CE 7264 Galaxy Owen Sound Owen Sound 4 $945CE 7266 Galaxy Station Mall Sault Ste. Marie 4 $945CE 7267 Galaxy Elgin Mall St. Thomas 5 $945CE 7257 Cineplex Odeon Devonshire Mall Windsor 4 $945CE 7431 SilverCity Windsor Windsor 8 $1,155CE 7245 Cineplex Odeon Westmount 6 London 4 $945CE 7422 SilverCity London London 8 $1,155ET 95 Wellington 8 Cinemas London 4 $945CE 7427 Lambton 9 Cinemas Sarnia 4 $945CE 7429 SilverCity Sudbury Sudbury 14 $945CE 7430 SilverCity Thunder Bay Thunder Bay 10 $945CE 7259 Cineplex Odeon Gardiners Road Kingston 4 $1,155ET 93 Capitol 7 Cinemas Kingston 4 $945CE 7288 Galaxy Collingwood Collingwood 4 $945

TOTAL BALANCE ONTARIO* THEATRE TOTAL: 19 103 $18,585

TOTAL ONTARIO* THEATRE TOTAL: 80 537 $82,435

MANITOBACE 2401 SilverCity Polo Park Winnipeg 9 $1,155CE 2402 SilverCity St. Vital Winnipeg 8 $1,155CE 2403 Kildonan Place 6 Winnipeg 4 $945ET 84 Empire Grant Park 8 Winnipeg 4 $945ET 63 Empire Capitol Winnipeg (Brandon) 2 $945ET 62 Empire Southland Winnipeg (Winkler) 1 $945

TOTAL MANITOBA* THEATRE TOTAL: 6 28 $6,090

SASKATCHEWANCE 4403 Galaxy Saskatoon* Saskatoon 13 $945CE 4114 Galaxy Norman View S.C. Regina 14 $945CE 4113 Galaxy Town N. County Mall Moose Jaw 4 $945CE 4112 Galaxy South Hill Mall Prince Albert 4 $945

TOTAL SASKATCHEWAN* THEATRE TOTAL: 4 35 $3,780

ALBERTACALGARYCE 3134 Cineplex Odeon Eau Claire Market Calgary 4 $945CE 3138 Cineplex Odeon Crowfoot Crossing Calgary 4 $1,155

38 | CINEPLEXMEDIA

TORONTO – BALANCE EXTENDED MARKET (EMA) CONTINUED


CINEPLEXMEDIA | 41

BACKLITS (CONT’D)

2011 Production Schedule: BacklitsMONTH START/END DATE MATERIAL DUE CYCLE (WEEKS)Jan Dec 31 - Jan 27 Dec 17, 2010 4

Feb Jan 28 - Feb 24 Jan 14, 2011 4

Mar Feb 25 - Mar 31 Feb 11 2011 5

Apr Apr 1 - Apr 28 Mar 18, 2011 4

May Apr 29 - May 26 Apr 15, 2011 4

Jun May 27 - Jun 30 May 13, 2011 5

Jul Jul 1 - Jul 28 Jun 17, 2011 4

Aug Jul 29 - Sep 1 Jul 15, 2011 5

Sep Sep 2 - Sep 29 Aug 19, 2011 4

Oct Sep 30 - Oct 27 Sep 16, 2011 4

Nov Oct 28 - Dec 1 Oct 14, 2010 5

Dec Dec 2 - Dec 29 Nov 18, 2011 4

Jan Dec 30 - Jan 26 Dec 14, 2011 4

*Complete production specs are available at Cineplexmedia.com

Backlits Volume Discounts:20 – 39 posters 5% 40 – 49 posters 10% 60+ posters 20%Add 20% for special positioning requests.

TYPE SAFETY: 42" x 66"TRIM SIZE: 47 ¼" x 68 ¼" (Transit Size)BLEED SIZE: 47 ¾" x 68 ¾"

Cineplex Entertainment must approve all advertising creative. Cineplex MediaAdvertising Guidelines and Policies governing acceptable creative are available at Cineplexmedia.com.

Backlit creative must be suitable for an all-ages viewing audience.

Please submit a .jpg file of the Backlit creative no later than 15 business days prior to campaign date to Christina Clark,[email protected].

French creative is required for all Quebec locations.

Creative received past deadline cannot be guaranteed a campaign start date and may incur additional production costs.

SHIPPING INSTRUCTIONS:All backlit creative must be shipped bydeadline date, packed in rolls to Brighton Filmand Fulfillment, attention Sujeev. A packinglist must be affixed to all incoming clientmaterial indicating: client name, flight date,quantity of Backlits enclosed (notingquantities in English & French), contact nameand phone number. Cineplex Media prefersuse of our packing list labels provided for Backlit deliveries.

For packing slips and complete creative specs please go to Cineplexmedia.com or contact Christina Clark [email protected].

Production and Shipping Requirements

40 | CINEPLEXMEDIA

CINEPLEX.COM#1 Canadian Movie Entertainment Website

CINEPLEX.COM MOBILE WEBThe Cineplex.com mobile site delivers an average of 300,000 unique visitorsand 2.5 million pages monthly – andgrowing! Standard mobile banners areavailable on the Homepage, Movie andTheatre sections with additional newcontent including cast bios, photos andtrailers, coming in Q1. Mobile SMS contests or a contestdesigned for mobile web will also be available in Q1.

COMING Q1 2011 – CINEPLEX MOBILE APP!Cineplex will have Mobile Apps for the BlackBerry, iPhone,iPad and Android in Q1 that will keep movie lovers comingback to find the movie info they want on the go! Theseapps will deliver robust movie content including closesttheatres, showtimes, movie info, cast details, news,photos, trailers and video galleries.

CINEPLEX.COM — STRONG COMPOSITIONAND REACH OF KEY DEMOS

% ONLINE UNIVERSE REACH — CINEPLEX.COM

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STAND OUT ON CINEPLEX.COM

CINEPLEX.COM ON THE GO!

CINEPLEXMEDIA | 43

6%9% 8% 7%

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PAGE SKINSDominate theatre and movie detail pages with page skins that integrate the Leaderboard, Big Box andsurrounding page background for unified communication.Cineplex.com page skins deliver above average click-through rates.

CATFISHStay front and centre with Catfish messaging. Catfish units stay on the bottom of the visitor’s screen while scrolling down to view content.

GEO-TARGETINGAll Cineplex.com ad units can be targeted to deliverconsumers where you want them – by region, market,theatre or site sections. We have the flexibility you need.

PRE-ROLLStream :15 second video (Pre-Roll) ads before trailers and featured videos. Pre-Rolls are non-skip andclickable, delivering above average click-through rates.

CINEPLEX.COM

ike a VIP pass that provides visitors unlimited access to movies and stars, Cineplex.com ranks #1 amongCanadian entertainment-focused sites, delivering more than 1.8 million unique visitors, and over 16 million page views, per month.* In today’s celebrity-obsessedsociety, it is the go-to destination for fans of all ages.

Continually updated entertainment news, including all-star exclusivesfrom the pages of Cineplex Magazine and Le magazine Cineplex,trailers for current and upcoming releases, plus industry insiderinformation on new film projects and box-office results, keepsvisitors coming back to the site again and again. The site alsofeatures coast-to-coast theatre and show-time search, plus easy online ticket purchasing.

CINEPLEX.COM SUPPORTS:

• Interactive Advertising Bureau CUAP 2.0 ad standards

• Advanced rich media features (in-ad streaming, pre-roll, 3rd party ad serving support such as EyeBlaster, EyeReturn, etc.)

• Geo-targeting and campaign delivery supported by DART *ComScore © average Jan 2009 – Aug 2010

L

CINEPLEX.COM DELIVERS THE LARGEST NUMBER OF UNIQUE VISITORS PER MONTH OF ALL CANADIAN MOVIE SITES WITHAVERAGE MONTHLY REACH OF 7% OF ALL ON-LINE VISITORS

TOP-5 MOVIE SHOWTIME SITES IN CANADA*Average Unique Visitors Jan-Aug 2010

1,7541,163 861 729 569

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CINEPLEX.COM YAHOO! (US MOVIES) CINEMACLOCK.COM ROTTENTOMATOES.COMTRIBUTE.CA

42 | CINEPLEXMEDIA

PERSONALIZED SERVICEYour Campaign Success is Important to UsBefore your campaign goes live, Cineplex.com will confirm that all creative meets IAB standards in order toensure site functionality. Once the campaign begins you will be sent on-screen images to verify that thecampaign has gone live and illustrate how it appears. Upon request, we will be happy to create a mid-campaignreport. And within five working days of the campaign end date, we will deliver an accurate final campaign report,detailing the number of impressions served and click-through rates achieved during the campaign flight.

CINEPLEX.COM (CONT’D)

GENERAL GUIDELINES• Cineplex.com conforms to IAB CUAP 2.0 advertising standards and ad unit sizes.• All ad units shall clearly display the company name or identifiable company logo in the creative.• The creative message in the ad units must correspond to the landing page.• Ad units must not download or appear to download and install programs or plug-ins.• Ad units cannot contain or attempt to solicit personal information from the user.• Ad units must not contain creative that appears to know information about the user’s

computer system or software.• Creative must be pre-approved by Cineplex Entertainment / Cineplex Media.• All ads must be supported by I.E. 5.5 or higher.• Due to their inherent configurability by the end-user, Cineplex Media cannot guarantee full ad support for Mozilla and Mac browsers.

• No more than one expandable ad per page.• No more than two top-layer ads on the site at any time.

FLASH SPECIFICATIONSCineplex.com supports Flash 5 .swf files or higher. Maximum frame rate is 30 fps (excluding video content).Please refer to http://www.iabcanada.com/clicktag/ regarding the required implementation of the Universal ClickTAG.

Please forward all creative with supplemental .gif images to ensure that those who choose not to view Flash content are exposed to the campaign.

Please see complete details at Cineplexmedia.com

LEADERBOARD IMU = 728 x 90

BANNER TYPE CPM $ GROSS

Standard $27Targeted $30Expanding $32

BIG BOX IMU = 300 x 250



SKYSCRAPER IMU = 160 x 600



PAGE OVER OR FLOATING VOKEN IMU = 500 x 500


Standard $47

CATFISH IMU = 320 x 50


Home Page only $70

Includes production of catfish and 3rd party ad serving costs.

PRE-ROLL VIDEO ADVERTISING :15 SEC CLICKABLE VIDEO

PAGE VIEWS CPM $ GROSS

Standard $49

PAGE SKIN IMU = CUSTOM

PAGE SKIN CPM $ GROSS

Movie / Theatre Detail Page $40

Ad exclusivity per skinned page. Includes production of skin. 1 impression for each of the following: Skin, Leaderboard (Transparent), & Big Box (Client to provide)

MOBILE BANNERS IMU = 320 x 50


Home Page $25Movie Section $22Theatre Section $22

NEWSLETTER IMU = 320 x 250 (STATIC BANNER)


Full Delivery $4,250

300,000 English subscription base40,000 French subscription base20-22% Open rate on newsletters

PRINT, SKIP, SCANONLINE TICKETING SPONSORSHIP

Please speak to your Cineplex Media Sales Rep for more information

*Please speak to your Cineplex Media Sales Rep for details.

2011 CINEPLEX.COM RATES

CONTESTS AND PROMOTIONSContests begin / end Monday-Friday excluding stat. holidays. All contests are placed on the Cineplex.com Contests Page and include client branding.

IMPRESSION RATECONTEST LEVEL DELIVERY – ROS $ GROSS

FULL SERVICE 1,000,000 $36,750Full Service contest includes concept, legal approval, landing page, entry page (skill testing question & anti-fraud image), thank-you page, rules & regs page and fulfillment. Costs do not include prizing, French translation and Regis costs.

CONTEST ONLY N/A $5,882Contest Only includes concept and legal approval. Costs do not include prizing, media buy (no banners), French translation, fulfillment and Regis costs.

44 | CINEPLEXMEDIA CINEPLEXMEDIA | 45

DIGITALSIGNAGE Place-Based Digital Signage and Out-Of-Home Media

DIGITAL SIGNAGE LOBBY SIGNAGE

apture moviegoers’ attention even before they enter the theatre with prominently placed screens that keep audiences informed and entertained as they stand in box-office and concession lines and spend pre- and post-movie time inside the lobby. C

16%9%

16%19%

18%

22%

CINEMA LOBBIES DELIVER TARGETED MOVIE GOING AUDIENCE

MOVIEGOERS-ATTENDED MOVIES PAST 3 MONTHS: Have High Household Income• 49% have HHI $75.0M+ (index 115)

• 31% have HHI $100.0M+ (index 117)

Are Educated• 21% have a university or

non-university certificate (index 105)

• 15% have a bachelor’s or post-grad degree (index 113)

• 7% have a post-grad degree (index 106)

Have Senior Positions• 6% professionals (index 108)

• 3% senior managers / owners (index 111)

• 13% other managers (index 109)

• 10% white collar (index 117)

Source: PMB 2010, Fall

COMPOSITION TOTAL MOVIEGOERS —ATTENDED MOVIE PAST MONTH

A 12-17 A 18-24 A 25-34


CINEPLEXMEDIA | 47

A 65+A 50-64A 35-49

DIGITAL SIGNAGE OVERVIEW

ineplex Digital Media takes place-based media to ahigher level. Our state-of-the-art, HD screen installationsengage consumers at work and play in the busiest, mostdesirable locations across Canada.

Dynamic enough to enhance and extend any existingTV or web campaign, yet able to support specific

geo-targets, the CDM signage network can be as broad or asnarrow as your requirements demand. And our digital creativeteam is expert at re-imagining existing campaign elements —broadcast, print or web — to create tailored, affordable solutions.

Cineplex Digital Media assets also include targeted backlit andcorridor domination at Toronto’s Yonge Eglinton Centre andrepresentation of the Calgary Flames website.

C

46 | CINEPLEXMEDIA

2011 Production Schedule: HD Lobby Screens (16 x 9 aspect ratio)


Feb Jan 28 - Feb 24 Jan 19, 2011 4

Mar Feb 25 - Mar 31 Feb 16, 2011 5

Apr Apr 1 - Apr 28 Mar 23, 2011 4

May Apr 29 - May 26 Apr 20, 2011 4

Jun May 27 - Jun 30 May 18, 2011 5

Jul Jul 1 - Jul 28 Jun 22, 2011 4

Aug Jul 29 - Sep 1 Jul 20, 2011 5

Sep Sep 2 - Sep 29 Aug 24, 2011 4

Oct Sep 30 - Oct 27 Sep 21, 2011 4

Nov Oct 28 - Dec 1 Oct 19, 2011 5

Dec Dec 2 - Dec 29 Nov 23, 2011 4

Jan Dec 30 - Jan 26, 2012 Dec 7, 2011 4


2011 Production Schedule: SD Lobby Screens (4 x 3 aspect ratio)


Feb Jan 28 - Feb 24 Jan 7, 2011 4

Mar Feb 25 - Mar 31 Feb 4, 2011 5

Apr Apr 1 - Apr 28 Mar 11, 2011 4

May Apr 29 - May 26 Apr 8, 2011 4

Jun May 27 - Jun 30 May 6, 2011 5

Jul Jul 1 - Jul 28 Jun 10, 2011 4

Aug Jul 29 - Sep 1 Jul 8, 2011 5

Sep Sep 2 - Sep 29 Aug 12, 2011 4

Oct Sep 30 - Oct 27 Sep 9, 2011 4

Nov Oct 28 - Dec 1 Oct 7, 2011 5

Dec Dec 2 - Dec 29 Nov 11, 2011 4

Jan Dec 30 - Jan 26, 2012 Dec 2, 2011 4


SD Cinema Lobby shows are produced on DVD. SD creative delivery is required in advance of HD deadlines. In the event that creative is delivered past deadline, Cineplex Media will not guarantee a start date and advertisers will not be eligible for credits or makegoods. In Quebec, all Digital Signage Lobby creative must be in French.

• HD (16 x 9) and SD (4 x 3) Digital Signage Cinema Lobby specs are different. (HD signage specs will be subject to an update in 2010/2011.

• Consult updated production specs atwww.cineplexmedia.com prior to filing creative.

• Production inquiries please contact: Marina Araujo at Cineplex [email protected].

• All client creative is subject to approval by Cineplex Entertainment.

• Creative appearing in the Lobby Show must be suitable for an all-ages viewing audience.

Material Requirements

CINEPLEXMEDIA | 49

DIGITAL SIGNAGE LOBBY SIGNAGE (CONT’D)

2011 CINEMA LOBBY RATES15 SECONDS 30 SECONDS 45 SECONDS 60 SECONDS

TOTAL COST/WEEK 4 WK COST COST/WEEK 4 WK COST COST/WEEK 4 WK COST COST/WEEK 4 WK COSTMARKET LOCATIONS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS

NATIONAL ALL THEATRESNational All Theatres 153 $11,490 $45,960 $16,896.50 $67,586 $19,600 $78,400 $22,980 $91,920

NATIONAL EX QUEBEC ALL THEATRESNational Ex Quebec - All Theatres 135 $9,873 $39,492 $14,518.50 $58,074 $16,841.50 $67,366 $19,745 $78,980

TOR / MTL / VAN ALL THEATRESTor / Mtl / Van - All Theatres 71 $6,160 $24,640 $9,060 $36,240 $10,508.50 $42,034 $12,320.25 $49,281

10 CITY EMA ALL THEATRES10 City EMA - All Theatres 107 $9,144 $36,576 $13,466.50 $53,866 $15,598 $62,392 $18,287.25 $73,149

Atlantic - All Theatres 17 $390 $1,560 $573.75 $2,295 $665.50 $2,662 $780.25 $3,121

Quebec - All Theatres 18 $1,617 $6,468 $2,378 $9,512 $2,758.50 $11,034 $3,234 $12,936

Ontario - All Theatres 70 $5,801 $23,204 $8,531 $34,124 $9,896 $39,584 $11,602 $46,408

Manitoba - All Theatres 5 $403 $1,612 $593 $2,372 $688 $2,752 $806.50 $3,226

Saskatchewan - All Theatres 5 $165 $660 $242.50 $970 $281 $1,124 $330 $1,320

Alberta - All Theatres 19 $1,617 $6,468 $2,378 $9,512 $2,758.50 $11,034 $3,234 $12,936

British Columbia - All Theatres 19 $1,496 $5,984 $2,200 $8,800 $2,552 $10,208 $2,992 $11,968

Man / Sask / Alta - All Theatres 29 $2,185 $8,740 $3,213.50 $12,854 $3,727.50 $14,910 $4,370 $17,480

St. John’s - All Theatres 2 $46 $184 $67.50 $270 $78.50 $314 $92 $368

Halifax - All Theatres 4 $92 $368 $135 $540 $156.50 $626 $183.50 $734

Saint John / Moncton - All Theatres 1 $23 $92 $33.75 $135 $39 $156 $46 $184

Charlottetown - All Theatres 2 $46 $184 $67.50 $270 $78.50 $314 $92 $368

Montreal (GMA) - All Theatres 10 $1,056 $4,224 $1,553.50 $6,214 $1,802 $7,802 $2,112.75 $8,451

Quebec City - All Theatres 4 $439 $1,756 $645 $2,580 $748.50 $2,994 $877.50 $3,510

Toronto (EMA) - All Theatres 46 $3,772.50 $15,090 $5,547.75 $22,191 $6,435.50 $25,742 $7,545 $30,180

Toronto (GTA) - All Theatres 22 $2,491 $9,964 $3,663.75 $14,655 $4,250 $17,000 $4,983 $19,932

Ottawa - All Theatres 7 $541.50 $2,166 $796.50 $3,186 $924 $3,696 $1,083.25 $4,333

Calgary - All Theatres 8 $750 $3,000 $1,102 $4,408 $1,278.50 $5,114 $1,499 $5,996

Edmonton - All Theatres 7 $735.50 $2,942 $1,081.75 $4,327 $1,255 $5,020 $1,471 $5,884

Vancouver - All Theatres 15 $1,331 $5,324 $1,957.75 $7,831 $2,271 $9,084 $2,662.50 $10,650

PEAK DEMAND RATES Premiums: Premium for May, June: Increase 10%. Premium for July, August, November, December: Increase 15%. Premium for custom theatre selection: Increase 25%Individual Theatre Rates available upon request

48 | CINEPLEXMEDIA

4 WEEK 4 WEEK 52 WEEK 52 WEEK 4 WEEK 4 WEEK 52 WEEK 52 WEEKAVG DAILY RATE/DAY RATE RATE/DAY RATE RATE/DAY RATE RATE/DAY RATE

MARKET TRAFFIC $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS

NATIONAL RATES

ALL MARKETS 467,291 $480 $13,440 $336 $122,640 $760 $21,280 $450 $164,250

CITY RATESTORONTO 387,765 $408 $11,424 $286 $104,390 $646.50 $18,102 $383 $139,795Brookfield PlaceFirst Canadian PlaceTSX Exchange TowerHudson’s Bay CentreHSBC Building - 70 York Street

Lombard Building -105 Adelaide Street West

2 Queen Street East151 Yonge StreetBay Adelaide Queens QuayYonge Eglinton Centre

OTTAWA 17,858 $22.50 $630 $15.50 $5,657 $35.50 $994 $21 $7,665Place De Ville 1Place De Ville 2

CALGARY 45,690 $57.50 $1,610 $40 $14,600 $91 $2,548 $54 $19,710Bankers HallFifth Avenue PlaceSuncor Energy CentreAltius CentreBankers Court

EDMONTON 2,175 $3 $84 $2 $730 $4.50 $126 $2.50 $912.50Enbridge TowerCanadian Western Bank Place

VANCOUVER 13,803 $17.50 $490 $12 $4,380 $27.50 $770 $16.50 $6,022.50Royal Centre


2011 DIGITAL OFFICE NETWORK RATES MAINSTAGE (16 x 9) RATES – ONE AD / 10 MINUTE LOOPRATE PREMIUMS: 25% PREMIUM FOR INDIVIDUAL BUILDING SELECTION

Yonge Eglinton Centre – Backlits and Tunnel Domination• Enhance Toronto Digital Signage campaigns with

targeted backlits and spectacular Tunnel domination at the Yonge Eglinton Centre.

• Consult your Cineplex Media Rep for rate information.• See Backlits section (p36) for rates.

CINEPLEXMEDIA | 51

• Source complete production specs atwww.cineplexmedia.com

• Please consult updated Digital Signageproduction specifications for file format anddelivery instructions.

• Office Network production inquiries: Pleasecontact Meighan Topolnicki at Cineplex [email protected].

2011 PRODUCTION SCHEDULE: DIGITAL SIGNAGE – OFFICE NETWORK• Standard weekly cycles start on Mondays.

Off-cycle starts may be accommodated.

CREATIVE DELIVERY• Final creative is due one week prior to start date.• Creative elements due two weeks prior to start

date for digital ads to be built by Cineplex Media.• In the event that creative is delivered past

deadline, Cineplex Media will not guarantee a start date and advertisers will not be eligible for credits or makegoods.

• All client creative is subject to approval byCineplex Entertainment.

• Creative appearing in the Digital Office Networkmust be suitable for an all-ages viewing audience.

Production Requirements

DIGITAL SIGNAGE OFFICE NETWORK

MARKET # OF PROPERTIES # OF SCREENS AVERAGE DAILY TRAFFICToronto 10 106 387,765*

Calgary 5 58 45,690

Ottawa 2 19 17,858

Edmonton 2 6 2,175

Vancouver 1 7 13,803

TOTALS 19 194 467,291

*Does not include TTC traffic entering 2 Queen St. East

housands upon thousands of Canadians — ranging from casual shoppers to corner-office executives —congregate daily inside the prestigious office towers in Toronto, Ottawa, Calgary, Edmonton and Vancouverthat comprise the Office Network. Cineplex DigitalMedia’s Office Network signage is on-site to capture

their attention. HD screens located at the highest traffic points — in entranceways, lobbies, concourses and food courts — provideup-to-the-minute news, weather, sports, building-specificinformation and ads. Our state-of-the-art technology allows you to refresh your message weekly, daily or even by day-part.

T

26%

40%

25%

3% 6%

OFFICE NETWORK DIGITAL SIGNAGE REACHES A DESIRABLE CORE AUDIENCE

OF MANAGERS, OWNERS, PROFESSIONALS AND EXECUTIVES (MOPES)

AND OFFICE WORKERS

UNIVERSE OF MOPES /CLERICAL IN TOR / OTT / CAL / EDM / VAN:• Are 37% of the combined

markets population (index 121)

Even Gender Split• 52% Women• 48% Men

Have High Household Income• 61% have HHI $75.0M+ (index 146)

• 42% have HHI $100.0M+ (index 161)

Are Educated• 27% have a non-university

certificate (index 124)

• 22% have a bachelor’s degree (index 152)

• 14% have a post-grad degree (index 184)


66% OF ALL MOPES IN THE OFFICENETWORK MARKETS ARE A 25-49

Composition – MOPE* population A 18+ (Ott, Tor, Cal, Edm, Van)

*Man

ager

s, O

wne

rs, P

rofe

ssio

nals

, Exe

cutiv

es

A 18-24 A 25-34 A 35-49 A 50-64 A 65+


50 | CINEPLEXMEDIA

2011 DIGITAL SPORTS STADIUM RATES AD ZONE (332 X 636 PIXELS) RATES ONE AD UNIT PER 10-MINUTE LOOP

2011 DIGITAL SPORTS STADIUM RATES INTERMISSION MAINSTAGE (16 x 9) RATESGAME (HOCKEY EVENT) - MINIMUM 8 X PER GAME (PRE 4X, INT 1-2X, INT 2-2X) ENTERTAINMENT (NON-HOCKEY EVENT) – ONE AD UNIT PER 10-MINUTE LOOP

AVG AVG 4 WEEK 4 WEEK 52 WEEK 52 WEEK 4 WEEK 4 WEEK 52 WEEK 52 WEEKANNUAL EVENTS/ ATTEND/ RATE/DAY RATE RATE/DAY RATE RATE/DAY RATE RATE/DAY RATE

MARKET ATTENDANCE YR EVENT $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS

NATIONAL RATES

ALL MARKETS 6,693,957 495 13,523 $275 $7,700 $192.50 $70,262.50 $440 $12,320 $330 $120,450

CITY RATES

OTTAWA 2,310,000 117 19,744 $73 $2,044 $51 $18,615 $116.50 $3,262 $87.50 $31,937.50Scotiabank PlaceBell Sensplex

CALGARY 1,793,530 152 11,800 $107.50 $3,010 $75.50 $27,557.50 $172 $4,816 $129 $47,085Pengrowth Saddledome

EDMONTON 1,400,000 141 9,929 $73 $2,044 $51 $18,615 $116.50 $3,262 $87.50 $31,937.50Rexall Place

VANCOUVER 1,190,427 85 14,005 $63.50 $1,778 $44.50 $16,242.50 $101 $2,828 $76 $27,740Rogers Arena

15 SECONDS 30 SECONDSAVG AVG 4 WEEK 4 WEEK 52 WEEK 52 WEEK 4 WEEK 4 WEEK 52 WEEK 52 WEEK

ANNUAL EVENTS/ ATTEND/ RATE/DAY RATE RATE/DAY RATE RATE/DAY RATE RATE/DAY RATEMARKET ATTENDANCE YR EVENT $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS $ GROSS

NATIONAL RATES

ALL MARKETS 6,693,957 495 13,523 $250 $7,000 $175 $63,875 $325 $9,100 $300 $109,500

CITY RATES

OTTAWA 2,310,000 117 19,744 $66 $1,848 $46.50 $16,972.50 $86 $2,408 $79.50 $29,017.50Scotiabank PlaceBell Sensplex

CALGARY 1,793,530 152 11,800 $98 $2,744 $68.50 $25,002.50 $127 $3,556 $117.50 $42,887.50Pengrowth Saddledome

EDMONTON 1,400,000 141 9,929 $66 $1,848 $46.50 $16,972.50 $86 $2,408 $79.50 $29,017.50Rexall Place

VANCOUVER 1,190,427 85 14,005 $57.50 $1,610 $40.50 $14,782.50 $75 $2,100 $69 $25,185Rogers Arena


Production Requirements• Source complete production specs at www.cineplexmedia.com• Please consult updated Digital Signage production specifications

for file format and delivery instructions. • Office Network production inquiries: Please contact Meighan Topolnicki

at Cineplex Media [email protected].

2011 PRODUCTION SCHEDULE:DIGITAL SIGNAGE – SPORTS STADIUM• Standard weekly cycles start on Mondays. Off-cycle starts may be

accommodated.

CREATIVE DELIVERY• Final creative is due one week prior to start date.• Creative elements due two weeks prior to start date for digital ads

to be built by Cineplex Media.• In the event that creative is delivered past deadline, Cineplex Media

will not guarantee a start date and advertisers will not be eligible for credits or makegoods.

• All client creative is subject to approval by Cineplex Entertainment.• Creative appearing in the Digital Sport Stadium Network must be

suitable for an all-ages viewing audience.

CINEPLEXMEDIA | 53

18%

5%11%

15%

24%32% 31% 31%

25%20%

9%

23%

28%

CINEPLEX MEDIA DIGITAL STADIUM NETWORK DELIVERSSTRONG ANNUAL REACH TO KEY DEMOS

ARENA ATTENDEES: Have High Household Income• 33% have HHI $75.0M+ (index 112)

• 46% have HHI $100.0M+ (index 137)

Are Educated• 20% have a university or non-university

certificate (index 102)

• 26% have a bachelor’s or post-grad degree (index 105)

Have Senior Positions• 10% professionals (index 141)

• 5% senior managers / owners (index 139)

• 17% other managers (index 126)

• 31% MOPEs (Managers, Owners, Professionals, Executives) (index 132)


66% OF ANNUAL ARENA ATTENDEES ARE AGE 18-49Composition - Annual NHL Arena Attendance A 18+ (Ott, Tor, Cal, Edm, Van)

Cineplex Digital Network in NHL® Arenas Reach 24% of Their Market Populations Annually

Demo Reach - Annual NHL® Arena AttendanceScotiabank Place, Scotiabank Saddledome, Rexall Place, Rogers Arena

A 12-17 A 18-24 A 25-34 A 35-49 A 50-64 A 65+


DIGITAL SIGNAGE SPORTS STADIUM

A 12-17ALL 12+ A 18-24 A 25-34 A 35-49 A 50-64 A 65+

Sou

rce:

PM

B 2

010,

Fal

l

INDEX 133 INDEX 128 INDEX 128

INDEX 103

INDEX 84

INDEX 36

ans at NHL games don’t want to miss a moment of theaction, and our Sports Stadium Digital Network ensuresthey never do. HD screens strategically placed in lobbies,washrooms and adjacent to concession stands providelive game feeds, plus intermission content and updateson other NHL scores. In addition to NHL games, the

network also supports all live concerts and special stadium events,again delivering moment-by-moment feeds.

F

52 | CINEPLEXMEDIA

DIGITAL SIGNAGE SPORTS STADIUM (CONT’D)

2 MINUTE LOGO ADJACENCY4 WEEK 4 WEEK 52 WEEK 52 WEEK

ANNUAL AVG AVG RATE/DAY RATE RATE/DAY RATEMARKET ATTENDANCE EVENTS/YR ATTEND/EVENT $ GROSS $ GROSS $ GROSS $ GROSS

NATIONAL RATES

ALL MARKETS 6,693,957 495 13,523 $14 $392 $10 $3,650

CITY RATESOTTAWA 2,310,000 117 19,744 $3.50 $98 $2.50 $912.50Scotiabank PlaceBell Sensplex

CALGARY 1,793,530 152 11,800 $5.50 $154 $4 $1,460Pengrowth Saddledome

EDMONTON 1,400,000 141 9,929 $3.50 $98 $2.50 $912.50Rexall Place

VANCOUVER 1,190,427 85 14,005 $3 $84 $2.50 $912.50Rogers Arena

2011 DIGITAL SPORTS STADIUM RATES SCOREBOARD LOGO ADJACENCY RATES 2 MINUTE LOGO APPEARANCE EVERY 20 MINUTES

Please see complete details at Cineplexmedia.com

LEADERBOARD IMU = 728 X 90


Standard $19

BIG BOX IMU = 300 X 250


Standard $30

RECTANGLE (3:1) IMU = 300 X 100


Standard $23

PRE-ROLL VIDEO ADVERTISING :15 SEC CLICKABLE VIDEO

PAGE VIEWS CPM $ GROSS

Standard $40

PAGE SKIN IMU = CUSTOM

PAGE SKIN CPM $ GROSS

$40

SPONSORSHIPS

Various sponsorship opportunities available. Contact

your Cineplex Media Sales Rep for more details.

2011 CALAGRY FLAMES ONLINECALGARY FLAMES ONLINEFLAMES.NHL.COM

54 | CINEPLEXMEDIA

FLAMES.NHL.COM DELIVERS:• Over 307,000 unique

visitors per month• Over 2,400,000 page views

per month• Average visit length of 7.5 minutes +

SPONSORSHIP OPTIONS INCLUDE:• Weekly Poll• Fantasy Hockey Pool• Flames Insider Blast for the Season

Speak to your Rep about options and rates.

FLASH SPECIFICATIONS• Flames.nhl.com supports Flash 5 .swf files

or higher. Maximum frame rate is 30 fps(excluding video content). Please refer to http://www.iabcanada.com/clicktag/regarding the required implementation of the Universal ClickTAG.

• Please forward all creative with supplemental.gif images to ensure that those who choosenot to view Flash content are exposed to the campaign.

Add reach and impact to Stadium Digital Signage campaigns with on-line exposure on flames.nhl.com.

CINEPLEXMAGAZINESCanada’s #1 Entertainment Magazines in Canada’s #1 Theatres

2010-11 Season

Live in HD GUIDEAT CINEPLEX THEATRES

SPECIAL EDITION

NEW LOOK, NEW FEATURES. FAMOUS IS NOW CINEPLEX MAGAZINE

PUBLICATIONS MAIL AGREEMENT NO. 40708019

NOVEMBER 2010 | VOLUME 11 | NUMBER 11

GET HERE?

HOWDID HE

InsideHARRISONFORDKRISTENBELLSAMWORTHINGTON

BradPitt

FEBRUARY OscarsMARCH Spring Fashion PreviewMAY Summer Movie PreviewAUGUST Back-to-SchoolSEPTEMBER Film FestivalOCTOBER Holiday Movie Preview, Fall Fashion PreviewNOVEMBER Holiday Gift GuideDECEMBER Holiday Gift Guide

CINEPLEXMEDIA | 57

SPONSOR CINEPLEX MAGAZINEEDITORIAL SECTIONS OR INCLUDE A CUSTOMADVERTORIAL. SPEAK TO YOUR CINEPLEX MEDIA SALES REP REGARDING RATES AND TIMELINES

EDITORIAL THEMES FOR 2011

CINEPLEX MAGAZINE READERSHIP SKEWS 12-34 (77% TOTAL READERS)

AUDIENCE COMPOSITION BASE ENGLISH CANADA

23%

31%13%

18%

21%17%

26%28%

13%8%

2%

MALE48%

FEMALE52%

Source: PMB 2010, Fall Source: PMB 2010, Fall

A 12-17

CINEPLEX MAGAZINE READERS ARE EVENLY SPLIT – MALE / FEMALE

MALE / FEMALE READER COMPOSITION

BASE ENGLISH CANADA

82% OF CINEPLEX MAGAZINE READERSHAVE HOUSEHOLD INCOME $50K+

HOUSEHOLD INCOME READER COMPOSITION BASE

ENGLISH CANADA


HHI <$30 K

HHI $100 K+

HHI $50-75 KHHI $75-100 K

HHI $30-50 K

INDEX37

INDEX 49

INDEX 232INDEX 178

INDEX 225

INDEX 12

A 65+

A 50-64

A 18-24

A 25-34A 35-49

REXPoor Rex. His long tail,

massive feet, weak knees

and tiny arms make him clumsy.

He loves to play Buzz Lightyear’s

“Attack on Zurg” videogame,

but always loses

to Zurg.

JESSIEOne of Woody’s co-stars on

“Woody’s Roundup,” Jessie was

first owned by a little girl named

Emily. She likes to yodel and

play with her critters. Buzz

has a crush on her.

BULLSEYEBullseye is known as

“the sharpest horse in the West”

because of his keen senses of

smell and sight. Unlike most

horses, his hide is made of soft,

but sturdy, double-stitched

brown corduroy.

BUZZ LIGHTYEAR

Buzz comes from the planet

Morph in the Gamma Quadrant

of Sector 4. He’s a member of

the Universe Protection Unit of

the Space Ranger Corps and

needs to protect the

galaxy from the evil

Emperor Zurg.

WOODYWoody, a

pull-string toy

from the 1950s, was the

star of his own TV show,

“Woody’s Roundup.”

s included

SLINKY®

DOGSince he can “speak dog,”

Slinky® acts as a translator

between Woody and Andy’s

dog, Buster. (Andy is the toys’

human “owner.”) Slinky®

gives straightforward

advice, so the other

toys turn to him

for guidance.

Learn all about your favourite

characters fromToy Story 3

and collect them, too,

through the new

Mattel toy line

HAMMHere piggy. Show us the

money. Hamm is a piggy

bank, but he lost his original

stopper, so the hole in his

belly is now plugged

with a cork.

ALIENAlien and his other alien pals

live in the claw machine at

Pizza Planet, which they think is a

distant celestial body, but is really

the pizza joint where the claw

machine resides.

TOYS!MEETTHE

A D V E R T O R I A L

TOYS!MEETTHE

FEATURES & INTERVIEWSGet to know the movie world’s biggest stars.

SNAPSThe best of the month’s candid celebrity pictures.

IN BRIEFFun, short news stories from the movie world.

SPOTLIGHTInterview with an up-and-comingCanadian actor or filmmaker.

ALL DRESSED UPA glamorous page of red-carpet fashion.

IN THEATRESYour monthly movie schedule, with plot synopses and pictures.

CASTING CALLA rundown of who just signed ontowhich new movies.

AT HOMEThe month’s hot DVD, Blu-ray and games.

CINEPLEX MAGAZINE ENGLISH

56 | CINEPLEXMEDIA

very month, millions of fans take the moviegoing experiencehome with their latest copy ofCineplex Magazine. No otherCanadian magazine offers suchin-depth coverage of the movies,

with casting news, red-carpet fashion, on-setscoops, movie schedules, actor profilesand exclusive interviews with A-list stars.With 700,000 copies distributed monthlythrough Cineplex Entertainment theatres, The Globe and Mail newspaper andselect HMV locations, Cineplex Magazinereaches seven out of ten moviegoers,making it Canada’s best-read and mostpopular entertainment magazine. *Cineplex Magazine is CCAB accredited and a member of PMB.

E

IN EVERY ISSUE OF CINEPLEX MAGAZINE

CINEPLEXMEDIA | 59

THE METROPOLITAN OPERA LIVE IN HD GUIDE

2010-11 SeasonLive in HD GUIDEAT CINEPLEX THEATRES

SPECIAL EDITION

ince launching in 2006, theMetropolitan Opera Live in HDbroadcasts at Cineplex Entertainmenttheatres have been an astoundingsuccess. And part of the opera goers’experience is picking up this slick,

high-end program which includes synopses and cast information for every production in the schedule. A total of 300,000 copies are distributed through the theatres and The Globe and Mail newspaper.

SMETROPOLITAN OPERASATELLITE AUDIENCES

SKEW 50+

AUDIENCE COMPOSITION –METROPOLITAN OPERA SATELLITE

BROADCASTS – CINEPLEXENTERTAINMENT THEATRES

AUDIENCE COMPOSITION –METROPOLITAN OPERA SATELLITE

BROADCASTS – CINEPLEXENTERTAINMENT THEATRES

CATEGORY SPEND PAST YEAR – INDEX CINEPLEX MET BROADCAST AUDIENCE VS. POPULATION

7%27%

62%

3%

2%

MALE29% FEMALE

71%

Source: Demographic Profile – Scene © attendees to Cineplex Metropolitan Opera Broadcasts – 2009-2010 Season

Sou

rce:

Sce

ne ©

mem

ber

Met

Ope

ra

Aud

ienc

e P

rofil

e –

2009

-201

0 se

ason

Source: Demographic Profile – Scene © attendees to Cineplex Metropolitan Opera Broadcasts – 2009-2010 Season

A 65+A 50-64

A 15-24

A 25-34A 35-49

METROPOLITAN OPERA SATEL-LITE AUDIENCES ARE 70% FEMALE

SPACE DEADLINE: SEPTEMBER 6MATERIAL DEADLINE: SEPTEMBER 8

CINEPLEX’S METROPOLITAN OPERA AUDIENCES HAVE HIGHER THAN AVERAGE INCIDENCE OF PURCHASE VS. THE POPULATION

OWNVACATION

HOME

TRAVEL-PACKAGE

TOUR

TRAVELLERACCOMMO-

DATION

ALCOHOL SERVEDON LICENSED

PREMISES

ALCOHOLICBEVERAGES

ALCOHOLPURCHASED

FROM STORES

CLOTHING PURCHASE OFAUTOMOBILES /

TRUCKS

PURCHASE OFAUTOMOTIVEACCESSORIES

PURCHASEDFOOD FROM

RESTARAUNTS

170155

136 142155

127 121130

110128

2011 METROPOLITANOPERA GUIDE RATESUNIT RATE

FULL PAGE $20,000

1/2 PAGE $11,900

1/4 PAGE $6,900

OBC $33,600

DPS $27,600

All rates are in gross dollars.

For mechanical and material requirements, see Cineplex Magazine section.

�ATTENDANCE EXPECTED TO BE CLOSE TO 400,000!�PERFORMANCES WILL BE BROADCAST IN 120 THEATRES ACROSS THE COUNTRY!

58 | CINEPLEXMEDIA

CINEPLEX MAGAZINE ENGLISH (CONT’D)

Material RequirementsAdd an extra 1/8" around all sides for bleed ads. Keep critical copy, or creative important to show, ¼" away from all sides. Cineplex Magazine is computer-to-plate and only accepts PDF files with certified SWOP colour proofs. Cineplex Magazine will not be held accountable for colour variations without receiving SWOP colour proofs prior to the material deadline. Material that does not meet published specifications is subject to production charges.Fifth colours – 25% premium applies – full pages and spreads only.

Please contact your Cineplex Media sales rep for a full PDF specs kit for Cineplex Magazine. All Cineplex Media production specs can be found at Cineplexmedia.com

2011 CINEPLEX MAGAZINE RATESUNIT 1X 4X 8X 12X

FULL PAGE $28,750 $25,875 $24,438 $23,000

2/3 PAGE $24,725 $22,253 $21,016 $19,780

1/2 PAGE $18,860 $16,974 $16,031 $15,088

1/3 PAGE $13,225 $11,903 $11,241 $10,580

1/4 PAGE $8,855 $7,970 $7,527 $7,084

IFC $33,465 $30,119 $28,445 $26,772

IFC SPREAD $58,650 $52,785 $49,853 $46,920

OBC $39,675 $35,708 $33,724 $31,740

IBC $32,545 $29,291 $27,663 $26,036

DPS $48,300 $43,470 $41,055 $38,640

All rates are in gross dollars

2011 Production Schedule: Cineplex MagazineISSUE AT DESTINATION / DISTRIBUTION SPACE MATERIAL

THEATRE / HMV GLOBE & MAIL, TOR*

Jan Jan 5, 2011 Jan 4, 2011 Dec 6, 2010 Dec 8, 2010

Feb Feb 3, 2011 Feb 8, 2011 Jan 7, 2011 Jan 11, 2011

Mar Mar 3, 2011 Mar 8, 2011 Feb 4, 2011 Feb 8, 2011

Apr Apr 1, 2011 Apr 5, 2011 Mar 4, 2011 Mar 8, 2011

May Apr 29, 2011 May 3, 2011 Apr 1, 2011 Apr 5, 2011

Jun May 27, 2011 May 31, 2011 Apr 29, 2011 May 3, 2011

Jul Jun 24, 2011 Jun 28, 2011 May 27, 2011 May 31, 2011

Aug Jul 22, 2011 Aug 2, 2011 Jun 27, 2011 Jun 29, 2011

Sep Aug 26, 2011 Aug 30, 2011 Jul 28, 2011 Aug 2, 2011

Oct Sep 23, 2011 Oct 4, 2011 Aug 26, 2011 Aug 30, 2011

Nov Oct 28, 2011 Nov 1, 2011 Sep 30, 2011 Oct 4, 2011

Dec Nov 25, 2011 Nov 29, 2011 Oct 28, 2011 Nov 1, 2011

Jan 2012 Dec 29, 2011 Jan 3, 2012 Nov 25, 2011 Nov 29, 2011

*Insert dates subject to change

MECHANICAL REQUIREMENTS WIDTH x HEIGHT (INCHES)

AD SIZE TRIM SIZE BLEED SIZE TYPE SAFE AREA

Full Page 8" x 10.5" 8.25" x 10.75" 7.5" x 10"

1/2 Page (vertical) 4" x 10.5" 4.25" x 10.75" 3.5" x 10"

1/2 page (horizontal) 8" x 5.25" 8.25" x 5.5" 7.5" x 4.75"

2/3 page (vertical) 5.2" x 10.5" 5.45" x 10.75" 4.7" x 10"

2/3 page (horizontal) 8" x 7" 8.25" x 7.25" 7.5" x 6.5"

1/3 page (vertical) 2.67" x 10.5" 2.92" x 10.75" 2.17" x 10"

1/4 page 3.9" x 5.25" 4.15" x 5.5" 3.4" x 4.75"

DPS 16" x 10.5" 16.25" x 10.75" 15.5" x 10"

1/2 DPS 16" x 5.25" 16.25" x 5.5" 15.5" x 4.75"

CINEPLEXMEDIA | 61

LE MAGAZINE CINEPLEX READERSHIPSKEWS 12-34 (65% TOTAL READERS)

AUDIENCE COMPOSITION BASE FRENCH CANADA

28%

22%15%

14%

19%31%23%

16%

19%14%


A 12-17

72% OF LE MAGAZINE CINEPLEX READERS HAVE HOUSEHOLD INCOME $50K+

HOUSEHOLD INCOME READER COMPOSITION BASE

FRENCH CANADA


HHI <$30 K

HHI $100 K+

HHI $50-75 KHHI $75-100 K

HHI $30-50 K

INDEX 157INDEX 77

INDEX 153

INDEX 67 INDEX 281

A 50-64

A 18-24

A 25-34A 35-49

2011 LE MAGAZINE CINEPLEX RATESUNIT 1X 4X 8X 10X

FULL PAGE $10,747 $9,672 $9,135 $8,597

2/3 PAGE $9,137 $8,223 $7,766 $7,309

1/2 PAGE $6,986 $6,288 $5,938 $5,589

1/3 PAGE $4,836 $4,352 $4,110 $3,869

1/4 PAGE $3,310 $2,979 $2,813 $2,648

IFC $12,679 $11,411 $10,777 $10,143

IFC SPREAD $20,850 $18,765 $17,722 $16,680

OBC $13,455 $12,110 $11,437 $10,764

IBC $11,845 $10,661 $10,068 $9,476

DPS $19,130 $17,217 $16,261 $15,304

All rates are in gross dollars.

2011 Production Schedule: Le magazine CineplexISSUE AT DESTINATION / DISTRIBUTION SPACE MATERIAL

THEATRE / HMV LE JOURNALDE MONTRÉAL

Feb Feb 1, 2011 Feb 5, 2011 Jan 10, 2011 Jan 12, 2011

Mar Mar 1, 2011 Mar 5, 2011 Feb 7, 2011 Feb 9, 2011

Apr Mar 31, 2011 Apr 2, 2011 Mar 7, 2011 Mar 9, 2011

May May 3, 2011 May 7, 2011 Apr 11, 2011 Apr 13, 2011

Jun May 31, 2011 Jun 4, 2011 May 9, 2011 May 11, 2011

Jul Jun 28, 2011 Jul 2, 2011 Jun 6, 2011 Jun 8, 2011

Aug Jul 26, 2011 Aug 6, 2011 Jul 4, 2011 Jul 6, 2011

Sep Aug 30, 2011 Sep 3, 2011 Aug 8, 2011 Aug 10, 2011

Oct Sep 27, 2011 Oct 1, 2011 Sep 5, 2011 Sep 7, 2011

Nov Nov 2, 2011 Nov 5, 2011 Oct 10, 2011 Oct 12, 2011

Dec Nov 29, 2011 Dec 3, 2011 Nov 7, 2011 Nov 9, 2011

*Insert dates subject to change

For mechanical and material requirements, see Cineplex Magazine section.

FEBRUARY Awards Season – Quebec’s Jutras and Hollywood’s OscarsMARCH Spring Fashion PreviewMAY Summer Movie PreviewJUNE Summer Fashion Preview AUGUST Back-to-SchoolOCTOBER Holiday Movie Preview,Fall Fashion PreviewNOVEMBER Holiday Gift GuideDECEMBER Holiday Gift Guide

EDITORIAL THEMES FOR 2011

LE MAGAZINE CINEPLEX FRENCH

60 | CINEPLEXMEDIA

ive la différence! Custom tailored for the

French-Canadian market, Le magazine Cineplex recognizes

that, though moviegoers in la belle province are as keenly

interested in Hollywood films andcelebrities as the rest of the world, theirfirst loyalty is to the vital, vibrant Quebecoisfilm industry and star system. Published 11times per year, with a circulation of 200,000,the magazine is distributed throughCineplex Entertainment theatres andindependent theatres, Le Journal deMontréal and select HMV stores, reaching65% of Quebec moviegoers. *Le magazine Cineplex is CCAB accredited and a member of PMB.

V

FEATURES & INTERVIEWSGet to know the biggest stars from Hollywood and Quebec.

SNAPSThe best of the month’s candid celebrity pictures.

IN BRIEF Fun, short news stories from the movie world.

MADE IN QUEBECA look at la belle province’s flourishing movie industry.

ALL DRESSED UPA glamorous page of red-carpet fashion.

IN THEATRESYour monthly movie schedule, with plot synopses and pictures.

CASTING CALLA rundown of who just signed onto which new movies.

MUSICNews on movie soundtracks, andsingers making it to the big screen.

AT HOMEThe month’s hot DVD, Blu-ray and games.

Sponsor Le magazine Cineplexeditorial sections or include a custom advertorial. Speak toyour Cineplex Media sales repregarding rates and timelines

IN EVERY ISSUE OF LE MAGAZINE CINEPLEX

MALE48%

FEMALE52%


LE MAGAZINE CINEPLEX READ-ERS ARE EVENLY

SPLIT – MALE / FEMALE

MALE / FEMALE READER COMPOSITION BASE ENGLISH CANADA

CE = Cineplex Entertainment ET = Empire Theatres AC = Alliance Cinemas OC = Ontario Cinemas AMC = AMC Cinemas CM = Cinemark AF = Ad FilmsFES = Festival Cinemas LC = Landmark Cinemas QI = Quebec Independents SS = Sports Stadiums ON = Office Network RIO = RioCan Centre

QUEBECMONTREAL -GREATER MONTREAL AREA (GMA)CE 9401 StarCité Montreal Montreal 1 17 4 1 17 1 10 1

CE 9406 Cinéma Banque Scotia Montreal* Montreal 1 12 4 1 13 1 19 1

CE 9172 Cineplex Odeon Quartier Latin Montreal 1 17 3 1 17 1 4 1

AMC 3702 Forum 22 Montreal 1 22 3 1 4

CE 9203 Boucherville Boucherville (Montreal) 1 10 2 1 10 1

CE 9112 Cine-Parc Odeon (Drive-in)* Boucherville (Montreal) 1 2

CE 9185 Cineplex Odeon Brossard Brossard (Montreal) 1 16 4 1 16 1 4 1

CE 9145 Cineplex Odeon Place LaSalle LaSalle 1 12 1 1 12 1 4 1

CE 9195 FP Carrefour Angrignon* LaSalle 1 10 1 1 10 1 6

CE 9267 SilverCity Cavendish Mall Cote-St-Luc (Montreal) 1 8 1 1 8 1 4 1

CE 9143 Cineplex Odeon St-Bruno* St-Bruno (Montreal) 1 11 2 1 11 1 4 1

CE 9407 Colisee Kirkland* Kirkland 1 12 4 1 12 1 14 1

CE 9408 Colossus, Laval* Laval 1 18 5 1 18 1 12 1

TOTAL MONTREAL (GMA) 13 167 34 7 104 4 40 11 85 10

MONTREAL - BALANCE EXTENDED MARKET AREA (EMA)CE 9154 Cineplex Odeon Delson Delson 1 7 1 1 7

CE 9153 Cineplex Odeon Carrefour Dorion Dorion 1 8 1 1 8

CE 9190 St-Jean Cinacapitol Saint-Jean-sur-Richelieu 1 6 1 1 6

AF 104 Carnaval Chateauguay 1 6 1

QI Q1 St-Eustache St-Eustache 1 16 2

QI Q2 Cinema 8 St-Hyacinthe 1 8 1

QI Q5 Cinema Beloeil Beloeil 1 10 2

QI Q3 Carrefour du Nord St-Jerome 1 9 2

TOTAL MONTREAL - BAL. EXTENDED MARKET AREA 8 70 11 3 21

TOTAL MONTREAL (EMA) 21 237 45 7 104 7 61 11 85 10

QUEBEC CITYQI Q6 Les Cinemas Cine Entreprise Quebec City 1 6 1 6 1 8 1

CE 9130 Cineplex Odeon Place Charest Quebec City 1 8 1 4 1

CE 9181 Cineplex Odeon Beauport Beauport (Que City) 1 16 3 1 16 1 4 1

CE 9266 Cineplex St-Nicholas (Drive-in) St-Nicholas (Que City) 1 2

CE 9177 Cineplex Odeon Ste-Foy Ste-Foy (Que City) 1 14 4 1 14 1 4 1

TOTAL QUEBEC CITY 5 46 7 3 36 4 20 4

BALANCE QUEBECCE 9188 Galaxy Sherbrooke Rock Forest (Sherbrooke) 1 12 2 1 12 1 2 1

CE 9189 Fleurs dy Lys Trois-Rivières 1 9 2 1

AF 103 Le Carrefour Joliette (Mtl) 1 10 2

AF 100 RGFM Drummondville (Mtl) 1 6 2

AF 101 Capitol Drummondville (Mtl) 1 8

AF 102 St-Laurent Tracy (Mtl) 1 7 1

AF 154 Complex J Gagnon Alma 1 4

AF 150 Cine-Centre Baie Comeau 1 4 1

AF 152 Princesse Rivière-du-Loup 1 4

AF 153 Paramount Rouyn-Noranda 1 51 1

AF 151 Cine-Centre Sept-Îles 1 3 1

CINEPLEXMEDIA | 63

DSL/HD DIG/DVD DVD DIGITAL 4X6 DIGITAL SIGNAGE DIGITAL SIGNAGE DIGITAL SIGNAGEFULL MOTION TIMED P-S LOOPED P-S BACKLITS CINEMA LOBBY OFFICE NETWORK SPORTS STADIUM

CIRCUIT ID# LOCATION MARKET LOC SCRS 3D SCRS LOC SCRS LOC SCRS LOC BKLTS LOC LOC LOC

LOCATIONS THEATRES•OFFICE•STADIUM


NEWFOUNDLANDET 26 Empire Studio 12 St. John’s 1 12 4 1 12 1 4 1

ET 22 Empire Cinemas Mt. Pearl Mount PearlShopping Centre 1 6 1 1 1

ET 24 Millbrook Cinemas Corner Brook 1 2 1 1

TOTAL NEWFOUNDLAND 3 20 4 1 12 3 6 2

NOVA SCOTIAHALIFAXET 30 Empire 17 Cinemas Bayers Lake Halifax 1 17 4 1 17 1 5 1

ET 43 Park Lane 8 Cinemas Halifax 1 8 1 8 1 4 1

ET 18 Oxford Halifax 1 1

ET 45 Empire 12 Dartmouth Crossing Dartmouth 1 12 4 1 12 1 3 1

ET 19 Empire Studio 7 Lower Sackville 1 7 1 7 1 2 1

TOTAL HALIFAX 5 45 8 4 44 4 14 4

NOVA SCOTIA - BALANCEET 14 Empire Studio 7 New Glasgow 1 7 2 1 7 1 1 1

ET 34 Empire Studio 5 Yarmouth 1 5 2 1 2 1

ET 32 Empire 7 Cinemas New Minas 1 7 1 1 1

ET 33 Empire Capitol Theatre Antigonish 1 1

ET 40 Empire Studio 7 Truro 1 7 1 1 1

ET 4 Empire Studio 7 Bridgewater 1 7 1 1 1

ET 16 Empire Drive In Westville 1 1

ET 41 Paramount Cinemas Amherst 1 3

ET 3 Empire Studio 10 Sydney 1 10 2 2 10 1 2 1

TOTAL NOVA SCOTIA BALANCE 9 48 6 2 17 6 8 6

TOTAL NOVA SCOTIA 14 93 14 6 61 10 22 10

PEICHARLOTTETOWNET 61 Empire Studio 8 Charlottetown 1 8 2 1 8 1 2 1

ET 60 Empire Studio 5 Summerside 1 5 1 1 1

TOTAL PEI 2 13 2 1 8 2 3 2

NEW BRUNSWICKSAINT JOHN / MONCTONET 10 Crystal Palace Cinemas Dieppe (Moncton) 1 8 1 8 1 2

ET 9 Empire 8 Trinity Drive Moncton 1 8 3 1 8 1 4

AF 601 Vogue Sackville (Moncton) 1 1

ET 7 Empire Studio 10 Saint John 1 10 3 1 10 1 1 1

ET 6 Empire 4 Cinemas Rothesay (Saint John) 1 4

TOTAL SAINT JOHN / MONCTON 5 31 6 3 26 3 7 1

NEW BRUNSWICK BALANCEAF 600 Apollo Bathurst 1 5 1

ET 12 Empire Studio 5 Miramichi 1 5 1 1 1

ET 11 Empire 10 Cinemas Fredericton 1 10 3 1 10 1 1 1

AF 602 Atlantic Woodstock 1 3

TOTAL NEW BRUNSWICK BALANCE 4 23 4 1 10 2 2 2

TOTAL ATLANTIC REGION 28 180 30 12 117 20 40 17



62 | CINEPLEXMEDIA


CINEPLEXMEDIA | 65

CE 7244 Cineplex Odeon First Markham Place Markham 1 10 2 1 10 1 4 1

ET 90 Empire Elgin Mills 10 Cinemas Richmond Hill 1 10 1 10 1 4

CE 7405 SilverCity Richmond Hill Richmond Hill 1 14 4 1 14 1 13 1

CE 7407 SilverCity Newmarket Newmarket 1 13 3 1 13 1 16 1

CE 7284 Cineplex Odeon Aurora Aurora 1 10 2 1 10 1 17 1

TOTAL TORONTO (GTA) 29 324 70 17 206 6 54 27 232 22 11

TORONTO BALANCE (EMA)CE 7270 Galaxy Orangeville Orangeville 1 7 2 1 7 1 4 1

AF 202 Bayfield 7 Barrie 1 7 2

AF 205 Gem Keswick 1 4

CE 7249 Galaxy Barrie Barrie 1 12 4 1 12 1 4 1

CE 7274 Galaxy Orillia Orillia 1 6 2 1 6 1 4 1

CE 7411 SilverCity Brampton Brampton 1 16 4 1 16 1 11 1

CE 7250 Cineplex Odeon Orion Gate Brampton 1 10 2 1 10 1 4 1

ET 98 Empire 7 Cinemas Bolton 1 7 2 1 7 1 2 1

CE 7272 Galaxy Guelph Guelph 1 10 3 1 10 1 14 1

CE 7269 Galaxy Cambridge Cambridge 1 9 2 1 9 1 4 1

CE 7415 SilverCity Ancaster Ancaster 1 10 3 1 10 1 13 1

CE 7290 SilverCity Hamilton Hamilton 1 10 3 1 10 1 8 1

ET 92 Jackson Square 6 Cinemas Hamilton 1 6 1 6 1 5

AF 51 Strarlite Drive-In Hamilton 1 3

AF 208 Westdale Hamilton 1 1

CE 7413 SilverCity Burlington Burlington 1 12 3 1 12 1 12 1

CE 7285 Galaxy Milton Milton 1 8 3 1 8 1 4 1

CE 7273 SilverCity Oakville Oakville 1 9 2 1 12 1 4 1

AF 50 The 5 Drive-In Oakville 1 3

AMC 3706 Winston Churchill 24 Oakville 1 24 3 1 4

AF 203 Frederick Kitchener 1 2

ET 94 Empire Studio 12 Gateway Park Kitchener 1 12 4 1 12 1 8 1

CE 7268 Galaxy Waterloo Waterloo 1 10 3 1 10 1 4 1

ET 65 Empire Waterloo Waterloo 1 10 5 1 10 1

ET 96 Empire Studio 8 @ Pen Centre St. Catharines 1 8 4 1 8 1 12 1

CE 7256 Cineplex Odeon Niagara Square Niagara Falls 1 10 3 1 10 1 4 1

CE 7206 Cineplex Odeon Seaway Mall Welland 1 7 1

CE 7241 Cineplex Odeon Clarington Place Bowmanville 1 11 1 1 11 1

CE 7263 Galaxy Peterborough Peterborough 1 11 3 1 11 1 4 1

CE 7409 Famous Players Belleville 8 Belleville 1 8 2 1 8 1 4 1

CE 7248 Cineplex Odeon Ajax Ajax 1 10 1 1 10 1 4 1

CE 7289 Cineplex Odeon Oshawa Oshawa 1 10 3 1 10 1 12 1

OC 101 Century Theatres Lindsay 1 3

OC 102 Northumberland Theatres Cobourg 1 3

AMC 3710 Whitby 24 Whitby 1 24 3 1 4

AMC 3704 Interchange 30 Concord 1 30 2 1 4

TOTAL TORONTO (BALANCE EMA) 36 343 74 21 209 3 26 26 161 24

TOTAL TORONTO EXTENDED MARKET (EMA) 65 667 144 38 415 9 80 53 393 46 11

OTTAWACE 7247 Cineplex Odeon South Keys Ottawa 1 12 2 1 12 1 4

CE 7286 Cineplex Odeon Barrhaven Barrhaven (Ottawa) 1 7 2 1 7 1 4 1



LOCATIONS THEATRES•OFFICE•STADIUM (CONT’D)


*Brookfield Place = Bay Wellington Tower, TD Canada Trust Tower, Front Street

64 | CINEPLEXMEDIA

AF 155 Capitol Val-d’Or 1 5

QI Q4 Place Biermans Shawinigan 1 8 2

FOR 158 Cinemas Fortune StarCité Hull Gatineau 1 16 4 1 16 1 12 1

QI Q7 Gatineau 9 Gatineau 1 9 1 1 9

CE 9186 Galaxy Victoriaville Victoriaville 1 7 2 1 7 1 6 1

AF 156 Laurier Victoriaville 1 3

TOTAL BALANCE QUEBEC 17 120 21 3 35 3 20 4

TOTAL QUEBEC 43 403 73 7 104 13 132 18 125 18

ONTARIOTORONTO (GTA)CE 7400 SilverCity Yonge-Eglinton Toronto 1 9 4 1 9 1 11 1

RIO RioCan Yonge Eglinton Centre Toronto 1 17 1

CE 7402 Scotiabank Theatre, Toronto Toronto 1 13 4 1 14 1 14 1

CE 7403 Canada Square Toronto 1 8 1 5 1

CE 7406 SilverCity Yorkdale Toronto 1 10 4 1 10 1 11 1

ET 74 Empire Theatres at Empress Walk, North York Toronto 1 10 3 1 10 1 8 1

AC 7293 Beach Cinemas - Toronto Toronto 1 6 2 1 6 1 4

AC 7295 Cumberland - Toronto Toronto 1 4 1 4 1 3

CE 7260 Cineplex Odeon Queensway Toronto 1 18 4 1 18 1 6 1

CE 7199 Cineplex Odeon Varsity Toronto 1 8 3 1 8 1 4 1

CE 7246 Cineplex Odeon Sheppard Centre Toronto 1 10 2 1 10 1 4 1

CE 7115 SilverCity Fairview Mall Toronto 1 9 3 1 9 1 5 1

AMC 3712 Yonge & Dundas Toronto 1 24 1 14

ON BFP Brookfield Place* Toronto 1

ON FCP First Canadian Place Toronto 1

ON TSX TSX Exchange Tower Toronto 1

ON HBC Hudson’s Bay Centre Toronto 1

ON YOS HSBC Building Toronto 1

ON QSE Queen Street East Toronto 1

ON YS 151 Yonge Street Toronto 1

ON AL Lombard Building Toronto 1

ON BAC Bay Adelaide Centre Toronto 1

ON QQT Queens Quay Terminal Toronto 1

CE 7404 Coliseum Scarborough Toronto (Scarb) 1 12 4 1 12 1 12 1

CE 7253 Cineplex Odeon Eglinton Town Centre Toronto (Scarb) 1 16 4 1 16 1 4 1

CE 7240 Cineplex Odeon Morningside Toronto (Scarb) 1 11 3 1 11 1 4 1

AF 200 Albion Toronto 1 2

AF 201 Woodside Toronto 1 3

AMC 3709 Kennedy Commons 20 Toronto (Scarb) 1 20 2 1 3

AMC 3705 Courtney Park 16 Mississauga 1 16 3 1 3

CE 7417 SilverCity Mississauga Mississauga 1 10 3 1 10 1 11 1

CE 7420 Coliseum Mississauga (IMAX) Mississauga 1 12 4 1 13 1 18 1

ET 91 Empire Studio 10 at Square One Mississauga 1 10 2 1 10 1 4 1

CE 7408 Colossus Vaughn (IMAX) Woodbridge 1 18 4 1 19 1 19 1

CE 7410 FP Pickering 8 Pickering 1 8 1 1 8 1

BALANCE QUEBEC (CONTINUED)




CINEPLEXMEDIA | 67

CE 2111 Cinema City McGillivray Winnipeg 1 12 1 12 1

CE 2112 Cinema City Northgate Winnipeg 1 8 1 8

ET 84 Empire Grant Park 8 Cinemas Winnipeg 1 8 2 1 8 1 4 1

ET 63 Empire Capitol Winnipeg (Brandon) 1 9 2 1 9 1 2 1

ET 62 Empire Southland Winnipeg (Winkler) 1 5 1 1

LC L045 Town Winnipeg 1 8 1 8

LC L046 Globe Winnipeg 1 3 1 3

LC L042 Garry Winnipeg (Selkirk) 1 1 1 1

TOTAL MANITOBA 11 84 11 3 36 6 37 6 28 5

SASKATCHEWANCE 4109 Cineplex Odeon Centre Saskatoon 1 7

CE 4403 Galaxy Saskatoon Saskatoon 1 12 4 1 12 1 13 1

CE 4114 Galaxy Regina Regina 1 10 2 1 10 1 14 1

CE 4108 Cineplex Odeon Southland Mall Regina 1 10 2 1 10 1

CE 4113 Galaxy Moose Jaw Moose Jaw 1 6 1 1 6 1 4 1

CE 4112 Galaxy Prince Albert Prince Albert 1 6 2 1 6 1 4 1

AF 350 Twin Swift Current 1 2

LC L041 Soo Weyburn 1 1

LC L040 Tower Yorkton 1 1

TOTAL SASKATCHEWAN 9 55 11 2 22 3 22 4 35 5

ALBERTACALGARYCE 3134 Cineplex Odeon Eau Claire Market Calgary 1 6 1 1 4 1

CE 3138 Cineplex Odeon Crowfoot Crossing Calgary 1 12 3 1 12 1 4 1

CE 3142 Cineplex Odeon Sunridge Spectrum Calgary 1 14 4 1 14 1 4 1

CE 3401 Scotiabank Theatre Chinook (IMAX) Calgary 1 16 5 1 17 1 8 1

CE 3409 Westhills Calgary 1 10 2 1 10 1 8 1

CE 3150 Cross Iron Mills Calgary 1 7 3 1

AF 400 MovieDome Calgary 1 9

ET 79 Empire Studio 10 MacLeod Trail Calgary 1 10 4 1 10 1 8 1

ET 80 Empire Studio 16 Country Hills Calgary 1 16 4 1 16 1 10 1

LC L050 Globe Calgary 1 2 1 2

SS S Pengrowth Saddledome Calgary 1

ON BH Bankers Hall Calgary 1

ON FAP Fifth Avenue Place Calgary 1

ON AC Altius Centre Calgary 1

ON SEC Suncor Energy Centre Calgary 1

ON BC Bankers Court Calgary 1

LC L022 Roxy Calgary (Airdrie) 1 2 1 2

LC LB01 Lux Banff 1 4 1 4

TOTAL CALGARY 12 108 26 4 53 5 34 7 46 8 5 1

EDMONTONCE 3143 Cineplex Odeon

North Edmonton Cinemas Edmonton 1 14 5 1 14 1 4 1





66 | CINEPLEXMEDIA

ET 89 Empire 7 Cinemas Ottawa 1 7 1 1 7 1 4 1

ET 76 Rideau Centre Cinemas Ottawa 1 3 1 3 1 1 1

ET 64 Empire Orleans Orleans 1 10 3 1 10 1 2 1

CE 7424 Coliseum Ottawa Ottawa 1 12 3 1 12 1 10 1

CE 7428 SilverCity Gloucester Gloucester (Ottawa) 1 16 4 1 16 1 12 1

AMC 3703 Kanata Kanata (Ottawa) 1 24 3 1 4

SS SP Bell Sensplex Ottawa 1

SS SB Scotiabank Place Ottawa 1

ON PD1 Place De Ville I & II Ottawa 1

TOTAL OTTAWA 8 91 17 5 57 2 10 8 41 7 1 2

ONTARIO BALANCECE 7291 Galaxy Brantford Brantford 1 8 2 1 8 1 6 1

CE 7283 Galaxy Brockville Brockville 1 6 1 1 6 1 4 1

CE 7262 Galaxy Cornwall Cornwall 1 7 1 1 7 1 4 1

AF 261 Port Theatre Cornwall 1 1

CE 7271 Galaxy Midland Midland 1 7 1 1 7 1 4 1

CE 7265 Galaxy North Bay Mall North Bay 1 7 2 1 7 1 4 1

CE 7264 Galaxy Owen Sound Owen Sound 1 7 1 1 7 1 4 1

CE 7266 Galaxy Sault Ste. Marie Sault Ste. Marie 1 12 2 1 12 1 4 1

CE 7267 Galaxy St. Thomas St. Thomas 1 6 1 1 6 1 5 1

CE 7257 Cineplex Odeon Devonshire Mall Windsor 1 12 3 1 12 1 4 1

AF 254 Palace Windsor 1 4

AF 255 Lakeshore Cinemas Windsor 1 10 1

CE 7431 SilverCity Windsor Windsor 1 12 2 1 12 1 8 1

CE 7422 SilverCity London London 1 12 4 1 12 1 8 1

CE 7112 Cineplex Odeon Westmount London 1 11 2 1 11 1 4 1

ET 95 Wellington 8 Cinemas London 1 8 2 1 8 1 4

AF 262 Hyland London 1 1

AF 52 Mustang Drive-In London 1 2

AF 252 Braodway Tillsonburg 1 3

CE 7427 Lambton 9 Cinemas Sarnia 1 9 1 1 9 1 4 1

CE 7429 SilverCity Sudbury Sudbury 1 12 3 1 12 1 14 1

CE 7430 SilverCity Thunder Bay Thunder Bay 1 12 3 1 12 1 10 1

CE 7259 Cineplex Odeon Gardiners Road Kingston 1 10 3 1 10 1 4 1

ET 93 Capitol 7 Cinemas Kingston 1 7 1 7 1 4

AF 251 Cinema 6 Chatham 1 6

CE 7288 Galaxy Collingwood Collingwood 1 7 2 1 7 1 4 1

AF 253 Cinema 6 Timmins 1 6

AF 256 Centre Trenton 1 3 2

AF 257 Gallery Woodstock 1 7

TOTAL BALANCE ONTARIO 29 215 39 15 142 4 30 19 103 17

TOTAL ONTARIO 102 973 200 58 614 15 120 80 537 70 12 2

MANITOBACE 2401 SilverCity Polo Park Winnipeg 1 14 4 1 14 1 9 1

CE 2402 SilverCity St. Vital Winnipeg 1 10 3 1 10 1 8 1

CE 2403 Kildonan Place 6 Winnipeg 1 6 1 4

OTTAWA (CONTINUED)




CINEPLEXMEDIA | 69

CE 1136 Cineplex Odeon Strawberry Hill Surrey 1 12 3 1 12 1 4 1

LC L023 Towne Cinema Center Abbotsford 1 9 1 1 9 1 2

CE 1142 Cineplex Odeon Meadowtown Cinemas Pitt Meadows 1 10 2 1 10 1 4 1

AF 505 Hollywood 3 Pitt Meadows 1 3

CE 1412 SilverCity Coquitlam Coquitlam 1 20 4 1 20 1 16 1

CE 1400 FP Richmond Centre 6 Richmond 1 6 1 4

CE 1409 SilverCity Riverport (IMAX) Richmond 1 18 3 1 19 1 13 1

AF 506 Dolphin Burnaby 1 2

CE 1406 Station Square Burnaby 1 7 1 4

CE 1408 SilverCity Metropolis Burnaby 1 10 4 1 10 1 11 1

CE 1405 Colossus Langley (IMAX) Langley 1 18 4 1 19 1 11 1

CE 1407 SilverCity Mission Mission 1 12 2 1 12 1 6 1

CE 1144 Galaxy Chilliwack Chilliwack 1 8 2 1 3 1

AF 500 Cottonwood 4 Chilliwack 1 4

AF 501 Caprice 4 White Rock 1 4

AF 502 Rialto Twin White Rock 1 2

AF 504 Hollywood Delta 1 3

ET 87 Capitol 6 Cinemas, Victoria Victoria 1 6 2 1 6

ET 97 Empire University 4 Cinemas Victoria 1 4 1 4 1 4

CE 1129 Cineplex Odeon Victoria Victoria 1 7 2 1 7 1 4 1

CE 1417 SilverCity Victoria Victoria 1 10 4 1 10 1 9 1

AF 503 Caprice 3 Victoria 1 3

TOTAL VANCOUVER (EMA) 34 256 53 12 142 12 74 21 141 1 1

BALANCE BRITISH COLUMBIA / YUKONCE 1410 Orchard Plaza 5 - Kelowna Kelowna 1 5 2 1 4 1

LC L036 Grand 10 Kelowna 1 10 2 1 10 1 4

LC L035 Paramount Kelowna 1 3 1 3

LC L037 Capitol Kelowna (Westbank) 1 5 1 1 5

LC L028 Rialto Courtenay 1 4 1 1 4

LC L039 Showcase Campbell River 1 5 1 5

LC L006 Paramount Port Alberni 1 1

CE 1137 Cineplex Odeon Aberdeen Mall - Kamloops Kamloops 1 8 2 1 8 1

LC L033 Paramount Kamloops 1 2 1 2

AF 521 Caprice Twin Duncan 1 2

AF 550 Capitol Yellowknife 1 3

AF 522 Towne Vernon Vernon 1 1

CE 1413 FP 7, Vernon Vernon 1 7 2 1 4 1

CE 1414 FP Prince Rupert Prince Rupert 1 3

CE 1415 Parkwood Mall, FP 6 Prince George 1 6 1 1 4 1

LC L052 Columbia Cranbrook 1 5 1 5

LC L053 Aurora Fort St. John 1 5 1 1 5

LC L021 Center Cinema Dawson Creek 1 1

LC L013 Penmar Pentiction 1 4 1 4

LC L026 Yukon Whitehorse 1 2

LC L027 Quanlin Whitehorse 1 2

BALANCE BRITISH COLUMBIA 21 84 12 10 51 4 16 4

TOTAL BRITISH COLUMBIA 55 340 65 12 142 22 125 25 157 19 1 1

TOTAL NATIONAL 283 2,307 450 105 1,173 73 528 170 1,013 153 20 5





68 | CINEPLEXMEDIA

CE 3144 Cineplex Odeon South Edmonton Cinemas Edmonton 1 16 5 1 16 1 5 1

CE 3146 Galaxy Sherwood Park Sherwood Park (Edm) 1 10 2 1 10 1 4 1

CE 3403 Scotiabank Theatre, Edmonton Edmonton 1 12 4 1 13 1 9 1

CE 3147 Cinema City Movies 12 Edmonton 1 12 1 1 12 1

ET 71 Westmount Centre Cinemas Edmonton 1 4 1 4 1 4

ET 78 Empire Clareview 10 Cinemas Edmonton 1 10 2 1 10 1

ET 77 Empire City Centre 9 Cinemas Edmonton 1 9 3 1 9 1 4 1

SS RP Rexall Place Edmonton 1

ON ET Enbridge Tower Edmonton 1

ON CW Canadian Western Bank Place Edmonton 1

LC L054 Cardium Drayton Valley 1 3 1 3

TOTAL EDMONTON 9 90 22 5 65 4 26 6 30 7 2 1

BALANCE ALBERTACE 3140 Galaxy Medicine Hat Medicine Hat 1 10 1 1 10 1 5 1

AF 454 Movie Mill Lethbridge 1 7 1

CE 3101 Galaxy Lethbridge Lethbridge 1 10 2 1 10 1 5 1

CE 3132 Galaxy Red Deer 1 10 3 1 10 1 4 1

AF 456 Sylvan Lake Red Deer (Sylvan Lake) 1 3

AF 455 Carnival Red Deer 1 8

AF 453 Park High Park 1 1 1

LC L009 Jewel Stettler 1 1

CE 3141 Cineplex Odeon Grand Praire Cinemas Grand Prairie 1 10 2 1 10 1 1 1

LC L005 Jan Grand Prairie 1 3 1 1 3

LC L012 Lyric Grand Prairie 1 3 1 3

LC L020 Oasis Brooks 1 1

LC L014 Nova Edson 1 1

LC L055 Landmark 6 Fort McMurray 1 6 1 1 6

TOTAL BALANCE ALBERTA 14 74 12 2 20 5 32 4 15 4

TOTAL ALBERTA 35 272 60 11 138 14 92 17 91 19 7 2

BRITISH COLUMBIAVANCOUVER (EMA)CE 1422 Scotiabank Theatre, Vancouver Vancouver 1 9 4 1 9 1 15 1

CE 1103 Cineplex Odeon Park & Tilford N. Vancouver 1 6 2 1 6 1 4 1

CE 1147 CPX International Village Cinemas Vancouver 1 12 2 1 12

FES Fes1 Fifth Avenue Theatre Vancouver 1 5 1 5

FES Fes3 Ridge Theatre Vancouver 1 1 1 1

FES Fes2 Park Theatre Vancouver 1 1 1 1 1

ET 85 Empire Esplanade 6 Cinemas N. Vancouver 1 6 3 1 6 1 4

ET 82 Empire Granville 7 Cinemas Vancouver 1 7 1 7 1 4 1

ET 83 Empire Oakridge Cinemas Vancouver 1 3 1 3 1 4 1

SS Rogers Arena Vancouver 1

ON RC Royal Centre Vancouver 1

CE 1141 Galaxy Rutherford Mall - Nanaimo Nanaimo 1 8 3 1 8 1 4 1

LC L030 Avalon Nanaimo 1 8 2 1 8

ET 86 Empire Studio 12 Guildford Surrey 1 12 3 1 12 1 11 1

EDMONTON (CONTINUED)



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