JUly 2010

Customer Profile: Raul Bernal

How long have you been surfing?I moved to the US from Chile when I was 17 (1987) and started surfing back in ‘89 at Rockaway Beach, New York. So, about 21 years.

What do you enjoy most about surfing?Riding waves, just the feeling of the water under my feet, the spiritual connection between man and water.

If you had to choose just one board to ride, which would it be and why?It would have to be an Al Merrick m-13 model. Why? I am not sure, but me and that board have a loving relationship, since I’ve owned like 4 of them.

What do you do for a living?I am a professional surfer....No, I do tile work, and also teach cooking classes for kids at different schools around the island. It is all about organic sustainable gardens.

What do you do when you're not surfing or working?Look for ideas for businesses and spend time with my wife. I exercise, try to eat well, read about the second World War, the Nazis, the SS and all that. Just personal interest.

How long have you been shopping at Hawaiian South Shore?I’ve been in Hawaii for the last five years and the guys at Hawaiian South Shore have helped me since ‘05 and it’s always a great experience. These guys definitely deliver. Keith, Dave and the girls are super friendly and always ready to help you. Mahalo guys!

What does your board quiver consist of?Lately I’ve being riding a 7’2 big guy short board shaped by Kazuma (super) and I also have a long board an 8’0 and my friends boards...

MDA Raised over $68,000. This money will help support

clinics, group sessions, research, and equipment

purchases. Thank You very much to all of you that

helped me raise bail money for the MDA Lock-up.

MDA is funded almost entirely by individual private contributions.MDA dedicates 76 cents of every

dollar it spends directly to research, services and education.

The MDA Lock-Up was a success!

•What is Power Balance?Power Balance is performance technology designed to work with your body’s natural energy field. Founded by athletes, Power Balance is a favorite among elite athletes for whom balance, strength and flexibility are important.

•How Does the Hologram Work?Power Balance is based on the idea of optimizing the body’s natural energy flow, similar to concepts behind many Eastern philosophies. The hologram in Power Balance is designed to resonate with and respond to the natural energy field of the body.

• BASKETBALL“I don’t really do a lot of testimonials, but this really works! I came across Power Balance when someone did the test on me. That night, while playing for the Phoenix Suns, there were about three of my teammates with the product on and we won that game by 57 points! I kept feeling something when I wore the bracelet, so I kept wearing it. When I took it off I went back to normal. I’ve been wearing the bracelet ever since. I want to do everything to get the slightest advantage; wristbands, necklaces, t-shirts, band-aids, everything and anything we can get our hands on. I’m here to tell you it works!”-SHAQUILLE O'NEAL

•BASEBALL“This product gets me tremendous results, it really makes a difference. As a starting pitcher, balance is essential in repeating your delivery, instead of falling off towards the plate I am able to maintain much better balance throughout my leg kick. Also, you need core strength and endurance for everything and in going through my routines there is no doubt I feel better with the product on than when I don’t have it. I have no doubt PB is going to get me to the next level.”-SCOTT KAZMIR

•MMA"With competition always rising, it is essential to have an additional edge on everyone else. With simply putting the Power Balance bracelet on, it is possible to realize that advantage. Not only do you notice physical improvement in balance and flexibility, but it gives you a mental edge by allowing you to count on the hologram technology to work in your favor. Especially in fighting, a split second slip-up or mistake can cause you a knockout, or a loss. Fighting is all about speed, agility, power, and balance. The Power Balance bracelet strengthens these tools I already have, making me a better fighter, and a more complete athlete."-SHANE DEL ROSARIO

Power Balance Bracelets: $29.95Power Balance Necklace: $39.95

Take the Balance Challenge at Hawaiian South Shore

Movie Night July 24th!

Castles in the Sky is a completely new approach to surf filmmaking. Filmed in five countries over three years, the movie delves into the true heart of the locations while the surfers travel through them with a sense of open minded awe. With never-before-seen waves, an original score, and some of the best surfers in the world contributing their art, passion and athleticism, this is as close to the experience of pioneering new coastlines as you can get without getting on a plane!

"We created Sipping Jetstreams to inspire surfers to break away from the pattern of traveling to the same well-known destinations, but as a result, we ended up inspiring ourselves to do the same. Before that film was even done, we were already planning the next evolution of the project with a whole new list of destinations. If Sipping Jetstreams was like an ambient dream you have after travel, Castles in the Sky is more like the experience of actually being there." -Taylor Steele

Time: 7:30pmPlace: Hawaiian South Shore Mauka Parking LotBring: Chair, Food, Beverages and the Kids

Encinitas, CA (May 25, 2010) - This year marks the 30-year anniversary of legendary Australian surfer/shaper Simon Anderson’s seminal surfboard design. On August 14 & 15 Sacred Craft will honor Simon Anderson and the Thruster design during the Tribute to the Masters Shape-off presented by US Blanks.“Simon Anderson’s surfing suited single-fins, but the events at the time were all being won on twins. Frustration led him to consider a weird-looking mix

-- three smaller fins, one set three inches from the tail, the other two set 11 inches up and on either rail a la the twinnie,” explained surf historian/writer Nick Carroll. “The first Thruster, made in October 1980, went with Anderson to Hawaii that winter, then on to California, where he convinced Nectar’s Gary McNabb to make a Thruster model. Back in Sydney, he went to work at his own factory, Energy, and made two more Thrusters. On one of

his boards, he won the Bells-Coke double again, and surfing history took its biggest turn since polyurethane foam. Simon never took full commercial advantage of his Thruster concept. “I’m too lazy” was his judgment, but perhaps closer to the truth is that it was never in his nature to deny others a chance to enjoy their surfing.”The six shapers, which will include defending champion Pat Rawson, will be asked to replicate the Thruster that Anderson rode

during his legendary 1981 Bells Beach victory, an event that featured the largest waves ever

ridden during that historic contest.“US Blanks is once again proud to be a part of the Sacred Craft Expo and the Tribute to the Masters Shape-Off honoring Simon Anderson. We feel that Simon is the perfect honoree for this year’s Tribute as his contributions to design and innovation have certainly left a profound and

lasting mark on the industry.”The Sacred Craft Consumer Surfboard Expo is open to the public and takes place August 14 & 15 at the award winning ‘Sail Pavilion’ in the San Diego Convention Center. Sacred Craft includes live shaping, laminating, art, music, film, book signings, legends, and hundreds of world-class surfboard shapers, designers and lovers of the craft.

“I’m very stoked to have the Thruster’s 30-year anniversary honored at Sacred Craft,” said Australia’s Simon Anderson. “It’ll be good fun to get back to the States and see some old friends and see what is happening with board design over there.”

SIMON ANDERSON: From kook surfer to Kelly Slater, his design influenced every surfer's quiver. Photo: McLeod

SIMON ANDERSON TO BE HONORED AT SACRED CRAFT

jumped at the chance. The blond Hynson, a regular foot, was paired with dark haired goofyfooter Robert August. Together with Brown, the two young surfers visited Africa, Australia, New Zealand, Tahiti, and Hawaii. Skills and unique style made the movie a cult classic that is still revered to this day. No one who has seen the film can possibly forget Hynson’s sublime first ride at Cape St. Francis or that prefect right point-break he discovered in South Africa. This was the film’s high point; its answer to “the search for the perfect wave.” Hynson was appreciated for his graceful and elegant approach to the sport. He made it look easy, and everyone that saw him surf wanted to emulate his style. Mike became a commercial surfboard shaper in 1959, and became a star on Hobie Surfboard’s shaping roster in 1963. After returning from his Endless Summer adventures, he moved to Gordon and Smith Surfboards, and soon released the tri-stringer Hynson Model, a signature board later known as the “red fin” for it’s distinctive blood-red skeg. Many of the world’s best surfers ride Hynson boards, including Billy Hamilton,

Barry Kanaiaupuni, Butch Van Artsdalen, and Herbie Fletcher. Hynson also designed and built the HY-1 and HY-2 models for Gordon and Smith, helped develop the control-ehancing “tucked-under edge” surfboard rail in the late ’60’s, and created the DolFin in 1973, a popular fin design patterned after a dolphin’s dorsal fin. Mike Hynson is now creating one-of-a-kind masterpieces under his own label, “Hynson and Company.”” Mike is a master craftsman whose attention to detail truly sets him apart. From balsa to foam, Hynson’s boards are coveted the world over. A Hynson Board is the ideal brush for the surf’s watery canvas. Own a piece of surfing history today.

Mike Hynson is the swaggering American co-star of the 1966 crossover

hit “The Endless Summer,” and creator of the popular Gordon and Smith produced “Red Fin” signature model board. Hynson is now a celebrated and world-renown surfboard shaper/designer, working from his beachside studio in San Diego, California. Born in 1942, Hynson’s family moved to San Diego’s Pacific Beach in the mid 50’s, where he began surfing in earnest. Graceful and stylish, Hynson rapidly rose through the ranks to become one of the area’s finest surfers. When visiting Hawaii for the first time in late 1961, Hynson’s incomparable skill enabled him to be one of the first to ride the infamous “Pipeline” on the North Shore of the island of Oahu. Two years later, filmmaker Bruce Brown asked Hynson to star in his new film, “The Endless Summer.” This gig required Hynson to travel the globe chasing summer and the perfect wave. Because he was anxious to avoid the draft, Hynson

Mike Hyson: Boards and Biography

320 Ward Ave 112 Honolulu, HI 96814 Tel (808)597-9055 Mon-Sat 10:30-7:00, Sun Closed

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Read Our Interview With Raul Bernal*

Hype Surf Forecast!*

Find Out Who Uses Power Balance And What It is*

See Our New Items!*

We’re Having Movie Night!*

Find Out The Rules Of Surfing

By Surfing HW • May 22, 2010DailyStoke.com: Wave forecasting sites have been taken to task most recently for the “Overhyped Swell of January 2009.” At the same time, Justin Cote at Transworld wrote to regular surfers saying, “C’mon, figure it out for yourself.” More broadly, surf forecasting anywhere, let alone in SoCal, is a lot of pressure. Do you take it personally?Socalsurf.com: I don’t know about being “taken to task” by anyone…forecast sites always get a good shellacking when the swell doesn’t produce quality surf…and I know that people feel even more burned when they are paying for a forecast and it is wrong. The angst that people pass on isn’t anything new…though it is easier for people to voice it now days. I personally know most of the professional surf forecasters out there working right now and I think it is safe to say that they aren’t trying to hype up the forecast to drive page views…that isn’t to say that some executives or marketing hacks aren’t trying to spin or hype it in a way to try and make more money (those guys are definitely out there) but I think that is a bad way to go…eventually you call wolf enough times and people stop listening to you. Usually, I think that people just get excited when there is surf coming, particularly when it has been small and shitty for a while, and if a forecaster isn’t careful they can start the hype machine chugging along. As for the swell in January I was probably one of the most conservative forecasters on that swell and even I over called it by a foot or two. I don’t take the criticism personally…but I do get a little bent when my forecasts are off. I surf too…so I truly am looking at the forecasts I write as a way for me to get waves. If I think it is going to overhead I am down at the beach with you guys…and when the swell doesn’t produce I am bummed as well. I don’t let it get to me that much…usually I swear and throw rocks at the ocean for a while then I try and take what I learn and help to make the forecasts better. Justin at Transworld’s article was a bit silly…I admire the “do it yourself” angle to it, and he is right there is a grip of information out there…but JUST using the buoys isn’t that great of advice. The buoys are a good way to verify the long-range forecast as a swell moves closer to actually hitting the beach, but it doesn’t really give you much warning on incoming swells. From a long-range perspective you would only get 1-2 days worth of notice on particular North Pacific swells…you wouldn’t see local windswells, Southern Hemi swells or Hurricane swells at all before they hit. My advice would be to gather as much data as you have time to…and find a forecast site that you trust…that way you can compare the two and make informed decisions.

Adam Wright runs www.socalsurf.com and is a professional meteorologist. He’s been a surf forecaster since 1999, and covers SoCal and Baja for Wavewatch.com as well as the weekly snow and surf outlooks for Fuel.tv. DailyStoke happens to think there is no better resource online to understanding waves, in plain

English, than Socalsurf.com. Learn more there, now!

Hype, and the Surf Forecast Ask a Surf Forecaster

Surfing Etiquette is the most important thing to learn before you set foot in the surf. These rules are not so much "rules" as they are a proper code of conduct designed to keep everyone in the water safe and happy. People who repeatedly break these rules are often given the stink-eye, a stern talking to, yelled at with obscenities, or just flat out beat up. Don't worry, if you accidentally drop in on someone they aren't going to beat you up. However, there are rules of the road out there and this is the real world. If you’re constantly stealing waves or not being respectful, you’re going to have a run-in. With the growing popularity of surfing, the number of people in the water is on the rise and unfortunately surfing etiquette is gradually eroding away. The ocean is a dangerous place, and without proper thought to safety it can become deadly. New surfers should memorize these rules, and even veterans should take a refresher course now and then.

Rule #1:The surfer closest to the peak of the wave has the right of way. This means if you’re paddling for a right, and a surfer on your left is also paddling for it, you must yield to him or her. There are a couple variations to this rule:Rule #2: If someone is up riding a wave, don’t attempt a late takeoff between the curl/whitewater and the surfer. If the surfer who’s riding the wave wants to make a cutback she’ll run right into you.Just because the whitewater catches up to a surfer riding a wave doesn’t give you permission to take off down the line. Many talented surfers can outrun the section and get back to the face of the wave.Rule #3: The Surfer Closest To The Peak Has The Right Of Way.A-Frames or Split Peaks: If two surfers are on either side of the peak, they each have the right of way to take off on their respective sides. It’s not generally accepted to take off behind the peak unless there’s nobody on the other side. These surfers should split the peak and go opposite ways.If a surfer riding a wave gets closed out with an impossible section or wipes out, the next surfer down the line can take off. If you’re a very new beginner I’d hold off on doing this anyway until you have a bit more experience.Rule #4: The Surfer Closest To The Peak Has The Right Of Way.If a wave is breaking towards itself (a closeout) and two surfers are taking off at each other, yes both have the right of way but this is a perilous situation and it’s advisable to kick out early to avoid a collision.

Rule #5: This is probably the most important part of surfing etiquette. Dropping in means that someone with the right of way is either about to take off on a wave or is already riding a wave, and you also take off on the same wave in front of him or her. This blocks his ride down the line, and is extremely annoying, not to mention dangerous. If you are tempted to drop in remember this: no matter how good the wave is, if you drop in on someone you’ll feel like crap, the other surfer will be pissed, and the wave will be ruined for everyone.Rule #6: There are some common sense surfing etiquette rules that people don’t seem to realize are important. Don’t paddle straight through the heart of the lineup where people are surfing. Paddle out through the channel where the waves aren’t breaking and people aren’t surfing. Sometimes at spread out beach breaks this is hard, but usually there is a less crowded area to paddle through. The Surfer Closest To The Peak Has The Right Of Way.When paddling back out, do NOT paddle in front of someone riding a wave unless you’re well, well in front of him. You must paddle behind those who are up and riding and take the whitewater hit or duckdive. You’ll appreciate this the next time you’re up on a wave. Sometimes you’ll just end up in a bad spot and won’t be able to paddle behind a surfer. It’s your responsibility to speed paddle to get over the wave and out of his or her way. If you don’t do this, he or she might just run you over!Rule #7: Don’t snake: “Snaking” is when a surfer paddles around another surfer in order position himself to get the right of way for a wave. He is effectively making a big “S” around a fellow surfer. While not immediately hazardous to your health, this is incredibly annoying. You can’t cut the lineup. Patiently wait your turn. Wave hogs don’t get respect in the water. Also, being a local doesn’t give you permission to ruthlessly snake visitors who are being polite. If they’re not being polite, well…Rule #8: Beginners: don’t paddle out to the middle of a packed lineup.This is kind of open to interpretation, but it still stands: if you’re a beginner you should try to avoid paddling out into the middle of a pack of experienced veterans. Try to go out to a less crowded beginner break. You’ll know you’re in the wrong spot if you get the stink-eye!Rule #9: Don’t be a wave hog. Just because you can catch all the waves doesn’t mean you should. This generally applies to longboarders, kayakers, or stand up paddlers. Since it’s easier to catch waves on these watercraft, it becomes tempting to catch them all, leaving nothing for shortboarders on the inside. Give a wave, get a wave.Rule #10: If you mess up...Nobody really mentions this in surfing etiquette lists, but if you mess up and accidentally drop in or mess up someone’s wave, a quick apology is appreciated, and goes a long way to reducing tension in crowded lineups. You don’t have to grovel at their feet (well, unless you did something horrible). Honestly, if you drop

in on someone and then ignore them, it’s pretty stupid. www.surfinghandbook.com

Surfing Etiquette

The MotivatorIf there was one complaint about the Rocket in 2009, it was that some average surfers didn't feel it was a full on groveler (It's not). We were told that it wasn't easy to "get going" in 1' junk. So knowing that it takes more than hacking a Triscuit out of a slab of foam to make a great hi-performance groveler, we went to work making a board to "Motivate" people to get out and surf in that 1' junk.How to turn a "Rocket" into a super groveler in 4 easy steps:-Widen the nose and tailblock. The straighter outline will make a longer rail line, creating drive.-Thicken the nose (and add a beak nose to abruptly thin out the tip) and tail to add flotation without increasing overall thickness.-Lower the tail rocker along the stringer line (to add drive and resistance to rear foot in mushy waves) but leave the rail rocker as curvy as it was (creating a strong 'V' behind the rear foot) so the board still has that magic, tight turning radius when put on a rail.- Flatten the deck and put a full, steep rail for stability and paddle power, then add a volume reducing "step rail" to the last 6' of the tail, to add bite and make "real" turns in small surf easier. Best of all, it doesn't feel like you're riding a breakfast sandwich.Feel free to ride this one 1-2" shorter, and wider than a Rocket.Boards that are being shipped: 5'5, 5'6, 5'8, 5'10 ALL with FCS five finThe Plank Sometimes, when it's really small and mushy down at Trestles, I will ride a longboard. One day last summer I was doing so and tried a friends "Mini Simmons" twin keel, retro board shaped by one of the guys who shape these types of boards. It had a longboard nose, completely parallel rails, a massive square tail and some crazy, roll to vee to concave, bottom curves.It caught waves and glided across sub knee high lumps like my 9'6". Although I needed to surf it gingerly, it could turn easily, at low speeds, on even the smallest, most gutless, waves. Months later, I had a "Green Foam" recycled foam, fish blank in my shape room and The New York Times came to do a story on "Green foam." I proceeded to shape the blank by hand (with my planer) while they filmed and shot fotos for the story. Using no templates or measurements of any kind, I attacked the 6'0" blank like a high school sculpture project.... All the time thinking about that strange board I had ridden months prior. The blank was pretty thin, so I left the deck flat. It's really wide, so I didn't want any concave. Looking for ridiculous glide, but demanding aggressive turning, I left it really straight rockered, but did a little flip out the back. I made it a strong bump, diamond tail. In place of the twin keels, and hoping for a positive, reliable feeling, I chose to make it a quad, and used a Future Fins, split keel, concept fin we have been playing with as the template. It sat in my room for months. Finally, I fine tuned it and got it glassed. The board you see here is that board. It's about 6'0" x 22" x 2.5” full. I rode it only once. It's the easiest board I have ever ridden in waves I would normally only bother with on a longboard. It catches anything and does full rail roundhouse cutbacks on 10" high lumps of water. I haven't made a second one yet. But if you like the way it looks, and want a truly unique and extreme small wave tool to keep you off that log, then think about custom ordering one of these. I guarantee you won't be let down.The Rocket Originally shaped as a 5'3" for Shane's young son Noah by former. Lost shaper and pro surfer Noah Budroe. The board features a wide forward outline with round forgiving rails, flat deck and a wide "rocket" tail. The rocker is extremely low in the entry, for instant speed, with an exaggerated kick in the tail for tight arcs out of turns. A small to average wave all-rounder that can be effectively ridden 4" to 6" shorter, 1/8" thinner, and just slightly wider than your normal short board without sacrificing any carve or drive.

9'3 Ripper - Designed to tear waves apart or ride in the barrel. This is the ultimate ripper board ridden in challenging waves by guys like Ikaika Kalama, Jaime Sterling, Mark Healy, Stewart Ferriman etc.Designed For:Beginners up to 150 lbs in calm conditions or expert level paddler/surfers to 215 lbs.$1,380Also availableAll arounder 10'3" x 28 3/8" x 4 5/8" $1,440All arounder 10'6" x 30" x 4 3/4" $1,440

Stewart Surfboard from Board Works Bill Stewart’s number one selling board, the Hydro Hull is a true high performance longboard that is very forgiving. With single to double concave and beveled rails, this board has quick release and projects into turns.Shown here: Hydro Hull8'0" x 22 3/4" x 3 1/4" $850Also availableHydro Hull 9'0" x 23 1/8" x 3 1/8" $975Hydro Hull 7'6" x 21 3/4" x 2 7/8" $830Mai Tai 8'6" x 21 5/8" x 3" $880The highly regarded woman-specific model, with less entry rocker and a narrow outline. These features combined with a lightweight core, contribute to a board thats managable both in and out of the water.

Hawaiian South Shore has their own line up ofsoft racks $45, tie downs $22,truck racks $41When you purchase any of these HSS labeled items you get Double reward points. So it paysto use Royalty Rewards and shop at HSS.

Locking Hard Roof Rack for car without raining gutter with lock. $150.00Without locks $75Also available for Locking Cross Bar (cross bar for factory roof side bar) Size: 50" $120

New Items/July 2010