august 2011

24-7 Long Sleeve Zip Hoodie for Men and WomenThe 24-7 Series protects against UV exposure and fatigue. If you log

countless hours in the sun, at the beach or on a boat, the relaxed fit and super breathable poly/spandex composite will keep you comfortable and protected.

Good for SUP. Front zip makes it easy to take off and on.

Vans “Off The Wall”The La Costa takes Vans "Off The Wall" style and puts it on the beach, borrowing cues from our classic shoes, including the original waffle pattern grip which is featured on both the sole and footbed for a non-slip grip that can go more places than your average sandal. For ladies and men.

Del MarThe feminine Del Mar features faux

leather straps and footbed linings that lend this versatile all-around

flip-flop the look of a designer sandal. Ergonomic construction, a

soft EVA footbed and a lighter than air reverse waffle blown rubber sole are tops in warm weather footwear

comfort, too.

CambriaThe stylish Cambria sandal has been designed with an eye toward the best of couture sandal looks from not just the most current styles, but from vintage high fashion as well. The strappy vegan leather top includes metal stud detailing, and the footbed features an embossed Vans logo. They are built for all-day comfort with a cushioned EVA midsole and durable rubber outsoles.

After 30 years, the FDA changed sunscreen regulations requiring companies to prove that they protect against both UVB and UVA rays and to adopt new labels designed to ease consumers' ability to choose a sunscreen. Specifically, all those broad-spectrum claims will have to be backed up. Sunscreens with a SPF of 15 or greater who pass the tests outlined by the FDA can broadcast that their formulations can help reduce the risk of skin cancer and signs of early aging. And if products don't pass the muster, they will have to display warning labels stating that they haven't proven their ability to reduce the aforementioned risks. As for SPF, it's getting capped at 50 since

there is not enough scientific evidence proving that higher SPF provides more protection. "You'll never get 100 percent coverage from a sunscreen, so these changes take away the false sense of security," Ronald Moy, M.D., president of the American Academy of Dermatology told Ladies' Home Journal. In addition, companies will have to say sayonara to the terms "sweat-proof" and "water-proof" unless they pass a water resistance test. "Water resistant claims must have labeling that includes the amount of time a person can get sun protection when swimming or sweating," Janet Woodcock, MD, director of the FDA's Center for Drug Evaluation and Research, told NPR. All Vertra products were subjected to a stringent series of SPF, Very Water Resistant, and phototoxic/contact irritation/allergic reaction tests to see if they met the Foundation’s standards. The results were then reviewed by their photobiology committee, which is comprised of some the nation’s leading dermatologists and experts in their respected medical professions. Now, all Vertra products possess the Skin Cancer Foundation’s Official Seal of Recommendation. We want all consumers to be able to recognize the importance and substance behind a product that bears the Seal and to know that one can truly take comfort in the fact that they are purchasing a safe and proven product, effective in the prevention of sun-induced damage to the skin.

Surfer’s SinusitisSurfer’s Sinusitis is inadequately described in medical literature. Your complaints of frontal sinus pressure, post nasal drip, productive coughs, and a Jeff Spicoli’s nasal voice may puzzle your land-locked doc. One recent question posed by a reader to the surf magazine Carve tearfully described how his physician told him to stop surfing because of his recurrent sinusitis. The magazine editor recommended referral to an Ear, Nose and Throat specialist, which is excellent advice. Maybe this column can save you the trip.

Do you have Surfer’s Sinusitis? To some degree all wave riders do. The Paranasal sinuses are air-filled spaces within the bones of your skull that communicate with your nasal cavity. When you duck dive or face plant, salt water enters your nose and then your Paranasal sinuses. Perhaps you remember the enormous amount of water draining from your nose at those inopportune times: the Sinusitis refers to inflammation of the sinus cavities, which are moist, hollow spaces in the bones of the skull. If the opening from a sinus cavity becomes plugged, the flow of mucus is blocked and pressure builds up, causing pain and inflammation. Meeting with the boss, while sitting in class, the cusp of romance? Thank your nasal sinuses for accumulating a little ocean with each wave. That river from your nose is embarrassing enough but there are a number of other health concerns, especially when you consider the high levels of pollution in the water. Do you have a low grade, frontal pressure that can turn into a headache as the day progresses? Your Paranasal sinuses are filled with salt water. Has that productive cough lasted for weeks? When you sleep, instead of draining out your nose the ocean water will drain back down your throat and into your lungs. This drainage can lead to bronchitis and even pneumonia. There is a more serious health concern related to Surfer’s Sinusitis, which is the entry of bacteria into your body. In January of 2001 a patient was presented to my hospital with mental status changes. His pregnant wife stated he was acting strangely and when I examined him he could barely answer my questions. This patient complained of a severe headache, nausea, vomiting and a fever. During the exam he lapsed into a coma. I remember him well in part because his brother told me he surfed the frequently polluted waters of Malibu everyday. A CT of the head noted a large frontal mass consistent with

a cerebral infection. His situation could have required emergent removal of his skull to decompress the pressure on his brain. Long story short he responded well to the antibiotics and after months of rehab, surfed another day. You may have heard about the surfer, Timmy Turner. His many successes include the 2004 Surfer Magazine Video of the Year. Mr. Turner acquired a Staphylococcus infection, which led to a CNS infection and cerebral swelling. The infection nearly took Mr. Turner’s life, although after multiple surgeries and a long recovery he recently presented at the 2006 Surfer Award ceremony. My understanding of his case is that the route of entry for the Staphylococcusinfection was uncertain; the Paranasal sinuses could be the source. So what can you do? Make friends with your doctor, maybe print this article out and ask them if your symptoms fit Surfer’s Sinusitis. Maybe ask for a referral to an Ear, Nose, and Throat specialist. You can also try a few of my tricks. The first is to be aware of the previous symptoms and after a day filled with face plants or a number of duck dives take generic, over the counter Sudafed 10mg as directed (which is up to every 4 hours). Twice a day works for me. Ibuprofen 600mg will help with the headache. There are a couple more tricks for surfers who are miserable because of Surfer’s Sinusitis. Their sinusitis is more severe and frequently requires antibiotics. If this is you, discuss with your doctor your recurrent sinusitis and request a few refills of antibiotics so you can initiate treatment at the onset of your symptoms. This way you can shorten the infection and avoid the complications. And lastly, you could also wear a nose clip. Yep I wear one of these ‘Kook clips’. They are officially called by swimmers ‘competition nose clips’. I bought mine for $3.00 at swimthings.com but shop around and find the cheapest site. Purchase a few because the shipping will cost as much as the clip. Tie down the clip to your rash guard or wet suit with 6lb test fishing line. Without question, wearing a nose clip decrease the episodes of Surfer’s Sinusitis. We will discuss how to deal with the taunts in another column.

Surf Safe!Dr. JudeE-mail Dr. Jude with your questions: drjude@swellmagnet.com

Are You Forgetting Your Royalty Rewards® Information?

For the people that always forget or lost your Royalty Rewards® card, we don’t mind at all manually inputting the number and giving you the points when you make a purchase. But, with

16 digits on the card, sometimes we do make mistakes and you may miss out on some points.

To avoid missing out, carry your Royalty Rewards® card OR if you have an iPhone or an Android phone, go to your app store and download the Royalty Rewards® app. This app will convert your RR number into a bar code on your phone. We can then use that bar code and scan in your RR number, avoiding any mistakes. Another good thingabout this app is you can put other club cards on the app, making life a little easer to get points from every place that offers them.Do You Check Your Information On The Royalty Rewards® Website?

You should!! Because you may be missing out on some money saving coupons and specials!!

Log on now to www.myownrewards.com and click “Member Login.” Type in your Royalty Rewards® card number and your last name for the password all in lower case letters.

View all your contact info and make sure its right so you don’t miss out on any specials. Also, make sure we are doing our jobs by checking the points we issued. If you see any discrepancies on the purchase point, email us at sales@hawaiiansouthshore.com or call us at 597-9055 and we will fix the problem.

• Go to www.hawaiiansouthshore.com/shop/Royalty-Rewards.• The Royalty Rewards® program is FREE. We don’t sell, rent or give away any of your information.• Get a $10 welcome card postcard sent to you after joining.• $1 equals 1 point.• Earn 200 points and get a $10 Royalty check to use at HSS.• Purchase a new Longboard and get 400 points. Purchase a new

Shortboard and get 200 points.• Get a $10 birthday card sent to you on your birthday.• Give us a valid email address and get 50 points.• Get notified of exclusive "SALES" that are only for Royalty Rewards® Members.• We will send emails about our specials and to remind you when your coupons will be expiring. We

will not send emails every other day, we know that is totally annoying, so don't worry we will NOT PESTER YOU!!!

Are You A Member?Want To Be?

 

Founded by Southern California native Jeff Kelley, Sanuk provides creatively inspired yet distinctively designed footwear products for the global outdoor community. Taking its name from the Thai word for fun, Sanuk

strives to make innovative products that are as much about funk as they are about function. Sanuk products have been twice recognized at the SIMA Image Awards as the 2007 and 2010 Footwear Product of the Year. The brand is best known for its Sidewalk Surfers, often referred to as “Not-A-Shoes”, for their patented sandal construction which allows your feet to bend and flex in natural comfort. Sanuk also leads its industry by using innovative materials in its footwear such as yoga mat material and indoor-outdoor carpet.

DO YOU WANT A FREE LIMITED EDITION SANUK BAG?

Offer expires August 31st, 2011!!

Come down and buy a pair of the most comfortable footwear on the planet and get a

FREE Sanuk Bag! Offer Expires August 31st, 2011!!!

320 Ward Ave 112 Honolulu, HI 96814 Tel (808)597-9055 Mon-Sat 10:30-7:00, Sun Closed

FIRST CLASS MAILAUTO

U.S. POSTAGE PAIDST. CLAIR SHORES, MI

PERMIT NO. 68

WHAT’S INSIDE...

Get $50 In Hotel Cash! Details Inside...*

Check Out All The Cool New Swag At HSS!*

Want A FREE Limited Edition Sanuk Bag?*

Join Us For A Special Edition Of Movie Night... With Prizes!*

Find Out How You Can Get Zero Interest On Your Purchase...

,As of July 18, you have accumulated points, and you are Only points away from earning a FREE reward certificate!

Hawaiian South Shore Presents:

Movie Night and Prizes!August 20th at 7:30 in the Mauka Parking Lot

Hawaiian South Shore is teaming up withNike and Red Bull to give you guys a movie night to remember!

With prizes from Nike and Red Bull, be sure you don’t miss out on of the last event of the summer.Go to facebook.com/hawaiiansouthshore and ‘Like’ us to keep up-to-date on all the events and specials.

As soon as Carissa took the world title, Red Bull put these

massive posters on our windows. Congraulations!

Although this is usually the beginning of the end of your tail pad, it doesn't have to be. A peeling traction pad is a problem every modern surfer has been forced to confront. You’ve just forked over $30, taken every precaution to apply the darn thing properly, but a week later, the pad is coming unglued faster than Adrian De Souza after a World Tour win. Lucky for you, there’s an

easy fix. According to Mark Anderson, a product manager at DaKine, in the event that a grip begins to peel, contact cement is your best friend. Here are his five steps to keeping that grip glued to your board.1. To re-adhere the grip, you’ll want to use something called contact cement. The idea behind contact cement can be counter intuitive. Unlike most adhesives, you put the glue on both surfaces to be connected and then let the glue dry. Then, after the glue is basically dry, you put the two pieces together.2. For the contact cement to work, you are going to have to be able to peel the pad back enough to coat the bottom of it and the corresponding area of the board somewhat neatly. Be sure to keep them from touching each other while the glue dries.3. Like any adhesive, the areas where you are going to apply the glue need to be clean and dry. A thin layer of the original adhesive left on both the pad and the board is good, but if there are big globs of gunk on there, try to pick those off.4. The can of cement comes with a brush, but it may be too big to be effective in a small repair. A small, cheap artist’s paintbrush might be easier for applying the adhesive—a toothpick will even work.5. Grab the unstuck flap of the pad and peel it off as far as possible so that you can access the underside of the pad and the part of the board the pad will cover. Brush a thin layer of glue on both surfaces. Continue to hold the pad back while the glue dries, this takes around five minutes. If you touch the surface lightly and the glue lifts up when you remove you finger, it isn’t ready yet. After both surfaces have dried, simply push the pad back down on the board, and it should grip immediately.

How To Fix a Peeling Traction Pad

August is the peak season for summer travel so I thought I would hook all of our Royalty Rewards® members up with something you can use... a $50 Hotel Gift Card! This is not one of those gift cards you get from the big box retailers that have so many restrictions you end up not using it. We want to make sure you get something you can use. Your $50 Hotel Gift card will NOT HAVE BLACK OUT DATES!! So that means you can travel anytime you like without restrictions. This is by Expedia Partner Network so that means you will get outstanding 24 hour a day online booking and be able to choose from over 50,000 hotel properties world wide!! So, if you want a $50 Hotel Gift Card make sure you come into Hawaiian South Shore before August 31, 2011 and spend $100 or more on anything we carry, like Quiksilver, Billabong, O’Neill, Roxy or one our surfboards!

* Easy to use, all reservations can be booked online 24 hours a day.

* Choose from over 50,000 hotel properties world-wide.

* NO Black out dates.

* Discount off of LOWEST AVAILABLE RATES.

* The Hotel Card is powered by the leading global travel provider, Expedia, guaranteeing the best selection, prices, and customer service.

Cannot be combined with any other offer. No other coupon can be use with this offer. Questions about the offer? Call 597-9055.

Are you a Royalty Rewards® Member?Spend $100 or more and Get A $50 Hotel Gift Card FREE!

Gift Card Offer Expires August 31st, 2011.

Don't Forget...If you are looking for a surfboard and accessories, we offer:

No interest 6 month payment plans.

So you can go home with your favorite board today. We are making it easy at Hawaiian South Shore to get your favorite board. Just come in and fill out an application, get approved and walk out the door today with your favorite board.

Hawaiian South ShoreOffers 6 Months No Interest

On purchases over $200