October 2010

How long have you been surfing?I starting surfing in the mid sixties with Bernard Lui and Mike Kealoha who is Dane Kealoha’s older brother.

What do you enjoy most about surfing?The freedom and peace with the ocean to become one spiritually.

If you had to choose just one board to ride, which would it be and why?The 10’ because of the way it responds on the wave.

What do you do for a living?I am a sales rep

What do you do when you're not surfing or working?Yard work and spending quality time with my family.

What does your board quiver consist of?10’6 C410’ C4 Subvector

Customer Profile: Billy Dias After a day of perfect waves at Trestles, Kelly Slater took first place at the 2010 Hurley Pro at Trestles. This marked Slater’s fourth elite tour win at Trestles (2005, 2007, 2008, and 2010) and 43rd total elite tour victory. Slater used the new double-elimination round to his advantage, coming back in Round 5 with a vengeance after being knocked out by Australian Owen Wright in Round 4. Australian Bede Durbidge came in second, beating current ASP World No.2 Jordy Smith in the Quarterfinals and Dane Reynolds in the Semifinals. “I think the new format is good for the fans,” Slater said. “They get to see us surf a little more and it was definitely a different mindset for me paddling out yesterday. I was kind of just having fun. I was out there to have a good time and I sort of realized at the halfway mark that I was in a heat. I feel like I sort of blew that heat, but it’s a bonus. If you win you get a round off and if you loose you get to surf again. I think it’s good overall. It does make us surf once more than we would normally, but I don’t mind out here.”Slater beat Durbidge with a score of 18.3 over Durbidge’s 14.3 in the Final. Reynolds came in third and won an iPad for “Best Performer.”

ASP WORLD TITLE RACE TOP 5 (After the Hurley Pro at Trestles):1. Kelly Slater2. Jordy Smith3. Taj Burrow4. Dane Reynolds5. Mick Fanning

Slater during the finals on Sunday, September 19, 2010.

KELLY WINS AGAIN

Newport Beach, California– Cancer survivor and Newport Beach native Jack Shimko has announced that he will attempt to paddle from Santa Barbara through the Channel Islands to Newport Beach to increase cancer awareness and raise money for the search for a cure. PADDLE2LIVE, will be a 10-day, 150-mile journey for the Hodgkin’s lymphoma survivor who will be paddling for a fundraising goal of $500,000.An avid waterman and outdoor enthusiast, Shimko was diagnosed with cancer just days after his 29th birthday. During periods of extreme pain and nausea, Shimko would picture himself out on the water, pitting himself against the open ocean on a paddle board. That dream sustained him and Shimko successfully battled the disease and is currently in remission. Just 16 weeks into chemotherapy, Shimko fulfilled his vision by competing in the 2009 World Paddle Board Championship in San Francisco. Mild hypothermia and a last place finish did not diminish Shimko’s victory, and he left San Francisco determined to undertake a more grueling challenge that would allow him to use his paddle board as a vehicle to raise funds for cancer treatment. PADDLE2LIVE was born.

“It’s great to be able to use my own survival to raise awareness and help fund the type of research that saved my life,” said Shimko. “In the end, though, PADDLE2LIVE isn’t about me. It’s about contributing to the fight against cancer and the search for a cure; it’s about making sure that all people fighting this disease have access to the care and the treatment they need; and it’s about inspiring other young people to beat the disease and live their dreams.”Shimko will depart from Santa Barbara on the first 29-mile leg of the 150-mile paddle on September 23rd. He will complete his trip ten days later, on Saturday, October 2nd at Newport Beach Bay.

To reach PADDLE2LIVE’s $500,000 goal, Shimko is encouraging individuals, organizations and companies in California and beyond to get involved in any way possible. To donate and for more information on PADDLE2LIVE, please visit PADDLE2LIVE’s Facebook page at: http://www.facebook.com/paddle2live

PADDLE2LIVE will raise funds for UCLA Jonsson Comprehensive Cancer Center and the Livestrong Foundation

Right from the spiritual birthplace of the traditional, ocean-based culture Makaha, this year's ultimate ASP World Longboard Championship, the OXBOW Wave Sliders’ event takes places from October 30 until November 7, 2010 on the island of Oahu, Hawaii. This unique opportunity for longboarders to be under the spotlight will lure participants to several expression sessions true to the maxim of living their passion for the Ocean: SUP (Stand Up Paddle), Alaia (original wooden board) and Surfing sessions will be at the heart of this multi-faceted event. It will highlight a professional sliding ASP World Championship that gathers the best longboarders worldwide. The worldwide Longboard community will be given the one-off to follow 32 of the best Longboarders selected, coming together on the basis of last year's top rankings and the regional ASP selection:

you'll be able to witness the talents of international and local heroes such as the Australian winner of the 2009 event in the Maldives, Harley Ingleby who will be present and will fight to keep his crown…But be careful Harley, this year’s competition sounds quite challenging! The French ISA Champion Antoine Delpero, the Hawaiian natural born surfers Duane DeSoto and Bonga Perkins as well as the American triple World Champion Colin McPhilips will put their hearts and souls in challenging the current titleholder. Inspired by the Hawaiian ocean spirit and lifestyle, the foundation “Na Kama Kai” organizes special clinics for children from all over the world. Hence, we are proud to devote the first day of our event to our children so as to let them discover the ocean and its multi-faceted spirit. Be part of this ultimate Longboard celebration and join us from anywhere in the world live!

OXBOW Surf-Wear Presents The Wave Sliders Event in Makaha

BLAK BOXBLAK BOX offers a fuller curvy outline with a higher and more defined hip pulled from the fins into a nice straight directional tail curve through to the wider tail pod. JS has spent a lot of time on this model combining oldschool outlines with the latest bottom curves showcasing plenty of detail. Once again Jason has come through with another house favorite amongst the JS pro team for smaller waves. The entry is super flat with a doublescoop concave under the chest leading into relatively deeper double concave between the fins and single concave exit out through the wider tail. The deck is flat giving the board an overall feeling of extra forgiveness allowing you to ride this board thinner than a normal performance board. You will find this board fast in flat sections because extra foam has been left under your chest and front foot. Ride this board 3-4 inches shorter than normal.

Finally we have some JS coming in...Direct From Australia!

320 Ward Ave 112 Honolulu, HI 96814 ~ Tel (808)597-9055 Mon-Sat 10:30-7:00, Sun Closed

GoPro is excited to announce a firmware update (v02.05.11) for all HD HERO cameras. For additional details on the features and fixes being included in this update, please visit:

http://www.gopro.com/supportBe sure to direct your customers ONLY to the above URL for the download.

!! IMPORTANT NOTE !! The GoPro firmware should NEVER be hosted outside of the gopro.com or goprocamera.com domains. Please do NOT attempt to make the firmware available from your own webstore or domain. This firmware/software remains the sole property of GoPro (all rights reserved). Unless explicitly given permission, GoPro does NOT permit the alteration or hosting/uploading of the firmware to any other sites. Partners may ONLY direct their own customers to http://www.gopro.com/support for access to the firmware download. The entire GoPro Sales Team is excited about the release of this much-anticipated firmware; we all appreciate your continued support.

Many thanks-GoPro

320 Ward Ave 112 Honolulu, HI 96814 Tel (808)597-9055 Mon-Sat 10:30-7:00, Sun Closed

POSTMASTER PLEASE DELIVER BETWEEN SEPT 26 - OCT 1

WHAT’S INSIDEFind Out Who Won The 2010 Hurley Pro At Trestles...

*Find Out How You Can Help Paddle2Live!

*Read Our Interview With Billy Dias

*Direct From Australia, We Have JS Coming In!

*The Wave Sliders Event in Makaha By Oxbow...

*HSS Now Has A Full Line Of Matuse Westsuits!

,As of September 18, you have accumulated points, and you are ONLY

points away from earning a FREE reward certificate!

PRST STDAUTO

U.S. POSTAGE PAIDST. CLAIR SHORES, MI

PERMIT NO. 68

Long Sleeve Spring 2MM Long Sleeve Spring “Artesmis”

Full line up of Matuse Wetsuits NOW

Avilable at Hawaiian South Shore

THE SOPHIA [WOMENS]

THE PHILO [MENS]

THE CH. 1 [MENS]