JUANS DELIServing great pizza from ours to your!

Executive summary Company ProfileJuans Deli is a classy restaurant serving Filipino inspired taste of pizza, pasta, salad and drinks intended to satisfy the taste of middle class to high class Filipino and Foreigner citizens. Guests are welcomed by the servers with warm smiles and greets, characteristic of Filipino hospitality..The stylish yet cozy ambience and artistic food presentation are topped with the rich flavors that will make every Filipino proud, and every foreigners palate fly back for more. Innovative dishes like pan de sal spaghetti pizza, laing pizza and sisig pizza is a delectable treat for all.Vision To maintain a profitable operation that will continue our tradition of quality Filipino inspired dining, at a reasonable cost, in a comfortable atmosphere.MissionJuans Deli has a mission: To sell delicious and remarkable Filipino inspired food and drinks. That the food and drinks we sell meets the highest standards of quality, freshness and seasonality and combines both modern-creative and traditional Filipino styles of cooking. To ensure that each guest receive prompt, professional, friendly and courteous service. To maintain a clean, comfortable and well maintained premises for our guest and staffs. To ensure that all guest and staff are treated with the respect and dignity they deserve. To thank each guest for the opportunity to serve them.

Objectives To establish the market presence needed to support marketing and sales goals and to attract customers. To reach healthy monthly sales by the end of the year, and average monthly sales increasing modestly by steadily through Year 3. To reach 85% recognition of the new product in our target market.Situation Analysis

Food is a basic necessity. The industry which deals with preparing food items/products refers to the food service industry. The food service industry is and will always remain in high demand because of its genre. These industries include restaurants, fast foods, school and hospital cafeterias, catering operations, food carts and food trucks etc. Restaurants and fast foods mainly contribute to the food service industry.Like every other country, the food industry has flourished very well in Philippines. Filipinos love to eat and thats the reason why you will see a lot of restaurants and fast foods restaurants scattered in the cities. These restaurants and fast foods can be local or international food chains. Filipino food and chefs are considered one of the best in the world. It is hardly surprising that Filipino food is often labeled as somewhat strange (like the balut for example) but in its own way, its food is a unique mixture of eastern and western cuisines and reflects the history of Philippines. The Filipino food includes dishes and cooking procedures from China, Spain, Mexico, United States, and more recently from further abroad. However, what makes them Filipino is the history and society that introduced and adapted them; the people who turned them to their tastes and accepted them into their homes and restaurants, and specially the harmonizing culture that combined them into modern Filipino fare.Originating from Italy, pizza pies have become a national dish, thanks to the power of advertising, marketing acumen, product endorsement, and what-have-you.Enterprising entrepreneurs have also come up with native pizza pies.The product is ideal for snacks or a full meal, washed down with a cool drink, mug of beer or a glass of wine.Major competitors are Shakeys, Greenwich, Pizza Hut, Sbarro, Yellow Cab, and California Pizza Kitchen.Aggressive marketing and the number of ads may be a gauge. You see or hear these over the radio, TV and the print media, flyers, and even announcements in the LRT-MRT trains.The Philippine pizza market has become more challenging in recent years, with the entry of new restaurant chains as well as smaller players. There are increased competitions among industry players.

SWOT ANALYSThe swot analysis for Juans Deli shown below:

Strength Innovative range of pizzas, pastas and drinks .Hygienic food and quick service High versatility and customization for consumer preferences. Allowing pizza-lovers to experience the traditional pizza flavor, but still at a reasonable price It is a place suitable for Filipino family dining

Weaknesses Lack of brand recognition because Juans Deli is a start up organization. The need to take on debt to get the business off the ground. Chef's new and innovative product does not have a lot of visibility in the Philippines yet.

Opportunities Participation in a growing market with a significant percentage of the target market still not aware in Filipino Style Pizza and Pasta Foods. Increase in healthy eating and wellness trends. Create a new pizza flavor

Threats Threat from competitors like Yellow Cab, Sbarro, Greenwich, Shakeys who offers Pizza, Pasta and Drinks. Health conscious people. High capital costs.

Critical Success Factors for the industry

Pizza is always a popular choice for consumers, but simply opening a pizza shop--or even a franchise--doesn't necessarily guarantee success. Several key success factors in a pizza business come together to determine whether or not you'll turn a good profit. Following are Success Factor for Pizza Industry.

Recipes

The unique taste of pizza should draw customers. If you own a pizza franchise, then you must use the franchise's recipes to create your pizza because customers will come to you expecting the pizza to taste as they expect. Aside from that, there is a wide range of customer preferences for pizza--some like a thick or a thin crust, spicy or mild sauce or certain topping choices. Additionally, you may want to offer side dishes like salads, chicken wings and breadsticks. Pay attention to the needs of the market in your area and adjust your menu to fit them. For example, if deep dish pizzas are popular, you need to have that on your menu.

PromotionGetting the word out about your pizza company is essential to your success. When someone wants to order a pizza, your business' name should be at the forefront of her mind. Print up magnets with your phone number--it's a useful item that means that the customer will always have your number on hand. You can also send out fliers, coupon inserts in local newspapers and place an ad in the Yellow Pages.AffordabilityCustomers generally view pizza as an affordable meal for the family. You can encourage purchases by offering coupons or special deals on certain pizzas. For example, you could offer a buy-one-get-one-free deal or deep discounts on your slowest nights.CompetitionThe number of competing pizza restaurants in your area can play a big role in your success. Locating your restaurant in a small rural town could be a smart move, as you may be one of just two or three pizza businesses in the area. If there are several competing businesses, you need to separate yourself from the crowd by offering lower prices, better service or better quality.EmployeesThe right employees can be a key factor in your success. Your employees are the first point of contact with customers and a good--or bad--experience can influence whether or not the customer comes back. Give free or discounted food to your employees. This will not only increase their job satisfaction, but will help them to offer suggestions to customers who are ordering food.

Competitors-Yellow cab

A typical branch at SM City Clark in Angeles City, PhilippinesBecause of having "yellow cab" in its name, many thought of the company as a taxi business. But the name is actually a reference to the way it frequently uses the colors black and yellow, a pattern seen on taxi cars. While much of the ingredients to their pizzas come from the Philippines, the cheese is purchased from either Australia or New Zealand.The company's delivery service uses vespa scooters.

Yellow Cab ObjectiveTo provide the highest quality service to the travelling public and to achieve the highest possible return on invested time and money for all elements of the organisation.It is this organisation's firm belief that in order to achieve this objective, customer service and satisfaction are paramount. Therefore, all policies, procedures and rules are formulated with this as first priority.

Competitors-Yellow cabYellow Cab Pizza CompanyRestaurantFounded2001Headquarters MakatiEric Puno (founder), Henry Lee (founder), Albert Tan (founder)Products Pizza Number of employees 1,500

Competitors-Pizza Pricing

Competitor:Sbarro Sbarro is an international operator of Family Style Restaurants. The company began in 1959, when Gennaro and Carmela Sbarro, just arriving from Naples, Italy, established a Salumeria, otherwise known as an Italian delicatessen, in Brooklyn, New York. Together, with their three sons, Mario, Anthony and Joseph, the Sbarro Family began serving Superior, FRESH, Quality food prepared from authentic family recipes. Using only the finest, freshest ingredients, they gained the respect and loyalty of each and every Guest they served.

Sbarro The Sbarro menu offers pizza, pasta, hot and cold Italian entrees, salads, sandwiches, cheesecake, and other desserts at a modest price with fast serviceMission: to satisfy customers, has been the dynamic spirit behind three generations of fine cuisine, and continues to drive our entire organization.

SbarroSM Mall of Asia.Sbarro opens first branch in SM North EDSAfeb 13,1990

Other Competitor

Customer Strategies

Make good impression to let everyone know that we treat regular customers well.If a staff is booking for holiday or other time off, staff will inform regulars in advance to warn tor , and introduce them to a trusted colleague if they wish to.Be memorable for your good customer service Make sure that your client knows youd like to work with them again Customer StrategiesDo a good job the first time Make sure that clients know about all of your servicesRegularly tell regular customer how much we appreciate their regular custom and treat them well in as many other ways as you can.Spend your marketing budget in your existing customers. Treat your regular customers like kings and queens. They will come back and bring their friends and family members with them.Customer Strategies-SurveyCustomer Online Feedback or Surveys1. Decide on your research goals Is the information you are looking for of a general nature or very specific? Do you have a particular audience in mind, or will you be sending out online surveys to the general public? The answers to these questions will help you to decide how to target your survey.2. List of questions QuestionsHow often do you dine with us ? DailyWeeklyMonthlyOnce in three monthsFirst timeOther,pls.specify The Server Was the server attentive and available when you needed him/her? YesNoN/AWas the server attentive and available when you needed him/her?YesNoN/AWas your server knowledgeable and able to answer yourquestions about the food and beverages?YesNoN/ACustomer Strategies-Survey3. Gather your responses offering an incentive -a gift, -points accumulation s that can be exchanged for gifts. 4. Analyse the results print out the data in the form of a spreadsheetCustomer Strategies-Survey5. Write a report *write a report explaining your findings. *provide the answers to the questions you had about your business, product or service. *measure customer satisfaction, get feedback on products or services, and to reveal key influences.

Brand Equity & Brand Positioning

The business will offer a quarterly seminar for employees.Orienting them about the importance of acquiring knowledge about the companies goals,vision and mission, products and its quality and standard,building good relations to customers and your employees interact with customers which will help in building brand equity.

Brand Equity & Brand Positioning We will give employees the benefits of buying own products under the salary deduction payment scheme.And buying a product under buy take one near store time closing.The business is also planning to be involved in sponsorship such a in a fun run,cycling events.Which includes middle to high class working filipinos since our product is offered for that specified segments.

Brand Equity & Brand Positioning In positioning our products,what we will be doing is a quality product, best tasting and great and generous toppings in all kinds of our pizza and pasta offerings.We will be differentiated against our two competitors as a restaurant only offering Filipino toppings and dishes in our pizza, pasta and salad menus etc.

Positioning statement For the high to middle market segment who loves Filipino taste and dishes,Juans Hometown Deli provides varieties of quality Filipino foods .Unlike other restaurant ,only Juans Hometown Deli offer a more relaxing and convenient environment with great choices. Place StrategyWe plan to open in business/residential areas, where dine-in and delivery services are accessible to customers.Population Base Parking Accessibility Visibility

MarketingCommunications:DistributionStrategy

Marketing Communications:Online Strategies

Anice and clean website Post menus online Facebook Page or Twitter. Restaurant owners looking to take full advantage of Facebook should post photos of their dishes and ask customers what types of specials theyd like to see.

Marketing Communications:Online Strategies

On Twitter, restaurants can tweet links to the photos they post on Facebook and occasionally post cooking tips as a way to demonstrate their expertise and keep followers engaged.Solicit anonymous feedback from customers. Oftentimes, restaurant owners dont fully understand the quality of service that their staff providesEither through text messages or online can help merchants figure out what theyre doing right and where their restaurants have room for improvemen.

Sales and PromotionsFree appetizer after a good meal for repeating customers.Buy 1 take 1 for customers and employees who will buy in the last hour of operation.