JJ ReisnaurKarah

Ambrose

Wall Street Journal Katherine Boehret

What is Google Wallet?

Smart phone

application that

allows users to

make in store

purchases from the

convenience of

their phone .

• Sprint Wireless Nexus S 4G phones

• All in one device Multiple credit cards

Compatibility

• MasterCard• Google pre-paid card• Store loyalty cards/gift cards• Eventually: Visa, American Express,

and Discover cards

Strengths

• “Delightfully easy to use”• Convenient• No transaction fees • Secure: PIN required• Sleep mode

• Online coupons transferred to Google Wallet

• Set a limit • Current Balance• See locations where

accepted on map

Weaknesses

• What if your phone dies?• Visa, American Express not included,

yet• Only compatible with stores that

offer MasterCard pay pass

• Only compatible with one phone, on one network

• Doesn’t completely dispose of wallet

• High rates of cell phone theft/loss in

America

Competition

• Cloud (PayPal accounts) • Visa (PayWave) • Square (Free Android and IPhone

App)– Sprint: 53.4 million customers

Verizon: 108.7 million customersAT&T: 108.3 million customers

• Japanese innovation

Think about it….

• Would you trust your phone to hold ALL your account information?

References

• http://online.wsj.com/article/SB10001424053111904194604576582832937357862.html

• http://en.wikipedia.org/wiki/Sprint_Nextel • http://en.wikipedia.org/wiki/Verizon_Wireless• http://en.wikipedia.org/wiki/AT%26T_Mobility