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Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
TREAT DATA LIKE MONEY
JIM DAVIS
SENIOR VICE PRESIDENT & CHIEF MARKETING OFFICER
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
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GOOGLE TRENDS “ANALYTICS”
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
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GOOGLE TRENDS “BIG DATA”
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
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GOOGLE TRENDS “HADOOP”
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
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Hadoop
Analy cs
GOOGLE TRENDS “INTERNET OF THINGS”
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
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BigData
Hadoop
Analy cs
GOOGLE TRENDS INTEREST IN DATA IS AT AN ALL-TIME HIGH
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
modernize
verb
1. adapt (something) to modern needs or habits,
typically by installing modern equipment
or adopting modern ideas or methods.
/ˈmädərˌnīz/
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
modernize
verb
1. adapt (something) to modern needs or habits,
typically by installing modern equipment
or adopting modern ideas or methods.
/ˈmädərˌnīz/
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
modernize
verb
1. adapt (something) to modern needs or habits,
typically by installing modern equipment
or adopting modern ideas or methods.
/ˈmädərˌnīz/
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Magic Quadrant
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
The Forrester Wave™
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
modernize
verb
1. adapt (something) to modern needs or habits,
typically by installing modern equipment
or adopting modern ideas or methods.
/ˈmädərˌnīz/
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
STRATEGIC VALUE
OF DATAWHAT ROLE DOES DATA PLAY IN YOUR ORGANIZATION?
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
STRATEGIC VALUE
OF DATAWHAT ROLE DOES DATA PLAY IN YOUR ORGANIZATION?
How can I use my company’s data to create new
products and services?
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
STRATEGIC VALUE
OF DATAWHAT ROLE DOES DATA PLAY IN YOUR ORGANIZATION?
How can I use my company’s data to create new
products and services?
How can I partner with other organizations
to share data for a new business initiative?
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
STRATEGIC VALUE
OF DATAWHAT ROLE DOES DATA PLAY IN YOUR ORGANIZATION?
How can I use my company’s data to create new
products and services?
How can I partner with other organizations
to share data for a new business initiative?
How can I enter a new market or even create
a new market using company data?
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
BUSINESS
ANALYTICS
ASSESSMENT
EIGHT METRICS THAT MATTER
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
BUSINESS
ANALYTICS
ASSESSMENT
EIGHT METRICS THAT MATTER
ROI Value generated from analytics.
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
BUSINESS
ANALYTICS
ASSESSMENT
EIGHT METRICS THAT MATTER
ROI Value generated from analytics.
Governance The overall rigor placed around data and model stewardship.
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
BUSINESS
ANALYTICS
ASSESSMENT
EIGHT METRICS THAT MATTER
ROI Value generated from analytics.
Governance The overall rigor placed around data and model stewardship.
Productivity The efficiency of processes supporting the analytics lifecycle.
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
BUSINESS
ANALYTICS
ASSESSMENT
EIGHT METRICS THAT MATTER
ROI Value generated from analytics.
Governance The overall rigor placed around data and model stewardship.
Productivity The efficiency of processes supporting the analytics lifecycle.
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
BUSINESS
ANALYTICS
ASSESSMENT
EIGHT METRICS THAT MATTER
ROI Value generated from analytics.
Governance The overall rigor placed around data and model stewardship.
Productivity The efficiency of processes supporting the analytics lifecycle.
Timeliness Whether analytics value is realized in an available time window.
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
BUSINESS
ANALYTICS
ASSESSMENT
EIGHT METRICS THAT MATTER
ROI Value generated from analytics.
Governance The overall rigor placed around data and model stewardship.
Productivity The efficiency of processes supporting the analytics lifecycle.
Timeliness Whether analytics value is realized in an available time window.
Accuracy Impact of data accuracy in the analytics lifecycle.
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
BUSINESS
ANALYTICS
ASSESSMENT
EIGHT METRICS THAT MATTER
ROI Value generated from analytics.
Governance The overall rigor placed around data and model stewardship.
Productivity The efficiency of processes supporting the analytics lifecycle.
Timeliness Whether analytics value is realized in an available time window.
Accuracy Impact of data accuracy in the analytics lifecycle.
Effectiveness Organization’s ability to overcome challenges.
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
BUSINESS
ANALYTICS
ASSESSMENT
EIGHT METRICS THAT MATTER
ROI Value generated from analytics.
Governance The overall rigor placed around data and model stewardship.
Productivity The efficiency of processes supporting the analytics lifecycle.
Timeliness Whether analytics value is realized in an available time window.
Accuracy Impact of data accuracy in the analytics lifecycle.
Effectiveness Organization’s ability to overcome challenges.
Empowerment Level of self-sufficiency supporting the analytics lifecycle.
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
BUSINESS
ANALYTICS
ASSESSMENT
EIGHT METRICS THAT MATTER
ROI Value generated from analytics.
Governance The overall rigor placed around data and model stewardship.
Productivity The efficiency of processes supporting the analytics lifecycle.
Timeliness Whether analytics value is realized in an available time window.
Accuracy Impact of data accuracy in the analytics lifecycle.
Effectiveness Organization’s ability to overcome challenges.
Empowerment Level of self-sufficiency supporting the analytics lifecycle.
Maturity Organization’s analytical competency, consistency and
alignment across people, process, technology, data and culture.
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
BUSINESS
ANALYTICS
ASSESSMENT
EIGHT METRICS THAT MATTER
ROI
Governance
Produc vity
Timeliness
Accuracy
Effec veness
Empowerment
Maturity
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
BUSINESS
ANALYTICS
ASSESSMENT
HOW DO YOU COMPARE TO YOUR INDUSTRY PEERS?
ROI
Governance
Produc vity
Timeliness
Accuracy
Effec veness
Empowerment
Maturity
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
ONLINE BUSINESS
ANALYTICS
ASSESSMENT
HOW DO YOU STACK UP?
www.sas.com
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
