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Jane Reid, AMSc IRIC, QMUL, 16/10/01
2
Lecture plan
• Background
• System-centred evaluation
• User-centred evaluation
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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The changing face of evaluation
• Originally...– Batch IR systems– Small, textual collections– Queries formulated by searchers
• Today...– Interactive IR systems– Large collections of different or mixed media– Queries formulated by end-users
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Elements of evaluation
• When we evaluate, we need to establish:– Methodology– Criterion– Measure– Tool– Method of data analysis
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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System-centred evaluation
• (Comparative) evaluation of technical performance of IR system(s)
• Methodology = non-interactive experiment
• Criterion = relevance
• Measure = effectiveness
• Tool = test collection
• Method of data analysis = recall / precision
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Relevance
• Relevant = “having significant and demonstrable bearing on the matter at hand”
• Underlying assumptions:– Objectivity– Topicality– Binary nature– Independence
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Effectiveness
• Effectiveness = the ability of the IR system to retrieve relevant documents and suppress non-relevant documents
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Test collection
• Components:– Document collection– Queries / requests– Relevance judgements
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Test collection creation
• Manual method:– Every document judged against every query by
one of several judges
• Pooling method:– Queries run against several IR systems first– Results pooled, and top proportion chosen for
judging– Only top documents are judged
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Recall / precision [1]
Document collection
Retrieved RelevantRetrieved and relevant
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Recall / precision [2]
• Recall = proportion of relevant documents that is retrieved, i.e.
number of relevant documents retrieved /
total number of relevant documents
• Precision = proportion of retrieved documents that is relevant, i.e.
number of relevant documents retrieved /
number of documents retrieved
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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How to use a test collection
• For each system / system version– For each query in the test collection
• Run query against system to obtain ranking
• Use ranking and relevance judgements to calculate recall/precision (r/p) pairs at each recall point
• Interpolate to standard recall points if necessary
– Average r/p values across all queries in table / graph form
• Produce r/p graph for all systems
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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0
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0.8
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0 0.2 0.4 0.6 0.8 1
recall
InterpolationObserved valueInterpolated value
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Averaging [1]
Precision
Recall Query 1 Query 2 Average
0.1 0.8 0.6 0.7
0.2 0.8 0.5 0.65
0.3 0.6 0.4 0.5
0.4 0.6 0.3 0.45
0.5 0.4 0.25 0.325
0.6 0.4 0.2 0.3
0.7 0.3 0.15 0.225
0.8 0.3 0.1 0.2
0.9 0.2 0.05 0.115
1.0 0.2 0.05 0.115
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Averaging [2]
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1
recall
query1
query 2
average
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Comparison of systems
0
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0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1
recall
precision
system 1
system 2
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Examples of test collections [1]
• TREC (Text REtrieval Conference)– Started in 1990, run by National Institute of
Standards and Technology (NIST)– Components
• Huge document collection (several GB), taken from Wall Street Journal, Financial Times, etc
• New documents, topics (i.e. requests, including description and narrative fields) and relevance judgements (performed by retired civil servants) each year
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Examples of test collections [2]
– Participants• Industrial, commercial and academic
• Must submit results of retrieval tasks to TREC conference each November
– “Tracks”• Ad-hoc + routing (filtering)
• Also: interactive, cross-lingual, Web, spoken document, short queries, …
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Examples of test collections [3]
• CIS– 1239 documents about cystic fibrosis from
NLM’s MEDLINE collection– Fields: author, title, source, major and minor
subjects, abstracts, references and citations– 100 queries, developed by relevance judges
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Examples of test collections [4]
– Unusual features:• 4 judges per document per query (3 experts, 1
medical bibliographer)
• 3 levels of relevance (0-2)
• Combined relevances on scale of 0-8
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Examples of test collections [5]
• CACM– 3024 articles on computer science from CACM,
1958 - 1979– Fields: author, date, word stems for titles and
abstracts, categories, direct referencing, bibliography coupling, number of co-citations for each pair of articles
– 52 queries, each with 2 Boolean formulations
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Examples of test collections [6]
– Unusual features:• Citation links to other documents, so often used for
hypertext-type experiments
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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User-centred evaluation
• Evaluation of interface / interaction
• Methodology = interactive experiment, ethnographic study, ...
• Many different criteria, measures, tools and methods of data analysis– No standard user-centred methodology– Elements often borrowed from other areas, e.g.
HCI, experimental psychology
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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User-centred issues: layers model
traditional test
collection evaluation
different document types
interaction
strategy
tasks
learning
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Test collection
• Advantages– Cheap and easy for evaluator– Cross-system comparison possible
• Limitations– Static requests / queries– Objective, topical relevance judgements made
by domain experts– Does not evaluate interaction
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Different document types
• Multi-media documents– Images
• Topical relevance
• Non-topical relevance
– Speech• Recognition
• Retrieval
• Structured collections
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Interaction [1]
• Data characteristics– Size of documents– Size of collection
• System characteristics– Retrieval effectiveness– Functionality– Interface features
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Interaction [2]
• User– Domain expertise– System expertise– Task– Subjects vs real users
• Contextual– Social and environmental factors
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Strategy
• System characteristics– Type of access (query-based, browsing, mixed)– Functional visibility
• Search characteristics– Topic focus– Tactics and search strategy
• User characteristics– Mental/cognitive models
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Tasks
• Real
• Simulated– Past real– Fictitious
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Learning
• System– Dynamic weighting of terms/documents– Case-based retrieval– User modelling
• User– Evolving information needs– Learning about domain/collection/system– Sociological view
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Measures [1]
• From IR– Evaluation of results
• Aspectual recall/precision
• Pertinence
• Utility
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Measures [2]
• From information science/HCI– Evaluation of results
• Task performance
– Evaluation of process• Quantitative: time, number of errors
• Qualitative: usability
– Evaluation of overall quality of experience• User satisfaction
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Tools [1]
• From information science/HCI– Before the session
• Cognitive walkthroughs
• Interviews/questionnaires
– During the session• Observation
• Think aloud protocols
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Tools [2]
– After the session• Interviews/questionnaires
• Focus groups
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Large-scale experiments
• Interactive TREC
• OKAPI
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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User-centred evaluation [1]
• What is to be evaluated?– e.g. IR system using new underlying model
• Why do we want to evaluate?– e.g. functionality, usability
• How will we evaluate?– e.g. effectiveness, efficiency, satisfaction
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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User-centred evaluation [2]
• Example evaluation measures:
Functionality Usability
Effectiveness recall/precision quality of solution
Efficiency retrieval time task completion time
Satisfaction preference confidence
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Experimental design process
• Formulate research hypothesis
• Formulate experimental hypotheses
• Design experiment(s)
• Conduct pilot test and experiment(s)
• Analyse data
• Evaluate experimental hypotheses
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Simple experimental design [1]
• Controlled experiment in laboratory setting
• One group of participants
• Each participant performs one or more tasks– Pre-defined tasks vs “real” tasks
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Simple experimental design [2]
• Example data gathered at task stages:– Stage 1: Formulate information need– Stage 2: Gather information
• Task completion time
• Information-seeking behaviour– Use of observation, recording, think-aloud protocols
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Simple experimental design [3]
• Example data (continued):– Stage 3: Use information
• Confidence– Use of questionnaires, interviews using Likert scales /
semantic differentials
– Stage 4: Assess information• Quality of solution
– Independent assessment of task output
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Simple experimental design [4]
• Analysis:– Mostly qualitative, with summary statistics– Common-sense interpretation of results– Use of pre-defined benchmarks
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Complex experimental design [1]
• Other controlled experiments:– Within-subject, e.g. longitudinal study– Between-subject
• Comparative study looking at effect of:– System type, e.g. variations in algorithm used
– Task type
– User characteristics, e.g. domain knowledge, general computer literacy, system knowledge
• Comparison with control group
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Complex experimental design [2]
• Other controlled experiments (continued):– Mixed within-subject / between-subject
• Examine effect of interaction of variables
• Analysis:– Quantitative:
• Summary statistics
• Significance testing
– Qualitative
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Complex experimental design [3]
• Operational / ethno-methodological experiments– Evaluation in a “semi-real” or “real” setting of
the “acceptability” of the system
• Analysis– Mostly qualitative
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Complex experimental design [4]
• Case studies– Detailed evaluation using a single or small
number of participant(s)– Possible to examine cognitive and affective
issues
• Analysis– Mostly qualitative
Jane Reid, AMSc IRIC, QMUL, 16/10/01
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Summary
• System-centred evaluation– Uses test collection methodology, with recall
and precision– Good for evaluating technical performance
• User-centred evaluation– No standard methodology– Good for evaluating interface / interaction
• Usually necessary to use a combination