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Driving employee engagement through interactive media Katie Reid PwC Corporate Communication Manager pwc.com.au

Katie reid

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Page 1: Katie reid

Driving employeeengagement through interactive media

Katie ReidPwC Corporate Communication Manager

pwc.com.au

Page 2: Katie reid

PwC What would you like to grow?

About PwC

2

Avg .age of partners: 44Avg. age of staff: 28

Australia’s largest professional services firm

Revenue of $1.43 billion for FY11

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PwC What would you like to grow?

Introducing the grow conversation

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PwC What would you like to grow?4

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PwC What would you like to grow?

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PwC What would you like to grow?

Building social media onto our intranet

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PwC What would you like to grow?

Social Media guidelines

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It’s a conversation, so talk like it is. This is a chance to shape your personal brand. Share your opinions by using ‘I’ statements and be honest about your stake in an issue and where you work.

Be yourself

If you find something interesting, share it and let people know where you found it. It’s good online etiquette and makes it much easier for others to pass it on.

Give credit

Be aware of what you share and, if you think something is inappropriate, politely question it. It’s important that confidential information on clients and colleagues remains private .

Share with care

You get what you give. Others want to hear from you -- so share lots, share often. If it will support others personally or professionally, it’s worthwhile talking about.

Add value

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Social media is rapidly becoming a regular part of our lives at home and work. Whether tweeting, connecting on LinkedIn or updating facebook, these tools offer endless opportunities to build relationships and create value. Below are a few tips to help you have fun, play smart and ensure what you do and say online doesn’t take on a life of its own.

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PwC What would you like to grow?

Social Media guidelines

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Take responsibility and remember what you write may be around for a very long time. All of PwC’s policies and guidelines apply to your use of social media. Be smart

Be productive – your interactions on social networks during the day should add value to your job, colleagues and clients.Stay focused 7

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Nobody ’s perfect – pause and think before you share or respond, and ask for a second opinion if in doubt. If you do make a mistake, be honest and take responsibility.

Stop and think 6

Embrace the breadth of opinion and treat others with the respect you personally expect. We all benefit from working in an environment with such a great diversity of background and thought.

Play nice 5

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The moderation game

What would you like to grow?

The number of hot guys in the Sydney office

How much I love Sally Johns

Communism

PwC’s ability to do expenses as efficiently as XYZ competitor . Our system is horrible.

Softness of toilet paper in the L12 bathrooms

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PwC What would you like to grow?

Like 111 people like

C0mment 25 comments

Choose your category

Bob Roberts the number of days leave I can take which do not have restrictions eg not having to take 3 weeks leaves over Xmas

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PwC What would you like to grow?

Dealing with the positive…. & the negative

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Like 104 people like

C0mment 25 comments

Choose your category

Deena Bright peoples appreciation for existing benefits we get from working with the firm. We get a whole lot more than other friends I know

I have learnt more about my team from

the Grow Wall than in my whole time at PwC

I think we have a whinge wall

This firm has so many perks –

people forget how lucky they are.

Working for PwC has provided me with the unique opportunity to

live and work in another country, how

great is that !!!!!

Collaboration between PwC offices - loved working with Amar Jassal this year!

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PwC What would you like to grow?12

Maintaining Momentum

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PwC What would you like to grow?13

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PwC What would you like to grow?14

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PwC What would you like to grow?15

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PwC What would you like to grow?

Grow Wall: internal engagement communications and key firm projects:

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XVenture Corporate Challenge

Introducing Smart phones and webmail -Technology Fair

Workplace giving month in June –promoting People Giving and recognition

Sydney TEDx competition

Urgent messages on staffs pay

Generating ideas – Cloud computing

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PwC What would you like to grow?

Results so far (since September)

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Over 20,ooo interactions to

date

Connected people across the

business – groups established (book club, blood giving) and membership

grown (GLBT network)

Influenced change in 2

policies (previously immovable)

leave policies

Reduced email traffic – given

people a vehicle to promote their own

cause

Staff Engagement

up 4%, my ideas &

opinions are listened to up

9%(April 2011)

Given leadership confidence to use

and promote other social media

platforms

Other PwC countries and clients building their own GrowWalls

Reduced leaks to the public

Adding value to people’s

experience

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PwC What would you like to grow?

Internal Engagement & Comms What’s in it? How do I use it?

Brand PackHow PwC is building relationships and creating value through WWYLTG

Context and rationale to guide conversation about our local brand strategy and the global repositioning Talking points included in slide notes

In Town Halls, team meetings or 1:1s

Q&As

Can you tell me more?

The what, why, when & how of all things brand Have it in your back pocket but avoid using the material in presentations.

Collateral

Energising tactics

Online “Grow” wall for staff to post their commentsLaunch videoPartner office stickers Gruen Transfer webcast Change stickers (partner offices) Email SignaturesScreen saverDigital signage (foyer & office screens) Sydney foyer walls & Level 10 reception Laptop stickersBranded business cards

Further information, details and usage/download instructions will be provided on where required

Grow Conversation Guide

How can you build relevant & meaningful conversations around growth?

Ideas for the many different types of conversations you can have about growth with clients and with your teams – macro issues, industry agendas, relationships, community, coaching etc

Town Halls, group meetings or 1:1s

Client Conversation Guide Guidance for having a conversation about the brand with clients

To prep for client meetings

Strategic Marketing wiki Videos, presentations, consumer sentiments from ‘Change’, contacts and everything you could ever possible want to know about the brand

Further reading and reference for yourself or to direct others to

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PwC What would you like to grow?19

Aligned to the business strategy1Looks familiar 2

Policy in place 34 Have a plan to respond

What made it work?

5 Embrace the uncertain & hold the line