It all starts here.

Photos by Joe Navin

It all starts here.5. Introducing the British School of Fashion7. Our Industry Links9. Our Location11. Campus Life13. MSc Fashion Business Creation 15. MSc Fashion & Lifestyle Marketing17. MSc Luxury Brand Marketing19. MBA Luxury Brand Management 21. Scholarships23. How to Apply

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INTRODUCINGTHE BRITISH SCHOOL OF FASHION

Who we are

The British School of Fashion is based at Glasgow Caledonian University’s London Campus and excels in postgraduate education for the business of fashion.

We have a mission to educate, challenge and develop a new generation of fashion and luxury business leaders, innovators and entrepreneurs.

We have a shared mind-set shaped by academic rigour, intellectual curiosity and a commitment to sustainable practice.

We offer a learning experience based upon a global perspective, co-operative understanding and personal aspirations.

We believe it all starts here.

Our History

Our first steps in fashion date back to 1875 and to our founding colleges in Glasgow, Scotland. In that era our primary aim was to provide women with opportunities in design, textiles and retail, with a keen awareness of the economic, social and environmental needs of the time.

British fashion has evolved to encompass so much more than just manufacturing and the education provided by the GCU British School of Fashion reflects those changes.

For decades, GCU has contributed to the business of fashion through the creation of pioneering courses.

We were the first UK institution to offer an MSc in International Fashion Marketing in 2000, and are still one of only a few Universities worldwide to offer a dedicated MBA in Luxury Brand Management.

Our Portfolio

Our portfolio includes four flagship programmes:

• MBA Luxury Brand Management• MSc Luxury Brand Marketing• MSc Fashion Business Creation• MSc Fashion & Lifestyle Marketing

Our programmes share five common features:

1. Content informed by the best contemporary academic research

2. Coverage that reflects the very latest business and market developments

3. Faculty with extensive industry experience

4. Support from Honorary Professor business leaders

5. Outstanding industry connections

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At the forefront of Fashion Business Education in the UK.

OUR INDUSTRY LINKS

Our specialised fashion knowledge is generated through a unique and critical balance of leading edge industry practice and underpinned by the latest academic research.

Working with experts

Fashion business is a major economic driver in the UK and internationally and the British School of Fashion is committed to becoming a leading centre for the understanding of consumer behaviour towards fashion.

By adopting innovative and experimental research methodologies, we are already advancing understanding of fashion consumption – across all distribution channels.

As a result, our teaching is fully engaged with the fashion industry and we have partnerships and collaborations with a diverse range of fashion companies including Marks and Spencer, the British Fashion Council, ASOS, the retailTRUST, Arcadia, Folk, All Saints, House of Fraser and Margaret Howell.

Insight

Our insight is the product of intellectual curiosity and a mature understanding of the realities of doing business in today’s global, omni-channel fashion environment.

In recognition of this, many leading fashion businesses commission us to undertake a diverse range of bespoke consultancy and business development projects.

The knowledge that we generate shares three common characteristics:

• It is rigorous, independent and based upon sound research methodologies.

• The outcomes always have relevance and add value to the fashion business sector.

• It improves and advances the competitiveness of people and organisations.

One of the most important ways we obtain and maintain our knowledge is through the relationships that we foster with our Honorary Professors and Industry Partners.

Honorary Professors

As a result of collaborating with industry, we have built up an impressive list of Honorary Professors who bring an invaluable wealth of knowledge and experience to the University’s programmes. These Honorary Professors include Professor Kenneth Cole (Kenneth Cole Productions Inc.), Professor Henry Holland (House of Holland), Professor Vanessa Friedman (New York Times), Professor Caroline Rush (British Fashion Council) and Professor Imran Amed (Business of Fashion).

As well as helping to inform our programmes and research, our Honorary Professors give exclusive ‘Masterclasses’ to our students and other industry partners on campus.

The events allow our students to hear directly from industry experts and gain valuable insight into how they are where they are today. There is also opportunity for students to network after the event with the Honorary Professors and other attendees from the fashion industry.

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We are industry connected.

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OUR LOCATION

GCU London

The British School of Fashion is based at the London campus of Glasgow Caledonian University (GCU London).

Located in the heart of Spitalfields, the British School of Fashion is close to the vibrant fashion and business districts.

Situated on the aptly named Fashion Street, the campus is based in one of London’s most attractive locations.

Once on campus you will be registered as a GCU London student and will receive your degree as a Glasgow Caledonian University student.

With approximately 300 students across the areas of Fashion, Business, Risk Management, Public Health and Construction, students study in a close knit environment with outstanding facilities.

The campus is a Grade II listed building and was previously a market hall and a factory.

Complete with a roof terrace, the campus has its own library, computer rooms, learning cafe and outstanding teaching space.

campus, urbanest is the perfect place to live whilst you study at GCU London.

For details on locations, prices and availability, please visit uk.urbanest.com or email gcu@urbanest.co.uk and they will help you find your new student home.

In the heart of the capital.

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Accommodation

At the British School of Fashion we work closely with a company called urbanest to offer our students the best accommodation in central London.

With two properties located in the most desirable parts of the capital and within walking distance of the Fashion Street

CAMPUS LIFE

We strive to provide the best student experience, with dedicated support staff on hand to make sure that all of our students’ needs are met. Our team help with everything from living and finance to learning support.

Whatever level of support you need, from VISA advice, training on library facilities to social events that help you settle in and meet other students, GCU London offers a full range of services that can help. You’ll find contact details for all of these services and more online at:www.gculondon.ac.uk/student.

International Student Support

The International Student Support Service in London offers specialist immigration and visa advice and offers confidential support and guidance to all international students at the British School of Fashion.

The University will provide information about settling in once you arrive in the UK: registering with a doctor, applying for

council tax exemption and applying for your student travel discounts.

Careers Service

The Careers Service on campus provides effective careers guidance, advice and information to empower students and graduates to make informed decisions about their careers, learning and continuing professional development.

The Careers Service also provides a range of careers resources to help you with every stage of the career planning and job hunting process such as:

• Your job search• Developing your CV• Working on your applications• Interview technique

Please contact careers@gculondon.ac.uk for more information.

Dedicated student support.

GCU London Students’ Association

British School of Fashion students are full members of Glasgow Caledonian University Students’ Association (GCUSA). The Students’ Association exists to represent all GCU students and to improve the student experience at GCU London.

The Students’ Association play an active role in our Induction Week programme and throughout your time at the British School of Fashion.

They support all of the programme representatives and the GCU London representative, an elected student that becomes the voice of the student body on campus every year. There are many active student societies on campus, who spend time organising social activities both on and off campus.

These societies are excellent ways for students to meet fellow classmates and other students on campus.

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INTRODUCINGMSc FASHION BUSINESS CREATION

Our Masters in Fashion Business Creation is a unique programme, designed in collaboration with leading fashion businesses to reflect the unique nature of business entrepreneurship in this sector.

Students will develop insight into the strategies and practices key to developing and sustaining a successful fashion business.

We’ll help develop your intellectual skills together with the contemporary skills and practices needed to excel in the fashion industry.

You will build a wider appreciation of management issues, such as globalisation and sustainability, while developing branding and marketing skills.

You will understand how to create and market a fashion brand in today’s global and digital focused world and will be given the option to further deepen your insight into fashion strategies by completing an internship or industry consultation project.

Modules:

• Anatomy of a Fashion Business• Establishing a Fashion Business

Strategy• Global Fashion Branding and

Marketing Communications• Fashion Growth Strategies and

Performance Optimisation• Developing Personal and Professional

Competence• Research Project: Design and Methods• Dissertation/Project

Entry Requirements

Candidates are required to have a UK Bachelors degree or equivalent, at grade 2.2 or above.

English Language

Students whose first language is not English will be required to have an IELTS certificate at level 6.0 (with no element less than 5.5). Equivalent tests will be considered.

Martha RodriquezMSc Fashion Business Creation 2017 Founder and Designer at Vesti

“I’m currently learning more about the business strategies and the rules and developing these theories into my own brand. I have really enjoyed it here.

“The University has paved a way for me to attend masterclasses and meet top influential entrepreneurs such as Professor Henry Holland, Mahmud Kamani and Carol Kane. All are successful entrepreneurs who have shared their stories and have inspired me on so many levels”

The only course of its kind designed to provide an insight into business creation within the fashion industry.

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INTRODUCINGMSc FASHION & LIFESTYLE MARKETING

The fashion industry is changing. Some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences.

To redress this, lifestyle brands have emerged in the marketplace. For example, fashion is now sold alongside tech products, watches and homeware, along with in-store experiences, such as yoga classes.

These brands exemplify products or services that embody an individual’s interests and attitudes and seek to inspire and guide the consumers way of life.

Many leading fashion companies haveindicated their future growth opportunitieswill be dependent on their ability tocreate, develop and market products andexperiences within the lifestyle goodssector, rather than solely from the clothingsector.

Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is

designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer.

Drawing upon the latest research in the field, you will become a specialist in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.

You will then have the chance to explore this theory in a practical setting through work experience, industry visits, guest speakers and live projects.

On graduating from this programme,you will join a group of British School of Fashion alumni, many of whom occupy a global presence, at senior level in the fashion industry.

Modules:

• Career Planning & Personal Development

• Consumer Insights• Fashion Lifestyle Marketing Theories &

Concepts• Trend and Design Decisions• Fashion & Lifestyle Retail Experiences• Fashion & Lifestyle Brand Lab• Fair Fashion• Introduction to Research Methods • Research Project

Entry Requirements

Candidates are required to have a UK Bachelors degree or equivalent, at grade 2.2 or above.

English Language

Students whose first language is not English will be required to have an IELTS certificate at level 6.0 (with no element less than 5.5). Equivalent tests will be considered.

A future-focused programme exploring the changing fashion industry and the integration of fashion and lifestyle.

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INTRODUCINGMSc LUXURY BRAND MARKETING

This programme will provide students the opportunity to study marketing within the unique luxury industry.

You’ll study a range of topics, providing a breadth of knowledge and understanding of marketing specifically related to luxury brands, with a focus on critical insights into luxury consumer behaviour, luxury branding and marketing communications and examination of legal aspects of branding within a luxury context.

The programme will equip students with a contemporary understanding of luxury brand marketing, in order to meet the unique needs of the luxury brand industry.We’ll help you develop your intellectual skills together with the contemporary skills and practices needed to excel in the industry.

On graduation you’ll be well positioned to operate as a manager within an increasingly competitive and digitally orientated luxury industry with an international scope.

Modules:

• Strategic Marketing of Luxury Goods• Legal Aspects of Brand Management• Consumer-Led Sustainable Marketing• Global Branding and Integrated

Marketing Communications• Developing Personal and Professional

Competence• Research Project: Design and Methods• Dissertation

Entry Requirements

Candidates are required to have a UK Bachelors degree or equivalent, at grade 2.2 or above. English Language

Students whose first language is not English will be required to have an IELTS certificate at level 6.0 (with no element less than 5.5). Equivalent tests will be considered.

Bogdan MaslesaMSc Luxury Brand Marketing 2015

“I love the world of luxury and for this reason I chose to study the MSc Luxury Brand Marketing course.

“I also decided to increase my work experience by doing an internship during my Masters degree. I worked 3 times a week, full working hours, for Prindiville Prestige, a luxury supercar company and I completed my studies during the rest of the time.”

Our Masters in Luxury Brand Marketing provides you with the specialist skills, industry knowledge and expertise necessary for a successful career in a niche and innovative industry.

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INTRODUCINGMBA LUXURY BRAND MANAGEMENT

This innovative MBA programme responds to a growing demand for skilled managers with a thorough understanding of luxury brand management strategies and tools.

The programme builds on the British School of Fashion’s expertise in the luxury industry and continues to provide an outstanding platform for exploring the evolution of the global luxury market.

You will gain a deep understanding of the complexities of management within the context of luxury organisations, particularly as luxury markets continue to become more competitive and multi-dimensional, and luxury consumers become more polarised.

You will be part of a small and focused class - a mix of local and international students sharing management expertise and benefiting from teaching by world-class professors, with research and professional experience as well as close links to industry.

Upon graduation you will be a successful leader and responsible global citizen, with the relevant, practical skill-sets that employers value.

Modules:

• Luxury Perspectives and Practice• Finance and Wealth Management• Luxury Distribution and Retail• Strategy Leadership and Social

Responsibility• Strategic Brand Management• Legal Aspects of Brand Management• Research Project: Design and Methods• Dissertation

Entry Requirements

Minimum of a 2.2 honours degree (or equivalent) in a business-related discipline OR

A 2.2 honours degree in any discipline not business-related and two years appropriate management level experience.

English Language

Students whose first language is not English will be required to have an IELTS certificate at level 6.0 (with no element less than 5.5). Equivalent tests will be considered.

Rita ErraiMBA Luxury Brand Management 2017

“The lectures are given by professors who are helpful and most importantly are professionals in their chosen fields.

“Our programme leader Tim Jackson organised lectures by guest speakers who visited us on the campus to give us more insights into the reality of the luxury industry which was very interesting and enjoyable because we learned from specialists and professionals.”

A unique MBA programme, providing an outstanding platform for career development in the global luxury sector.

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SCHOLARSHIPS

The British School of Fashion offers a range of scholarships to support you in your studies funded by industry, trusts and friends of the University.

Scholarships usually cover all or part of your tuition fees to support you during your studies.

Marks & Spencer Scholarship

The Marks & Spencer (M&S) scholarship will cover all of your tuition fees and can give you access to key M&S support such as internships, dissertation advice and mentoring.

retailRIGHT Scholarships

We work closely with retailRIGHT and Hammerson to provide an exciting package of support for the next generation of talent in fashion retail.

This scholarship will cover your tuition fees and can open up opportunities for seed funding and Pop Up Shop space.

Santander Fee Scholarship

Santander are offering students wishing to study at the British School of Fashion a scholarship of £5,000 towards your tuition fees. Students from Argentina, Belgium, Brazil, Chile, China, Columbia, France, Germany, Ghana, Mexico, Poland, Portugal, Puerto Rico, Qatar, Russia, Singapore, Spain, United Arab Emirates, UK, Uruguay and the USA are eligible to apply.

US Common Good Scholarship

The US Common Good scholarship is available to students from America wishing to study one of the following courses at the British School of Fashion:

• MSc Fashion and Lifestyle Marketing• MSc Luxury Brand Marketing• MSc Fashion Business Creation

The Scholarship will mean that students will pay no more than £9,000 for their tuition fees.

Kick-start your Fashion career.

International Scholarships

New self-funded international students may be entitled to an automatic scholarship of £1600 which will be applied upon offer.

Loyalty Scholarships

International students who have studied with GCU before at either Undergraduate, Pre-Masters or Pre-Sessional English level may be eligible for up to £2,000 off their tuition fees.

Loyalty Discount

UK and EU Students who have studied at GCU before may also eligible for a 20% discount on their tuition fees.

Applying for Scholarships

Details on eligibility and how to apply for the above scholarships are available via our website: britishschooloffashion.com/courses

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HOW TO APPLY

Applying to the British School of Fashion is straight-forward and our expert team are here to help.

Candidates can apply by visiting www.gculondon.ac.uk/apply.

You will then need to fill in our application form before uploading:

• Your academic certificates from your previous studies

• Your academic transcripts including the details of the marks you have received in each module.

• A personal statement stating why you wish to study with us

• Your English language certificates (if applicable)

• A copy of your CV (for MBA Candidates only)

Our team will then assess your application and will aim to give you a response within 48 hours.

Fees

MSc Home/EU £8,400MSc International £12,600MBA £16,800

The British School of Fashion offers a range of scholarships to help students fund their studies. Visit page 21 to find out more.

English Language

Students whose first language is not English will be required to have an IELTS certificate at level 6.0 (with no element less than 5.5). Equivalent tests will be considered.

Please visit www.gculondon.ac.uk/English for more details.

Contact Us

Need a helping hand or have a question for us? Contact us on +44 (0) 203 369 3000 or enquiries@gculondon.ac.uk.

This is literally where it all starts.

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Social Media

Find us online by searching ‘British School of Fashion’ or ‘GCU London’ on the following social media channels.

Please note:

Whilst the information presented here is correct at the time of publication, prospective applicants should consult www.britishschooloffashion.comfor the most up-to-date information before applying.

Full Student Terms and Conditions can be found on the Glasgow Caledonian University website at:www.gcu.ac.uk/student/regulations.

Ariel Cong Zhao MSc Fashion Business Creation

“The course tutors are amazing. They have strong professional and academic backgrounds which is very helpful!

“London is an amazing city for fashion, and it has many opportunities to study and work.

“The British School of Fashion offers me opportunities to talk to successful business people face-to-face. It is very useful to hear about their experiences!

Phattaranan Ruamchai (Stella)MSc International Fashion Marketing*

“They’ve taught me not to just think about the profit when you are selling your fashion products, but you have to think about the environment too.

“All students are from different countries and that’s fantastic because I can hear about their different experiences. It’s fantastic to be here!”

*Now called MSc Fashion & Lifestlye Marketing

Nele Natalie OdzuckMBA Luxury Brand Management

“London for me is a great city as a German, especially because of the people – the British people are just so polite!

“I just love the area; it’s one of the best places in London. The campus itself is very modern. You have a great view over London, you don’t have to go to a rooftop bar you can just sit here in the University!“

Curious. Defining. Leading. Sustaining.

GCU London, 40 Fashion Street, E1 6PXEngland, United Kingdom

T: +44 (0)203 369 3000E: enquiries@gculondon.ac.uk

www.britishschooloffashion.com

Glasgow Caledonian University is a registered Scottish charity, number SC021474.© Glasgow Caledonian University 2018.