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Web Trends Introduc/on

Introduction Web Trends

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Web Trends AISA 2012 Johannesburg

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Page 1: Introduction Web Trends

Web  Trends  

Introduc/on  

Page 2: Introduction Web Trends
Page 3: Introduction Web Trends

Old  school  

Knew  the  Audience  

One  way  tradi/onal  communica/ons  

One  to  many  learning  

Word-­‐of-­‐Mouth  Marke/ng  Face-­‐to-­‐face  cul/va/on  

Page 4: Introduction Web Trends

New  school  

Iden/fy  your  brand  Find  your  audience  Engagement  2.0  

24/7  communica/on    SEO,  Social  viral  marke/ng  Branding  and  Storytelling  

Page 5: Introduction Web Trends

Video  

hMp://www.youtube.com/watch?v=BLJ4VmWk5tw&feature=share&list=PLRnaxffGM3v7sCDC7c_YgS31-­‐iOHK84K9  

Page 6: Introduction Web Trends

The  Cloud  

Page 7: Introduction Web Trends

The  Cloud  

Page 8: Introduction Web Trends
Page 9: Introduction Web Trends

Adapt    

Page 10: Introduction Web Trends

Agenda    

•  Web  Design  •  Mobile  

•  Social  Media  

Page 11: Introduction Web Trends

Agenda    

•  Web  Design  •  Mobile  

•  Social  Media  

Page 12: Introduction Web Trends

Agenda    

•  Web  Design  •  Mobile  

•  Social  Media  

Page 13: Introduction Web Trends
Page 14: Introduction Web Trends