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Web Trends Magazine

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This is the Monthly Web Trends Magazine for August

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KENYA

News Round

KENYA GOVERNMENT GRANT KSH300M TO LOCAL CONTENT STARTUPS

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KENYA

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Lovebase.com a top Nigerian Dating site becomes profitableLovebase.com is formally alarena.com a top Nigerian dating site with over 60,000 members and growing, turned

positive. We got this tip-off from the founder Simdul Shagaya in our recent interview we conducted with him.

How it works

You sign up on the site with the basic information you wish to be recognized on the site, and activate via your email.

To get people of interest, you can use its search function which allows you to specify whether you need male or

female and the age grade, location and users with picture.

A New Deal?

Yea! We asked the founder of the reason for the change of name and he said; “The name change happened for

several reasons. One was to have the brand appeal to a greater population of Nigerians in terms of ethnicity and

age. As you know, Alarena means matchmaker in Yoruba. The brand now addresses an ethnically wider and

younger crowd that may be looking for casual relationships in addition to those seeking marriage”.

The design is sleek and aesthetic, a world-class and web 2.0 compatible website. It's really one of the top Nigerian

sites with powerful user-experience.

The site also has a dedicated line 080-66-33-22-99 for customer support.

The Real Deal

The site has two options; premium and free membership. With premium membership, user get message from serious

people and reduces spam. You can actually upload your picture to increase relevance. On the other hand, the free

membership allows people to use the site for free!

Business Model

The site has seen considerable number of people making payment for the premium service. With this, the site has

been able to sustain itself, innovate and reach broader audience. The model adopted by this site is Subscription

model under Web Business Model structure.

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Downside

The site can leverage the power of social media to reach far more audience as we now have more than 1.6 million

Nigerians on Facebook. Integration with Facebook will do the site good and help users find match faster and better.

Also understanding that mobile has more penetration than computer, a mobile site and SMS alert will help users get

result faster and make them stick to the site, eventually increasing word-of-mouth.

Ever thought of a site where you can get an informed review of products and services that resonates with Nigeria?

Exxset.com could be the right one for you. The site hopes to solve the lack of information about products and

services in Nigeria and other west African countries. In their press release (made available to us); ExxSet a recently

launched an antidote to the region's dearth of information with a site where professionals can finally source and

provide information on the quality of products and services. It is invitation-only to ensure a platform of trust and

credibility. It is a series of regional sites across Africa with the initial focus on West Africa. The key point for me is its

mission “mission of facilitating the flow of credible hyper-local information between professionals in the West African

region by providing a resource where they can connect on common issues and find proven solutions, with its word-

of-mouth platform.“

Owned by ExxSet Ltd, a UK based company with branches in Nigeria and South Africa.

How it works

The way it works is simple; solve a common (frustrating problem), find a proven solution and discuss your business

industry.

Frustrating problems is represented by; FRUSTRATING while solution represent the Fantastic (FANTASTIC) side of a

product or service.

New Deal?

The concept is new and fresh! With the service you can get review/comment of a product or service your company

may be planning to spend millions on.

“ExxSet is already receiving fantastic product and service insights from professionals and is acting as a resource that

filters the proliferation of new and unknown products and services in West Africa.” - Shana Joris, Marketing Manager

Real Deal

The real deal is that, you get professional review, comment of a product or service offered by any of the companies

listed. Remember, the site is targeted at bluechip firms, hence the requirement for the membership application.

Many companies and products are already reviewed!

Informed products and services review

Networking platform for professionals

It reduces risk and increases opportunity based on information shared on the platform.

Business Model

The site is newly launched and for now, we can't find a price for any services offered on the site. Am pretty sure the

company is working that out. It will be a perfect advertising platform for the upwardly mobile professionals who

needs top class services.

Downside

The only downside for me is the application for membership; it will reduce the churn of interested people who could

be of great help to the platform. If the membership is approved by qualification or company they work, am sorry it

might not help get a real-life experience of the service under review. A better option would have been to let users

gain point as they answer questions and comments made on topics under discussion. With this, it can be a thumb up,

thumb down approach with a scoring system that gives weight to voting made by members who have a higher

ranking score (Some calls it Karma system).

Log on to Exxset.com now to check it out!

Exxset.com; a Trusted Business Information Resource with focus on Nigeria

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The calculations were enhanced by ( ) and our internal historical data of Nigerian websites. The worth may not be perfect but it

gives us good sense of what they are like. The sites may be worth more than that using another metric or to the company in question.

We will include more sites to at least 60 sites in our full report. Expect it soon!

What does this mean?

It means that the Nigerian internet market is on the rise, we are still waiting for your own start-up. We expect to see more sites before the end of the

year. These are just 20 sites and are worth more than 600 million Naira, wow!

Websiteoutlook.com

Site Worth (Naira) Rank

Nairaland.com 126,281,970 1

punchng.com 64,137,435 2

vanguardngr.com 49,710,810 3

thisdayonline.com 43,909,500 4

sunnewsonline.com 42,481,620 5

234next.com 41,866,230 6

ngrguardiannews.com 32,329,875 7

nigerianbestforum.com 29,779,620 8

gtbank.com 29,718,300 9

nigeriagalleria.com 28,701,045 10

saharareporters.com 28,303,560 11

tribune.com.ng 27,079,350 12

naijahotjobs.com 25,223,325 13

thenationonlineng.net 14,679,570 14

mtnonline.com 14,209,815 15

naijapals.com 13,842,990 16

unilag.edu.ng 13,822,185 17

jobberman.com 12,928,665 18

nigeriamasterweb.com 12,887,055 19

L

atestnigerianjobs.com 12,467,670 20

Total: 664,360,590

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