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Applying theory from the lecture to real-life case studies.
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marketing Communications
…tutorial
2 …introduction to
models of communication…
linear
opinion leaders and opinion formers
two-‐step multi-‐step
DRIP
last weeks lecture...
how do these >it in marketing
communications?
TV advertising
http://vimeo.com/33964609#
print advertising online banner advertising
ambient
outdoor advertising
public relations
questions…
what tools and what media are they
using in order to communicate?
what message are they trying to communicate?
what types of noise might impact on the decoding of the
message?
are any opinion leader or opinion formers used?
what reaction(s) do you think they are hop
ing to achieve?
what DRIP tasks are the different tools tryin
g to achieve?
could these marketing communications be improved in any way?
now it’s your turn…
three different case studies…
three separate groups…
same questions…