Slide 1

marketing Communicationsassessment3 introduction tointroduction to

what can cause audiences to be offended in advertising?what is the role of advertising?give an example of a sequential model of advertisingQuestions based on your readingwhat are the key uses of advertising in marketing communications?what are the strong and weak theories of advertising?

Assessment method... delivered during a tutorial which is based on your research into actual examples of contemporary marketing communications, together with participation as a member of the groupPart 1 20% of total marks short talk

Assessment method... an academic assignment structured around the production of presentation (with slides and speaker notes NOT delivered)Part 2 30% of total markscoursework

Assessment method... an examination where you select and answer TWO questions from a choice of four based on marketing communications theoryPart 3 50% of total markexam

next week the topic is advertisingtopics and talkers will be assigned in each tutorial so you must attend

you will be given a topic for the following weekshort talk...

6

short talk questionswhat do I for the short talk?During the week prior to your talk identify and research an interesting example using the comms tool given Using relevant academic theory that is clearly referenced explain how your chosen example has been used by the organisation.and what response to you believe your chosen example is looking to achieve? Consider the theories and concepts covered in the lectures, course book and resources

lets try it

lets try itand what response you believe your chosen example is looking to achieveWhat theories do we need to consider?Using relevant academic theory that is clearly referenced explain how your chosen example has been used by the organisationclass, media, vehicle?balance emotion or informationDRIPmessagethinking, feeling, actingSource credibility

Other questions to considerwhat tools and what media are the using in order to communicate?what message are they trying to communicate?what types of noise might impact on the decoding of the message?are any opinion leader or opinion formers used?what reaction(s) do you think they are hoping to achieve?what DRIP tasks are the different tools trying to achieve?could these marketing communications be improved in any way?

lets try another

last one

the courseworkA Powerpoint presentation with speaker notesYou dont have to deliver the presentation just produce the content and save it as a PDFNo more than 12 slides use 1 slide for your introduction and 1 slide for your summaryso thats 2 slides for each of the communications toolslink to the structure of the short talk you delivered

the courseworkeach page will look something like this

Question 2a. Identify and describe one sequential model of advertising. (15 marks)b. Define what is meant by the strong and weak theories of advertising (10 marks)

example exam question

advertisingThink back to the key concepts in the lecture last week

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