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Introduction to Marketing
Communications
Marketing Communications …tutorial
2
Introduction to
models of communication…
linear
opinion leaders and opinion formers
two-step
multi-step
DRIP
last weeks lecture...
how do these fit in marketing
communications?
Social Media… facebook
PR/Sales Promotion… Share a
Coke Tour with Tesco
PR/Sales Promotion… Share a
Coke Tour Pop-Ups
OoH… 48 sheet
OoH… bus
OoH… Piccadilly Circus
…not forgetting packaging!
Twitter… custom emoji
PR… YouTube
questions…
…what tools and what media are the
using in order to communicate?
…what message are they trying to communicate?
…what types of noise might impact on the decoding of the
message?
…are any opinion leader or opinion formers used?
…what reaction(s) do you think they are hoping to achieve?
…what DRIP tasks are the different tools trying to achieve?
…could these marketing communications be improved in any way?
now it’s your turn…
Four different examples…
Four separate groups…
same questions…
…as well as the example given, head out around Uni and
find another example of marketing communications
…be prepared to present back