INTRODUCTION TO AUTOMOBILE INDUSTRY
Automobile, self-propelled vehicle used primarily on public roads but
adaptable to other surfaces. Automobiles changed the world during the 20th
century, particularly in the United States and other industrialized nations. From the
growth of suburbs to the development of elaborate road and highway systems, the
so-called horseless carriage has forever altered the modern landscape. The
manufacture, sale, and servicing of automobiles have become key elements of
industrial economies. But along with greater mobility and job creation, the
automobile has brought noise and air pollution and automobile accidents rank
among the leading causes of death and injury throughout the world. But for better or
worse, the 1900s can be called the Age of the Automobile, and cars will no doubt
continue to shape our culture and economy well into the 21st century.
Automobiles are classified by size, style, number of doors, and intended use. The
typical automobile, also called a car, auto, motorcar, and passenger car, has four
wheels and can carry up to six people, including a driver. Larger vehicles designed
to carry more passengers are called vans, minivans, omnibuses, or buses. Those
used to carry cargo are called pickups or trucks, depending on their size and design.
Minivans are van-style vehicles built on a passenger car frame that can usually carry
up to eight passengers. Sport-utility vehicles, also known as SUVs, are more rugged
than passenger cars and are designed for driving in mud or snow..
In 2007 manufacturing plant in more than 25 countries produced 73.2 million
passenger cars .The automobile is built around an origin various systems supply the
origin with fuel, cool it daring operation, lubricate its moving parts and remove
exhaust gases it creates. The origin produces mechanical power that is transmitted
to the automobiles wheels through adverting which includes a transmission. One
or more dive shafts, a differential gear and axles. Suspension system which includes
sparing and shock absorbers, customs the ride and help protect the vehicle from
being damaged by bumps heavy loads and other shersis. Wheel and tares support
vehicles on the road way and when rotated by powered axles, propel the vehicle
forward or backward. Steering speed. An electrical system start and operate the
engine monitor and control many aspects of the vehicle operation and powers such
components as head light and radios. Safety features such as bumpers air bugs and
seat bells help protect occupants in an accident.
HISTORY OF AUTOMOBILE INDUSTRY
The history of the automobile actually began about 4100 years ago when the
first wheel was used to transportation in India. In the early 15th century Portuguese
arrived in china and the interaction of the two culture leaded to variety of new
technologies including the creation of a wheel . By the 1600s small steam powered
engine models had been developed but it was another century before a full sized
engine powered vehicle was created.
In 1769 French Army Officer captain Nicolas joseph Cugsnot built what has
been called the first automobile cugnots parel wheeler steam powered vehicle
carried four person. Designed to move artillery pieces. It has a top speed of a title
more than 3.2km/h and had a stop every 20 minutes to build up a fresh head of
steam. As easily in 1801 successful but very heavy steam automobile type
introduced in England laws barred them from public road and forced their owners
to run them like train or private tracks their owners to run them like train or private
tracks in 1802 a steam powered coach designed by British Engineer. Richard
Trethvick journed more than 160km from corn wall to London . Steam powered
caught the attention of other vehicle builders. In 1804, American inventor Oliver
Evans built a steam powered car in 1828.
British inventor a valter Handcock build a series of steam carriages in the
mid 1830s thus were used for the first omnibus service in London. By the mid
1800s England had an extensive network of coach line. Horse-drawn stagecoach
companies and the new rail road companies pressured the British parliament to
approve heavy its on steam-powered road vehicles. The tolls quickly drove a steam
quickly drove a steam coach operators out of business.
During the early 20th century steam cars were popular in the United states.
Most famous was the Stanley steamer, built by American Twin brothers Freelan and
Francis Stanley. A Stanley steamer established a world land speed record in 1906 of
205.44 km /h. Manufactures produced about 125 models of steam powered
automobiles, including the Stanley until 1932.
The first successful self propelled road vehicle was a steam automobile
invented in 1770 by the French engineer Nicolas Joseph Cugsnot.
PROFILE OF INDUS GROUP
1. Introduction of Indus Motors
In the year 1985 Indus groups started the business as four wheeler
distribution of Maruti Suzuki. And then Indus Motors become one of the largest car
service network in India. This organization is no.1 dealer on Kerala and second
biggest in the country. Mr P.V Abdul Wahab. M.P is the chief managing director of
Maruti Udyog Lt one of the leading companies in the four wheeler Industry.
By taking the dealership of the Maruti Suzuki Indus started the distribution of
their car in the whole kerala. Most of the year the sales, service and spares
departments bugged four awards from Maruti Suzuki for outstanding performance.
In Kerala Indus have four dealership in Cochin, Calicut, Trivandrum and
Muvattupuzha. Indus Motors are selling above 1300 Vehicles per month. In last
year Indus Motors sold 3000 numbers.
2. Promoters of Indus Group
The main promoter of the groups are Mr. P.V.Abdul Wahab M.P the chief
Managing director and the direction Ajit Nair and ceo Thomas kuruvilla.
3. Present Position
The group have four dealership in kerala. This organization is no-1 dealer in
kerala and served biggest dealer in the century. They are selling 1300 car in every
month and last year sold more than 22790 maruti cars.
PROFILE OF INDUS MOTORS (P)LTD
Peeves groups one of the traditional business group on kerala, started its
business as four wheeler distributor of Maruti Suzuki as will established producer
of four wheeler . Indus Motors started the business in 1985. this organization was
the first distribution of Mrauti Suzuki cars on the whole kerala.
Indus Motors , taking distributor of Maruti Suzuki in Kerala offers a valued
after sale service for its customers. Indus Motors are No:1 in the region for
customer satisfaction with 15 service centers across kerala from kasargod to
Trivandrum. Indus has the largest service network in India.
Marketing and Sales department
ORGANISATION STRUCTURE OF INDUS MOTORS
CHIEF MANAGING DIRECTOR
GENERAL MANAGER GENERAL MANAGER GENERAL MANAGER
(SPARES) (SALES) (SERVICE)
ASSISTANT GENERAL MANAGER (SALES)
SENIOR SALES MANAGER
MARKETING SALES OFFICE MECHANIC TEAM EXECUTIVES OFFICER LEADERS
SALES DEPARTMENT STRUCTURE OF INDUS MOTORS
Senior Sales Manger
Assistant Sales Manager
SALES FUNCTION OF INDUS MOTORS
PRE-SALE PROCESS SALES PROCESS POST-SALE PROCESS
Walk in Enquiry Pre Delivery Process Post-Sales feed back call
Product Demonstration Delivery Process Feed back form
Test Drive Value add Service Complaint handling
Finance Process Customer meets
ROLE OF INDUS SALES EXECUTIVES
A part from regular jobs of creating prospects visiting than, understanding
the need of the prospects , suggesting suitable cars, having knowledge on Maruti
Udyog Ltd (MUL) and competitions cars, delivering the cars, Mutilating customer
database etc. We have also maintain good relationship with them. You are expected
to be the customer. Advisor for life and make that one time customer into his
customer for life.
You have to be single window interface with your customer on all matters
related to car ie, finance, Service, insurance etc. Once the emotions gets the
confidence in a sale executive, the would revisit, recommend and re-purchase from
Indus through the some person. These customers for life in future will not only
result in more business but give referrals of their friends relatives etc and help to
increase sales substantially.
Role of the sales Executives can be defined as follows.
I Pre-sale Activities
Knowledge about Maruti Udyog Ltd range of cars, variants features, colours,
Competitors models, features, p