Introduction to-automobile-industry

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  • INTRODUCTION TO AUTOMOBILE INDUSTRY

    Automobile, self-propelled vehicle used primarily on public roads but

    adaptable to other surfaces. Automobiles changed the world during the 20th

    century, particularly in the United States and other industrialized nations. From the

    growth of suburbs to the development of elaborate road and highway systems, the

    so-called horseless carriage has forever altered the modern landscape. The

    manufacture, sale, and servicing of automobiles have become key elements of

    industrial economies. But along with greater mobility and job creation, the

    automobile has brought noise and air pollution and automobile accidents rank

    among the leading causes of death and injury throughout the world. But for better or

    worse, the 1900s can be called the Age of the Automobile, and cars will no doubt

    continue to shape our culture and economy well into the 21st century.

    Automobiles are classified by size, style, number of doors, and intended use. The

    typical automobile, also called a car, auto, motorcar, and passenger car, has four

    wheels and can carry up to six people, including a driver. Larger vehicles designed

    to carry more passengers are called vans, minivans, omnibuses, or buses. Those

    used to carry cargo are called pickups or trucks, depending on their size and design.

    Minivans are van-style vehicles built on a passenger car frame that can usually carry

    up to eight passengers. Sport-utility vehicles, also known as SUVs, are more rugged

    than passenger cars and are designed for driving in mud or snow..

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  • In 2007 manufacturing plant in more than 25 countries produced 73.2 million

    passenger cars .The automobile is built around an origin various systems supply the

    origin with fuel, cool it daring operation, lubricate its moving parts and remove

    exhaust gases it creates. The origin produces mechanical power that is transmitted

    to the automobiles wheels through adverting which includes a transmission. One

    or more dive shafts, a differential gear and axles. Suspension system which includes

    sparing and shock absorbers, customs the ride and help protect the vehicle from

    being damaged by bumps heavy loads and other shersis. Wheel and tares support

    vehicles on the road way and when rotated by powered axles, propel the vehicle

    forward or backward. Steering speed. An electrical system start and operate the

    engine monitor and control many aspects of the vehicle operation and powers such

    components as head light and radios. Safety features such as bumpers air bugs and

    seat bells help protect occupants in an accident.

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  • HISTORY OF AUTOMOBILE INDUSTRY

    The history of the automobile actually began about 4100 years ago when the

    first wheel was used to transportation in India. In the early 15th century Portuguese

    arrived in china and the interaction of the two culture leaded to variety of new

    technologies including the creation of a wheel . By the 1600s small steam powered

    engine models had been developed but it was another century before a full sized

    engine powered vehicle was created.

    In 1769 French Army Officer captain Nicolas joseph Cugsnot built what has

    been called the first automobile cugnots parel wheeler steam powered vehicle

    carried four person. Designed to move artillery pieces. It has a top speed of a title

    more than 3.2km/h and had a stop every 20 minutes to build up a fresh head of

    steam. As easily in 1801 successful but very heavy steam automobile type

    introduced in England laws barred them from public road and forced their owners

    to run them like train or private tracks their owners to run them like train or private

    tracks in 1802 a steam powered coach designed by British Engineer. Richard

    Trethvick journed more than 160km from corn wall to London . Steam powered

    caught the attention of other vehicle builders. In 1804, American inventor Oliver

    Evans built a steam powered car in 1828.

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  • British inventor a valter Handcock build a series of steam carriages in the

    mid 1830s thus were used for the first omnibus service in London. By the mid

    1800s England had an extensive network of coach line. Horse-drawn stagecoach

    companies and the new rail road companies pressured the British parliament to

    approve heavy its on steam-powered road vehicles. The tolls quickly drove a steam

    quickly drove a steam coach operators out of business.

    During the early 20th century steam cars were popular in the United states.

    Most famous was the Stanley steamer, built by American Twin brothers Freelan and

    Francis Stanley. A Stanley steamer established a world land speed record in 1906 of

    205.44 km /h. Manufactures produced about 125 models of steam powered

    automobiles, including the Stanley until 1932.

    The first successful self propelled road vehicle was a steam automobile

    invented in 1770 by the French engineer Nicolas Joseph Cugsnot.

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  • PROFILE OF INDUS GROUP

    1. Introduction of Indus Motors

    In the year 1985 Indus groups started the business as four wheeler

    distribution of Maruti Suzuki. And then Indus Motors become one of the largest car

    service network in India. This organization is no.1 dealer on Kerala and second

    biggest in the country. Mr P.V Abdul Wahab. M.P is the chief managing director of

    Indus Group.

    Maruti Udyog Lt one of the leading companies in the four wheeler Industry.

    By taking the dealership of the Maruti Suzuki Indus started the distribution of

    their car in the whole kerala. Most of the year the sales, service and spares

    departments bugged four awards from Maruti Suzuki for outstanding performance.

    In Kerala Indus have four dealership in Cochin, Calicut, Trivandrum and

    Muvattupuzha. Indus Motors are selling above 1300 Vehicles per month. In last

    year Indus Motors sold 3000 numbers.

    2. Promoters of Indus Group

    The main promoter of the groups are Mr. P.V.Abdul Wahab M.P the chief

    Managing director and the direction Ajit Nair and ceo Thomas kuruvilla.

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  • 3. Present Position

    The group have four dealership in kerala. This organization is no-1 dealer in

    kerala and served biggest dealer in the century. They are selling 1300 car in every

    month and last year sold more than 22790 maruti cars.

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  • PROFILE OF INDUS MOTORS (P)LTD

    Peeves groups one of the traditional business group on kerala, started its

    business as four wheeler distributor of Maruti Suzuki as will established producer

    of four wheeler . Indus Motors started the business in 1985. this organization was

    the first distribution of Mrauti Suzuki cars on the whole kerala.

    Indus Motors , taking distributor of Maruti Suzuki in Kerala offers a valued

    after sale service for its customers. Indus Motors are No:1 in the region for

    customer satisfaction with 15 service centers across kerala from kasargod to

    Trivandrum. Indus has the largest service network in India.

    Main Departments

    Marketing and Sales department

    Accounts department

    Administrative department

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  • ORGANISATION STRUCTURE OF INDUS MOTORS

    CHIEF MANAGING DIRECTOR

    DIRECTOR

    GENERAL MANAGER GENERAL MANAGER GENERAL MANAGER

    (SPARES) (SALES) (SERVICE)

    ASSISTANT GENERAL MANAGER (SALES)

    SENIOR SALES MANAGER

    MARKETING SALES OFFICE MECHANIC TEAM EXECUTIVES OFFICER LEADERS

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  • SALES DEPARTMENT STRUCTURE OF INDUS MOTORS

    Senior Sales Manger

    Assistant Sales Manager

    Team Leader

    Sales Officer

    Sales Executive

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  • SALES FUNCTION OF INDUS MOTORS

    PRE-SALE PROCESS SALES PROCESS POST-SALE PROCESS

    Walk in Enquiry Pre Delivery Process Post-Sales feed back call

    Tele- Enquiry

    Follow-up

    Product Demonstration Delivery Process Feed back form

    Test Drive Value add Service Complaint handling

    Finance Process Customer meets

    Showroom Ambiance

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  • ROLE OF INDUS SALES EXECUTIVES

    A part from regular jobs of creating prospects visiting than, understanding

    the need of the prospects , suggesting suitable cars, having knowledge on Maruti

    Udyog Ltd (MUL) and competitions cars, delivering the cars, Mutilating customer

    database etc. We have also maintain good relationship with them. You are expected

    to be the customer. Advisor for life and make that one time customer into his

    customer for life.

    You have to be single window interface with your customer on all matters

    related to car ie, finance, Service, insurance etc. Once the emotions gets the

    confidence in a sale executive, the would revisit, recommend and re-purchase from

    Indus through the some person. These customers for life in future will not only

    result in more business but give referrals of their friends relatives etc and help to

    increase sales substantially.

    Role of the sales Executives can be defined as follows.

    I Pre-sale Activities

    Knowledge about Maruti Udyog Ltd range of cars, variants features, colours,

    prices etc.

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  • Competitors models, features, p