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Automobile industry group5

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  • 1. IT in Automobile Industry Group 5, Section A
  • 2. Value ChainStrategies & ModelsIT in Automobile IndustryBusiness IntelligenceWeb 2.0Cloud ComputingSuccessFailure
  • 3. Value Chain Market Product Procurement Survey DevelopmentMarketing Logistics AssemblyDealership Sales Service
  • 4. Mediation Strategies Traditional Remediation Network based New & Used Used cars Used cars cars websites classified Eg. Car Eg. Eg. Online ads Dealers FirstChoice, TrueValue
  • 5. Business Model Automobile IndustryIntegrated Disintegrated MassExclusive ProducedVehicles Vehicles
  • 6. Operating Model High Co-Degree of Integration Unification ordination Diversified Replication Low Low High Degree of Standardization
  • 7. Business StrategyCustomer Value Process Profit Value Proposition Oriented Rolls Royce Tata Motors Toyota
  • 8. Blue Ocean StrategyToyota Prius: First mass-produced full hybrid car Launched in Japan, 1997Third generation (2009) sold 1million units
  • 9. IT in Automobile Industry Online Surveys eBuild, Simulators and R&D Training ERPLogistics & Tracking Sales and Service DatabaseOnline Ads/Websites
  • 10. Business Intelligence Business Intelligence is used to Generate the MIS reports Complete Integration between BI & ERP system Provides accurate and latest data Basis for making Strategic decisions
  • 11. Web 2.0 Listen Engage Triage Infrastructure Measurement
  • 12. Cloud Computing
  • 13. Present Trends MapsAndroid
  • 14. Cloud Types for Automobile Industry Business Processes as a ServiceBPaaS e.g. indirect procurement Software as a Service SaaS e.g. CRM, eCommerce Platform as Service PaaS e.g. Application servers, databases Infrastructure as a Server IaaS e.g. Storage and File System
  • 15. Advantages StandardizationVirtualization Automation Reduced Cost
  • 16. Cloud Network
  • 17. The Future CDs will become obsoleteMultibrand Dealer
  • 18. Mercedes-Benz mbrace
  • 19. Security SystemThen Now
  • 20. The Big Benefits Faster deployment of new capabilities Improved consistency and quality of new capabilities Increased efficiency in use of IT resources Faster integration with vendors suppliers and customers
  • 21. Success Highly Process Oriented Lean Production SystemIT used to Standardize & Integrate process Best Practices in Industry
  • 22. FailureMass Production System and no IT, 1990 No proper Standardization No trainings and No incentives Tried LPS, but opposed by employees Kia declared bankruptcy in 1997
  • 23. One fine day