British Automobile Industry

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British Automobile Industry, Extensive Research

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British Automobile IndustryPresented ByGroup-IIDavid Ong Eunice Yun li Hitesh Aggarwal Luke Wilson Sanjeev Agarwal

www.themegallery.com

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Contents

Introduction Market Status Porters 5-Forces Company Analysis Conclusions

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What do you guys think of when you think British Cars?

www.themegallery.com

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Aston Martin Aston Martin was founded in 1913 by Lionel

Martin and Robert Bamford. They produced their first car in 1915 but production could not start because of the outbreak of World War 1 After World War 1 the company was refunded and started producing cars, competing in races and breaking world speed records.

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Jaguar Luxury and executive motor cars Headquaters in Coventry, England and now

operated as part of the Jaguar Land Rover business owned by Tata Motors of india. History: It was founded by Sir William Lyons in 1922 and was named the Swallow Sidecar Company, making motorcycle side cars before switching to passenger cars. The Name was changed to Jaguar after world war 2 due to unfavorable connotations of the SS initials.LOGO

Jaguar hits it Big!

Jaguar really made its name in the 1950s with aseries of elegantly-styled sports cars and luxury saloons.

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Lotus

Lotus Cars is a British manufacturer. It is currently owned by Proton. (a malaysian carmaker) Company was formed in 1952 by Colin Chapman

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Bentley

Bentley is a british manufacturer of automobiles

and was founded on 18 January 1919 by Walter Owen Bentley. Master Walter Owen Bentley was well known for his range of rotary aero-engines in World War 1. Since 1998, the company has been owned by Volkwagen Group of Germany.

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British Automobile Market

Profit Sales Market SharesLOGO

ProfitU n d e r l y i n g p r o fi t, c a s h p e r fo r m a n c e a n d o r d e r b o o k 5 5 ,5 0 0 ,0 0 0 ,0 0 4 5 ,9 0 0 ,0 0 0 0 .0 0 ,0 0 6 0 ,0 0 0 ,0 0 0 ,0 0 0 .0 0 0 .0 0 U n d e r l y i n g p r o fi t, c a s h 4 0 ,0 0 0 ,0 0 0 ,0 0 0 .0 0 p e r fo r m a n c e a n d o r d e r 2 0 ,0 0 0 ,0 0 0 ,0 0 0 .0 0 book 0 .0 0 2007 2008

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Sales

S a le s 7 ,4 3 5 ,0 0 0 ,0 0 0 , 1 0 ,0 0 0 ,0 0 0 ,0 0 0 ,0 0 0 000 8 ,0 0 0 ,0 0 0 ,0 0 0 ,0 0 0 6 ,0 0 0 ,0 0 0 ,0 0 0 ,0 0 0 4 ,0 0 0 ,0 0 0 ,0 0 0 ,0 0 0 2 ,0 0 0 ,0 0 0 ,0 0 0 ,0 0 0 0 2007 9 ,0 8 2 ,0 0 0 ,0 0 0 , 000

S a le s

2008

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Sales Profit

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Salesay S a le s o f B e nStle le s o f B e n tle y 15000 10000 5000 0 2007, 10014 2 0 0 5 , 8 52 00 00 6 , 9 0 0 0 2004, 6500 2003, 1000 2003 2004 6500

2005 8500

2006 9000

2007 10014

0y S a le s o f B e n1tle 0 0

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Increase in Sales 17% in UK 4% in North America 7% in Europe 18% in Asia pacific 93% in China

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Profit 2007, Lotus lost 4.88 million ponds 2008, Lotus profit is 2 million ponds

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British Car Market

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UK Motor Vehicle Production Cars and Commercial vehicles (1,000 units)

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The Current Status UK produced 1,649,515 vehicles in 2008 12th of global output league 2.4% of global output in 2008, 8.8% of Europe,down from 9.6% in 2000

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Economic contribution

12% of UK manufactured exports, 77% of the

cars and 61% of the commercial vehicles were exported. 10.2 billion ponds value added in 2007. 5.9% UK manufacturing employment

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Porters 5 Forces

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Threat of New Entrants

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Power of Suppliers

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Power of Buyers

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Threats From Substitutes

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Internal Competition

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DB9

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V12 Vantage

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DBS

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Aston MartinVision To design sports cars that have a distinctive and individual character, building it to the highest standard. Making exhilarating cars to drive and to own.

Common Goal and Spirit To build the most prestigious sports car

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Aston Martin Awards Concorso dEleganza Design Award, 2009

Super brands Coolest Brand in Britain2008,2007,2006

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Aston Martin

Tailor-made, superlative standards of

workmanship Highly skilled workforce of 1800 employees together with the most advanced facilities Only 16,000 cars produced within 96 years

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Aston Martin Dealership Wide and fast expanding global dealershipnetwork 126 dealers in 27 countries

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Aston Martin in Movies

Long association between Aston Martin and

James Bond which began on screen with the silver DB5 Featured its cars in very few other films, such as the Persuaders and The Italian Job

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Aston Martin Racing Large presence in Motorsports Possess champion race teams that participatein GT Championships in Britain, Belgium, Europe, America, Australia

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SWOT Analysis

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ConclusionsLoss in scale (Mirror Image of what it used to be) Low level of R&D The Story Today Dependence on inward Investors

Saturated market

Reduced labor productivity

Non-existence of a British car industry!

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Recommendations1Investments in R&D and developing new product lines subject to the money available with them

2Exploring new markets like the emerging economies in Asia and reduce focus on exports to saturated markets

31.Improve inward investment opportunities 2.Strengthen credibility & certainty

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Thank You!

!Dhanyava!Danke!www.themegallery.com

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