Social Media Marketing & PR WorkshopJune 21, 2011 – Holiday Inn LAX

• Blaze PRwww.blazepr.com

• E-Marketing Associateswww.e-marketingassociates.com

Presented By

Breakfast ~ 08:00 – 08:30 AM

Module I ~ 08:30 - 09:10 AMDeveloping a cohesive Social Media marketing plan that is inline with your business goals (policies, procedures and crisis management)

Module II ~ 09:15 - 09:55 AMEffective Channel Management via Facebook, Twitter & YouTube (channel branding, community engagement, landing tabs and more)

Break ~ 10:00 - 10:15 AM

Module III ~ 10:15 - 10:55 AMBlogging, Blogger Outreach & Digital PR (benefits, when to blog, blogging applications, where to reach bloggers, relationship building and resources)

Module IV ~ 11:00 - 11:45 AMLocation-based Services; Foursquare, Facebook Places, Groupon, LivingSocial and Yelp (when to use, channel selection and more)

Lunch & Break ~ 11:45 - 12:45 PM

Module V ~ 12:45 - 01:30 PMROI Measurement, cost/benefit analysis (in-house vs. outsource), resources to help you stay up-to-date on latest SM trends, Q&A

Workshop Agenda