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INTRODUCTION PAGE 4THE COMPANY PAGE 5MISSION, VISION, VALUES PAGE 5OUR GLOBAL PRESENCE PAGE 6THE HOTEL BRANDS PAGE 7FOOD & BEVERAGE CONCEPTS PAGE 8BUSINESS CONCEPTS PAGE 9LEISURE CONCEPTS PAGE 10SWISS SELECT GUESTS LOYALTY PROGRAM PAGE 11SWISS DARLING BOOKER LOYALTY PROGRAM PAGE 12THE LICENSE MANAGEMENT & OPERATING FORMULA PAGE 13SWISS INTERNATIONAL HOSPITALITY ACADEMY PAGE 14BRAND PERFORMANCE IMPACT PAGE 15SWISS INTERNATIONAL & PARTNERS PAGE 16DEVELOPMENT PIPELINE PAGE 17MANAGEMENT COMMITTEE PAGE 18CONTACT US PAGE 20
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Welcome to Swiss International! We appreciate your interest in our Hotels &Resorts and we are pleased to present our company to you.
Swiss International's roots are since almost 40 years anchored in Switzerland; acountry known worldwide for its quality, precision and values that we ever sinceproudly translate into the day to day operation of our hotels. Whilst the conceptsof our luxury, upscale and midscale brands are tailored to the needs of today'ssavvy business and leisure travelers, the Swiss International Business Modelstrongly focuses on increasing market shares and on driving financial results forall stakeholders.
The year 2020 is also the year that we are commemorating the year 1980, where Mr. Dominique Betschart founded the group Swiss International Hotels.
Swiss International is currently on a tremendous journey of expansion in the GCC countries,Africa, Asia and in the good old Europe. Our vision is to grow the chain to a 50 hotels by theyear 2020.
Be part of it - we look forward to hearing from you!
Henri (Hans) W.R. KennedieCEO & President
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One could only become a member of this “friends-club” if one was a graduate from a Swiss Hotel school or if one was a Swiss national operating a hotel in Switzerland or abroad. The main objective of Swiss International in those early days was to exchange experiences and enjoying time with each other.
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The world of hospitality revolves around return on investment! Swiss International offers a robust business model to hotels on either a franchise or a management agreement. As such, the hotels can well position themselves in the market by taking full advantage of the sound established Swiss International Brands & Concepts as well as the Swiss International Commercial Value drivers in order to maximize its financial results.
Next to the global distribution through the state-of-the-art central reservation system SWISS-REZ, the company offers a range of services like Marketing, Sales, Revenue Management, Reputation Management, SEO and Distribution Management in order to drive profitability. The hotels benefit furthermore from a robust support mechanism which includes extensive Business and Operational Support Sessions as well as tailored training and courses from the Swiss International Hospitality Academy. Swiss International is a global company with its International Services Center located in the UAE.
Under Business Development, Swiss International through its Partners also provide Technical Services, Architectural Services, Interior Designing, Financing and re-financing Solutions and Project Management.
OUR VISIONLiv ing up to the Reputation of Sw iss Hospita lity
OUR MISSIONTo be D ifferent & Recognized
A C C U R A C Y
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I N N O V A T I O N
S U S T A I N A B I L I T Y
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THE 8 SWISS VALUES
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AFRICAOperations: 5 Hotels/ 550 rooms Pipeline: 29 Hotels/ 3,967 rooms
MIDDLE EASTOperations: 11 Hotels/ 828 rooms
Pipeline: 7 Hotels/ 620 rooms
SOUTH ASIAOperation: 2 hotels / 446 roomsPipeline: 10 Hotels/ 1,267 rooms
EUROPE & TURKEYPipeline: 3 Hotels/ 315 rooms
COUNTRIES WITHSWISS INTERNATIONAL PRESENCE
202032 Hotels in Operations48 Hotels in the pipeline
APACPipeline: 2 Hotels/ 928 rooms
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Luxury | Sophisticated | Superior Elegance
Stylish | Elegantly Designed | Upscale
Modern | Functional | Dynamic | Midscale
Economy | Playful | Fun | Budget
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SWISS-DARLING Booker Loyalty Program has been exclusively created for reservation makers who book for hotel room nights on behalf of their company/employer.
The bookers are rewarded with points for every room night booked which can be later redeemed. The SWISS DARLING loyalty program is free to join, and every booker gets a unique login credentials with the
SWISS DARLING portal at: www.swiss-darling-rewards.com/
Special Corporate Code is given to the members whereby they unlock special rates as well as earn points,
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TRAINING COURSES 2020
XPERIENCE CONCEPT
XPERIENCE COST CONTROL
SWISS-COMMERCIAL
ENERGY & COST SAVING
SWISS-REV REVENUE MANAGEMENT
SWISS-FINANCE
GM CERTIFICATION COURSE
SWISS-CERTIFICATION
SWISS-WAY GUEST SERVICES
TYPICAL HOTEL DISTRIBUTION MIX LICENSE & VALUE DRIVERS OPTIMIZED
BPI = 45% to 65%
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KENYA Nairobi Swiss International Westlands Skye
Nairobi Prestige by Swiss International - Hurlingham
Sagana Swiss International Sagana Resort & Eventives Center
UGANDA Lake Victoria Royal Swiss Spa & Wellness Resort Empuku
NIGERIA
Lagos Swiss International the Vistana
Abuja Swiss International Boutique Frida
Aba Swiss International & Swiss Spirit Hotel & Suites Enyimba
AFRICA
NEPALKathmandu Swiss International Mandala Norling
PAKISTAN Multan Royal Swiss Multan
ASIA
SAUDI ARABIA
Al Baha Swiss Spirit Hotel & Suites Al Baha
Al Dawasir Swiss Spirit Hotel & Suites Al Wadi
Al Jawf Swiss Spirit Hotel & Suites Al Jawf
Al-Qassim Swiss International Al-Qassim
Jeddah Swiss International Al Hamra
MIDDLE EAST
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TURKEY Istanbul Swiss International Boutique Tej Sultan
TURKEY & THE BALKANS
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E Henri (Hans) W.R. KennediePresident & CEO
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Swiss International intends to grow the management portfolio under the Superior First Class and luxury brands Swiss International Hotels & Resorts and the mid-market brand of Swiss Spirit Inn & Suites.
Kennedie’s vision is to expand Swiss International globally via strategic co-operations and alliances. There are currently 10 offices worldwide and located in China, Bangladesh, India, Middle East, Turkey, Russia and Europe.
Prior to Golden Tulip, Kennedie worked with Crest Hotels and Steigenberger Hotels in the Netherlands. Henri enjoyed his education at the Hotelschool The Hague, where he obtained a Bachelor’s in Hotel Administration. He moved the Corporate Head Office from Switzerland to the UAE (Ras Al Khaimah) in 2013.
Henri Kennedie was born into a hotel family. He is 3rd generation Kennedie in the hotel business.
In the summer of 2010, Kennedie assumed the Management of Swiss International Hotels, which he transformed to a full-fledged hotel company offering hotel management, franchise and technical services.
Until the spring of 2009, he served as President & CEO of the Golden Tulip Hospitality Group, where he dedicated over 25 years to the development and expansion of the Golden Tulip brands and sold it to Starwood Capital in 2009. In Golden Tulip, Kennedie had over 100 hotels under management.
Swiss International, currently has 36 hotels signed, of which there are 14 hotels in operation in 2018, 27 in 2019 and 36 in 2020.
Sabine von NiederhausernDirector of Finance & Legal
Sabine, a Swiss national, has experience in finance and legal with Golden Tulip Hotels, several restaurant businesses and a consulting firm in Switzerland, called HEAL & partners. She has also set a Hotelschool in Switzerland for Chinese students. In addition, she was a lecturer at several hotel schools in Switzerland.
Since 2010, she was actively involved in the repositioning of Swiss International. Initially in Gland, Switzerland and since 2013 in Ras Al Khaimah, United Arab Emirates. Sabine is also a member of the Management Committee.
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Since 2018, Usama joined as Director of Operations & Systems. With his vast experience in the hotel business, he is the right man on the right place, now that Swiss International has entered the hotel operations side of the business, with 19 hotels under a management agreement (December ’18).
Usama, a Jordanite national, has had different positions in the international hotel world, like (Area-) Financial Controller, General Manager, Owner’s representative with companies as Golden Tulip, Mövenpick and IHG. Usama is also a member of the Management Committee.
Clive FigaroDirector of Operations & Commerce. Since 2013, Clive is with Swiss International in different capacities. In 2016, Clive went to set the office in Nairobi and with him the Commercial & License Services Department. Over the past 6 years, Clive has been very instrumental with the creation and upkeep of the typical Swiss International Commercial Products and services, such as the loyalty programs SWISS-SELECT and SWISS-DARLING.
Prior to joining Swiss International was with Southern Sun and Starwood hotels and before that several independent hotels in the Seychelles, where Clive is a citizen from. Clive also is a member of the Management Committee.
Usama Ma’ayehDirector of Operations Logistics & Projects
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C O R P O R A T E O F F I C E UNITED ARAB EMIRATES
International Services Center℅ Alpha Hospitality Management Services
Amenity Building 2 – Office Suite 904,P.O. Box 85644 Ras Al Khaimah
Tel: +971 7 24 33 [email protected]
EUROPESWITZERLANDDorfstrasse 166340 Baar
MIDDLE EASTSAUDI ARABIAKing Khaled Street P.O. Box 1411,Dammam 31431Tel: +966 1383 [email protected]
AFRICAKENYA℅ Experience Hospitality Management,Senteu PlazaFloor No. 6NairobiKenyaTel: +254 704 853 [email protected]
NORTH AFRICA & [email protected]
ASIAAPAC
M & A & Business Development, APAC亚太区并购及业务拓展高级副总裁Contact +86 13003213921(Global Mobile)Email: [email protected]
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COMPANY BROCHURE - 2019
C O R P O R A T E O F F I C E
UNITED ARAB EMIRATES
International Services Center℅ Alpha Hospitality Management Services
Amenity Building 2 – Office Suite 904,P.O. Box 85644 Ras Al Khaimah
Tel: +971 7 24 33 [email protected]
