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1

INTRODUCTION TO DESIGNING ON A GRID ART-2413

• Easy overview (intro to a Lynda.com course). •  http://www.lynda.com/Design-Foundations-tutorials/

Foundations-Layout-Composition-Grids/373790-2.html

OVERVIEW OF LECTURE •  Introduction • Structure • Grid to line up and separate • Grid related Power of Thirds (and Fifths)

and placing Focal Points •  Leading the Viewer’s Eye

HISTORY • Recognition of proven behaviors of human reading styles,

especially in relation to western languages

• Made popular by International Typographic Style •  (aka Swiss Style)

•  “Helvetica” (documentary) and lectures for Project 5 will further explain the obsession with “THE GRID”

• Modernism •  “Graphic Design” origins and relation to structural

disciplines like architecture

- http://www.aisleone.net/2009/design/myths-misconceptions-about-grid-systems/

HISTORY • Recognition of proven behaviors of human reading styles,

especially in relation to western languages

• Made popular by International Typographic Style •  (aka Swiss Style)

•  “Helvetica” (documentary) and lectures for Project 5 will further explain the obsession with “THE GRID”

• Modernism •  “Graphic Design” origins and relation to structural

disciplines like architecture

- http://www.designishistory.com/home/swiss/

HISTORY • Recognition of proven behaviors of human reading styles,

especially in relation to western languages

• Made popular by International Typographic Style •  (aka Swiss Style)

•  “Helvetica” (documentary) and lectures for Project 5 will further explain the obsession with “THE GRID”

• Modernism •  “Graphic Design” origins and relation to structural

disciplines like architecture

HISTORY •  “The grid system is an aid, not a guarantee.

It permits a number of possible uses and each designer can look for a solution appropriate to his personal style. But one must learn how to use the grid; it is an art that requires practice.” •  Josef Müller-Brockmann

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2

•  Josef Müller-Brockmann (see 1953, 1960)

•  Wim Crouwel

OVERVIEW OF LECTURE •  Introduction • Structure • Grid to line up and separate • Grid related Power of Thirds (and Fifths)

and placing Focal Points •  Leading the Viewer’s Eye

•  Get ready….. •  Link will be online to watch this again. It is an informative video,

but information delivery is VERY FAST.

•  http://www.youtube.com/watch?v=KdqrMSVeUU4

Really. Watch it again.

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3

•  http://studio2.rageyart.com/02_layout/images/03_sundance_grid.jpg •  http://1.bp.blogspot.com/-h1ER_GwH-_M/UxZPhHrtLCI/AAAAAAAABAk/CQtMoIuaYUo/s1600/IMG_1304.JPG

You may be thinking:

BUT I DON’T WANT TO BE SO BORING!

- http://www.aisleone.net/2009/design/myths-misconceptions-about-grid-systems/ •  Josef Müller-Brockmann

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4

OVERVIEW OF LECTURE •  Introduction • Structure • Grid to line up and separate • Grid related Power of Thirds (and Fifths)

and placing Focal Points •  Leading the Viewer’s Eye

11/2/15

5

OVERVIEW OF LECTURE •  Introduction • Structure • Grid to line up and separate • Grid related Power of Thirds (and Fifths)

and placing Focal Points •  Leading the Viewer’s Eye

•  Focal Points •  Visual Hierarchy •  Western “Read” of the Page (not necessarily as applicable for a

poster as for a page with a lot of copy)

•  Focal Points •  Visual Hierarchy •  Western “Read”

of the Page

•  Focal Points •  Visual Hierarchy •  Western “Read”

of the Page

•  Focal Points •  Visual Hierarchy •  Western “Read”

of the Page

•  Focal Points •  Visual Hierarchy •  Western “Read”

of the Page

•  Focal Points •  Visual Hierarchy •  Western “Read”

of the Page

•  Focal Points •  Visual Hierarchy •  Western “Read”

of the Page

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•  Focal Points •  Visual Hierarchy •  Western “Read”

of the Page

•  Focal Points •  Visual Hierarchy •  Western “Read”

of the Page

•  Focal Points •  Visual Hierarchy •  Western “Read”

of the Page

•  Focal Points •  Visual Hierarchy •  Western “Read”

of the Page

•  Focal Points •  Visual Hierarchy •  Western “Read”

of the Page

•  Focal Points •  Visual Hierarchy •  Western “Read”

of the Page

•  Focal Points •  Visual Hierarchy •  Western “Read”

of the Page

•  Focal Points •  Visual Hierarchy •  Western “Read”

of the Page

•  Focal Points •  Visual Hierarchy •  Western “Read”

of the Page

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•  Focal Points •  Visual Hierarchy •  Western “Read”

of the Page

•  Focal Points •  Visual Hierarchy •  Western “Read”

of the Page

•  Focal Points •  Visual Hierarchy •  Western “Read”

of the Page

OVERVIEW OF LECTURE •  Introduction • Structure • Grid to line up and separate • Grid related Power of Thirds (and Fifths)

and placing Focal Points •  Leading the Viewer’s Eye • PROJECT 4B