The marketing of your products or services over the Internet

It is also referred to as Web Marketing, Online Marketing, or eMarketing

An Internet marketing strategy is necessary to effectively compete in

today’s business environment

It can help you promote your business by: Allowing you to easily manage

individual or mass communication

Assisting you in managing your brand

Creating and presenting your business identity

Generating customer trust and loyalty

I already havea web

site… isn’t that

enough?

Building a web site is a great first step

Internet Marketing is necessary to generate buzz and traffic

Traffic generates business

Business brings profits!

A web site without effective marketing is like building a gas station in the middle of a forest!

Traditional Marketing

Television Radio Newspapers Magazines Billboards Direct Mail Word-of-Mouth

Internet Marketing Video sharing web

sites Blogs, Micro-blogs Social Networks Widgets Search Advertising Direct Email Word-of-mouth

People buy products and services from companies they trust

People are more likely to trust a friend’s recommendation than to trust an ad

Positive word-of-mouth increases credibility

What is Web 2.0? The 2nd generation of the World Wide

Web Movement away from static web pages

to dynamic web applications Web 2.0 sites are Social Media that help

us communicate A LOT faster!“It’s Word-of-Mouth on steroids!”

It can connect you with customers, vendors, and potential business partners

Spread the word about your business Increase your credibility and

relevance on the Internet

Social Media is all about: Content Delivery – putting it out there Content Visibility – letting some people

see it Content Virality – broadcasting it to

EVERYONE!

Listening – seeking customer insights for use in marketing and development

Talking – expanding your efforts to more interactive channels

Energizing – finding your most enthusiastic customers and supercharging their word of mouth

Supporting – helping your customers support each other

Embracing – integrating your customers’ feedbackSource: Groundswell: Winning in a World Transformed by Social Technologies

What is it?Facebook is a social networking web site where users can join networks organized by city, workplace, school, and region to connect and interact with other people

Why use it?Create a customizable presence for your business and connect with your customers on a more personal level

How to use it?Go to Facebook.com and create a page for your business, advertise your Facebook page and grow your connections

What is it?Twitter is a service to communicate and stay connected through the exchange of quick, micro-messages

Why use it?Communicate with your customers about events, promotions, special offers, and more

How to use it?Go to Twitter.com and create a free account, grow your list of “followers” and start communicating with them via “Tweets”

What is it?Yelp is a social networking site that allows users to provide their reviews and opinions on restaurants, stores, and other businesses

Why use it?Monitor your customer feedback and keep your business details up to date

How to use it?Go to Yelp.com and look up your business to see what people are saying about you, use the user feedback to improve your business

What is it?YouTube is a video sharing web site where users can upload, view and share video clips

Why use it?Upload videos about your products or services and embed your videos in your web site

How to use it?Go to YouTube.com and sign up for a free account, start uploading videos and advertising your YouTube channel

Start out small Clearly define your marketing

objectives Select your target market Assess your capabilities and know-

how Execute your online strategy Measure your effectiveness Most importantly, experiment!

There is no silver bullet!

Not all online strategies will be effective for all business types

It is up to you as the marketer to determine the appropriate marketing channels and to constantly measure their effectiveness