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The Secrets of Internet Marketing with Social Media
By Courtenay Pitcher, B.A.The Original Lava Marketing Co.
What is social media?• Most of it is free• Share links• Share photos• Share articles• Share video• Share conversations
Top Types of Social Media
• *Twitter – www.twitter.com • *LinkedIn – www.linkedin.com• *Facebook – www.facebook.com• *Blogs – Wordpress, Typepad, Blogger• YouTube
Other forms of social media
Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
Advantage of social media
• Most is free or low cost• Access to tons of information• Access to larger markets• Access to media• Access to decision-makers• Build credibility, raise your profile• Gain advocates, supporters, followers, $
Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
Challenges of Social Media
• Time consuming• Not sure where to start• Concerns about privacy• Technical – computer-oriented• “It’s just for young people” mentality
Social media uses? When it comes to social media, I’m most fearful
about:__________________________________
Here is one way to possibly overcome my fear:__________________________________
I think that social media can best serve me:__________________________________
LinkedIn Stats• The largest online business network with over 1
million new members joining each month• 96% join from an invitation• LI Facilitates 30,000 referrals each month• LI gives you access to 50,300 professionals• Users accept 83% of referrals – they trust the
system• LI neither exposes your contacts in searches nor
creates auto links based on email
• Statistical source: LinkedIn .pdf LinkedIn Groups Online Professional Network – Page Two (Fast Facts You Might Like to Know) provided by email from LinkedIn following a webinar
Post your resume > Edit Profile
Contacts > Add Connections
Groups > Create A Group
Profile > Recommendations
Groups > My Groups > Comment
Profile > Edit > Add Application (Blog)
Profile > Edit > Twitter
More > Training Resources > Training Centre
What are some of my goals for using LinkedIn?
________________________________________________________________________________________________________________________________________
What image do I want people to “get” about me from LinkedIn?
________________________________________________________________________________________________________________________________________
Who can I give testimonials (recommendations) to?
________________________________________________________________________________________________________________________________________
Who can I ask testimonials (recommendations) from?
________________________________________________________________________________________________________________________________________
Twitter Stats
• 75 million user accounts• 15 million active users• The average number of tweets per hour
was around 1.3 million
• Statistical sources: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited?utm_medium=email&utm_source=topic
How can Twitter help you?• Network with local business owners who are
“tweeting” – retweet them (RT)• Promote links to your website/blog• Keep current with news• Manage emergencies/disasters• Customer service (monitor your brand)• Start 140 character conversations• Instant access to decision-makers – top level
executives, even celebrities
Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
Before Twitter• Witness Reporter News Agency
News Desk Online publisher / Radio Broadcast / TV Broadcast or Press (Newspapers / Magazines) Public
With Twitter• The witness is on Twitter PublicOr• Witness Twitter (a.k.a. Public & Press)
How to join TwitterGo to www.Twitter.com. Under Settings you
can set up an Account with your Username.
Twitter Settings > Password
Profile > Change image
How to find followers
• Find one competitor and begin following their followers.
How to find followers
• Find your suppliers and begin following them.
How to find followers
• Follow your local Community Futures and see who is following them.
How to find followers
• Set up a search for key words in your industry and see if there are people to follow there.
How to search in Twitter
http://search.twitter.com/advanced
How to find followers
• Follow local newscasts in your area and see who is following them.
• Watch for the Twitter button on newsletters or websites that you visit.
How to find followers
• Search in Google.com for who you want to follow by name and add the word “Twitter” to your search ie: Courtenay Pitcher on Twitter
• If you are a member of a local club, see if the club is on Twitter. If not, find one or two people from that club on Twitter and begin following them. See who they follow.
How to Tweet
How do I get someone to see your Tweet?
How to Change The Design of your Twitter PageSettings Design
“Change design colours” to change the text colour or
background colour.
Twitter apps to use once set up
• Hootsuite.com• Tweetdeck.com
Ways to market on Twitter?
________________________________________________________________________________________________________________________________________
How can Facebook help you?
• Promote with a “Like” page• Post images or videos• Feed in blog or news (RSS) feed• Start discussions with your followers (fans)• Have fans contribute with pics, videos,
“writing on your wall”
Facebook Stats
Source: http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/
Source: http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/
How to set up a business page• http://www.facebook.com/pages/create.php
The Wall
Build your list
Discussion (customer feedback –market research)
What discussion would you like to start?
_________________________________
__________________________________
Promote Job postings, events
Social media summary I will share helpful information about:__________________________________
I will direct people to the following website(s):__________________________________
An “ah-hah” info piece I’ve learned about social media today that surprised me:
__________________________________
Further resources
• Follow me http://www.twitter.com/vernongirl
• Sign up to receive my blog by email at http://www.vernongirl.com
• Contact Me – [email protected]