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Chris Sterry
Director of Solutions Engineer
G5
April O’Rourke
Sr. Director Product Marketing
G5
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History of Photography
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• Slide Content
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What People think about when they think of Instragram
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But What is a Good Instagram Presence?
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What Instagram Really Offers
15 Second Videos
Delete Segments
Filters
130 Million Users
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Micro-Moments
Mobile
Research in pieces
• News• Websites• Facebook• Instagram• Pinterest
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Customer Journey – “Old” School
Search (PPC)
Website Onsite VisitSchedule
TourLease
Competitive Research
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Customer Journey – “New” School
Search (PPC)
Website Onsite VisitSchedule
TourLease
Competitive Research
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Shoot
Shoot
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Share
Share
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Promote
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hashtag
#
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Amplify Amplify
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