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Need some last minute Instagram tips? Is your business marketing well for the holidays? Are you driving traffic to your site, on to your store? Is your Instagram bringing you the engagement you need, resulting in the sales you expect. Here are 12 Instagram tips to give your holiday marketing the boost it deserves. read more: blog.wishpond.com
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12 Tips for Holiday Instagram Marketing
Last minute Instagram tips
Profile
1
● Update your company profile with holiday themed sentiment - but keep it short
● Your bio is the most important for mobile viewers
● Update your website link, if you have a holiday specific landing page
Ask Questions
2
● Keep your questions short, simple and specific
● Use a cute or fun holiday image
● Write your updates with a very personable tone - to deepen customer engagement
“This vs. That”
3
● Choose a controversial topic that evokes strong feelings
● Use holiday themes such as: “fake tree vs. real tree”; “turkey vs. ham”; “elf on the shelf vs. the grinch”
● Use cool images, split them and layer the “____ vs _____” using tools like photoshop, paint.net or gimp
Personalize with “you”
4
● Show your holiday products in a way that super connects with your Instagram followers
● Keep your updates short, friendly, specific and fun
● Use “you” in your updates
Cross-Promote Contests
5
● Use all of your social sites to promote your holiday contests
● Make a short stop motion Instagram video to generate interest
● Run a number of consecutive contests for the shopping season
User Generated Content (UGC)
6
● Create a photo theme that both appeals to your market, and shows off your product(s)
● Use a contest hashtag to spread your reach and stream all your UGC photos
● Incentivize your UGC by running an Instagram photo contest
UGC of Holiday Fun Stuff
7
● Make your UGC simple and holiday related (such as gingerbread houses, best baking or tree decorations)
● Make a common campaign hashtag, to create a community
● Take it a step further, and incentivize your community’s engagement with a photo contest
Product Posts
8
● Create cool, hip product images - that look super authentic
● Include a call to action that speaks Instagram lingo (i.e. doubletap not like)
● Use brand campaign hashtags, and popular hashtags too
Videos for Holiday Sales
9
● Keep your videos 10 seconds or less
● Use stop motion to generate a fast paced feel
● Show a variety of people loving your product
In-Store Photos
10
● Entice foot traffic by showing your cool store
● Promote your holiday in-store events on Instagram (such as a Santa visit)
● Use subtle or witty images to make your followers feel like a tribe
Be Charitable (& Inspiring)
11
● Show your brand cares by holiday giving
● Set up a campaign specific hashtag to create a community
● Use inspirational images and quotes when posting about your chosen charity
Behind the Scenes Look
12
● Make your Instagram followers feel special
● Post exclusive behind the scenes photos of your staff and your big holiday events
● Post photos of: staff preparing for a sale, a big shipment, or community event
Check out more Instagram Marketing resources:
● 52 Tips: How to Market on Instagram ● 47 Tips for Running an Instagram Photo
Contest ● 5 Best Types of Instagram Photos to Drive
Engagement ● The Science of Turning Instagram
Followers into Customers ● 10 Amazing Small Business Instagram
Contest Examples [Critiqued]
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