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InsightXplorer Biweekly Report 20160615 - Biweekly Report... · PDF file網友的散佈而增加觸達率,但究竟怎麼樣的廣告才能引起網友興趣呢?為了解消費者對於網路廣告的關注

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  • 20160615

  • ARO / MMX 3 ARO / MMX

    IX Survey 13 (PC)

    IX

    2016 06 15

  • ARO / MMX

    2016 06 15

  • comScore vCE comScore

    2015 9 1.5 1

    ARO

    2016 06 15

  • ARO

    2016 06 15 vCE Case Study

    25-34 25-34 35-44

    *

  • ARO

    2016 06 15 vCE Case Study

    Case #1 25-44 16.2 14.8 11.5 1.3

  • ARO

    2016 06 15 vCE Case Study

    Case #1 Demographic 14.8 53.5% 25-44 6 TA 1.31

    *

  • ARO

    2016 06 15 vCE Case Study

    Case #2 5.1 4.7 3.9 1.2

  • ARO

    2016 06 15 vCE Case Study

    Case #2 Demographic 4.7 67.7% 25-44 2.6 TA 1.2

    *

  • ARO

    2016 06 15 vCE Case Study

    Case #3 / Banner Ad 245.9 237.1 63.2 3.8

  • ARO

    2016 06 15 vCE Case Study

    Case #3 / Demographic 237.1 39.8% 25-34 25.1 TA 3.46

    *

  • 2016 06 15

    ARO

    KPI

    comScore vCE TV GRP iGRP

    iGRPcomScore (1) (2) (3) (4)

  • IX (PC)

    2016 06 15

  • (PC)

    2016 5 14 15 (PC) 1,980

    IX

    2016 06 15

  • IX

    (PC)

    Key Findings

    (47.9%)(37.6%)

    eDM

    (56.5%) ()(37.5%) 31.7%

    YouTube/PPSSKIP

    2016 06 15

  • IX

    (PC)

    2016 06 15

    (47.9%) 6 (37.6%)

    47.9%37.6%

    14.5%

    Base N=1,980 May 2016

  • IX

    (PC)

    2016 06 15

    eDM

    32.2%31.8%

    43.0%41.4%

    38.9%46.8%46.0%45.1%46.2%

    56.6%

    50.3%55.7%

    48.4%50.3%53.2%

    46.1%46.9%47.9%47.0%

    38.9%

    17.4%12.6%

    8.6%8.3%7.9%7.1%7.1%7.0%6.8%4.5%

    0% 25% 50% 75% 100%

    eDM

    banner

    banner

    9.6%13.7%14.4%16.6%18.5%

    14.8%17.3%

    13.8%18.8%21.2%

    27.6%30.4%29.8%29.9%28.5%

    32.5%31.8%

    35.6%37.6%35.5%

    62.8%55.9%55.8%53.6%53.0%52.7%50.9%50.6%

    43.6%43.3%

    0% 25% 50% 75% 100%

    banner

    banner

    eDM

    May 2016BASE

    BASE

  • IX

    (PC)

    2016 06 15

    eDM(68.3%) 61.6%

    82.6%

    92.1%

    87.4%

    91.7%

    95.5%

    93.2%

    92.9%

    92.9%

    91.4%

    93.0%

    56.4%

    56.7%

    47.0%

    49.1%

    49.4%

    47.3%

    46.4%

    44.2%

    44.1%

    37.2%

    0% 20% 40% 60% 80% 100%

    eDM

    banner

    = /

    May 2016

    68.3%61.6%53.8%53.6%

    51.7%

  • IX

    (PC)

    2016 06 15

    (49.5%)(36.8%) 35-39 (50.2%)(45.1%) (42.6%)

    49.5%

    36.8%

    28.9%

    28.6%

    23.3%

    23.2%

    22.5%

    0% 10% 20% 30% 40% 50%

    3C

    Base N=948 May 2016

    50.2%45.1%

    42.6%36.8%

    22.8%22.3%22.2%

    15.5%14.5%

    0% 20% 40% 60%

    Base N=948 May 2016

  • IX

    (PC)

    2016 06 15

    (56.5%)() 37.5% 30-50 31.7% 30

    56.5%

    37.5%

    31.7%

    14.0%

    0% 20% 40% 60%

    ()

    Base N=948 May 2016

    7.2%

    16.9%

    12.3%

    17.8%

    24.7%

    15.0%

    17.4%

    17.8%

    27.2%

    20.4%

    22.8%

    18.8%

    20.9%

    18.5%

    21.9%

    17.0%

    18.5%

    19.7%

    20.3%

    18.4%

    0% 25% 50% 75% 100%

    ()

    19 20 30 40 50 60

    May 2016

  • IX

    (PC)

    2016 06 15

    (50.4%)(28.8%)(35.7%) 40 (28.0%)

    50.4%28.8%

    24.7%23.4%

    21.7%14.9%

    14.1%12.7%

    11.6%1.9%

    0% 20% 40% 60%

    eDM

    bannerbanner

    Base N=300 May 2016

    35.7%28.0%

    23.4%22.5%22.1%

    20.9%17.6%

    11.7%11.1%

    8.9%6.9%

    5.8%4.5%4.5%

    0% 20% 40%

    DVDGPS

    Base N=300 May 2016

  • IX

    (PC)

    2016 06 15

    SKIP(59.6%)25-29 (43.3%)(43.1%)(39.1%)(37.5%)

    15.1%

    12.8%

    4.6%3.8%3.6%

    59.6%

    SKIP

    Base N=1,617 May 2016

    43.3%43.1%

    39.1%37.5%

    32.0%29.0%

    26.4%21.6%21.6%

    20.1%18.7%

    0% 10% 20% 30% 40% 50%

    Base N=744 May 2016

  • IX

    (PC)

    2016 06 15

    27.4%52.8%

    22.9%27.0%27.2%26.6%

    18.3%25.1%

    18.2%23.4%23.3%

    10.1%

    20.7%18.3%

    8.0%5.4%4.7%4.1%

    2.5%3.1%2.2%2.7%

    1.4%0.6%

    0% 10% 20% 30% 40% 50% 60%

    May 2016

    75.6%

    =/

    34.8%34.8%20.1%17.3%

  • IX

    (PC)

    eDM

    SKIP

    2016 06 15

  • IX

    (PC)

    2016 06 15

    982 49.6%

    998 50.4%

    19 293 14.8%

    20-24 185 9.4%

    25-29 185 9.3%

    30-34 201 10.2%

    35-39 232 11.7%

    40 884 44.6%

    933 47.1%

    490 24.8%

    556 28.1%

    (IX Survey)

    CyberPanel

    2016/05/142016/05/15

    N=1,98095%,2.20%201604

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