Innovative Service Managment Project

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    NEW BUSINESS DEVELOPMENT

    PRESENTED BY:

    AAKRITI GARG (10)

    VIKRAM GUPTA (19)

    HARSH NAULIA(35)

    SHASHANK OBEROI(38)

    VINEET CHAUDHARY (39)PREETI JAIN (53)

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    The idea behind Dream Homes is to build a home for high profile customers,

    interior designing and residential painting services.

    The company will accomplish this by using the highest quality materials and

    apply them in the most professional manner.

    Every customer will be dealt with in a personal and friendly manner and

    every project will be viewed as a personal reflection of the company.

    DREAM HOMES:

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    The main objective behind Dream homes is to construct

    dream homes for its customers in best location in best style

    possible and with best interiors A dream home in every

    sense .

    Continue to profitably offer the highest quality interior

    finishes and service

    Modernize and update business practices

    OBJECTIVES OF DREAM HOMES

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    MISSION STATEMENT

    The mission of Dream Homes Interiors is to offer high quality

    interior commercial and residential facilities for its high profile

    customers.

    The company will accomplish this by using the highest qualitymaterials and apply them in the most professional manner.

    Every customer will be dealt with in a personal and friendlymanner and every project will be viewed as a personal

    reflection of the company.

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    CHAIRMAN

    AND

    MANAGING DIRECTOR

    DIRECTOR

    (FINANCE)

    DIRECTOR

    (PERSONNEL)

    DIRECTOR

    (TECHNICAL)

    DIRECTOR

    (PROJECTS)

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    COMMERCIAL

    ITAND

    COMMUNICATION

    FINANCE

    DIRECTOR(FINANCE)

    BUSINESSDEVELOPMENT

    LAWMEDICAL SERVICES

    HUMANRESOUCES

    DIRECTOR(PERSONAL)

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    OPERATIONS

    AND MAINTAINENCE

    R&D

    CONTRACTS

    DESIGN

    AND ENGINEERING

    DIRECTOR

    (TEHNICAL)

    CONSTRUCTIONEQUIPMENT

    PLANNING

    SURVEY ANDINVESTIGATION

    DIRECTOR(PROJECTS)

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    The operating plan section describes the physicalnecessities of your business' operation, such as your

    business' physical location, facilities and equipment.

    It may also include information about inventory

    requirements and suppliers, and a description of the

    manufacturing process.

    the operating section of the business plan is divided into

    two parts, the Stage of Development section andProduction process section.

    OPERATIONAL PLAN:

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    1. Stage of Development section -describe how your product or service will be

    made.

    Instead of small bricks , we will use cemented blocks.

    We will use ready mix plant . It will reduce labor work and time.

    High quality material will be used.

    Modular kitchens with the help of agreement with companies like Godrej.

    The company has contracts with nine builders with several others interested .

    We will provide contracts to contractors according to per square feet area.

    The operating section of the business plan is

    divided into two parts:

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    We will employee civil engineers for construction .

    The company currently has no intention on becoming

    a huge painting contractor and wishes to stay at two

    employees for a while.

    Latest painting design will be use for decoration.

    We will use quality products to provide maximum

    satisfaction to customers.

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    It lays out the details of your business day to day operations.

    It includes:-

    General : Hours of operation, and the days the business will

    be open. If the business is seasonal, be sure to say so .

    Hours of operation would be 9 am to 7 pm and business willbe open for all 7 days.

    The physical plant :What type of premises are they and

    what is the size and location? the size of our premises would

    be large and in Delhi.

    2.Production process section-

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    Material: materials would be cemented blocks, cement, wooden

    things etc through different suppliers in different areas.

    Equipment: describing the equipment necessary and how much of it

    you need. The equipments would be different machines forconstruction purpose and we will need them according to the size of

    land. example would be Ready mix plant.

    Special requirements: special requirements, such as water or

    power needs, area for workers, etc.

    Production: The time frame of production would be according to theconstruction area and requirements.

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    Segmentation

    Primarily we are targeting Delhi- NCR region

    Residential Builders

    Commercial

    Other

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    Target Market Segment Strategy

    Dream Homes recognizes that its quality and skills capabilities position it ina higher end customer segment.

    Each segment was chosen because of its relationship to quality and skill

    required.

    The new home construction segment was chosen because it is

    increasingly requiring higher quality painting

    The high end commercial segment again needs quality above cost

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    GROWTH STRATEGY

    The strategy of Dream Homes is tocontinue to provide the highest qualityfinishes to its clients.

    The company wishes to maintain its coursewhile adding a few additional contractors.

    A strategy for sudden and rapid growthwould jeopardize the quality and service

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    Competition

    The company has a competitive edge over its competition in the

    quality of work provided.

    Dream Homes sizes quality on all jobs, regardless of size and thecompany will do whatever it takes to do the job right.

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    Promotional activities

    The marketing strategy is focused around generating more

    new home contracts and adding new commercial

    contracts.

    For awareness we are using

    BannersPamphlets

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    ONE TIME INVESTMENT

    Tools & equipments = 30000

    Computer & accessories = 60000

    Vehicles (5*35000) = 175000

    Furniture = 30000

    Website = 10000Security = 80000

    Office interior = 150000

    AC = 18000x2= 36000

    Registration charges = 40000

    Total = 611000

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    Monthly Investment

    Office rent = 35000

    Water & electricity = 15000

    Telephone = 7000 Petrol Charges = 7000

    Servants (2*1500) = 3000

    Engineers (5*30000) = 150000 Advertisement = 30000

    Total = 247000

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    Estimated cost of 2bhk flat

    Expenditure for (2bkh):-

    Contractor = 2300000

    Interior decorate = 200000

    Other Facilities :-

    Furniture = 80000

    3 AC & power = 80000

    2 TV @28800 = 57600Refrigerator (185 L) = 10500

    Total = 2728100

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    Expenditure for 3bkh :-

    Contractor = 3250000

    Interior decorate = 250000

    Other Facilities :-

    Furniture = 120000

    4 AC & power = 110000

    3 TV @28800 = 86400Refrigerator (185 L) = 10500

    Total = 3826900

    Estimated cost of 3bhk flat

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    Total Fixed cost =611000

    Total Monthly expenses =2964000(247000X12)

    Total expenses =3575000

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    Types Rate No. amount

    2bhk 3000000 15 4500000

    3bhk 4000000 10 4000000

    total 8500000

    One year plan ( target 25 customer)

    Total generated income =8500000

    Total estimated expenses= 3575000

    Gross Profit =4925000(Less) capital =2500000

    Net profit =2425000

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