Indi Fusion-Marketing

7/18/2019 Indi Fusion-Marketing

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INDI-FUSION

esi Way to Global Entertainme



y

WHY DANCE?

• An integral part of our Indian Culture

• Embedded in our genes

• Waiting interest in Gen-Z

• Unies people from !aried "ulturalba"#grounds





WHY $U%I&N?

- 'ime is "(anging and so are t(e people- Culture s(ould not be forgotten

- $usion is t(e )a* to go



WHY WE?• - +eople unied b* passion for dan"e• - ,e!i!e t(e d*ing forms of dan"e



oard of .entors



Understanding Competition

• Entr* arriers – Creating brand image

– ringing toget(er a group of dan"ers

– Distinguis(ing from "ompetition• .obilit* arriers

– ridging gap bet)een "lassi"al and )esternst*les

– ringing toget(er generations – Urban and rural di!ide



Understanding

Competition• Cost %tru"ture – %tudio

– +erforman"e

– .ar#eting – C%,

• Degree of globalisation – +re!alent "ultural dan"e forms

– Establis(ed dan"e troupes



.ar#et %ur!e*

,ating of / Ho) "ustomers)ould li#e to spend t(eir

)ee#end ?012 .o!ies

32 .usi"

42 'ele!ision

52 '(eatres6 WesternDan"e6 Classi"al Dan"e



Ho) "ustomers )ould li#e to

spend t(eir )ee#end ?

789

1:9

119

89

89 89

1st Option

.o!ies

.usi" Con"ert 'ele!ision

'(eatre

Classi"al Dan"e

Western Dan"e

119

449449

119

8989

2nd Option

.o!ies

.usi" Con"ert 'ele!ision

'(eatre

Classi"al Dan"e

Western Dan"e



Competitors

Movies

Msi! "on!ertsOt#er Dan!e Stdios

$elevision$#eatre



Competitors

Dan!e "lassi!al Western Fsion

Competitors ;ala#s(etraNat*ala*aC(ar#ulaDan"e

A"adem*

<o(n ritto=s,aa"#

A"adem*%pringboots

?



Into t(e future

• Dan"e studios in pla"es all o!er t(e )orld topromote Indian "ulture

• Conglomeration of international dan"ers topromote globalisation of !arious "ultures oft(e )orld

• 7D Dan"e performan"es > Emplo*ingte"(nolog* for audien"e engagement



.ar#eting En!ironment

Dan"e "ompanies re!enue in 315 is e@pe"ted to be % 2&2 billion




Dan"e "ompanies re!enue is e@pe"ted to gro) annuall*at a rate of 2&'(




Title

Percent

of

Workfor

ce

Management Occupations 4%

Chief Executives 0%

General and Operations Managers 2%

Arts, Design, Entertainment, Sports, and Media Occupations 5%

Actors 8%

Musicians and ingers 2!%

!ood Preparation and Ser"ing #elated Occupations $%

Personal are and Ser"ice Occupations &%

Sales and #elated Occupations '%

Office and Administrati"e Support Occupations (%

71 9 of t(e total )or#for"e is emplo*ed in industries li#e

Entertainment6 arts and design out of )(i"( dan"e"ompanies "onstitute a large proportion



En!ironment Anal*sisOpportnities

-gro)ing demand-ne) mar#ets-global mar#ets

-!enture "apital-ne) a"uisitions

$#reats

-ta@ "(anges-global e"onom*-pri"e "(anges-rising "ost of ra) materials-in"rease in labour "osts-une@pe"ted problems



Demograp(* Anal*sis

"#ildren)$eens *1+ yrs& and nder. /0( of our populationfalls under t(is2 $or #ids6 )e plan to introdu"e stor*-based andmoral-based dan"es2 $or teens6 )e intend to bring in dan"es )(i"()ill edu"ate t(em about t(e so"ial t(reats pre!ailing in t(e so"iet*

"ollee Stdents)on Adlts *23-2/ yrs. 4&5( of ourpopulation belongs to t(is "ategor* a""ording to t(e sur!e*2

Sinle and Married Adlts *20-00 yrs. '/&1( "omes (ere

and t(is )ill in"lude single and married "ouples2

Seniors)6etired *078 yrs. 11&4( of all )(o "ome in t(is group)ill be a "ombination of retired and )or#ing people2 $or t(is"ategor*6 our plan is to (a!e more of "lassi"al t(emes and dan"eforms2



9ri!e .-

•Competeti!e pri"ing•%tarting from IN, 4

9rod!t .-

•Western•Classi"al•$usion

•Customiable pa"#ages

9la!e .-

Co!ers all maor "ities inIndiafor "omplete list of t(e"ities6 please refer to)ebsiteF

9romotion .-

•Condu"ting a"ti!itiesand s(o)s in s"(oolsand "olleges•$las( mob•Website•$a"eboo# page• ')itter a""ount



Consumer e(a!iour

• In t(e age of an e!ol!ing audien"e

• Inno!ation and )(olesome entertainment

• Adapted to modern demands

• Ad(ering to t(e in(erent "ultural !alues• Urban "ities6 "olleges6 s"(ools6 "orporate

• Customie to ser!i"es as per t(e needs and)ants



ANAY%I% &$ C&N%U.E, EHAI&,

EN'E,'AIN.EN'

,EA'ING '& CU'U,E

8

AUE $&,.&NEY J

'&'A

INDIAN 7 J 5 14

WE%'E,N 7 188

INDI-$U%I&N J : 147



.&'IA'I&N-

• Embra"ing Indian "ultural (eritage

• ,ein!igorating t(e d*ing forms of art

• Wit( a t)ist

• &ld is t(e ne) Ne)



+E,CE+'I&N

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Indi Fusion-Marketing