Lon Safko's Fusion Media Marketing

Copyright © - Lon Safko

LonSafko.com

FUSIONMarketing

FUSIONMarketing

By:

Lon Safko


LonSafko.com

Fusion Marketing

The Safko Wheel

Are Patent Pending


LonSafko.com

“I know half my advertising isn‘t working...

I just don’t know which half”...

Lord Leverhulme, the founder of Level Brothers... Unilever

Marketing Effectiveness


LonSafko.com

• If you’re calling yourself a “social media expert”...

• You’re announcing to the world that you’ve been left behind.”

• How many companies now have vice presidents of social media...

• How many companies have vice presidents of “billboards”?

Social Media Marketing


LonSafko.com

TRADITIONAL MARKETING REVENUE!P

rin

t A

ds

Trade Shows

Bro

chur

es

Direct M

ail

Telephone

Cat

alo

g

Customer ServiceProduct Packaging

Response Cards

Warran

ty

Trade Journals

Tele

visi

onRadio

Eve

nts

SpecialtyBusiness Cards

Door Hangers

BiIlboards

PresentationsC

ou

po

ns

TRADITIONALMARKETING


Traditional Marketing


LonSafko.com

TRADITIONAL MARKETING REVENUE!P

rin

t A

ds

Trade Shows

Bro

chur

es

Direct M

ail

Telephone

Cat

alo

g


Response Cards

Warran

ty

Trade Journals

Tele

visi

onRadio

Eve

nts

SpecialtyBusiness Cards

Door Hangers

BiIlboards

PresentationsC

ou

po

ns



Interconnection!

Traditional Marketing


LonSafko.com

Social Networks

Pu

blis

hin

g

Blo

g

Microblogging

Wik

iEm

ail

Forum

Web Pages

SEOSEM

Podcast

Photo S

harin

g

Vlo

gsVideo Sharing

Livecasting

Mo

bile

Gaming

Virtual W

orlds

RS

S

SOCIALMEDIA

SOCIALMEDIA

Interpersonal

Word Of Mouth...At The Speed Of

Light!

Digital / Social Media Marketing

Second Life

SOCIAL MEDIA MARKETING REVENUE!


LonSafko.com

Social Networks

Pu

blis

hin

g

Blo

g

Microblogging

Wik

iEm

ail

Forum

Web Pages

SEOSEM

Podcast

Photo S

harin

g

Vlo

gsVideo Sharing

Livecasting

Mo

bile

Gaming

Virtual W

orlds

RS

S

SOCIALMEDIA

SOCIALMEDIA

Interpersonal

Word Of Mouth...At The Speed Of

Light!

Interconnection!

Digital / Social Media Marketing

Second Life

SOCIAL MEDIA MARKETING REVENUE!


LonSafko.com

Coupons

TraDigitalMarketin

g

Events

INTEGRATETRADITIONAL,

DIGITAL, & SOCIAL MEDIA MARKETING

Cat

alo

g

Pri

nt

Ad

s

Trad

e Sh

ows

Bro

chur

es

Direct M

ail

Telephone


Response Cards

Warranty

Trade Journals

Tele

visi

on Rad

ioS

pec

ialt

y

Business Cards

Door Hangers

BiIlboards

Presentations

Social Networks

Pub

lishi

ng

Blo

g

Microblogging

Wik

i

Email

Forum

Web Pages

SEO

SE

M

Podcast

Photo S

harin

g

Vlo

gs

Video Sharing

Livecasting

Mob

ile

Gam

ing

Virtual W

orlds

RS

S

Interpersonal

TraDigital Marketing


LonSafko.com

TraDigitalMarketin

g

Events

INTEGRATETRADITIONAL,


Cat

alo

g

Pri

nt

Ad

s

Trad

e Sh

ows

Bro

chur

es

Direct M

ail

Telephone


Response Cards

Warranty

Trade Journals

Tele

visi

on Rad

ioS

pec

ialt

y

Business Cards

Door Hangers

BiIlboards

Presentations

Coupons

Social Networks

Pub

lishi

ng

Blo

g

Microblogging

Wik

i

Email

Forum

Web Pages

SEO

SE

M

Podcast

Photo S

harin

g

Vlo

gs

Video Sharing

Livecasting

Mob

ile

Gam

ing

Virtual W

orlds

RS

S

Interpersonal

40 factorial = 8.15915283 × 1047!

Interconnection!

TraDigital Marketing

815,915,283,000,000,000,000,000,000,000,000,000,000,000,000,000815,915,283,000,000,000,000,000,000,000,000,000,000,000,000,000


LonSafko.com

Pri

nt

Ad

s

Trade Shows

Bro

chur

es

Direct M

ail

Telephone

Cat

alog


Response Cards

Warranty

Trade Journals

Televisio

n

Radio

Eve

nts

Sp

ecia

lty

Business Cards

Door Hangers

BiIlboards

PresentationsC

ou

po

ns



Cost Of CustomerAcquisition

$ROI

$

Prioritizing Traditional Marketing


LonSafko.com

Bro

chur

es

Telephone

Cat

alog


Warranty

Trade Journals

Eve

ntsBusiness Cards

PresentationsC

ou

po

ns



Cost Of CustomerAcquisition

Prioritize!

$ROI

$

Prioritizing Traditional Marketing


LonSafko.com Fusion Marketing

FUSIONMARKETING

FUSIONMARKETING

Cat

alog

Bro

chur

es

Telephone

Customer Service

Product

Pac

kagin

g

Warranty

Trade Journals

Business Cards

Presentations

Co

up

on

s

Social Networks

Blo

gg

ing

Microblogging

Eve

nts

INTEGRATEDTRADITIONAL,


PRIORITIZED!


LonSafko.com Fusion Marketing

FUSIONMARKETING

FUSIONMARKETING

Cat

alog

Bro

chur

es

Telephone

Customer Service

Product

Pac

kagin

g

Warranty

Trade Journals

Business Cards

Presentations

Co

up

on

s

Social Networks

Blo

gg

ing

Microblogging

Eve

nts

INTEGRATEDTRADITIONAL,


PRIORITIZED!


LonSafko.com Fractal ImageFractal Image

Benoit B. Mandelbrot

A fractal is an object or quantity that displays self-similarity, in a somewhat technical sense, on all scales.


LonSafko.com

SOCIALNETWORKS

SOCIALNETWORKS

PlaxoPlaxo

eCad

emy

eCad

emy

NingNing

BranchOut

BranchOut

Beb

oB

eboG

+G

+

TwitterTwitter

ClassmatesClassmates

LinkedIn

LinkedIn

MyS

pace

MyS

pace

Second Life

Second Life

Fac

eBo

ok

Fac

eBo

ok

Friendster

Friendster

Tagg

ed

Tagg

ed

Social NetworksSocial Networks

Fractal - Fusion MarketingFractal - Fusion Marketing


LonSafko.com

SOCIALNETWORKS

SOCIALNETWORKS

PlaxoPlaxo

eCad

emy

eCad

emy

NingNing

BranchOut

BranchOut

Beb

oB

eboG

+G

+

TwitterTwitter

ClassmatesClassmates

LinkedIn

LinkedIn

MyS

pace

MyS

pace

Second Life

Second Life

Fac

eBo

ok

Fac

eBo

ok

Friendster

Friendster

Tagg

ed

Tagg

ed

Social NetworksSocial Networks

Fractal - Fusion MarketingFractal - Fusion Marketing

GO FRACTAL!

GO FRACTAL!


LonSafko.com

FacebookFacebook

Go Fractal Again!

Leverage Friends of Connections

SmartMessage

Page Into Thriv

ing

Community

Like On Your Website

Lin

kedIn

Pro

file

So

cia

l RS

S

Page Lead Generator

Give Fans Fun Reasons to Connect

Slideshare

IEn

do

rse

Face

book

Ads

Te

lep

ho

ne

Video to Gain Fans

Intr

oduc

tions

FaceBook

Fractal - Fusion Marketing


LonSafko.com

CustomerService

CustomerService

Go FractalAgain!

New Business From Old Clients

Warranties and Guarantees

Getting Customers To

Spread The Word

Bui

ld C

usto

mer

Loya

lty

Key

Cu

stom

ersVig

ilan

t H

irin

g

Educate & Train Your Staff

Provide True Customer Service

Track Customer

Complaints

Bu

ild T

he B

on

d

Customer Is Always

Right

Be

Ho

ne

st

Emphasize Q

uality

ControlR

ewar

d

Em

ploy

ees

CustomerService

Fractal - Fusion Marketing


LonSafko.com

BESTPRACTICES

BESTPRACTICES

Social RSS

IEnd

orse


Spread The Word

Build C

ustomer L

oyalty

Key C

usto

mers

Sm

art

Me

ss

ag

e

Slideshare


Track Customer

Complaints

Pag

e Lead

Gen

erator


Be

Ho

ne

st

Facebook AdsRew

ard

Em

ploy

ees

Combined Fractal - Fusion Marketing

Facebook &Customer

Service


LonSafko.com

BESTPRACTICES

BESTPRACTICES

Social RSS

IEnd

orse


Spread The Word

Build C

ustomer L

oyalty

Key C

usto

mers

Sm

art

Me

ssa

ge

Slideshare


Track Customer

Complaints

Pag

e Lead

Gen

erator


Be

Ho

ne

st

Facebook AdsRew

ard

Em

ploy

ees

Go FractalOne More Time!

Combined Fractal - Fusion Marketing

Interconnection!

Facebook &Customer

Service


LonSafko.com Strategy DevelopmentStrategy = Objective +

Create 3, 4 or 5

Sound Objectives

Increase Email List

Drive More Attendance To

Presentations

Perform More Webinars

Perform More International

Presentations

Drive More Traffic To

eCommerce Site

Objectives

Goal = An Arbitrary Number To Set A Benchmark


LonSafko.com

SEO

Social Networks

Blo

g

Microblogging

Emai

l

Web

Pag

es

SEM

Podcast

Photo S

harin

gVideo Sharin

g

Mo

bile

Pri

nt

Ad

s

Bro

chur

es

Telephone

Cat

alo

g

Customer Service

Trade Journals

Business Cards

PresentationsC

ou

po

ns

Strategy DevelopmentStrategy = Objective + Tools +

Tools

Create 3, 4 or 5

Sound Objectives

Increase Email List


Presentations



Presentations


eCommerce Site

Objectives



LonSafko.com

SEO

Social Networks

Blo

g

Microblogging

Emai

l

Web

Pag

es

SEM

Podcast

Photo S

harin

gVideo Sharin

g

Mo

bile

Pri

nt

Ad

s

Bro

chur

es

Telephone

Cat

alo

g

Customer Service

Trade Journals

Business Cards

PresentationsC

ou

po

ns

Strategy DevelopmentStrategy = Objective + Tools + Tactics

Tactics

Tools

Create 3, 4 or 5

Sound Objectives

Increase Email List


Presentations



Presentations


eCommerce Site

Objectives

One by one develop your tactics

All of this equals your Strategy



LonSafko.com

“The Social Media Bible”, which hit #1 on Amazon!

“The Fusion Marketing Bible”, which hit #3 on Amazon and is Patent Pending!

“The Social Media Bible”

“The Fusion Marketing Bible”

LonSafko.com

Resources

To Get These Slides, Go To:

www.LonSafko.com

Select “Get Access” On The Top Right.