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Marketing concepts are increasingly becoming obsolete, irrelevant and inapplicable. However, the only things that really change are the products, services and media and not the vulnerability of the human mind. Lon Safko, Bestselling Author, The Fusion Marketing Bible – It’s What’s Next! discusses: • How to benefit from Fusion Marketing • How to launch a successful Social Media Strategy • Best practices to keep customers engaged • How to interconnect traditional and digital goods
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By:
Lon Safko
FUSION
Marketing
Copyright © - Lon Safko
LonSafko.com
Copyright © - Lon Safko
LonSafko.com
Fusion Marketing &The Safko Wheel Are
Patent Pending
Copyright © - Lon Safko
LonSafko.com
TRADITIONAL SALES
REVENUE!
“I know half my advertising isn‘t working. I just don’t know which half”...
Lord Leverhulme, the founder of Level Brothers... Unilever
Traditional Marketing Strategy
Print Ads
Trade Shows
Brochures
Direct Mail
Telephone
Catalog
Customer Service
Product Packaging
Response Cards
Warranty
Events
Television
Radio
Specialty
Business Cards
Marketing & P.R.
Door Hangers
BiIlboard
Presentations
Coupons
Copyright © - Lon Safko
LonSafko.com
If you’re calling yourself a “social media expert”...
You’re announcing to the world that you’ve been left behind.”
How many companies now have vice presidents of social media...
How many companies have vice presidents of “billboards”?
Social Media Marketing
Copyright © - Lon Safko
LonSafko.com
TRADITIONAL SALES REVENUE!
Pri
nt
Ad
s
Trade Shows
Bro
chur
es
Direct M
ail
Telephone
Cat
alo
g
Customer ServiceProduct Packaging
Response Cards
Warran
ty
Marketing & P.R.
Tele
visi
onRadio
Eve
nts
SpecialtyBusiness Cards
Door Hangers
BiIlboards
PresentationsC
ou
po
ns
TRADITIONALMARKETING
Interconnection!
Traditional Marketing
Copyright © - Lon Safko
LonSafko.com
Social Media REVENUE!
Social Networks
Pu
blis
hin
g
Blo
g
Microblogging
Wik
iEm
ail
Forum
Web Pages
SEO
SEM
Podcast
Photo S
harin
g
Vlo
gsVideo Sharing
LivecastingM
ob
ile
Gaming
Virtual W
orlds
RS
S
SOCIALMEDIA
Interpersonal
Word Of Mouth...At The Speed Of Light!
Interconnection!
Digital / Social Media Marketing
Second Life
Copyright © - Lon Safko
LonSafko.com
TraDigital
MarketingE
vents
INTEGRATETRADITIONAL,
DIGITAL, & SOCIAL MEDIA MARKETING
Cat
alo
g
Pri
nt
Ad
s
Trad
e Sh
ows
Bro
chur
es
Direct M
ail
Telephone
Customer ServiceProduct Packaging
Response Cards
Warranty
Marketing & P.R.
Tele
visi
on Rad
ioS
pec
ialt
y
Business Cards
Door Hangers
BiIlboard
Presentations
Coupons
Social Networks
Pub
lishi
ng
Blo
g
Microblogging
Wik
i
Forum
Web Pages
SEO
SE
M
PodcastPhoto
Shar
ing
Vlo
gs
Video Sharing
LivecastingM
obile
Gam
ing
Virtual W
orlds
RS
S
Interpersonal
40 factorial = 8.15915283 × 1047!
Interconnection!
Integrated Marketing
815,915,283,000,000,000,000,000,000,000,000,000,000,000,000,000
Copyright © - Lon Safko
LonSafko.com
Pri
nt
Ad
s
Trad
e S
ho
ws
Bro
chur
es
Direct M
ail
Telephone
Catalog
Customer ServiceProduct Packaging
Response Cards
Warranty
Marketing & P.R.
Television
Radio
Eve
nts
Sp
ecia
lty
Business Cards
Door Hangers
BiIlboards
PresentationsC
ou
po
ns
TRADITIONALMARKETING
Cost Of CustomerAcquisition
Prioritize!
$ROI$
Prioritizing Traditional Marketing
Copyright © - Lon Safko
LonSafko.com
The Trinity Of Social Media
Social
Networks
Blogging
MicroBlogging
Trinity
Copyright © - Lon Safko
LonSafko.com Fusion Marketing
FUSIONMARKETING
Cat
alog
Bro
chur
es
Telephone
Customer Service
Product
Pac
kagin
g
Warranty
Marketing & P.R.
Business Cards
Presentations
Co
up
on
sSocial N
etworks
Blo
gg
ing
Microblogging
Eve
nts
INTEGRATEDTRADITIONAL,
DIGITAL, & SOCIAL MEDIA MARKETING
PRIORITIZED!
Copyright © - Lon Safko
LonSafko.com
Fractal Image
Copyright © - Lon Safko
LonSafko.com
SOCIALNETWORKS
Tumblr
Pin
tere
st
Google+
InstagramS
ina W
eiboQ
zon
e
LIN
E
Second LifeF
aceB
oo
k
Flickr
Tagg
ed
Social Networks
Fractal - Fusion Marketing
GO FRACTAL!
A fractal is an object or quantity that displays self-similarity, in a somewhat technical sense, on all scales.
Copyright © - Lon Safko
LonSafko.com
Go Fractal Again!
Leverage Friends of Connections
Use
#H
asht
ags
Connect With
Thriving
Communities
Like On Your WebsiteL
inked
In P
rofileS
oci
al R
SS
Contests
Give Fans Fun Reasons
to Connect
Slideshare
Paid
Ad
vertising
Page Insights
Tele
ph
on
e
Videos to Gain
Fans
Intr
oduc
tions
Fractal - Fusion Marketing
Copyright © - Lon Safko
LonSafko.com
CustomerService
Go FractalAgain!
New Business From Old Clients
Warranties and Guarantees
Getting Customers To Spread W
ord
Bui
ld C
usto
mer
Loy
alty
Key C
usto
mers
Vig
ilan
t H
irin
g
Educate & Train Your Staff
Provide True Customer Service
Track Customer Com
plaints
Bu
ild T
he B
on
dCustomer Is
Always RightB
e H
on
est
Emphasize Quality Control
Rew
ard
Em
ploy
ees
CustomerService
Fractal - Fusion Marketing
Copyright © - Lon Safko
LonSafko.com
BESTPRACTICES
Connect With Communities
Use
#H
asht
ags
Getting Customers To Spread Word
Build C
ustomer L
oyalty
Key C
usto
mers
Co
nte
sts
Slideshare
Provide True Customer Service
Track Customer Com
plaints
Pag
e Lead
Gen
erator
Like On Your Website
Be
Ho
nes
t
Facebook Ads
Rew
ard
Em
ploy
ees
Go FractalOne More Time!
Combined Fractal - Fusion MarketingInterconnection!Facebook &
Customer Service
Copyright © - Lon Safko
LonSafko.com
SEO
Social Networks
Blo
g
Microblogging
Emai
l
Web
Pag
es
SEM
Podcast
Photo S
harin
gVideo Sharin
g
Mo
bile
Pri
nt
Ad
s
Bro
chur
es
Telephone
Cat
alo
g
Customer Service
Marketing & P.R.
Business Cards
PresentationsC
ou
po
ns
Strategy Development
Strategy =Objective + Tools + Tactics
Tactics
Tools
Create 3, 4 or 5Sound Objectives
• Increase Email List• Drive More Attendance To Presentations• Perform More Webinars• Increase International Speaking• Drive More Traffic To eCommerce Site
One by one develop your tactics
All of this equals your Strategy
Objective
Copyright © - Lon Safko
LonSafko.com
Spent most of his career as an entrepreneur, innovator,
president and CEO.
An innovator for more than three decades founding 14 start-
up companies.
Invented the “First Computer To Save A Human Life”.
8 Inventions & 30,000 personal records in the Smithsonian
Institution, Washington, D.C.
Twice nominated Entrepreneur of the Year by Ernst & Young /
Inc.
Author of the Best Selling “The Social Media Bible”.
Appointed USA Today CEO Advisory Board, the first SCORE
Ambassador.
“Professional Blogger“ for Fast Company.
Author of The Fusion Marketing Bible, now #3 on Amazon &
Patent Pending!
Lon Safko
About the Speaker
Copyright © - Lon Safko
LonSafko.com
An award-winning Global Co - Innovation company that leverages technology and marketing to help companies grow.
Forefront of InnovationDigital Marketing ServicesTechnology Enabled ServicesRegalix Labs
Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team
Fortune 500 and Venture Backed Customers (B2B and B2C)
Global Operations: HQ in Silicon Valley, 2 Offices
Industry Recognition
About Regalix
Copyright © - Lon Safko
LonSafko.com
Get in Touch
If you have any questions about this webinar please feel free to get in touch with us at [email protected]
For more information on Regalix visit: www.regalix.com
For more information on Lon S Safko visit: www.lonsafko.com
By:
Lon Safko
FUSION
Marketing
Copyright © - Lon Safko
LonSafko.com
www.LonSafko.com
Thank you!
