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SPONSORED BY
IN MENAT RENEWABLES
ADVERTISING MEDIA PACK 2016/17
Everybody is aware of the massive potential for renewable energy in MENA & Turkey but it can be difficult for international companies to know who to talk to. Building on the success of the Desert Energy Leadership Summit, Dii is putting together an exclusive ‘who’s who’ list of the top 400 decision makers and thought leaders active in the region that will act as an authoritative guide to the sector and the region.
Who’s Who in MENAT Renewables will be distributed both digitally and in print and offers a unique opportunity to communicate directly with the industry’s top influencers and those who are looking for a route to market in the region.
Jack CeadelBusiness Development DirectorDii, Desert Energy Leadership SummitWho’s Who in MENAT Renewables
Who are the top 400 most influential people in the MENAT renewable energy sector?
CONTENT
Who’s Who in MENAT Renewables will provide invaluable insight into the ecosystem of the sector. Who are the rising stars in the big companies? Who is most active behind the scenes? Which markets are the CEO most excited about and why?
PROFILES WILL INCLUDE:
• Why you need to know this person• Career milestones and achievements• Personal market insights and thoughts for the future
WHO’S WHO WILL TELL YOU WHO IS THE MOST INFLUENTIAL IN THE FOLLOWING CATEGORIES:
• Government Ministers• Developers• Financiers• EPCs• Manufacturers• Suppliers• Tech Firms • Lawyers• Consultants
AUDIENCE & DISTRIBUTION
Who’s Who in MENAT Renewable will be distributed in print to all profiled executives, companies and agencies free of charge.
It will also be distributed at all major renewables events in MENAT and Europe.
A digital version will be available for download at our website in exchange for a marketing opt in.
Print: 2000 high quality printed books
Digital: online at our website
Events: Desert Energy Leadership Summit and other major industry events
IN MENAT RENEWABLES
WHY ADVERTISE?
Your brand, message or product will be in front of the most powerful and influential people in the renewables industry in MENAT and beyond. This book will be a fantastic resource that people will return to time and time again.
Who’s Who in MENAT Renewables will be on desks and board room tables where decisions are made for many months. It will be a conversation starter, a sign of achievement and it will be a definitive reference guide for the sector.
SPECIAL OFFERBook advertising this year and lock in the same rates for 2017.
Are you part of the Dii “Supporters of Desert Energy” network? Then you qualify for a 25% discount.
IN MENAT RENEWABLES
PROFILED ORGANIZATIONS
3M
5 Capitals
Aalborg
ABB
Abdul Latif Jameel
Abengoa Solar S.A.
Abu Dhabi Future Energy Company
Access Consultants Ltd.
Acciona Solar S.A
ACS Cobra
ACWA Power
Adenium Energy Capital
ADEREE
Advisian, WorleyParsons Group
ADWEA
Akuo Energy
Al Rajhi Banking and Investment Corp
Alcazar Energy
Alec Energy
Alfanar Construction Co.
ALSA Solar Systems
Alstom Grid
Altran Technologies S.A.
Amana Holdings
Ambata Capital Middle East
Apricum GmbH
Arab Renewable Energy Commission
Arbaah Capital
Archimede Solar Energy Srl
Archimede Solar S.L.R.
Arthur D. Little
Arup
Astrom Technical Advisors
Attijariwafa Bank
Authority for Electricity Regulation, Oman (AER)
Avancis GmbH & Co. Kg
AWS TRUEPOWER
Baker & MacKenzie
Bayern LB
Belectric Middle East
Bracewell & Giuliani
BrightSource Energy
Brookstone Partners
Building Energy
Canadian Solar
Capital Bank
Castalia Strategic Advisors
CESI
Cevital S.p.a.
Chadbourne & Parke
Chrysalix Energy Venture Capital
Citadel Capital
Citi
Clean Energy Business Council
CLS Energy Consultants
COMPANY
Conergy
Corys Environment
DEG
Desert Technologies
Deutsche Bank AG
DEWA
DNV GL AS
Dorsch Holding GmbH
Dubai Electricity and Water Authority
Dubai Electricity and Water Authority (DEWA)
Dubai Supreme Council of Energy
E.ON Climate & Renewables GmbH
E.ON Masdar Integrated Carbon LLC
EBRD - European Bank For Reconstruction And Development
EcoSolifer AG
EDF Energies Nouvelles
Effergy energia
EFG Hermes
El Sewedy Electric Group
Elecnor S.A
Electricity & Cogeneration Regulatory Authority (ECRA)
Elsewedy Electric Company
EMIRATES ENVIRONMENTAL GROUP
Empresarios Agrupados
Enara
ENEL Green Power
Energynest
enerray
Enerwhere
Engie
Enviromena Power Systems
ERG Renew spa
Ernst and Young
eSolar
EU GCC Clean Energy Network
European Jordanian Renewable Energy Projects
Eversheds
FEWA
First Gulf Bank
First Solar
FMO Entrepreneurial Development Bank
Fonds National pour la Maîtrise de l’Energie - FNME
Fotowatio Renewable Ventures
Fraunhofer ISE
Frenell
Fronius
FRV
FRV Services Middle East DMCC
Full Power Solution
Gamesa
GE Gulf
GE Middle East
GEK TERNA Group
GeoModel Solar
GeoModel Solar s.r.o.
Gestamp Wind
Ghorfa, Arab-German Chamber of Commerce and Industry
GlassPoint
GP Tech (Green Power Technologies)
Green Emirates
Green Gulf Holding
GreenGulf Inc.
Greenpeace
Gulf Cooperation Council Interconnection Authority
Gulf New Energy
Hassan Allam Construction
Heindl Energy GmbH
Helios Investment Partners
Heliovis
HSBC
Huiyin Group
IGEL Electric
ILF Beratende Ingenieure GmbH
Industrial and Commercial Bank of China
Infinity Solar
Infra Invest
Intec
International Energy Agency
International Finance Corporation
Intesa Sanpaolo S.p.A — Dubai Branch
Investec Bank Limited
IRENA
IRESEN
Italcementi Group
Italgen S.p.A.
JA Solar
Jinko Solar
JinkoSolar Holding Co., Ltd
Jordan Kuwait Bank
Jordanian Ministry of Energy and Mineral Resources (MEMR)
PROFILED ORGANIZATIONS
Jordanian National Electric Power Company (NEPCO)
Juwi
KACO New Energy
KAN Renewables
KAUST
Kawar Energy
KEMA Middle East Fze
Khaled Juffali Energy and Utilities
King Abdullah City for Atomic and Renewable Energy
KPMG
Kuwait Institute for Scientific Research (KISR)
Kuwait Oil Company
Lahmeyer International GmbH
League of Arab States
Lekela
Leoni
M+W Group
MAC GROUP FINANCIAL ADVISOR ENERGY
Macquarie Capital
Mainstream Renewable Power
Martifer Solar
Martifer Solar S.A.
MASDAR
MASEN
Max Planck Institute
Millennium Energy Industries (Catalyst Private Equity)
Ministry of Economy and Planning, Saudi Arabia
Ministry of Electricity and Energy
Ministry of Energy and Industry
Ministry of Energy and Mineral Resources (MEMR)
Monitor Deloitte
Moroccan Ministry of Energy
Moroccan Ministry of Environment
Munich RE
Nareva
Nareva Holding
National Bank of Abu Dhabi
National Electric Power Company (NEPCO)
Nedbank Capital Limited
New and Renewable Energy Authority (NREA)
NOMAC First National Operation & Maintenance Co. LTD
NOMADD Desert Solar
Norton Rose Fullbright
NRG Energy Inc
Nur Energie Limited
ONEE
Orascom Construction
Paradigm Change Capital Partners
Paradise Capital
Phoenix Solar
Poyry PLC
PPP Organizing Unit
PSA
Public Authority for Electricity and Water (PAEW)
PwC Middle East
Qatar Solar
Qmega
Qudra Energy
RCREE
RCREEE (Regional Center for Renewable Energy and Energy Efficiency)
REC Solar
Red Eléctrica Internacional S.A.
Red Med Group
RedMed
Rioglass Solar Intrernational
RnE Partner
Roland Berger
Royal Air Maroc
RSB for Electricity & Water
RWE
RWE New Energy Ltd.
Sabanci Holding
Saudi Aramco
Saudi Aramco Energy Ventures
Saudi Electricity Company
Saudi Electricity Company (SEC)
Saudi Electricity Company (SEC)
Saudi Minisitry of Water and Electricity
SAUDI MINISTRY OF WATER & ELECTRICITY
Saudi National Power Company
Saudi Oger
Scatec Solar
Schmid Group
SENER
SEWA
Shams Energy Solutions LLC
SIE (Energy Investment Organization)
Siemens
Siemens Technologies S.A.E.
Siemens Wind
SkyPower
SkyPower Global
SMA Middle East Ltd.
SMA Solar Technology
Société d’Investissements Energétiques (SIE)
Societe Nationale de l’Electricite et du Gaz (Sonelgaz)
Soitec Solar GmbH
Solar Reserve
Solar Shams
Solar Tower Systems GmbH
Solar Ventures
Solarcentury
SolarReserve
SolarWorld
Solida Energias Renovables S.L
Sowitec Group GmbH
Standard Chartered
Sun Infinite
SunCan Co Ltd
SUNTECH, DUBAI
Suntrace GmbH
Swicorp
Synergy Consulting Inc.
Tafoli
TAQA Arabia
TaylorHopkinson Associates
Terna
Terna Energy
Terra Nex
Terra Nex Financial Engineering
The Electricity &Co-Generation Regulatory Authority (ECRA)
The Future Energy Consulting Company Limited
The Oman Power and Water Procurement Company (OPWP)
TSK
TSK Flagsol
TSK Grupo
Tunisian Electricity and Gas Company (Société Tunisienne d’Electricite et du Gaz) - STEG
Tunisian Ministry of Energy
TÜV Süd
Vestas Mediterranean
WIP GmbH & Co KG . PV Solar Technologies
World Bank
Yingli Solar
RATES & OPTIONS
WHO’S WHO — PRINT
Full page spread*
Half page spread
Full page Half page Half page Third page Third page Quarter page
Orientation
Shape Vertical Horizontal Vertical Horizontal Island Vertical Horizontal Island
Bleed in mm (WxH)
425 x 302 385 x 135 215 x 302 195 x 135 130 x 195 70 x 255 195 x 85 130 x 120
Print area in mm (WxH)
420 x 297 380 x 130 210 x 297 190 x 130 125 x 190 65 x 250 190 x 80 115 x 125
Rate $4,000 $3,000 $2,400 $1,600 $1,600 $1,200 $1,200 $950
Dii Partner Rate
$3,000 $2,250 $1,800 $1,200 $1,200 $900 $900 $725
RENEWABLE ENERGY LIST — DIGITAL ADVERTISINGUp to 4 banner rotations allowed for each position visible on all pages
• Leaderboard: 728 x 90 pixels• Expanding banner: 728 x 270 pixels• Half page banner: 300 x 600 pixels• Medium rectangle banner: 300 x 250 pixels File types supported: SWF, GIF, PNG, JPG
Interested in digital advertising? We would love to discuss options with you. Please send me an email to [email protected]
ACCEPTED PRINT• PDF (preferred) press optimized
PDF/X-1a. Industry standard fonts must be embedded• EPS (CMYK) all fonts and graphics to be included in
the file• TIF/JPG (300dpi) dimensions must be consistent with
purchased ad size
ACCEPTED ONLINE & DIGITAL• JPEG, GIF, animated GIF or SWF. eNewsletters do not
accept animated files• Files should be no larger than 30KB• All files should be provided with URL to create weblink
DELIVERY• Email (for files under 15MB): Please email your artwork to
Jack Ceadel [email protected] • Post: physical material to be sent to:
Media Analytics Ltd, Suite C, Kingsmead House, Oxpens Road, Oxford OX1 1XX, UK
EXAMPLE PAGES
7
BASED IN: UNITED ARAB EMIRATES
ROBERTO DE DIEGO AROZAMENACEO,
ABDUL LATIF JAMEEL ENERGY
Why you need to know him: Mr de Arozamena leads the largest GCC-based solar PV developer in terms of installed MWs. He has previously been President of SolFocus Europe, Middle East & Africa and has served on the board of companies across the renewables, telecoms and media sectors. He graduated with a BS in Electrical Engineering from the University of Southern California before completing his MBA studies in Construction and Real Estate at the Universidad Politecnica de Madrid.
Which markets in MENAT excite you most?
“Over the next 30 years, governments across the Middle East and North Africa will need to invest
over $30 billion a year, or about 3% of the region’s total projected GDP, to keep pace with rising energy demand. The UAE and Saudi Arabia have taken leading roles, with the Kingdom adopting an initial target of 9.5GW, supported by an increased localization of the renewable energy value chain. We also see strong potential in conventional energy importing countries such as Egypt, Jordan, and Morocco.
What is the sector’s biggest challenge?
“In the GCC, challenging environmental conditions, along with energy storage. We are analysing all
battery technologies, and thermal storage is also a good option.
What are you currently focused on?
“Our focus is on building local capacity and establishing a lasting legacy of renewable energy
sector expertise by taking a leading role in diversifying national energy production in strategic markets across the world. Our acquisition of FRV in 2015 is tangible evidence of our goal.
BASED IN: UNITED ARAB EMIRATES
LAURENT LONGUETMANAGING DIRECTOR MIDDLE EAST,
AKUO ENERGY
Why you need to know him: Laurent was project director of Shams 1, the 100MW CSP project in Abu Dhabi in a JV formed by MASDAR, Total and Abengoa Solar. It was the first and largest CSP project in the region when it went operational. He joined Akuo Energy in 2015 after 3 years at SunPower, and previously worked at Total in developing energy projects.
Which MENAT markets excite you most?
“The UAE and Saudi are the most promising markets in the years to come but with some potential in smaller
countries as well: Jordan and Oman. In term of technology, solar combined with storage is probably the market with the highest potential considering the number of large off-grid sites running on diesel in the region. Net-metering roof-top has a significant potential given the opportunities it offers to private developers/investors.
What is your experience of regional EPCs?
“Few have the know-how about solar, although some are progressing fast in that respect, and I expect local
companies to gradually displace foreign firms in the region over the next few years. What are you most proud of?
“Aside from Shams 1, in my new position, I’m extremely happy about the ambitious platform we set up
with Corys Environment for the development of roof-top opportunities in Dubai. After only 6 months, the first deals have been signed, construction is underway and the pipeline grows every day.
6
DEVELOPERS
WHO’S WHO IN MENAT RENEWABLES
BASED IN: UNITED ARAB EMIRATES
ADNAN MERHABAPRINCIPAL,
ARTHUR D. LITTLE
Why you need to know him: Adnan Merhaba is a Principal and global head of the renewable energy competence centre at consultancy Arthur D Little. He studied mechanical engineering at Birla Institute of Technology and Science, India, and also has an Msc in materials science and engineering from Ohio State University and an MBA from the Indian School of Business.
What are you most proud of?
“I was very pleased to see that many of our recommendations when advising Saudi Arabia on
renewable energy strategy were implemented, such as subsidy reform. It’s great to see the country moving in such a positive direction.
What is the biggest challenge facing the sector?
“In the Middle East, the challenge is to come up with a business case in the face of low oil and gas prices,
since the region is such a huge producer of hydrocarbons. North Africa is a different case – as a net importer of hydrocarbons, it is easier to make the case – the stumbling blocks there are more related to political stability.
Which markets in MENAT excite you most?
“Saudi Arabia has massive potential and a lot of clarity has emerged in the past few months, after a period in
which the country’s renewables policy had seemed stuck. The UAE is always a good market, and the recent 800 MW PV bid and interest in the 200 MW CSP plant in Dubai along with Abu Dhabi’s interest in developing a 350 MW PV plant are good examples. Looking further ahead, Egypt and perhaps Jordan could benefit a lot from renewables if the political landscape in Egypt improves.
12
BASED IN: UNITED ARAB EMIRATES
EVANGELOS LIANOSPARTNER,
CIRCLEMOON PARTNERS
Why you need to know him: Evangelos was for years the Executive Director for Yingli Solar Green Energy. He established and expanded the business in the MEA region. He is active in the Middle East for over 20 years. He now runs his own consulting firm for Real Estate and Renewable Energy Projects development.
Which markets in MENAT excite you most?
“United Arab Emirates, Saudi Arabia, and Egypt and some mid-sized countries in Africa, there are large
projects already underway, and we’re seeing potential in small to medium rooftop/ground solar installations between 500kW and 5MW. Wind is expanding and may have a larger volume than solar in the future. The hidden treasures are biogas and geothermal. A country’s renewable energy mix is the next big question, in parallel with enhancing network and distribution. What is the sector’s biggest challenge?
“Renewable projects need time to develop and to construct. A focused and professional approach
together with financial early stage basic cash liquidity for development are the key factors for success. Investors need to bear this in mind when entering this sector in this region and co-operating with developers. Number two is regulation which now matures and opens the way for serious players to act and seek profitable business opportunities.
Which markets in MENAT excite you most?
“The countries with greatest potential, where I see at least 5GW being installed in the next five years would
be Iran, Egypt, Saudi Arabia, and Turkey. What is the biggest challenge to the sector?
“The biggest challenges are moving up the learning curve for local and regional banks in terms of know-
how and resources, as well as building up the local pool of human resources with the requisite skills across the full renewable energy value chain. The key focus should be on leveraging multilateral lenders and export credit agencies to build up confidence in the financing markets, as well as investing in training, skills and know-how transfer for local resources.
BASED IN: UNITED ARAB EMIRATES
DR JAAP KALKMANMANAGING PARTNER ENERGY & UTILITIES PRACTICE,
ARTHUR D. LITTLE
Why you need to know him: Jaap has more than 20 years of Consulting and Private Equity experience in Europe, Asia and the Middle East. He established Paragon Utilities, a Bahrain-based district cooling firm. Jaap focuses on clients in oil & gas, utilities, chemicals, public sector and private equity in the Middle East and Asia.
Which markets in MENAT have most potential in the near future?
“I would say Saudi Arabia is on the map, and Iran is quite actively stimulating the renewable energy
market.
What achievements of your organisation are you proud of?
“I’m proud that we managed to be a main player in the National Transformation Programme in Saudi Arabia,
which completely changed the country. The reorganisation of the energy ministry and others helped to solve the renewable energy deadlock that the country had been suffering.
BASED IN: UNITED ARAB EMIRATES
MOHAMMED ATIFAREA MANAGER – MIDDLE EAST,
DNV GL
Why you need to know him: Mohammed Atif advises on utility-scale solar PV and wind projects, and led the economics assessment of the Masdar PV project and the Sir Bani Yas Island wind power plant in Abu Dhabi. He holds a bachelor’s degree in economics from Dundee University and a master’s degree in energy studies from the University of Manchester.
What is the sector’s biggest challenge?
“The planning and operational paradigm needs to be re-configured across the region. The recent reduction
in costs has been great. With the onset of energy storage and lower cost PV we are embarking on a second phase of technological disruption.
How does MENAT compare with other regions?
“MENAT has been the slowest mover but it has the largest potential. We are now seeing great
ambition, an increasing number of projects but still a lack of maturity in dealing with the new environment. Regulatory frameworks, finance and network access all need improving.
BASED IN: SPAIN
GRANT GREATREXCO-FOUNDER AND SENIOR PARTNER,
MAC GROUP
Why you need to know him: Grant heads up MaC Group’s renewable energy advisory division, specialising in clean technology markets worldwide. He has significant experience in inward investment in to MENAT. He holds a Bsc in Economics from the London School of Economics, Diplôme des Hautes Études Européennes from the College of Europe and an MBA from the University of Warwick Business School.
13
11
BASED IN: UNITED ARAB EMIRATES
EDUARDO VAN-ZELLER NETOHEAD OF ENERGY & UTILITIES/OIL & CHEMICALS
MIDDLE EAST, ROLAND BERGER
Why you need to know him: Eduardo van-Zeller Neto is an expert in business unit strategy, corporate strategic planning, investment & portfolio strategy and large transformation projects. He is a partner at strategy consultants Roland Berger and leads the firm’s energy & utilities and oil & chemicals work in the Middle East region.
Which markets in MENAT excite you most?
“There are three main clusters. North Africa, where some projects have been getting off the ground
but there remains some progress to be made on policy settings; the GCC countries, where the sector has been slower to evolve, but where the current prices of solar make the economic benefits clear; and a cluster of emerging countries, where not too much has happened yet but solar energy prices are also economical and there is real potential. These include such countries as Sudan, Iraq and Iran, as well as elsewhere in Africa such as Mozambique, so a real mixed bag.
What is the biggest challenge facing the sector?
“The fundamentals are all in place, and the business case for solar energy is clearly there. The main
hurdles are decision-making at the political level, and lining up the right sponsors for projects. The challenges vary across the three clusters I mentioned; in the GCC the question is how to accelerate the take-up of renewables, whereas in the emerging markets the challenge is in bringing about the basic conditions for the sector to flourish.
BASED IN: SPAIN
FERNANDO RUEDAMANAGING PARTNER AT
SOLIDA ENERGIAS RENOVABLES
Why you need to know him: Previously chief executive for energy at Aries Ingeniera y Sistemas and head of solar energy for Ibderola, Fernando has led Madrid-based consulting firm Solida Renewable Energies in its expansion into renewables and electrical infrastructure. He studied mechanical & electrical engineering at Carlos III University in Madrid and also holds an Msc in Renewables from the University of Salford, plus an MBA.
Which markets excite you most, looking at the next 5 years?
“Five years is a short time in renewables! However, North Africa has huge potential due to its current
pipeline of projects and solar resource – I would say this region could be number one, especially if it has political stability. The latest auctions for projects in Abu Dhabi, Dubai and Saudi Arabia have also been very promising and no doubt ME could dispute first place if these projects finally see the light. We have been looking very deeply at Turkey for a few years, but the main problem is regulation; Turkey needs to resolve a few concerns for international players.
What is the biggest challenges to the sector?
“For the PV sector, the major challenge will be to maintain prices. The latest auction by DEWA in Dubai
was a great surprise to the PV sector because of the record low bid – the first bid below $US30/MWh. If that sets an expectation for the wider region, then those prices will be a major challenge to keep up with.
What are you most proud of?
“As a firm we have a great track record of connecting with developers, financial institutions and EPC
contractors, especially in PV, CSP and wind power in the Middle East and Africa.
CONSULTANTS
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