4
© ATR. All rights reserved. Proprietary document of ATR. 2 ND QUARTER 2014 N°37 EDITORIAL First, I would like to say a huge ‘Thank You’ to my predecessor Filippo Bagnato for his remar- kable achievements at the helm of ATR over the past four years. Under his leadership ATR has grown into the undisputable world leader of the regional aviation market. My initial and overriding priority will be to honor our commitments vis-à-vis our customers. To deliver all the aircraft that have been committed ATR has put into place the steepest industrial ramp-up in recent aviation history. All ATR teams and suppliers are striving to timely deliver to our customers the best existing regional aircraft. But to deliver is only the first step; we need to continue to improve our support performance in order to match our client’s legitimate expectations and boosting further our “Performance, Pertinence and Presence”. This concept should be the driving force behind all of us in our daily work as meeting our customer support goals is imperative to ATR’s continuous success. As a leader in our market, it is our duty to constantly improve our products. In this latest edition of ATReview you will discover our latest avionics suite upgrade that will facilitate and optimize approach and landing proce- dures that both enhance safety and cut costs by reducing fuel burn. I am looking forward to the Farnborough Airshow to meet more of our customers, listen to them, understand their needs and see how we can together make ATR’s future. Patrick de Castelbajac Chief Executive Officer IN FLIGHT Africa’s time has come. After the extraordinary aviation growth in Asia and South America, Africa is the next continent of opportunity. A growing middle class of 300 million based in urban areas, along with highly creative young entrepreneurs means people need to build, sell and get around and the best way is by plane. According to a study made by Oxford Economics, the middle class is the same size in Africa as it was in India 10 to 15 years ago and the conti- nent has the same potential for avia- tion traffic growth as the sub-continent in the coming years. Here is another incredible statistic which underlines the potential: there are 1.5 billion people in Africa and yet it accounts for just 3% of world air traffic. Countries like Angola and Nigeria have GDP annual growth rates close to double figures. In Nigeria alone with a popu- lation of 173 million, just 8 million Nigerians fly. So the growth oppor- tunities for aviation there alone are staggering. Africa was on ATR’s radar from the very start, providing a turboprop to Air Mauritius in the early 1980s. More recently Royal Air Maroc was a launch customer for the 72-600 and Tanzania-based Precision Air for the 42-600. ATR has 115 turboprops flying in 24 countries in Africa and a flight training centre in Johannesburg. According to Guido di Paolo, ATR’s VP for Africa and Indian Ocean region, as many as 450 new turboprops are needed in Africa over the next 20 years. The turboprop is ideally suited for the continent. Many secondary cities are remote and poorly served by rail and road networks. It is simply cheaper and faster to create airports. Turboprops can land and take off safely on short runways of 1200 meters and don’t require expensive ground based technology. They can also reach islands like Madagascar, Reunion and Cape Verde at far lower cost than that of a jet. Othman Chaoui, ATR Airline and product marketing Manager, says there is real business opportunity for African based airlines to create hub and spoke operations using turboprops if they can fly from regional and secondary cities to capitals and then fly them on to Europe or else- where with their larger aircraft. A survey by Oxford Economics indi- cated that 85% of business profes- sionals in Africa say aviation is essen- tial for their enterprises to develop. And in a groundbreaking initiative, in April, ATR invited nearly 40 African ambassadors in Paris to ATR’s head- quarters in Toulouse to see how the turboprop can help their economies develop even further. On their way back to Paris (flying in an ATR), ambas- sadors said they see a big future for the turboprop in their own countries. Benin Ambassador Jules-Armand Aniambossou said his country exported highly quality perishable goods and an ATR could help deliver the products to market rapidly. Ugan- da’s Ambassador Nimisha Madhvani talked of using turboprops for safari tours in East Africa. In the words of Guido di Paolo, the diplomats have become “ATR’s ambassadors in their respective countries”. A RAPIDLY GROWING URBAN MIDDLE CLASS AND ACTIVE BUSINESS COMMUNITY NEED TO TRAVEL: TURBOPROPS ARE THE SOLUTION www.atraircraft.com l ATRbroadcast ATRaircraft Kindu Mbuji-Mayi Ghat Brazzaville TUNISAIR Algiers Const. Bordj Moktar Tamanrasset Adrar In Salah Timimoun El Golea Oran Tiem. Mascara Ouargla Annaba Tunis Batna Béchar El-Bayadh Bejaia Biskra Djanet El-Oued Touggourt Ghardaia Hassi Messaoud Hassi R’Mel In Amenas Illizi Mecheria Palma de Mallorca Alicante Setif Teb. Tiaret Antananarivo Toamasina Cape Town St-Denis Nosy-Be Dzaoudzi Mauritius St-Pierre Gaborone Francistown Johannesburg Harare Kasane Lusaka Maun AIR AUSTRAL AIR BOTSWANA AIR ALGERIE Anjouan AIR MADAGASCAR Antahala Maroantsetra Antsiranana Morondava Sambava St-Marie Tolanaro Toliara Moroni Rodrigues Island AIR MAURITIUS Accra Kumasi Sunyani Tako. Tamale ANTRAK AIR Agadir Gran Canaria BINTER CANARIAS Laayoune Marrakech Guelmin Nouadhibou Malabo Bata Libreville CRONOSAIR Port Harcourt Cotonou Lagos Dakar Dar es S. Pemba EWA AIR Mahajanga Lamu Malindi Momb. Zanzibar Nairobi FLY 540 FLY540 GHANA Cabinda Luanda M’Banza Congo Soyo FLY540 S.A. Arusha Mwanza Bukoba Kilim. Mbeya Mtwara Entebbe PRECISIONAIR ROYAL AIR MAROC Casablanca Al Hoc. Fes Malaga Tangier Oujda Nador Ouarz. Rab. Tan Tan Teneriffe Tetouan Valencia Barcelona Madrid Djerba Sfax Toz. Malta Boa Vista Praia TACV Sal Isl. Maio Isl. Sao Filipe Sao Vicente Sao Nicolau Palermo Gab. Gaf. Naples Ulundi Durban Pietermaritzburg FEDERAL AIRLINES Bukavu Gemena Kananga Kinshasa Mbandaka AIR KASAI Tripoli Misratah Sirte Sebha LIBYAN AIRLINES Lome Sao Tome Douala Annabon Abidjan Pointe Noire CEIBA Mafia TROPICAL AIR Abuja Bauchi Minna Ilorin Ibadan Asaba Akure OVERLAND Port G. Gamba Franceville AFRIC AVIATION N’Djamena Abéché Fayer Sarh TCHAD AFRICA’S TIME TO FLY 450 NEW TURBOPROPS ARE NEEDED IN AFRICA OVER THE NEXT 20 YEARS. 27 years of operations in Africa 100 aircraft, 30 operators 110 airports, 27 countries 240 flights/day

IN FLIGHT AFRICA’S TIME TO FLY - ATR Aircraft · IN FLIGHT Africa’s time has come. ... ATR Airline and product marketing Manager, ... the flight plan is opti-mized,

  • Upload
    lyxuyen

  • View
    223

  • Download
    1

Embed Size (px)

Citation preview

Page 1: IN FLIGHT AFRICA’S TIME TO FLY - ATR Aircraft · IN FLIGHT Africa’s time has come. ... ATR Airline and product marketing Manager, ... the flight plan is opti-mized,

© ATR. All rights reserved. Proprietary document of ATR.

2 ND QUARTER 2014N°37

EDITORIALFirst, I would like to say a huge ‘Thank You’ to my predecessor Filippo Bagnato for his remar-kable achievements at the helm of ATR over the past four years. Under his leadership ATR has grown into the undisputable

world leader of the regional aviation market.My initial and overriding priority will be to honor our commitments vis-à-vis our customers. To deliver all the aircraft that have been committed ATR has put into place the steepest industrial ramp-up in recent aviation history. All ATR teams and suppliers are striving to timely deliver to our customers the best existing regional aircraft.

But to deliver is only the first step; we need to continue to improve our support performance in order to match our client’s legitimate expectations and boosting further our “Performance, Pertinence and Presence”.This concept should be the driving force behind all of us in our daily work as meeting our customer support goals is imperative to ATR’s continuous success.As a leader in our market, it is our duty to constantly improve our products. In this latest edition of ATReview you will discover our latest avionics suite upgrade that will facilitate and optimize approach and landing proce-dures that both enhance safety and cut costs by reducing fuel burn.

I am looking forward to the Farnborough Airshow to meet more of our customers, listen to them, understand their needs and see how we can together make ATR’s future.

Patrick de Castelbajac Chief Executive Officer

IN FLIGHT

Africa’s time has come. After the extraordinary aviation growth in Asia and South America, Africa is the next continent of opportunity. A growing middle class of 300 million based in urban areas, along with highly creative young entrepreneurs means people need to build, sell and get around and the best way is by plane. According to a study made by Oxford Economics, the middle class is the same size in Africa as it was in India 10 to 15 years ago and the conti-nent has the same potential for avia-tion traffic growth as the sub-continent in the coming years. Here is another

incredible statistic which underlines the potential: there are 1.5 billion people in Africa and yet it accounts for just 3% of world air traffic. Countries like Angola and Nigeria have GDP annual growth rates close to double figures. In Nigeria alone with a popu-

lation of 173 million, just 8 million Nigerians fly. So the growth oppor-tunities for aviation there alone are staggering. Africa was on ATR’s radar from the very start, providing a turboprop to Air Mauritius in the early 1980s. More recently Royal Air Maroc was a launch customer for the 72-600 and Tanzania-based Precision Air for the 42-600. ATR has 115 turboprops flying in 24 countries in Africa and a flight training centre in Johannesburg. According to Guido di Paolo, ATR’s VP for Africa and Indian Ocean region, as many as 450 new turboprops are

needed in Africa over the next 20 years.

The turboprop is ideally suited for the continent.

Many secondary cities are remote and poorly served by

rail and road networks. It is simply cheaper and faster to create airports. Turboprops can land and take off safely on short runways of 1200 meters and don’t require expensive ground based technology. They can also reach islands like Madagascar, Reunion and Cape Verde at far lower cost than that

of a jet. Othman Chaoui, ATR Ai r l ine and product marketing Manager, says there is real business opportunity for African based airlines to create hub and spoke operations using turboprops if they can fly from regional and secondary cities to capitals and then fly them on to Europe or else-where with their larger aircraft.

A survey by Oxford Economics indi-cated that 85% of business profes-sionals in Africa say aviation is essen-tial for their enterprises to develop. And in a groundbreaking initiative, in April, ATR invited nearly 40 African ambassadors in Paris to ATR’s head-quarters in Toulouse to see how the turboprop can help their economies develop even further. On their way back to Paris (flying in an ATR), ambas-

sadors said they see a big future for the turboprop in their own countries. Benin Ambassador Jules-Armand Aniambossou sa id h is coun t ry exported highly quality perishable goods and an ATR could help deliver the products to market rapidly. Ugan-da’s Ambassador Nimisha Madhvani talked of using turboprops for safari tours in East Africa. In the words of Guido di Paolo, the diplomats have become “ATR’s ambassadors in their respective countries”.

A RAPIDLY GROWING URBAN MIDDLE CLASS AND ACTIVE BUSINESS COMMUNITY NEED TO TRAVEL: TURBOPROPS ARE THE SOLUTION

www.atraircraft.com l ATRbroadcast ATRaircraft

Kindu

Mbuji-Mayi

Ghat

Brazzaville

TUNISAIR

AlgiersConst.

Bordj MoktarTamanrasset

Adrar

In Salah

Timimoun

El Golea

Oran

Tiem.

Mascara

Ouargla

Annaba Tunis

Batna

Béchar

El-Bayadh

Bejaia

Biskra

Djanet

El-OuedTouggourt

GhardaiaHassi Messaoud

Hassi R’Mel

In Amenas

Illizi

Mecheria

Palma de MallorcaAlicante

Setif Teb.Tiaret

Antananarivo

Toamasina

Cape Town

St-Denis

Nosy-Be

Dzaoudzi

MauritiusSt-Pierre

Gaborone

Francistown

Johannesburg

HarareKasane

Lusaka

Maun

AIR AUSTRAL

AIR BOTSWANA

AIR ALGERIE

Anjouan

AIR MADAGASCAR

AntahalaMaroantsetra

Antsiranana

Morondava

Sambava

St-Marie

Tolanaro

Toliara

Moroni

Rodrigues Island

AIR MAURITIUS

Accra

KumasiSunyani

Tako.

Tamale

ANTRAK AIR

Agadir

Gran Canaria

BINTER CANARIASLaayoune

Marrakech

Guelmin

Nouadhibou

Malabo

BataLibrevilleCRONOSAIR

Port Harcourt

Cotonou Lagos

Dakar

Dar es S.

Pemba

EWA AIR

Mahajanga

LamuMalindiMomb.

Zanzibar

Nairobi

FLY 540FLY540 GHANA

Cabinda

Luanda

M’Banza CongoSoyoFLY540 S.A.

ArushaMwanza

Bukoba

Kilim.

Mbeya

Mtwara

Entebbe

PRECISIONAIR

ROYAL AIR MAROC

Casablanca

Al Hoc.

Fes

Malaga

Tangier

Oujda

Nador

Ouarz.

Rab.

Tan Tan

Teneriffe

Tetouan

Valencia

Barcelona

Madrid

Djerba

Sfax

Toz.

Malta

Boa VistaPraia

TACV

Sal Isl.

Maio Isl.Sao Filipe

Sao Vicente

Sao Nicolau

Palermo

Gab.

Gaf.

Naples

Ulundi

DurbanPietermaritzburg

FEDERAL AIRLINES

Bukavu

Gemena

KanangaKinshasa

Mbandaka

AIR KASAI

TripoliMisratah

Sirte

Sebha

LIBYAN AIRLINES

Lome

Sao Tome

Douala

Annabon

Abidjan

Pointe Noire

CEIBA

Mafia

TROPICAL AIR

Abuja

BauchiMinna

Ilorin

Ibadan

Asaba

Akure

OVERLAND

Port G.Gamba

Franceville

AFRIC AVIATION

N’Djamena

Abéché

Fayer

Sarh

TCHAD

AFRICA’S TIME TO FLY

450 NEW TURBOPROPS ARE NEEDED IN AFRICA OVER THE

NEXT 20 YEARS.

27 years of operations in Africa

100 aircraft, 30 operators

110 airports, 27 countries

240 flights/day

Page 2: IN FLIGHT AFRICA’S TIME TO FLY - ATR Aircraft · IN FLIGHT Africa’s time has come. ... ATR Airline and product marketing Manager, ... the flight plan is opti-mized,

© ATR. All rights reserved. Proprietary document of ATR.

By the third quarter of this year ATR will have certified four major new technical software advances in the -600 Avionics suite.Together they will ensure the product maintains its technological advance in the field, meets market needs but also anticipates future regulatory require-ments.Once certified, all four options will be known as ‘Standard 2’ on the -600. The four enhanced features collectively will boost safety in the air, reduce ground infrastructure investment and allow access to shorter approaches, less dependency on weather conditions, which all translates into reduced costs and time and fuel savings for operators.ADS-B OUT, or Automatic Dependent Surveillance-Broadcast OUT at latest standard, for example will allow aircraft

to send data to ground stations and other aircraft equipped with dedicated receivers. That means increased opera-tional efficiency through aircraft tracking and is 10 times cheaper to run than an equivalent ground radar system.

ADS-B OUT is already mandatory in Australia and will be compulsory in both Europe and North America in the coming years, so ATR is staying one step ahead of the regulators.Another advance is RNP AR or Required Navigation Performance with Author-ization Required. In short, it allows aircraft to fly a specific path on final approach with a high degree of accu-racy in difficult terrain, bad weather or congested airspace. It makes flying even safer and Air Traffic Management more efficient by increasing fuel effi-ciency, freeing up slots and reducing delays.The two other upgrades are LPV (Local-izer Performance with Vertical guid-ance) and an enhanced VNAV (Vertical Navigation) coupled to the Autopilot. Between them, the flight plan is opti-

mized, crew workload is reduced and flight safety

improved even further. LPV, for example, guides the

airplane based on GPS data enhanced by geostationary satel-

lites and isn’t dependent on ground stations. For airports it provides one major advantage, costly and expensive to maintain ground based navigation aids are no longer required. Dominique Acquaviva is ATR’s VP Systems Engi-neering. He says even though Euro-

control plans to push back the ADS-B Out compulsory implentation timeframe, ATR wants to maintain its leadership position and offer the best solutions for its operators now. ATR’s decision to invest in Standard 2 shows that the company is always looking for ways of “raising its game” and making sure its product is to the highest standard and antici-

pates what the market is looking for in the future. Already airlines worldwide have expressed interest in the Standard 2 features. In the Asia Pacific region with low density ground based navi-gation and surveillance infrastructures, airlines in Australia, New Zealand and Thailand are considering acquiring the options. In South America, airlines

in Brazil and Colombia are also keen, as the Standard 2 systems will help to reduce flight times and airport minimas. Tarek Ben Omrane, ATR’s Airline Product and Marketing Director, says ATR is being pro-active by making these options available because anything that brings the cost of flying down and safer is going to appeal to its operators worldwide.

In the space of six months, Swiss based Darwin Airline; rebranded Etihad Regional has expanded the number of routes it flies across Europe from 13 to over 30. Its network now extends from Southern Italy to Northern Europe. And to get there, it has decided to re-fleet. It is leasing 4 ATR 72-500s to be added

to the eight S2000s already in the fleet. The reason, the ATR provides additional capacity, high reliability and perfor-mance as well as low running costs. The airline is determined to be profit-able and the ATRs help Etihad reach that goal. The first ATR 72-500 was delivered at Geneva airport on April 1st

and the others followed soon after. Maurizo Merlo, CEO, Etihad Regional told ATReview that his team had done an analysis of the airline’s future needs and evaluated what kind of aircraft fitted best into the network and the ATR 72 was definitely the best in terms of route requirements, costs and comfort.

Since most of Etihad Regional’s routes are distances of 200 nm, no other aircraft can provide the fuel savings of an ATR 72 over the same distance. As routes become attractive to passengers and booking increase, the turboprop will have the extra seat capacity.Etihad Regional is using its ATRs to provide point to point jour-neys between secondary cities across 10 countries on the continent but also bringing passengers to hubs so that they can then link up directly with Etihad Airways and continue their journeys to say the Middle East or China or other hubs in Asia. It makes traveling a lot simpler for passengers as they stay with the same alliance and they don’t have to pick up baggage while changing aircraft, it all goes straight to their final destination.

Etihad Regional’s CEO, Maurizio Merlo, says overall 70% of the passen-gers are business travelers and there is a

rise in leisure travelers over the summer. They are looking for both a competitive price and a decent service and Etihad’s business model provides it. It’s not offering low cost but ‘premium economy’

with a fully integrated onboard catering service. The ATR 72-500 plays a virtual role delivering that and passengers’ feedback already shows that the re-fleet is appreciated. They have singled out the comfort on board the ATR and how quiet the cabin is. Etihad worldwide has more than 40 turboprops in service but this is the first time the ATRs are branded with the Etihad livery.Maurizio Merlo says Etihad Region-al’s business model is poised to be so successful that its competitors are sitting up and watching very closely.

REACHING NEW STANDARDS IN THE AVIONICS SUITE REDUCES COST OF FLYING AND ENHANCES SAFETY

THE AIRLINE PLANS RAPID EXPANSION ACROSS EUROPE, AND THE TURBOPROP HAS VITAL ROLE IN PROJECT

ATR STAYS AHEAD OF THE GAME

ETIHAD REGIONAL PROVIDES SWISS SERVICE WITH AN ATR TOUCH

ATR 72-600 pre-series overhead panelATR WANTS TO MAINTAIN ITS LEADERSHIP POSITION AND

OFFER THE BEST SOLUTIONS FOR ITS OPERATORS NOW.

IN PROGRESS

BUSINESS CASE

ATR PROVIDES ADDITIONAL CAPACITY, HIGH RELIABILITY

AND PERFORMANCE AS WELL AS LOW RUNNING COSTS.

Etihad Regional’s ATR 72-500

Page 3: IN FLIGHT AFRICA’S TIME TO FLY - ATR Aircraft · IN FLIGHT Africa’s time has come. ... ATR Airline and product marketing Manager, ... the flight plan is opti-mized,

IN FIGURES

Being market leader in the turboprop sector means ATR owes it to its customers to go that extra mile to provide the best support and industrial practices that it can. And that is exactly what it aims to do with its latest upgraded ‘Customer Request Management’ (CRM) project.The ambitious plan launched in February in 2012 quite simply aims to provide its 200 operators and other ATR services customers with all the answers and solu-tions to their questions as quickly and thoroughly as possible. After several phased roll-outs starting in November 2013, the system is now fully opera-tional and has already treated 6,000 questions from customers. The workflow has been streamlined so efficiently that by 2015 ATR forecasts to handle up to 30,000 requests from all operators every year.

Today Operators are sending their questions mainly through their usual ATR dedicated ATR contacts or through the ‘ATR Active’ portal (‘Ask ATR’) and in return they are receiving an auto-matic message with a unique tracking ID number of their request and then an acknowledgement message within 4 hours confirming their request and a commitment from ATR to handle it in an agreed due time. Each question has a

unique tracking number which means the follow-up visibility of the request status is facilitated for the customer Marc Bourret, ATR’s CSR & Airlines Projects Director, says there is a world-wide team of 400 at ATR who can contribute to providing the right reply, especially as they can all share informa-tion and offer the most complete solutions

and answers in an homo-geneous and formalized

manner. He told ATReview that CRM is both ambitious and

vital to maintain confidence with its customers: “Customer Request

Management is a tool that improves monitoring, tracking and integration of all the customer support workflow and request management. This is contrib-uting to a better monitoring and follow-up on all the questions that are received and treated by the ATR customer support organization. Therefore it allows the customer to have a visibility of the overall request status. We want to increase customer satisfaction and to better meet clients expectations.”

In addition back-up support is now available to deal with requests 6 days a week and intends to go to a further time coverage. There are around 140 key type of ques-tions that are sent to ATR covering a wide range of technical, customer and product support. All fields are treated in fact, apart from a/c commercial sales and spare parts procurement related issues.Even if customers understand they can’t always get instant answers to sometimes complex questions, they need to be assured that their request is being handled rapidly and by the right people. Thanks to the CRM, they have that comfort knowing their queries have been tracked, logged and assessed.Even when an answer to a request has been treated, both the operator and ATR support staff can log in its ID number and refer to earlier situations if that helps with more recent requirements. The feedback from operators to the CRM has been overwhelmingly enthusi-astic. The Brazilian Airline Azul-Trip was one of the first to try out the new service.Celso d’Andrea is ATR fleet manager at the airline and says, “ATR CRM is a very powerful tool. We were looking to develop a similar solution to track our technical queries but as soon as we received information that ATR was developing this CRM, we decided to work with ATR’s tool. Already with the pilot test we received an automatic answer when we put a technical query to ATR including a tracking number and

a target date when ATR said it would be able to answer.”ATR continues to work on and improve the project to ensure that its frontline staff dealing with customer support continue to offer the best and timeliest advice to its clients. The next phase of the project targeted by 2014 year end

is to provide the customer the visibility of all the status of their request through ATR Active, it will be followed by a more inte-grated ‘CRM’ recording of the request through the portal in 2015.

CRM ENSURES OPERATORS NEEDS ARE HANDLED RAPIDLY AND COMPREHENSIVELY

ATR CUSTOMER REQUEST MANAGEMENT

THERE IS A TEAM OF 400 AT ATR WHO CAN CONTRIBUTE TO

PROVIDING THE RIGHT REPLY.

IN SERVICE

© ATR. All rights reserved. Proprietary document of ATR.

GREEN TALK ATR HELPS COPENHAGEN AIRPORT GROW AND STAY GREEN

Copenhagen airport is home to no less than four different ATR operators and it’s no coincidence. Both the airport authorities and Danish government take green issues very seriously and are aiming to expand Copenhagen’s role as a major hub in Northern Europe but not at the expense of the environ-ment. Expansion must be carbon

neutral and ATR’s turboprops fit into that long term plan.Regional operators in Copenhagen have given preference to turboprops from jets because they produce half the CO2 emissions on one hour flights while keeping comparable comfort. Other operators in Scandiavia have launched advertising campaigns

within the airport to inform passen-gers of the green advantages of flying turboprops now over jets.Clemente Affinito, ATR’s VP Sales Europe, says it is not a surprise as choosing ATR makes both good busi-ness and environmental sense.

IN THE LOOP THE PERSONAL TOUCHATR IN ASIA TO UPDATE CLIENTS ON FLIGHT OPS AND SAFETY

In June, ATR sent a team to both Vietnam and Indonesia to speak face to face with regional operators in the frame of the first Flight-Ops & Safety conference. With more than 30 opera-tors represented among 50 ATR oper-ators in the region it was a great oppor-tunity of bringing them all up to date on training and flight-ops subjects, as well as initiate discussion thanks to customized safety workshops.

Blandine Marchand, ATR Flight Operations Support Director, says the ATR training center team was able to remind best practices on various training & operational subjects, intro-duce new courses or present new products, like the newly released iPad version of the Single Point Perfor-mance (SPS), as well as updating customers about EDORA (Elec-tronic DOcumentation for Regional

Aircraft), the ATR project for digital-ization of the operational documen-tation. On the safety side, Marion Choudet, ATR’s Safety Manager, says providing feedback on best prac-tices, and sharing experiences face to face on focused subjects is extremely efficient. Similar conference should be repeated in South America and Europe.

AIRLINE OPERATORS AND LEASING COMPANIES (as of March 2014 - Source ATR Fleet Status)

ATR FLEET UTILIZATION(as of April 2014 - Source AWARE)

ATR72 ATR42 TOTAL

Cumulative FlightHours

11,35 11,65 23

Cumulative FlightCycles

12,82 12,84 25,66

Per Business

Cargo

SpecialMission

Lessor

Airlines153

1615 7

In millions

FLEET IN SERVICE(as of March 2014 - Source ATR Fleet Status)

Europe

Asia Pacific

Africa &Middle East

North America

Latin America

30 %

31 %

9 %12 %

18 %

THAT IS THE WORLDWIDE DESTINATIONS SERVED BY ATRs.* (*source OAG - last 12 months scheduled service non-stop flights)

Per Region

Europe Asia Pacific

LatinAmerica

Africa &Middle East

NorthAmerica

56

29

1537

54

Celso d’Andrea - ATR Fleet Manager / Azul-Trip

1,201

Page 4: IN FLIGHT AFRICA’S TIME TO FLY - ATR Aircraft · IN FLIGHT Africa’s time has come. ... ATR Airline and product marketing Manager, ... the flight plan is opti-mized,

Fiji based Pacific Sun, a long time user of ATR 72-500s, has just leased a brand new ATR 72-600 as it expands its ope-rations. The airline has been rebranded and its name changed to Fiji Link. Shaenaz Voss is General Manager of the airline and she spoke to ATReview about her unique job in the South Pacific Islands and how her airline is even helping rugby players to develop and play in Europe!

Tell us about Fiji Link. As the domestic subsidiary for Fiji

Airways flying across the islands, it sounds like a dream job for the crews and pilots?Yes, we fly to some of the most beau-tiful destinations in the world within domestic Fiji as well as the other Pacific Island countries. One of our budding female pilots actually describes it as having the best office in the world, with all the beauty of the South Pacific, and I think that’s quite an apt description.

Who flies on these routes - is it mainly tourists or locals too?We fly a mix of both business and leisure travelers, which include locals

and tourists from all over the world when they visit the Pacific. So it’s a mixed passenger base and it’s inte-resting for our crew to meet different folks who’ve come as far away from Europe.

Being a woman GM of an air-line is not that frequent in the Asia-Pacific region - tell us about that?My role is exciting and challenging, but it also comes with enormous opportu-nities. One is, leading the way for other women to take up more senior mana-gement and senior technical roles in the aviation industry. I’ve always said that if you’re qualified, capable and determined, gender doesn’t matter. At every opportunity, I encourage young girls and women to strive for such roles.

You have had ATRs in your fleet for some time and now will be getting brand new 600s in both the 42 and 72 configurations. Why did you choose ATR and what do they bring to your fleet and busi-ness travel?This choice was made after extensive fleet review and study. Fleet decisions are based after network decisions and we’ve determined that the ATR 72s and the 42 best serve our plans. Of course our customers like the plane product itself, its safety, reliability and comfort. Our crews are very apt at flying this aircraft type, so it makes sense.

ATRs bring incredible costs savings to airlines on one hour route journeys, is that the case with Fiji Link?This was certainly taken into consi-deration when the decision to acquire ATR’s turboprops was made, and it is the optimal aircraft for our purposes. The investment in 72s and 42 are part of our strategy to grow our Pacific regional network.

In France, ATR flies the famous French rugby team Toulouse to some of its away games. With your routes to Tonga and across Fiji, do you fly many rugby teams too?We often fly rugby teams for various tournaments, but more importantly, we are part of the development of rugby in Fiji. Rugby talent in Fiji is widespread through our beautiful 300 plus Islands. Through our partnership with Fiji Rugby Union, referees, rugby development officers and coaches travel within Fiji and the Pacific, training young rugby players and getting them ready for national duties in 15s and 7s teams. And of course, this is how our players are noticed by French club scouts and earn contracts in the French Top 14 with Toulouse, Toulon, Montpellier, Clermont and others. We are of course delighted when our boys get French contracts and play in France. Hopefully, Noa Naikataci gets the chance to put on the famous French rugby jersey!

This year’s aerospace tradeshow in Farnborough will mark yet another landmark within ATR’s young history: ATR will unveil its new brand livery and signature. Far from being just another cosmetic adjustment, this move concludes a long-lasting ana-lysis aimed at defining the values and singular benefits of ATR; main focus here was to bet ter under-stand why airlines all over the world would choose ATR aircraft instead of

competitors, and to define what it is exactly that makes ATR different from the others.

At the end of this process, one very specific feature stands out: the ability to create connections that were considered impossible. Thanks to ATR aircraft, people living in remote and difficult-to-access locations can connect easily; thanks to ATR aircraft, the challenge of connecting profit-

ability with regional operations and thin routes becomes less difficult; thanks to ATR aircraft, comfort for passengers and airline crews alike connects seamlessly with turbopropul-sion; and thanks to ATR, aviation and respect for the environment are inter-connected for the common good.

Thirty years exactly after the first ATR flight, the company is not standing still – quite the contrary. At a time

where regional transport is in constant re-definition, where customer support and quality of service are essential, ATR’s ambition is to stay at the fore-front of innovation and set up new service standards – creating future, unexpected connections. And there it is, the new brand signature of ATR: propelling the next connection. The team at Farnborough is looking forward to gathering feedback and first impressions!

WHERE TO FIND US IN 2014Farnborough Farnborough Intl. Airshow UK 14 - 20 Jul.

Africa Aerospace Tshwane Airshow South Africa 17 - 21 Sep.

Istanbul Airshow Istanbul Turkey 25 - 28 Sep.

ERA Barcelona 30 Sep. - Spain 02 Oct.

MRO Europe Madrid Spain 07 - 09 Oct.

RAAA Coolum Australia 01 - 31 Oct.

Airshow China Zhuhai - China 11 - 16 Nov.

ALTA Airlines Nassau Leaders Forum Bahamas 12 - 14 Nov.

AEROMART Toulouse Expo France 02 - 04 Dec.

Publisher: Sonia Dumas - Supervisor: Elio Baino - Coordinator: Mélanie Nonju - Editor: Sapiens Sapiens - Layout: TBWA\CORPORATE - Printer: Graphic Pyrénées - Images: ATR, Pierre Barthe, Peter Malsbury / Getty Images - Contributors: Patrick de Castelbajac, Filippo Bagnato, Guido di Paolo, Othman Chaoui, Dominique Acquaviva, Tarek Ben Omrane, Clemente Affinito, Marc Bourret, Marion Choudet, Blandine Marchand, John Moore, Mario Formica, Bertrand Pabon, Jean-Pierrre Clercin, Sonia Dumas, Elio Baino, Alexia Pagliarino. © ATR. All rights reserved. Proprietary document of ATR. This document shall not be reproduced or disclosed to a third party without the written consent of ATR. This document and its content shall not be used for any purpose other than that for which it is supplied. ATR, its logo, the distinctive ATR aircraft profiles and patented information relating to the ATR aircraft are the exclusive property

of ATR and are subject to copyright. This document and all information contained herein are the sole property of ATR. No intellectual property right is granted through, or induced by, the delivery of this document or the disclosure of its content. The statements made herein do not constitute an offer or a representation. They are based on the mentioned assumptions and are expressed in good faith. Printed on mixed FSC®-certified papers, wood from well-managed forests. Send your remarks by email at the following address: [email protected]

DEAL OF THE YEAR

The financing agreement for Avianca’s purchase of 15 -600s has been awarded ‘Regional aircraft deal of the year 2013’ by the prestigious Airfinance Journal. It’s the first accord guaranteed 100 % by the French and Italian Export Credit Agencies.

SALES AT FULL SPEED

ATR recorded 100 firm orders in the first 4 months of this year - more than all sales for 2013 which was also a great year. ATR has an 80 % share of all regional aircraft sales in the less than 90 seat market.

ATR’S INDIANA JONES OF THE AVIATION WORLDATR Contracts Director, Gilles Collaveri, has set up a non-profit association called ‘Aerocherche’. Its members develop aircraft archaeology, in other words they look for old plane parts, trace their origins and they find the families of the crews. They have found the remains of more than 30 planes so far including a sea plane.

IN CONFIDENCE FIJI LINK

Shaenaz Voss, Fiji Link General Manager inside the cockpit of the ATR 72-600

IN THE KNOWATR INTRODUCES

NEW BRAND SIGNATURE

IN BRIEF