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The world of Search Engine Optimization (SEO) has taken a dramatic shift, and we are all in for the ride. Google has instituted a number of changes in its algorithm that have impacted the way search marketers approach their digital marketing strategy. Now is the time to reassess your current online marketing plan and optimize your site for long term success.
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Search Engine Optimization(SEO) in 2013
http://www.3rdstreet.com
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World of SEO The world of Search Engine Optimization
(SEO) has taken a dramatic shift, and we
are all in for the ride.
Google has instituted a number of changes
in its algorithm that have impacted the way
search marketers approach their digital
marketing strategy. Now is the time to
reassess your current online marketing plan
and optimize your site for long term success.
http://www.3rdstreet.com
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SEO Analyzing
SEO is no longer about
manipulation of the search engines,
but developing an online marketing
strategy harnessing the power of
evolving channels of customer
interaction and inbound marketing
tactics. Research your industry before taking part in any online marketing
campaign, discover why your competition is ranking higher than you, and
strategize to overcome them. Determine where your customers are and
make yourself visible in those spaces.
http://www.3rdstreet.com
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Google Techniques
Google is now using “social signals” in their algorithm to determine content ranking. The importance of social signals is increasing with time, and that begs several questions.
Social Signals Improve Rankings by: Number of people that like your brand on
Number of Facebook shares
Number of Twitter followers
Number of tweets mentioning your brand name
or including a link to your website
Number of people that “have you in their circles” (Google+)
http://www.3rdstreet.com
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Google Goals
Google’s goal as a search engine Is to
make the user experience as optimal as
possible.
How is this accomplished?
The answer is unique, relevant, and great
Content.
You have probably heard this time and
time again, but content is king and it always
will be. Content is what ultimately
determines user experience, and if you do
not provide your online audience with great
LINKABLE content, your site will have a
very hard time achieving a top ranking. It is
important to note that backlinks are still the
fundamental basis for determining a
websites ranking, although Google is hoping
that it can eventually base a sites ranking
off of social signals in the future
http://www.3rdstreet.com
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Steps to Improve Websites Social Signals
There are two core elements to
social media onsite and offsite. In
order to properly establish and grow
a social media campaign, both
elements must be present and
refined.
Onsite ElementsShare buttons (like, recommend, tweet, bookmark)
Connect buttons (Like a Facebook page,Follow on
Twitter, Follow on LinkedIn,)
A blog
Offsite elementsFacebook page ,Twitter account
LinkedIn company page
Pinterest account, Youtube
account, Guest blog posting
Other social media platforms
http://www.3rdstreet.com
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Step-by-Step Guide for Launching Social Media
Step 1: Register your business at
The social media channels.
Step 2: Set up your company blog
make sure your articles contains useful
Informations related to topic.
Step 4: Integrate your onsite and
offsite content engine.
Step 3: Set up your onsite content
Engine.
http://www.3rdstreet.com
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Growth Rates for 2013
Note the high percentage
allocated to localized positioning
strategies: SEO, considered
together with the local, remains
the main activity and broader
strategies to promote online,
but it is expected that social
media marketing in 2013
exceeds even if only slightly, the
more traditional activities of
placement on the web.
72% Social Media Marketing
71% Search Engine Optimization
65% Local SEO
56% Content marketing
54% Analytics
http://www.3rdstreet.com
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The Top 10 Countries In SEO Market
United States tops the rating again,but
when Compared with the 2011 its less
than the total contribution.
47.3 United States
12.9 United Kingdom
4.4 Canada
4.0 India
3.3 Australia
2.4 Germany
2.0 Netherlands
1.8 Spain
1.3 France
1.2 Romania
http://www.3rdstreet.com
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Google in 2013 Google reps speak about the future of
Paid Search. They have made
numerous updates to how an
advertiser can better target their
audience within the search engines. If
you are just starting out with an SEO
campaign, I highly recommend taking
advantage of Pay-Per-Click
advertising, especially mobile
advertising if it is applicable to your
industry. It was stated that by 2014,
mobile use will exceed desktop usage.
http://www.3rdstreet.com
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Any Queries ?
Contact :
320 Golden Shore, Ste. 340
Long Beach, CA 90802
Ph. (562) 435-0333
http://www.3rdstreet.com
