CURRENT T

RENDS IN

SEOB R O U G H T T O Y O U B Y P A N M A

P R E S E N T E D BY: N I C K E U B A N K S

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WELL HELLOToday’s Agenda• The signals that Google is paying attention to in

2015• Tips on the process of identifying the right

keywords for your website• How keywords can be used as indicators to

show the searchers intent• What tools are available to help you• How to analyze your competitors websites to

uncover what they’re doing right and wrong• Hacks to quickly get traction on target keywords• Which strategies we are using now to drive

results

@nick_e

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A BIT ABOUT ME• Original spam campaign at Morgan

Stanley while sophomore in college.• Entered real estate, closed $15.8M deal

at 23.• Startup software company (AlignAlytics)• Started CMS tools company, grew to $1M

in 18 months.• Raised $1M (Factor Media), built

Toshobako.jp and sold it.• Partner/Manage Digital for largest Traffic

Safety Ecommerce company in U.S.A.

Partner at: Traffic Safety Store (and subsidiaries) I’m From The Future Local Marketing Solutions YourListen

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I’VE BEEN FEATURED ON:

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GOOGLE’S RANKING SIGNALS IN

2015

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WHAT GOOGLE CARES ABOUT NOW

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#PANMASEO

• Trust / Authority• Speed• Links (yes, still)• Co-Occurrence / Co-Citation• Relevance

• User Satisfaction• Pogosticking / Time to Long

Click

KEYWORD RESEARCH TIP

S &

TRICKS

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USE SOFTWARE TO GO BEYOND GOOGLE’S TOOLS…

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TERM EXPLORER’S POWERFUL KEYWORD TOOL

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TERM EXPLORER’S KEYWORD ANALYZER TOOL

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TAGGING FOR INTENTCommercialInvestigation Transactio

nal - Best - Plans - Price - Pricing - Reviews - Speed - Security - Versus or vs

- Buy - Coupon - Discount - Purchase - Plans - Promo - Sale - Upgrade

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SEARCH INTENT

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START WITH THE OVERVIEW

NOW TO ANALYZE COMPETITORS

SCAN AND SELECT 3 COMPETITOR WEBSITESWhat to Pay Attention To:• High count of

common keywords• High count of SE

keywords• High overall SE

traffic

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EXPORT TO EXCEL, RENAME SHEET

DIVE INTO INDIVIDUAL SE KEYWORDS

• Export to Excel• Create New

“Competitor” Column

• Tag all Rows• Create and Name

New Sheets• Can combine into

one sheet – whatever your preference

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EVALUATE

RESULTS > SELE

CT

KEYWORDS

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SORT BY VOLUME, CREATE NEW “BEST” COLUMN

PARSE DOWN LIST AND SELECT BEST TARGETS

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ANALYZE YOUR RANKINGS VS YOUR COMPETITORS• Where are you close?• Where is there

opportunity for high conversion keywords

• Where are you far away? Why?

Next Steps• Find Outdated Content

http://www.greenlaneseo.com/outdated-content-finder/

• Conduct a Content Gap Analysishttp://strategiccontent.com/map-the-gap/

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USE TOPIC MODELING

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CONTENT OPPORTUNITIES IDENTIFIED.. NOW..

START WITH SEMANTIC ENTITIES

MOVE ON TO SEMANTIC KEYWORDS – TAKE NOTES…

QUESTIONS T

O ANSWER TR

ANSACTIONAL

QUERIES

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ONE QUESTION TO GUIDE THEM

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SEO HACKS TO

GET

TRACTION

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RANKING HACKS FOR QUICK TRACTION

1.Create a Product2.Create an Event3.Create a Content

SERIES

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Get My FREE GuideGo to www.SEONick.net/join

WHAT STRATE

GIES WE’RE

USING

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RANK POTENTIAL

• Let go of your site’s ego• Optimization about is about the right

traffic• Go where the people are• Focus on Local – Search is mobile local• When was the last time you called an

800 Number?

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#PANMASEO

HOW WE DO LOCAL SEO AT LOCALMARKETING.SOLUTIONS • Standardizing your

NAP• Finding Niche

Directories• Building Citations• Promoting Citations

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SPECIAL OFFER FOR PANMA ATTENDEES

50% OFF Keyword Research CourseUSE PROMO CODE: PANMA

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Q&AFollow me on twitter for daily updates and bad

jokes: @nick_eubanks

Check out my blog for details on my strategies and tests:

SEONick.net

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