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HEAP creative solutions Leonard Springerlaan 9, 9727 KB Groningen tel: 050 311 0679 What is SEO and Why Should I Do It? a Family Affair 1

SEO Synovation UK Why is SEO Important

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Slides on the importance of SEO is for small business websites. Gives advice and tips on inbound versus out bound marketing and what to do for an in house SEO project. Offers professional consultancy at prices small business owners can afford.

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  • 1. What is SEO and Why Should I Do It?
    a Family Affair
    HEAP creativesolutions
    Leonard Springerlaan 9, 9727 KB Groningen
    tel: 050 311 0679
    1

2. This presentation is delivered by Vincent Sandford of
an interactive internet marketing agencyoperating in UK and Dutch marketsspecialized in web promotions for the small business owners.
For Further details contact:
Vincent Sandford on
+31 6 42873 480
or email him at
[email protected]
Alternative visit our website
www.seosynovation.com
2
3. What is SEO?
Why is it Important?
HEAP creativesolutions
Leonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
3
4. SEO Basics
Keywords and Keyphrases
Onpage SEO
Off Page SEO
MeasuringResults
HEAP creativesolutions
Leonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
4
5. Marketers Doing Marketing
Trade Shows
Call Centres
Seminars
HEAP creativesolutions
Leonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
5
6. People Have The Means to Block Many Marketing Channels
Laws
TV Radio and Direct Mail
Telemarketing
HEAP creativesolutions
Leonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
6
7. People Dont Need Marketing
Search Engines
Social Media
Tweets
HEAP creativesolutions
Leonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
7
8. Rethinking Marketing
Outbound Marketing
Telemarketing
Trade Shows
Direct Mail
Emailing
Print Ads
TV & Radio
Inbound Marketing
SEO & SEM
Blogging
Social Media
Free Trials
Viral Videos
HEAP creativesolutions
Leonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
8
9. Buyers Look First at the Internet
ToSearch For Product Information
HEAP creativesolutions
Leonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
9
10. Organic Searchv Paid Search

  • Organic Search is Free

11. More Traffic: 75%of Clicks 12. Informed Searchers 13. Organic Search is Longer LastingHEAP creativesolutions
Leonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
10
14. HEAP creativesolutions
Leonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
11
15. How Does Google Decide?
50% On Page Optimization
Page Title
Page Description
Page Content, H1 H6
Tags
50% Off Page Optimization
Links Internal & External
HEAP creativesolutions
Leonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
12
16. How Does Google Decide?
Picking Keywords That Have The Following Properties
HEAP creativesolutions
Leonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
13
17. Link Building Strategies
HEAP creativesolutions
Leonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
14
18. Monthly Measurements are Critical To Success

  • Google Page

19. Alexa Page Rank 20. Website Traffic 21. Conversions 22. Searches for your keywords 23. Competitors for Keywords 24. Ranking for your Keywords 25. Keyword Efficiency Index KEI 26. Online Commercial Intent 27. Inbound LinksHEAP creativesolutions
Leonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
15
28. SEO Synovation Inbound Marketing Process
Review CurrentWebsite Technical Condition
Review of Current Website Performance
Formulate Implement Action Plan
Control The Outcomes
Support with Expertise
One Time Packages start at Euro575
Monthly Packages Starting At Euro175
HEAP creativesolutions
Leonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
16
29. This presentation is delivered by Vincent Sandford of
an interactive internet marketing agencyoperating in UK and Dutch marketsspecialized in web promotions for the small business owners.
For Further details contact:
Vincent Sandford on
+31 6 42873 480
or email him at
[email protected]
Alternative visit our website
www.seosynovation.com
17