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LOCAL SEOKEY TRENDS IN
POWERED BY
Kelly Shelton, VP of Marketing@kellyshelton32
The importance of sound SEO strategies for SMBs
Why Should Every Marketing Campaign Include SEO?
SEO IS IMPORTANT
Google searches per month
Of Clicks Are Organic
Searchers skip advertisements and click on organic search results to find what they’re looking for.
– Moz.com
84%
Google processes 40,000 search queries per second, 3.5 to 4.7 billion per day, and around 100 billion per month.
- Searchengineland.com
100 billion
Next to referrals, SEO leads (a person that finds you as a result of an online search) produce the highest converting leads.
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SEO
PPC
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SEO Generates the Best LeadsSEO IS IMPORTANT
Radio TV
ONLINE SEARCH
SEO Enhances All Other Marketing EffortsSEO IS IMPORTANT
SMBS WANT SEO
52% of SMBs invested in SEO in 2016.
74% will invest in 2017.
https://clutch.co/seo-firms/resources/small-business-seo-in-2017-survey
And more of us will want to buy next
year!
Best SEO Practicesfor SMBs
What is SEO?HOW SEO WORKS
It is the process of making your website as visible and prominent as possible in a search engine’s results.
LOCAL & MAPS
PAID ADS
ORGANIC
Your Website
Source Code Content
Credibility
Authority
TRUSTSEO
The Work: Relevance & TrustHOW SEO WORKS
RELEVANCE
How Google Sees Your Website
Relevance = Onsite SEOHOW SEO WORKS
<!DOCTYPE html><html><body><h1>Header</h1><p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. </p></body></html>
Back End CodeFront End Copy
How to Increase RelevanceHOW SEO WORKS
CONTENT
What people can see on your site
SOURCE CODE
The stuff that Google sees
KEYWORDS
Correct keyword usage on and off site
TrustHOW SEO WORKS
Trust is determined by the number of other companies that have an actual link on their site leading back to your site. The reason these links are so important is because the search engines don't just want to see that you have great content. They also need to see that they have valued your content and they view each one of these links like an online vote for your business.
Credibility
Authority
TRUST
Trust = Offsite SEOHOW SEO WORKS
Your Website
Online Business Profiles
BusinessDirectory
Submissions
CustomBlog
Publication
CustomArticle
PublicationInfographicSyndication
OffsiteContent
MarketingArticle
Engagement
Long Tail Keywords
Buyer Intent
GeoIdentifiers
Blogs SocialMedia
Reviews
Best carpet cleaner in Springfield, IL
Audience EngagementKeyword Selection
Stand Out From the Crowd OnlineHOW SEO WORKS
Stand OutFrom the Crowd Online
Meta Description
Schema Markup
Content Is Still “King”HOW SEO WORKS
Companies that blog have 434% more indexed pages
on Google’s search engines
Websites with 401-1000 pages get 6x more leads than sites
with <100 pages
Monthly Keyword Ranking
1
9
16
24
31
Jan-15 Mar-15 May-15
Keyword Position
Keyword Rankings on Google’s First PageSEO TAKES TIME
Significant keyword movement happens in the first 2-4 months
Reach first page within 6 months…when it’s done right
The Digital Pie is BIG
We want to help you get more of it
Fun Facts:o We have three offices across the Wasatch Front and an office in Berlino We have more than 400 employeeso We have more than 26,000 active clients (seo, social media, websites)o On average we produce more than 12,000 pieces of content each montho 80% of our client’s keywords reach the first page within six monthso We love small businesses
A little bit about
Q & AKelly Shelton, VP of Marketing@kellyshelton32
