Embed Size (px)
Citation preview
1— STRICTLY CONFIDENTIAL —NOT FOR DISTRIBUTION —
Impacting a Nation
2— STRICTLY CONFIDENTIAL —NOT FOR DISTRIBUTION —
Impacting a Nation#ThereAreAlwaysAWay
LINE OF BUSINESS
GOJEK is.. Indonesia’s leading one-stop consumer mobile on-demand & payment platform
5— STRICTLY CONFIDENTIAL —NOT FOR DISTRIBUTION —
Established in 2010 as a motorcycle ride-hailing phone service,
GOJEK has evolved into an on-demand mobile platform and a
cutting-edge app, providing a wide range of services that includes
transportation, logistics, mobile payments, food delivery, and many
other on-demand services.
2010 Call-center for ojek* services
2015 App launched with 3 services
2016 Expansion and new services
HOW GOJEK STARTED
2018Operates in 204 cities and regencies in 4 South East Asian countries
6— STRICTLY CONFIDENTIAL —NOT FOR DISTRIBUTION —
7— STRICTLY CONFIDENTIAL —NOT FOR DISTRIBUTION —
OUR APP EVOLUTION
1.0 1.5 2.0 2.5 3.3
8— STRICTLY CONFIDENTIAL —NOT FOR DISTRIBUTION —
GOJEK GROWTH
“I hope that GOJEK will be talked about 10 years from now — 20 years from now — as the company that proved technology is actually the key enabler in unleashing an economy, in making it leapfrog into the next stage of societal evolution."
— Nadiem Makarim —
10— STRICTLY CONFIDENTIAL —NOT FOR DISTRIBUTION —
11— STRICTLY CONFIDENTIAL —NOT FOR DISTRIBUTION —
INDONESIA’S BLUE OCEAN:The underserved informal sector
12— STRICTLY CONFIDENTIAL —NOT FOR DISTRIBUTION —
▪ Significantly increasing
transactions since joining GO-
FOOD
UNLOCKING MICRO ENTREPRENEUR
SME and Home Industry empowerment through
▪ Merchants can be more focus on
their core business
▪ Help them GO-RESTO apps.
14— STRICTLY CONFIDENTIAL —NOT FOR DISTRIBUTION —
GO-FOOD FESTIVALThe offline-online ecosystem
15— STRICTLY CONFIDENTIAL —NOT FOR DISTRIBUTION —
FINANCIAL INCLUSION
16— STRICTLY CONFIDENTIAL —NOT FOR DISTRIBUTION —
17— STRICTLY CONFIDENTIAL —NOT FOR DISTRIBUTION —
SERVING THE CUSTOMER-OF-TODAYDIGITAL TRANSFORMATION OF THE SERVICE INDUSTRY
Customer-of-TodayLiving in an on-demand world; High curiosity, impatient and demanding. They want to get exactly what they want, when they want it and with minimum effort
Mobile-OnlyA new breed of customer, empowered by digital and mobile. They need to be connected everywhere withseamless user experience
Breaking the StereotypesWith the anticipated of Industry 4.o, technology disruption means that business needs to solving problem and start breaking the stereotypes i.e. sharing economy, cashless society and many more.
Digital Transformation Trend
OVER ½ OF URBAN EMPLOYMENT IN ASIA PACIFIC IS IN INFORMAL SECTOR.*
55-66%OF EMPLOYMENT IN INDONESIA IS INFORMAL.**
Source: *ILO, 2018 ** Badan Pusat Statistik
INFORMAL SECTOR ISSUE
CUSTOMER PAIN POINTS AND HOW TO SOLVE THEM
Unstandardized quality and variability in pricing
03● Standardized service quality● Various SKU with standardized price● Trusted and professional SP
Hassle in booking discovery, queueing and payment
02● Ease of discovery + Mobile● Cashless payment with GO-PAY● Focus on Customer Satisfaction
01● On-demand service● Convenient at your placeLimited service hours
01
02
03
04Access to Information● Access to smartphone and internet● Training to upgrade knowledge &
skills
Access to Market● Connect with millions of
customer● Ability to be more productive
Social Growth● Social Status / Image● Flexible Working Hour● Access to Community
Financial Growth● Access to Financial Services● Higher income level & benefit● Daily Payment System
ELEVATE THE TRADITIONAL SERVICE INDUSTRY
Our Talent Partners
60% 40%Half of GO-LIFE talents are housewives, and working time flexibility matters most for them.
Junior and High School Graduates
are the highest group for
unemployment!
Through the use of technology, GoLife connects informal sector workersand SMEs with customers. Include the excluded. GoLife is able to help theactivities of informal sector workers in terms of time efficiency, andexpansion of reach to consumers so that businesses can develop rapidly.+30.000 UMKM
**Sumber: Riset Puskakom, 2017
40%
GOLIFE
NOW2019
2015 GoLife launched 3 services, GoMassage, GoGlam and GoClean
2016Launched the services in Greater JakartaExpansion to 5 citiesIntroduced GoAuto
2017More expansion to 10 citiesGoLife APP
2018Launched GoFix, GoLaundry & GoDaily in 66 cities
GoLife is an on-demand O2O service app that connects Service Professionals with its users.
8GoMassage, GoGlam, GoAuto, GoClean,
GoFix, GoDaily, GoLaundry & GoPertamina
60.000All GoLife professional partners have gone
through the selection stage and passed the service tests.
TALENTS AND SMES
102 in Indonesia
CITIESSERVICES
GO-LIFE SOCIAL IMPACT AND STORIES
THANK YOU
