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i m m e r s e A g e n c y C r e d e n t i a l s
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O U R O N E L I N E R
IMMERSE IS A CREATIVE AGENCY - WITH A FOCUS ON BRAND EXPERIENCE AND CONTENT MARKETING
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a b o u t u s
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Immerse is a creative agency specialising in brand experience and
content marketing. We’re nimble and streamlined. We can react fast
to your needs. And whatever the challenge, you’ll find the Immerse
team has a refreshing ‘can-do’ attitude. Most important of all, with
Immerse you get BIG agency experience at boutique agency costs.
You’ll always have the attention of our most senior creatives,
managers and strategists – all of whom enjoy working at the
campaign coalface, making sure that everything is ‘just right’.
Experience has also taught us that the success of a big idea depends
on the little things – and that’s why the team’s attention to detail is
second to none.
Our single-minded focus is on building solid, long-term
relationships with clients by delivering top quality work and high
calibre results in the most cost-effective way possible.
In short, great campaigns at reasonable rates.
a b o u t u s
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C L I E N T E X P E R I E N C E
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Thank you so much Immerse, it got more engagement by far than any
of our previous activities at The ESTAS so we’re really pleased with how
everything went. I’d certainly like to get you in for a chat about work on our
events going forward...
Denise Walsh , Head of Trade Marketing, Zoopla
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Immerse continue to show innovation and creativity in all aspects of
their work with us which in turn has created real impact within our
business.
Jacki Edwards , Marketing Director, V2
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Jon was the British Airways Account Director for several years and I booked
all of BA’s corporate events through him. It was an absolute pleasure
to work with Jon, his knowledge and experience of the UK events market
were second to none. His wonderful manner and sense of fun meant we
were so disappointed when he left for Australia we decided to switch
agencies!! I would highly recommend Jon to any other company looking to
establish a solid and reliable agency relationship.
Lynden Bugler, Global Sales, British Airways
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t e s t i m o n i a l s
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O U R A R E A S O F F O C U S
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c o n t e n t
B r a n d E x p e r i e n c eCreativeExperientialSamplingEventsStaffingLogisticsBuild
Social Media Content & Community BuildingOnline AdvertisingContent Marketing
O u r A r e a s O f F o c u s
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IT IS THE CREATIVE EXPERIENTIAL EXECUTION THAT WILL DRIVE THE
DIGITAL AND SOCIAL RESPONSE.
THE RIGHT EXPERIENTIAL CAMPAIGN WILL GIVE A VOICE TO ITS AUDIENCE
THAT THEY CAN SHARE WITH OTHERS!
B R A N D E X P E R I E N C E
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We take a creative approach to brand
experience, always looking for a strong single-
minded idea that brings credibility to the brand
and resonates with the target audience long into
the future – a strong creative idea will touch the
hearts and minds of customers which in turn
provides the element of trust.
Good creative goes beyond content and focuses
more on the experience – seeing it, wanting it
and getting it.
B r a n d e x p e r i e n c e CREATIVE
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Our aim is to deliver long-lasting, memorable
and emotional connections between consumers
and brands. By communicating directly with the
consumer experiential provides an immediate
personal experience with the product or service.
It provides a platform for social initiatives whilst
creating content for digital – providing deeper
engagement and wider audiences.
B r a n d e x p e r i e n c e EXPERIENTIAL
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Sampling face-to-face, our promotional teams
will deliver your product right into the hands of
your target audience.
The focus for our sampling campaigns –
targeted and measurable - will always be
where your audience can be found; across UK
transport hubs, shopping malls, on-street and
at events.
B r a n d e x p e r i e n c e SAMPLING
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The positive mood created by the event
environment makes it an ideal platform for a
brand to communicate its core message –
increasing customer loyalty and generating a
buzz around products and services in an often
-fun way.
Our goal is to deliver experiences that are in line
with both the values you want to communicate
and the event itself, ensuring that the audience
always takes away the right message with a
genuine connection to your brand.
B r a n d e x p e r i e n c e EVENTS
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Our brand and event staff are the very best; they
look after the brands they represent and we
look after them in return. We ensure our staff
are the embodiment of your brand – in their
appearance, demeanour, values and ethics.
Our staff often have skill sets in particular
areas and the decision on whom to use for a
particular campaign is always made with the
type of activity and the brand in mind.
B r a n d e x p e r i e n c e STAFFING
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Our nation-wide distribution network and
logistical expertise to and on site provides us
with the resources we need in the distribution
to, and re-stocking of promotional staff – the
key to high level cost effective sampling.
We have 10,000 square feet of ambient
warehousing (with local access to both chilled
and frozen) where we house pre-and post
campaign stock and build elements.
Perhaps it’s not the cool side of advertising but
just as important as the rest.
B r a n d e x p e r i e n c e LOGISTICS
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The majority of our builds are created in-house
– starting with a 3D visual that sets the build
parameters and deliverables. Everything we
build is bespoke, from a jet engine for Air Asia
to a city centre fete for Nature Valley.
Our experience is not just with experiential
builds but includes stands for exhibitions and
events.
B r a n d e x p e r i e n c e BUILD
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IGNITING SOCIAL INITIATIVES BETWEEN BRANDS AND CONSUMERS
AND STARTING TWO-WAY CONVERSATIONS BETWEEN THEM. A
CRITICAL OBJECTIVE FOR A BRAND IS TO INSPIRE ITS AUDIENCE
AND EMOTION IS A GREAT INFLUENCER THAT WILL MOVE YOUR
CONSUMERS TO SHARE THEIR EXPERIENCES – OF SEE, TOUCH, FEEL,
TASTE AND HEAR.
AND IN THIS EVER-CONNECTED WORLD IT IS THE SOCIAL NETWORKS,
THEIR MOBILES, THEIR TABLETS AND THEIR APPS THAT THEY WILL USE
TO ACHIEVE THIS. AND WE WILL CREATE THE CONTENT TO MAKE THIS
HAPPEN.
c o n t e n t
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It’s not just about engaging with customers to
drive conversations but finding ways to keep
the growing community interested in wanting
to come back.
And as these conversations are often two-way
it’s important for the brand to be in control at
all times – making sure that all engagement is
kept active and remains on topic.
c o n t e n t COMMUNITY BUILDING
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Our approach to online advertising is to deliver
targeted marketing messages to profiled
customers – with interactive advertising –
using banner ads, social media ads, sponsored
posts and influencer content.
Our focus is across all digital platforms
including mobile.
c o n t e n t ONLINE ADVERTISING
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Content marketing is not just about writing
words. It’s about defining a strategic marketing
approach that is focused on creating and
distributing valuable, relevant, and consistent
content to attract and retain a clearly defined
audience.
For us it’s just as much about the choice
of platform for dissemination as it is about
scripting clear, clever and concise copy.
c o n t e n t CONTENT MARKETING
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r e p o rt i n g
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An extensive reporting and analysis structure is vital
to show not just ROI, but to address key learnings for
future campaigns and feedback from both customers/
consumers and from the staff involved. Targeting a
specific demographic and having the ability to measure
this is key to ascertaining the effectiveness of the
campaign. Being able to measure sales pre, during and
several months’ post activation can demonstrate the
impact of the campaign but also the loyalty developed
by the customer which also portrays the standard and
calibre of service/product.
Criteria include:
• Key learnings
• Feedback from customer and staff
• Environmental conditions at time of activation
• Hitting target market
• KPIs
• Stock Issues
• Possible conversion rates
• Intent to purchase
• Challenges and recommendations
• Images of the campaign in full swing
• Daily, weekly & post activation results
R E P O RT I N G Analysing The Campaign
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When not posing on top of mountains, Jon delivers
first class project oversight, implementation and
support across key client accounts.
Unashamedly results-driven, Jon has learnt his trade
at home and abroad. After a successful stint with
sports marketing giant IMG, he spent six years with
Five Senses in Australia, working on festival activations
and integrated experiential. He has significant
experience delivering international campaigns with
global brands such as JTI (E-Lites), Nestle, Unilever,
British Airways, Singapore Air, Investec, Beiersdorf,
Colgate, Rekorderlig Cider and Bacardi.
Jon Carson, Client Services & Account Management
Whatever the challenge, you can always trust Alistair
to keep the job on course – successfully steering it
from A to B in the most efficient way possible.
In 2001, Alistair founded one of the UK’s first
experiential marketing agencies. Respected for his
bring-it-on attitude and keen attention to detail, he
has planned and activated a multitude of experiential
marketing campaigns across a range of brands,
including Samsung, Motorola, Vodafone, Orange,
Unilever, P&G, HSBC, American Express, Nestle,
Pfizer, Johnson & Johnson, Nike, Lush, Warburtons,
Activision, Disney, Air Asia, lastminute.com and Save
the Children.
Alistair Murno, Logistics & Operations
When Andrew took up archery, he learnt that a bow –
however expensive – is only as good as the arrow it
shoots. The same, he says with a wry smile, applies to
creatives and their ideas.
Andrew has been crafting concepts for a remarkably
long list of famous name brands: both B2B and B2C.
He has the skill to interrogate ideas as well as originate
and develop them. His mantra is simple: ‘plan first
for ideas that last’. With tightly targeted customer
experiences now considered as important as content,
he believes that experiential marketing should start
kicking down doors and fully exploit the opportunity
for high impact, creative cross-media strategies.
Andrew Ingle, Creative Director
t h e t e a m
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c a s e s t u d i e s
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T H E B R I E FDesign and build a mechanic to engage customers
at the London Fashion Week Festival – social media
is an important aspect for Sunglass Hut.
T H E S O L U T I O NAn interactive photo booth was placed within the
experiential installation built at the London Fashion
Week Festival. Customers were encouraged to
try on the range of Sunglass Hut brands and have
their photo taken with the ones they most liked.
Customers provided their contact details for data-
capture and could upload their image to Facebook,
Twitter and Instagram. A branded printout of their
image was given to everyone taking part.
T H E R E S U LT SEach day the queues for the photo-booth stretched
around the room, with people waiting up to half an
hour to have their photo taken, on their own or in a
group of friends.
S u n g l a s s H u t London Fashion Week Festival
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S u n g l a s s H u t London Fashion Week Festival
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T H E B R I E FBuild a 6m x 6m premium 360-degree sampling and
retail pop up stand at Taste of London. The stand
needed to be durable and modular so it could be
used repeatedly by the Movenpick sales teams for
future events.
T H E S O L U T I O NImmerse created a 360 degree bar with a central
display unit showcasing the very best that
Movenpick has to offer. With an illuminated back lit
pelmet, down lighting and vibrant graphics, the crisp
and fresh approach we took to the Movenpick brand
complimented the flavours on offer impeccably.
T H E R E S U LT SWith every day reaching over 30 degrees, great ice
cream was the obvious choice. With 10 leather
adjustable stools, 8 mouth-watering flavours, an
ice-cream mixologist on-site (yes, they do exist!) and
a beautifully finished and shaded stand, Movenpick
smashed all targets both in terms of samples and
conversion to sales – which resulted in a very
happy client – and some rather full but satisfied
consumers.
M o v e n p i c k Taste of London 2017
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M o v e n p i c k Taste of London 2017
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T H E B R I E FDesign and build a premium and stylish vaping
lounge that allows staff to engage, interact and retail
Vivid products. Manage the installation and event
management of the lounge across the summer
music festival season.
T H E S O L U T I O NThe Vivid vaping lounge introduced consumers to
the Vivid brand through energetic and knowledgeable
staff, a discount of up to 75% for all Vivid products,
and a build that screamed premium, stylish,
comfortable and fun. A wind machine was a hugely
popular addition that enticed consumers to enter the
stand and acted as a competition mechanic to win
prizes – including a free Vivid starter kit.
T H E R E S U LT SOur staff were instrumental to the success of the
festival, engaging with festival goers both on the
stand and off-site with a retail tray that roamed
the festival. Sampling and sales figures exceed
expectations. Expect to see Vivid on the festival
circuit in 2017!
V i v i d Summer Music Festivals
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Summer Music FestivalsV i v i d
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T H E B R I E FThe brief is rightly always the same - to provide
a cost effective and measurable solution for
distributing product to the clients target audience.
T H E S O L U T I O NWhether it is on-street, within a transport hub, in
a venue or at an event, brand-to-hand sampling
provides a simple and less expensive route to reach
shoppers - influencing them at or close to the point
of sale in an engaging, and often fun, way.
T H E R E S U LT SWe have never missed a target - and that includes
delivering 250,000 samples across the UK for
Nicorette.
S A M P L I N G Sampling Activity
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S A M P L I N G Sampling Activity
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T H E B R I E FFor title sponsor Zoopla, devise a creative approach
to engage with estate agents at the annual ESTAS
awards dinner. The mechanic had to focus on their
‘Smarter Property Search’ strap line and be relevant
for the brand as well as the event.
T H E S O L U T I O NImmerse created an impressive house façade built
with real brick impression. Guests were invited to
answer a set of questions from a bespoke property
game hosted on iPads that gave them the chance
to redeem a code that would open the coded lock
on the house – and win a number of prizes hidden
behind the door. It was a game of subject knowledge
and luck. Great fun, and extremely interactive.
T H E R E S U LT S“It went really well, it got more engagement by far
than any of our previous activities at The ESTAS so
we’re really pleased with how everything went. I’d
certainly like to get you in for a chat about working
on our events going forward!!!”
Alissa Kingham – Trade Marketing Manager
Z o o p l a The ESTA’s
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Z o o p l a The ESTA’s
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T H E B R I E FTo Create and develop an interactive and engaging
month-long campaign promoting the new vaping
technology of MESH on the Rotunda outside the
Bullring throughout December. This was all about
education, communication, sampling and retail
whist adhering to stringent regulations.
T H E S O L U T I O NImmerse built, staffed and managed the month-long
campaign. We developed a build with a considerable
WOW factor. We recruited and trained 14 specialist
brand ambassadors to educate consumers on
the key points of difference in the new technology,
whilst understanding the rules and regulations about
whom to target. Managing the client, the venue, the
council as well as the operations and logistics was
all part of our work.
T H E R E S U LT SSo successful that the client is looking to re-run
during 2017. Results included 1,900 contacts and a
55% sample to purchase success rate.
p P h i l i p m o r r i s MESH
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p P h i l i p m o r r i s MESH
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T H E B R I E FSurprise customers with an activity that would NOT
normally be associated with The Post Office, reduce
pressure (queues) in branch during this busy time
of year, drive purchase and engage the public in
face-to-face communication, informing customers
about Christmas posting deadlines, extended branch
opening times and other key information.
T H E S O L U T I O NUsing the ‘Smilers’ personalised stamps mechanic
we created a “Christmas Stamp Shop” that visited 8
high footfall city centre locations across the UK over
a 6-week period. The pop-up comprised a branded
exhibition trailer which housed the ‘Smilers’ activity,
branding and props. Surrounding the trailer was a
‘Wishing Forest’ where customers could write down
and display their Christmas wishes.
T H E R E S U LT SCustomers were invited to have their picture taken
(or an existing image downloaded from a smart
phone or tablet) which was then printed out as
a set of personalised postage stamps. Brand
ambassadors acted as sales agents selling books
of 1st Class, 2nd Class and individual Christmas
stamps. Leaflets communicating key information
regarding The Post Office’s Christmas services were
distributed to passers-by.
P O S T O F F I C E Christmas Roadshow
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P O S T O F F I C E Christmas Roadshow
