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vehicles segment.

Over 3.5 million Tata vehicles including Tata Motors cars are presently plying on Indian roads since 1954.

The company's manufacturing plant is located at Jamshedpur, Sanand, Pune and Lucknow. The popular

brands of Tata Motors, or to be more specific, the popular Tata Motors cars models in India include Tata

Indigo, Tata Indica, Tata Safari and Tata Sumo.

Tata Motors believe in constant evolution in technology. So, it keeps lunching new vehicles in the

market. Tata Nano was a landmark launch in the small car category. Of the new Tata cars that are to be

launched soon in India, is Tata Aria. A cross-over between a multi-utility vehicle and SUV, Tata Aria car is

going to be a big hit amongst Indian car lovers who vie for the versatility of Tata cars.

Ashok Leyland

With a market share of 27%, Ashok Leyland , the Hinduja Group flagship in India, is the second largest

player in the Indian commercial vehicle. The major function of this company is to manufacture

commercial vehicles and spare parts. This also specializes in making special engines for industrial,

marine requirements, genset and other automobile spare parts.

In 1948, Mr. Raghunandan Saran founded Ashok Motors in Madras (which is now Chennai), for the

assembly of Austin cars. British Leyland picked up an equity stake, in 1955, and the company's name was

changed to Ashok Leyland. In 1987, the Hinduja Group and Iveco, the commercial vehicles arm of Fiat of

Italy, gained a controlling stake in Ashok Leyland.

Ashok Leyland was the first Indian automobile company to get ISO 9002 certification in 1993. The more

comprehensive ISO 9001 certification came in 1994 and QS 9000 in 1998. In 2002, all the Ashok Leyland

vehicle manufacturing units received the ISO 14001 certification.

Ashok Leyland has established a tradition of technological leadership and a strong reputation for

product reliability with the help and support of global technology leaders like HINO Motors and The ZF

Group. The wide array of products includes: 18-82 seater single and double decker buses, Haulage

vehicles in capacities ranging from 7.5 to 49 tones, Vestibule buses, Diesel engines for industrial, marine


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and genet applications.

With its six manufacturing units, the company can produce 77,000 vehicles and 87,000 engines annually.

The gross turnover of Ashok Leyland in 2007-08 was above Rs. 89 billions. This was a growth of 30% overthe last turnover of Rs. 60 billions.

Total sales value of the company has reached 83,307 vehicles during 2007-08. In its main domain of

M&HCV, it posted a 17.6% growth in the domestic market, whereas the total industry volume grew at

4.5%.

Bharat Earth Movers Limited

Established in May 1964, Bharat Earth Movers Limited (BEML) is a premier ISO 9001-2000 Public Sector

Undertaking of India engaged in manufacturing earthmoving and heavy industrial equipments, rail

coaches and spare parts.

Being the second largest manufacturer of earth moving equipments in Asia, BEML manufactures

instruments that has significant applications in diverse sectors like cement, construction, steel, power,

mining, coal, railways, road building and irrigation. BEML offers a wide range of equipments which

includes:-

Construction equipments like Bulldozers, Dump Trucks, Hydraulic Excavators, etc.

Rail coaches, rail buses, etc. for Indian Railways.

Heavy duty trucks, trailers and heavy recovery vehicles for transportation sector.

This company has covered almost 70% of the complete market share in domestic earthmover industry.

Nearly 40% of its equity has been unloaded to financial institutions and public. In 2006, the export of

BEML products was Rs.62crores and was expected to be Rs.100crores by next year. They have attained aannual sales turnover of Rs 2,201.65crores in 2006. That was a growth of 18.6% over the previous year's

turnover. The production value stood at Rs 2,144.94crore and the profit after tax was Rs 184crore.

Eicher Motors


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Eicher Motors was founded in 1982 to manufacture a range of reliable, fuel-efficient commercial

vehicles of contemporary technology. The unit manufactures and markets commercial vehicles with

Gross Vehicle Weight (GVW) ranging from 5-25 tons.

Today, Eicher Motors is one of the leading manufactures of commercial vehicles in India with a33% market share in the 7T-11T segment. The success and growth of this unit is a result of

various customer-driven strategies. The manufacturing facility is situated in Central India

Pithampur, Madhya Pradesh. Eicher Motors has stepped into the Heavy Commercial

Vehicle segment with its state-of-the-art HCV, the "Eicher 20.16", the first commercial vehicle

designed and developed indigenously.

Eicher Motors functions through a strong three-tier service network consisting of authorised

distributors, service centres and company trained private mechanics. The vehicles are sold and

serviced through a network of over 576 Authorized Contact Points all over India, supported by

service centres and over 4500 company trained private mechanics, which are close at hand on all

major highways throughout India to provide initial "first aid" to the vehicles if required.

In 1986, Eicher Motors entered into a technical and financial collaboration with Mitsubishi

Motor Corporation of Japan to manufacture the Canter range of vehicles. The technical

assistance agreement with Mitsubishi ended in March 94 after successful transfer of technology

and on achieving total indigenization with only a few parts sourced globally.

Eicher Motors has acquired formidable expertise in designing and developing commercial vehicles. It has

a world-class R&D centre manned by a team of brilliant engineers and equipped with latest Computer

Aided Design (CAD) and Computer Aided Engineering facilities like NASTRAN, FEM analysis packages.

Leveraging its in-house expertise, this unit has successfully developed a wide range of commercial

vehicles to meet varying customer needs. The product range includes Trucks : Eicher 10.50, Eicher 10.75,

Eicher 10.90, Eicher 11.10, Eicher 20.16 & 30.25; Buses: Eicher Skyline, Eicher Cruiser and Eicher SchoolBus range of buses. Besides the basic models, it offers over 85 models of ready-to-use custom-built

vehicles for various specialized applications. Eicher Motors products have been well accepted in the

market. This is also demonstrated by significant sales of its commercial vehicles in export markets where

the company competes with reputed international brands.


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Escorts Ltd.

The Escorts Group has been a major player in manufacturing and marketing of diverse range of auto

component segments. The company forms India's leading engineering conglomerates that operates in

the high growth sectors of agri-machinery, railway equipment, auto components, construction &

material handling equipments.

During the last five decades, the company has acted in a significant way for contributing to the

agricultural growth of the country due to the production of the advanced technology farming

machineries and products. Being the leading tractor manufacturing company, Escorts delivers a wide

array of tractors that includes more than 45 variants starting from 25 to 80hP. The two variants of

Escorts, Farmtrac and Powertrac, are the most widely sought after brands of tractors.

The Escorts Group has also contributed to the ITES and financial services sectors. They deliver over a

million tractors and over 16,000 construction and material handling equipment that is accompanied by

complete customer satisfaction and are the live evidences to the Excellency and competency of the

company.

At the Global market place, the company is continuously striving hard on the platform of an internaltransformation. Their dedication and hard work are acting as the key factor of manufacturing excellence

in the global arena. To achieve this, the company is moving beyond the current norms, it is making its

own measures and is working hard to achieve their desired standards in order to attain excellence.

Force Motors

Force Motors had its inception four decades ago in 1957, with the production of HANSEAT 3-Wheelers in

joint venture with Vidal & Sohn Tempo Werke Germany and went on to set up a strong existence in the

Light Commercial Vehicles (LCV) field with the MATADOR.

Due to its exceptions efforts during the last 5 years, the company has endeavored a lot in the growth of

the company and has been able to originate new Light Commercial Vehicles, new state-of-the-art


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Tractors, a new range of Three-Wheelers and a new family of Utility Vehicles.

Late N K Firodia was the founding Managing Director of the company. This company is the one that is

thoroughly focused in offering 100% customer satisfaction to the fullest while maintaining high quality,high technology and high utility. They deliver the most technically advanced products by applying

product design, production engineering, hi-tech manufacturing and innovative marketing. The report of

the Sales Revenue of the Company, for the year under consideration witnessed a nominal development

over the previous year.

The net sales of FORCE Motors by the end of 31st March'08 is 1,00,910.46 which was 97,366.90 by 31st

March'07. Despite the considerable advancement in the sale of light commercial vehicles, the

performance of the company was a bit hindered by shifting market preference in the small commercial

vehicles segment. The reason for taking away the benefit of the growth in the Light Commercial Vehicle

field for the Company was a decline in the sale of Minidors.

Even with the above reasons, FORCE Motors has remarkably profited in the market segments where it

still holds its strong presence. However on account of market dynamics, the addressable markets for the

Companys traditional and established range of products have reduced.

MAN Truck & Bus AG

MAN Truck & Bus AG, based in Munich, Germany, is the biggest company of the MAN Group, and a top-

ranking international supplier of commercial vehicles and transport solutions.

MAN Truck & Bus manufactures trucks in weight categories from 7.49 to 44tonnes, heavy-duty special-

purpose vehicles of up to 250tonnes gross vehicle weight, city and intercity buses and tourist coaches(complete buses as well as chassis) plus diesel and natural gas engines. In Germany the company

operates four manufacturing sites: Munich, Nuremberg, Salzgitter and Plauen. In addition, there are

manufacturing facilities in Vienna and Steyr (Austria) as well as in Posen, Starachowice and Cracow

(Poland). Further afield there are production sites in Ankara (Turkey), Olifantsfontein and Pinetown

(South African) and Pithampur (India).


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Portfolio

The trucks marked with the distinctive lion logo stand for cost-effective and reliable transportation of

goods. Buses from the MAN and NEOPLAN brands make a vital contribution to ensuring smooth and safepassenger transport on every continent.

A comprehensive range of services in an international service network round off the portfolio. The

company therefore makes a vital contribution to the continual improvement of efficiency in transport

and logistics.

The demands of modern society for sustainability and concern for the environment have risen

dramatically. This is why MAN enables its customers, with the right products and services, not only to

save costs but also to operate economically in a sustainable and responsible way.

Corporate values: Reliability, Innovation, Dynamic and Openness

Reliability means that we fulfill expectations and keep our promises. Innovation means creating new

solutions by approaching problems with fresh, creative and competent thinking. Dynamic strength

means recognizing potential as well as acting flexibly and in a solution-oriented manner. Openness

stands for close cooperation in the Group and the exchange of new ideas and information - an essential

prerequisite for dynamic action.

COMPANY PROFILE

TATA MOTORS


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Tata Motors Limited is Indias largest automobile company, with con solidated revenues of

Rs.92,519crores (USD 20 billion) in 2009-10. It is the leader in commercial vehicles in each segment, and

among the top three in passenger vehicles with winning products in the compact, midsize car and utility

vehicle segments. The company is the worlds fourth largest truck manufacturer, and the worlds second

largest bus manufacturer.

The companys 24,000 employees are guided by the vision to be ''''best in the manner in which we

operate, best in the products we deliver, and best in our value system and ethics.''

Established in 1945, Tata Motors'' presence indeed cuts across the length and breadth of India. Over 5.9

million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The companys manufacturing

base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknowr (Uttar Pradesh),

Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has

set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce

both Fiat and Tata cars and Fiat powertrains. The company is establishing a new plant at Sanand

(Gujarat). The companys dealership, sales, services and spare parts network comprises over 3,500 touch

points; Tata Motors also distributes and markets Fiat branded cars in India.

Tata Motors, the first company from Indias engineering sector to be listed in the New York Stock

Exchange (September 2004), has also emerged as an international automobile company. Throughsubsidiaries and associate companies, Tata Motors has operations in the UK, South

Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic

British brands that was acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles

Company, S outh Koreas second largest truck maker. The rechristened Tata Daewoo Commercial

Vehicles Company has launched several new products in the Korean market, while also exporting these


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products to several international markets. Today two-thirds of heavy commercial vehicle exports out

of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera,

a reputed Spanish bus and coach manufacturer, and subsequently the remaining stake in 2009. In 2006,

Tata Motors formed a joint venture with the Brazil-based Marco polo, a global leader in body-building

for buses and coaches to manufacture fully-built buses and coaches for India and select international

markets. In 2006, Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant

Company of Thailand to manufacture and market the company's pickup vehicles in Thailand. The new

plant of Tata Motors (Thailand) has begun production of the Xenon pickup truck, with the Xenon having

been launched in Thailand in 2008.

Tata Motors is also expanding its international footprint, established through exports since 1961. Thecompanys commercial and passenger vehicles are already being marketed in several countries

in Europe, Africa, the Middle East, South East Asia, South Asia and South America. It has franchisee/joint

venture assembly operations in Bangladesh, Ukraine, and Senegal.

The foundation of the company's growth over the last 50 years is a deep understanding of economic

stimuli and customer needs, and the ability to translate them into customer-desired offerings through

leading edge R&D. With over 3,000 engineers and scientists, the companys Engineering Research

Centre, established in 1966, has enabled pioneering technologies and products. The company today has

R&D centers in Pune, Jamshedpur, Lucknow, Dharwad in India, and in South Korea, Spain, and the UK. It

was Tata Motors, which developed the first indigenously developed Light Commercial Vehicle, Indias

first Sports Utility Vehicle and, in 1998, the Tata Indica, Ind ias first fully indigenous passenger car.

Within two years of launch, Tata Indica became India s largest selling car in its segment. In 2005, Tata

Motors created a new segment by launching the Tata Ace, Indias first indigenously developed mini -

truck.

In January 2008, Tata Motors unveiled its Peoples Car, the Tata Nano, which India and the world have

been looking forward to. The Tata Nano has been subsequently launched, as planned, in India in March

2009. A development, which signifies a first for the global automobile industry, the Nano brings the


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Tata Motors is committed to improving the quality of life of communities by working on four thrust

areas employability, education, health and environment. The activities touch the lives of more than a

million citizens. The companys support on education and employability is focused on youth and women.

They range from schools to technical education institutes to actual facilitation of income generation. In

health, our intervention is in both preventive and curative health care. The goal of environment

protection is achieved through tree plantation, conserving water and creating new water bodies and,

last but not the least, by introducing appropriate technologies in our vehicles and operations for

constantly enhancing environment care.

With the foundation of its rich heritage, Tata Motors today is etching a refulgent future.

QUALITY CIRCLE;

Tata motors is committed to maximizing customer satisfaction and strives to

achieve the goal of excellence by continual improvement through ongoing design

and development , manufacture and sale of reliable , safe, cost-effective, quality

products and services of international standards , by using environmentally

sustainable technologies for improving levels of efficiency and productivity levels

of efficie ncy and productivity within its plants and ancillaries

Tata motors also has a commitment towards improving the quality of life of its

employees , both within and outside its plants and offices, through improved

work practices and social welfare schemes

M anagement - T ata M otors

Name Designation

Ratan N Tata Chairman / Chair Person
http://connect.in.com/ratan-n-tata/profile.htmlhttp://connect.in.com/ratan-n-tata/profile.htmlhttp://connect.in.com/ratan-n-tata/profile.html


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Carl-Peter Forster Managing Director & CEO

R Gopalakrishnan Director

S M Palia Director

S Bhargava Director

V K Jairath Director

Ralf Speth Additional Director
http://connect.in.com/carlpeter-forster/profile.htmlhttp://connect.in.com/carlpeter-forster/profile.htmlhttp://connect.in.com/r-gopalakrishnan/profile-499975.htmlhttp://connect.in.com/r-gopalakrishnan/profile-499975.htmlhttp://connect.in.com/s-m-palia/profile-501884.htmlhttp://connect.in.com/s-m-palia/profile-501884.htmlhttp://connect.in.com/s-bhargava/profile.htmlhttp://connect.in.com/s-bhargava/profile.htmlhttp://connect.in.com/v-k-jairath/profile.htmlhttp://connect.in.com/v-k-jairath/profile.htmlhttp://connect.in.com/ralf-speth/profile-1947833.htmlhttp://connect.in.com/ralf-speth/profile-1947833.htmlhttp://connect.in.com/ralf-speth/profile-1947833.htmlhttp://connect.in.com/v-k-jairath/profile.htmlhttp://connect.in.com/s-bhargava/profile.htmlhttp://connect.in.com/s-m-palia/profile-501884.htmlhttp://connect.in.com/r-gopalakrishnan/profile-499975.htmlhttp://connect.in.com/carlpeter-forster/profile.html


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World wide

Tata companies have operations in every major international market

AFRICA

ASIA PACIFIC

CHINA

EUROPE

MIDDLE EAST
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NORTH AMERICA

SOUTH AMERICA

UNITED KINGDOM

Innovation

Innovation in thoughts, processes, approaches and strategies has become a critical factoror Tata companies as they chart course for a future in a business world without boundaries.

The objective is to consistently deliver breakthrough products and services and Tata seesinnovation as the means to achieve this

Overview

A summary of Tatas efforts to foster inn ovation in its companies and the way these

initiatives are being driven.

Tata Group Innovation Forum

The Tata Group Innovation Forum facilitates interaction and sharing of ideas amongmanagers and fosters innovation in Tata companies.

Innovation facilities

Innovation centers have been set up by Tata companies in various parts of the world.

Advinus Drug Discovery Centre
http://northamerica.tata.com/http://northamerica.tata.com/http://www.tata.com/tataworldwide/index.aspx?sectid=Ll+B79amk2U=http://www.tata.com/tataworldwide/index.aspx?sectid=Ll+B79amk2U=http://uk.tata.com/http://uk.tata.com/http://www.tata.com/innovation/articles/inside.aspx?artid=fz3z0jDCKb4=&sectid=eqDtdZTcn30=http://www.tata.com/innovation/articles/inside.aspx?artid=fz3z0jDCKb4=&sectid=eqDtdZTcn30=http://www.tata.com/innovation/index.aspx?sectid=XSZkK5C4qvU=http://www.tata.com/innovation/index.aspx?sectid=XSZkK5C4qvU=http://www.tata.com/innovation/sub_index.aspx?sectid=fRFmncwnE6M=http://www.tata.com/innovation/sub_index.aspx?sectid=fRFmncwnE6M=http://www.tata.com/innovation/articles/inside.aspx?artid=eBkA0KIInNc=http://www.tata.com/innovation/articles/inside.aspx?artid=eBkA0KIInNc=http://www.tata.com/innovation/articles/inside.aspx?artid=eBkA0KIInNc=http://www.tata.com/innovation/sub_index.aspx?sectid=fRFmncwnE6M=http://www.tata.com/innovation/index.aspx?sectid=XSZkK5C4qvU=http://www.tata.com/innovation/articles/inside.aspx?artid=fz3z0jDCKb4=&sectid=eqDtdZTcn30=http://uk.tata.com/http://www.tata.com/tataworldwide/index.aspx?sectid=Ll+B79amk2U=http://northamerica.tata.com/


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Tata Steel Europe

Tata Chemicals Innovation Centre

Tata Motors European Technical Centre

TCS Innovation Labs

Articles on innovation

A list of articles on innovation.

MILESTONES

The Tata group is one of India's oldest, largest and most respected business conglomerates.The group's businesses are spread over seven business sectors.

Foundation 1868-1931

Consolidation 1932-1989

Expansion 1990 onwards

The seeds of what would mature and become today's Tata group were laid long years before Indiabecame independent

1868
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Jamsetji Nusserwanji Tata starts a private trading firm, laying the foundation of the Tata group

1874

The Central India Spinning, Weaving and Manufacturing Company is set up, marking the group'sentry into textiles and its first large-scale industrial venture

1902

The Indian Hotels Company is incorporated to set up the Taj Mahal Palace and Tower, India's firstluxury hotel, which opened in 1903

1907

The Tata Iron and Steel Company (now Tata Steel) is established to set up India's first iron and steelplant in Jamshedpur. The plant started production in 1912

Sets up its first office overseas, Tata Limited in London

1910

The first of the three Tata Electric Companies, The Tata Hydro-Electric Power Supply Company is setup. The second, Andhra Valley Power Supply Company was established in 1917 and Tata Power in1919. The first two companies were merged with Tata Power in 2000 to form a single entity

1911

The Indian Institute of Science is established in Bangalore to serveas a centre for advanced learning

1912


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Tata Steel introduces eight-hour working days, well before such a system was implemented by law inmuch of the West

1917

The Tatas enter the consumer goods industry, with the Tata Oil Mills Company being established tomake soaps, detergents and cooking oils. The company was sold to Hindustan Lever (now Unilever) in1984

The Tata group ventured into new areas and built on the foundations, in spite of the restraintsimposed by a controlled economy

1932

Tata Airlines, a division of Tata Sons, is established, opening up the aviation sector in India. Air India

was nationalised in 1953

1939

Tata Chemicals, now the largest producer of soda ash in the country, is established

1945

Tata Engineering and Locomotive Company (renamed Tata Motors in 2003) is established tomanufacture locomotive and engineering products

Tata Industries is created for the promotion and development of hi-tech industries


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1952

Jawaharlal Nehru, India's first Prime Minister, requests the group to manufacture cosmetics in India,

leading to the setting up of Lakme. The company was sold to Hindustan Lever (now Unilever) in 1997

1954

India's major marketing, engineering and manufacturing organisation, Voltas, is established

1962

Tata Finlay (now Tata Tea), one of the largest tea producers, is established

Tata Exports is established. Today the company, renamed Tata International, is one of the leadingexport houses in India

1968

Tata Consultancy Services (TCS), India's first software services company, is established as a division ofTata Sons

1971

Tata Precision Industries, the first Tata company in Singapore, is founded to design and manufactureprecision engineering products

1984

The first 500 MW thermal power unit at the Trombay station of the Tata Electric Companies iscommissioned


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The liberalisation of the Indian economy unleashed a period of remarkable growth for the Tata group,in India and worldwide

1995

Tata Quality Management Services institutes the JRD QV Award, modelled on the Malcolm BaldrigeNational Quality Value Award of the United States, laying the foundation of the Tata BusinessExcellence Model

1996

Tata Teleservices (TTSL) is established to spearhead the group's foray into the telecom sector

1998

Tata Indica India's first indigenously designed and manufactured car is launched by Tata Motors,spearheading the group's entry into the passenger car segment

1999

The new Tata group corporate mark and logo are launched

2000

Tata Tea (now Tata Global Beverages) acquires the Tetley group, UK. This is the first major acquisitionof an international brand by an Indian business group


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2001

Tata AIG a joint venture between the Tata group and American International Group Inc (AIG) marks the Tata re-entry into insurance. (The group's insurance company, New India Assurance, set upin 1919, was nationalised in 1956)

2002

Tata Sons acquires a controlling stake in VSNL (renamed Tata Communications in 2008), India'sleading international telecommunications service provider

Tata Consultancy Services (TCS) becomes the first Indian software company to cross one billion dollarsin revenues

Titan launches Edge, the slimmest watch in the world

2004

Tata Motors is listed on the world's largest bourse, the New York StockExchange, the second group company to do so after VSNL

Tata Motors acquires the heavy vehicles unit of Daewoo Motors, South Korea

TCS goes public in July 2004 in the largest private sector initial public offering (IPO) in the Indianmarket, raising nearly $1.2 billion

2005

Tata Steel acquires Singapore-based steel company NatSteel by subscribing to 100 per cent equity ofits subsidiary, NatSteel Asia

VSNL (now Tata Communications) acquired Tyco Global Network, making it one of the world's largestproviders of submarine cable bandwidth

Tata Sons completes 60 years of Tata operations in the US

The Taj acquires a hotel run by Starwood, Sydney (renamed Blue) and takes over management of The


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Pierre, NY

2006

Tata Sky satellite television service launched across the country

Foundation stone for the Tata Medical Centre unveiled in Kolkata

2007

Tata Steel acquires the Anglo-Dutch company Corus, making it the world's fifth-largest steel producer

TCS inaugurates TCS China a joint venture with the Chinese government and other partners

Computational Research Laboratories, a division of Tata Sons, develops Eka, one of the fastestsupercomputers in the world and the fastest in Asia

The Taj acquires Campton Place Hotel in San Francisco

Tata Steel celebrates its centenary on August 26, 2007

2008

Tata Motors unveils Tata Nano, the Peoples Car, at the 9 th Auto Expo in Delhi on January 10, 2008

Tata Motors acquires the Jaguar and Land Rover brands from the Ford Motor Company

Tata Chemicals acquires General Chemical Industrial Products Inc

2009

Tata Motors announces commercial launch of the Tata Nano; Tata Nano draws over 2.03 lakhbookings; first 100,000 owners of the Tata Nano chosen; delivers first Tata Nano in the country inMumbai

Tata Teleservices announces pan-India GSM service with NTT DOCOMO
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TRF acquires Dutch Lanka Trailer Manufacturers (DLT), Sri Lanka, a world-class trailer manufacturingcompany

Jaguar Land Rover introduces its premium range of vehicles in India

Tata Motors acquires remaining 79 per cent shares in Hispano Carrocera, one of the largestmanufacturers of bus and coach cabins in Europe

Tata Chemicals launches Tata Swach the worlds most cost -effective water purifier

Tata Housing makes waves with its launch of low cost housing in Mumbai

2010

TRF acquires UK-based Hewitt Robins International

New plant for Tata Na no at Sanand inaugurated

Advinus Therapeutics announces the discovery of a novel molecule GKM-001 for the treatmentof type II diabetes

Tata Tea announces joint venture with PepsiCo for health drinks

Tata Tea group rebrands itself as Tata Global Beverages, headquartered in London

Tata DOCOMO launches its 3G services in Maharashtra and Gujarat

Brunner Mond acquires 100-per-cent stake in leading vacuum salt producer British Salt, UK

Tata Chemicals launches i-Shakti dals, a range of branded pulses

2011

Tata Coffee and Starbucks sign MoU for strategic alliance in India

Tata Chemicals rebrands its global subsidiaries in the UK, the US and Kenya under the Tata Chemicalscorporate brand

The Tata brand soars into the top 50 club of global brands


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Tata Medical Center, a comprehensive cancer care and treatment facility established in Kolkata, wasinaugurated by Chairman Ratan Tata

Tata Nano begins international journey with Sri Lanka, as Tata Motors celebrates 50 th year of itsinternational business

OBJECTIVES OF THE STUDY

The following are the important objectives of the study

A. To evaluate the performance of Tata motors.

B. To find out product differentiation with other motors vehicles.C. To find the suitability.

D. To find customers opinion towards the particular brand of Tata motors 4-wheelers

E. To find the availability of spare parts.

SCOPE AND LIMITATIONS

1) The study is limited to khammam town and their nearest surrounding areas

2) The present study is based on a sample of 100 respondents.

3) The present study covers TATA MOTORS users only.

4) The sample is collected from businessmen, officers, employees and students.

5) Most of the buyers have limited knowledge about other brands.


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RESEARCH METHODOLOGY :

3.1 Types of research

Based on the objectives of the study, there are two types of Research:

Exploratory Research- Exploratory research is conducted when one is seeking insights into the

general nature of a situation, the possible decision alternatives, and the relevant variables that

need to be considered. While conducting my study, I used exploratory research, which was

flexible and was aimed at identifying all the attributes that provides satisfaction to customers

before and after buying a vehicle. I undertook an intensive review of the automobile industry in

India, and screened some issues which I as a researcher felt needed more clarification or study.

Descriptive research- My exploratory research conducted brought out a host of factors which

affect the customer buying attitude. These factors were then filtered to form a set of the most

important alternatives, whi ch might affect a consumers and a retailers decision regarding the

purchase of vehicle and which brand they prefer. The purpose was to find an accurate snapshot

of the market environment of automobiles.

3.2 Data collection procedure used in my research :

Pilot Study


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After constructing the questionnaire, the pilot survey was conducted among 6 individuals from the sales

force of the company to find out the errors, if any.

Questionnaire

The questionnaire method has come to the more widely used and economical means of data collection.

The common factor in all varieties of the questionnaire method is its reliance on verbal responses to

questions, written or oral. The researchers found it essential to make sure the questionnaire was easy to

read and understand to all spectrums of people in the sample. It was also important as researchers to

respect the samples time and energy hence the questionnaire was designed in such a way, that itsadministration would not exceed 4-5 minutes. The questionnaires were personally administered. As far

as possible, the questionnaires were filled by me and not given to the respondents.

Field work

Field work is a general descriptive term for the collection of raw data direct from the consumers, as

opposed to secondary research. It plays an important role in collecting the data. My sample size was

157. In my research, I had to take the feedback from the existing customers of Tata Motors to know

about their satisfaction level and the areas in which the company was lagging.

Some important points which I kept in mind while doing the fieldwork-

Making the respondents comfortable before questioning them by introducing ourselvesas students of Amity Business School and ensuring the respondent that all information

collected is only for academic purpose and will be kept absolutely confidential.

Ensuring that we fill the questionnaires ourselves.

Not leading a person into any preconceived notion.


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Not influencing the respondents answers in any way/form.

Using simple language, so that the technical language does not intimidate the respondent.

3.3 Data collection techniques

Primary data

Pilot Study

Questionnaire

Secondary data

It refers to the already existing data. I collected them by following methods

Internet

Books

Published Articles

Journals

Newspaper Articles

Data Interpretation Tools

Following softwares has been used during analysis and compiling of data.


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Microsoft Excel

Microsoft Word

DATA ANYLASIS & INTERPRETATION

1) Which of the following best describes your line of work?

Which of the following best describes your line ofwork?

Frequency Percent

Valid

business 55 55student 22 22

Taxiservices

23 23

Total 100 100

0

10

20

30

40

50

60

business student Taxi services

Frequency

Frequency


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From this we interpret that most of the customers in that area are business people followed by service

class. The housewives do not come to the showroom for the service or purchase of cars.

2) What parameters do you seek in a car before buying What parameters do you seek in a car before

buyingFrequency Percent

Valid

brandpopularity

20 20

Performance 40 40

looks & style 40 40

Total 100 100

The customers look for performance and looks& style in a car before purchasing it. Brand

name does not play a vital rule in it.

3) how long have you been associated with tata motors Frequency Percent

Valid

0-1 10 10

3-Jan 30 30

5-Mar 48 48

morethan 5 12 12

Total 100 100

05

10

15

20

25

30

35

40

45

brand popularity Performance looks & style

Series1


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4) Which company's car do you possess

Which company's car do you possess

Frequency Percent

Valid

Tata 80 80

Fiat 20 20

Total 100 100

Most of the customers prefer buying Tata cars over Fiat

5) If rebuying would you select Tata of Fiat

0

10

20

30

40

50

60

0-1 3-Jan 5-Mar more than 5

Series1

0

10

20

30

40

50

60

7080

90

Tata Fiat

Series1


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If rebuying would you select Tata of Fiat

Frequency Percent

Valid

Yes 85 85

No 15 15

Total 100 100

The customers are satisfied with their cars . this is the reason they can rebuy this companys

car

6) What parameter important for rebuying

What parameter important for rebuying

Frequency Percent

Valid

post salesservice

20 20

Mileage 50 50

maintenancecost 30 30

Total 100 100

0

10

20

30

40

50

60

70

80

90

Yes No

Series1


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Of all the customers of TATA motors , most of them consider mileage of the car as animportant parameter for rebuying decision

7) Do you find the car value for money

Do you find the car value for money

Frequency Percent

Valid

2 6 6

3 14 14

4 50 50

5 30 30Total 100 100

0

10

20

30

40

50

60

post sales service Mileage maintenance cost

Series1


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The customers satisfaction is perceived by the parameter whether they find their car value for

money. If this is not the case then the customer is dissatisfied and does not consider the car for re-

buying. But this is not case with the cars of Tata motors, the customers find the car value for money.

payment procedure preference8)

payment procedure preference

Frequency Percent

Valid

cash 15 15

cheque 10 10

finance 75 75

Total 100 100

0

10

20

30

40

50

60

2 3 4 5

Frequency

Frequency


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Most of the customers prefer purchasing a car by the method of finance. So the company should

have links with various finance companies at their respective dealership showroom for the convenience

of customers. The easy the methods of financing, more customers are attracted to the company than

their competitors. It gives the company an edge over its competitors

9)

Are you aware of following facilities offered :Tata Motors Insurance

0

10

20

30

40

50

60

70

80

cash cheque finance

Series1


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Are you aware of following facilities offered:Tata Motors Insurance

Frequency

Percent

Valid

yes 92 92

no 8 8

Total 100 100

There are various extra facilities that are provided to the customers for extra benefits and convenience.

One of them is Tata Motors Insurance. It is a cashless insurance in which during the time of claim, thecustomer does not have to pay cash and latter get it reimbursed. The majority of the customers were

aware of this facility which means that sales force of the company is efficient

Extended warranty

Extended warranty

Frequency Percent

Valid YES 100 100

010

20

30

4050

60

70

8090

100

yes no

Frequency

Freq


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Here a complete sample knew about the extended warranty facility offered by the company which is a

good sign.

Tata finance

True value

Frequency Percent

Valid

yes 84 84

no 16 16

Total 100 100

0

20

40

60

80

100

120

Frequency

Valid YES

Valid YES

0

10

20

30

40

50

60

70

80

90

yes no

Series1


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Most of the customers are ready to take responsibility and recommend the cars to their family and

friends. This is the best method of advertisement i.e. the word of mouth. It does not cost the company

and is most influential. So having such customers is advantageous to the company. The company should

not loose such customers by dissatisfying them. The company has an advantage by having a great deal

of these type of customers.

Gender

Gender

Frequency Percent

Valid

male 90 90

female 10 10

Total 100 100

0

10

20

30

40

50

60

Yes No Can't say

Series1


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Most of the customers that come to the showroom are males. Even if the cars are being bought

for females, the males come on their behalf.

13) Age

Age

Frequency Percent

Valid

18-25 18 18

26-35 52 52

36-50 24 24

Above 51 6 6

Total 100 100

0

10

20

30

40

50

60

70

80

90

100

male female

Series1


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People of all age groups come to the showroom but the majorities are of age group 26-35followed by 36-50 age group

Income group (in lacs)

Income group (in lacs)

Frequency Percent

Valid

below 3 25 256-Mar 10 109-Jun 35 3512-Sep 17 17Above 12 3 3Total 100 100

0

10

20

30

40

50

60

18-25 26-35 36-50 Above 51

Series1


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People of all income groups come to purchase cars. It has become a necessity rather than

luxury. There are all segments of cars available according to the need.

ANNEXURES

Q.1) Which of the following best describes your line of work :

a) Service b) Business c) Student

e) Taxi Services

Q.2) What parameters do you seek in a car before buying

a) Brand Popularity b) Performance c) Looks & Style

Q.3) How long have you been associated with TATA Motors?

a) 0-1 Year b) 1-3 Year c) 3-5 Year d) More than 5 yrs

0

5

10

15

20

25

30

35

40

below 3 6-Mar 9-Jun 12-Sep Above 12

Series1


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Q.4) Which companys car do you possess?

a) Tata b) Fiat

Q.5) If you need to buy a new or another car, would you again select the Tata or Fiat Brand?

a) Yes b) No

Q.6) What parameter is important for influencing your re-buying decision?

a) Post Sales services rendered by the company

b) Mileage of the car

c) Maintenance costs incurred

Q.7) How would you rate TATA Motors on the following parameter?

1 2 3 4 5

i) Are the sales person knowledgeable

ii)

Do the employees spend enough time withyou:

Before sales

After sales

iii) Are the spare parts available

iv)Is the Vehicle in good condition at the timeof delivery

v) Are the prices affordable


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vi) Are there any attractive discounts offered

vii) Is the dcor of the waiting area pleasing

viii) Were you offered a test drive

ix) Is post sale follow ups done regularly

x) Are the complaints responded quickly

xi) Is the service at Tata Motors excellent

xii) Are all the commitments fulfilled

xiii) Do you find the car value for money

Q.8) What type of payment procedure do you prefer?

a) Cash b) Cheque c) Demand Draft d) Finance

Q.9) Are you aware of the following facilities provided by Tata Motors?

FACILITIES Yes No

i) Tata Motors insurance

ii) Extended warranty

iii) True value

iv) Tata finance

v) Auto card

vi) Genuine accessories


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Q.10) What is your overall opinion about Tata Motors?

Very Bad Neither Bad Good Very

Bad nor Good Good

1 2 3 4 5

Q.11) Would you recommend Tata Motors to anybody else?

a) Yes b) No c) Cant say

Gender:

Male Female

Age:

a) Below 18 b) 18-25 c) 26-35 d) 36-50 e)51&above


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Income group (in lakhs):

a) Below 3 b) 3-6 c) 6-9 d) 9-12 b) e) Above 12

Name: _____________________________

Contact no: ____________________________

Address: ____________________________________________________

CONCLUSION & RECOMMENDATIONS

Fiat car is preferred more by females rather than males. Business class also has an inclination

towards Fiat more.

The dcor of the waiting lounge is rated less by the customers, the company should take measures

to improve on it.

The availability of spare parts of Fiat cars is less whereas of Tata are readily available. So the

company should pay more attention to it.

Most of the customers purchase the cars by mode of financing. There are many customers

who after purchasing the cars are not able to pay EMI. So they are considered defaulters.

There are many such cases of defaulters. The finance company has be vigilant as to who to

give the consent or not.


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There are many enquiries which are cold enquiries. The sales person has to make an extra

effort to convert the cold and warm enquiries to hot enquiries. Due to negligence of sales

man there are many loss of customers

BIBLOGRAPHY

Marketing management - Philip Kotler

Consumer behavior - leong. Schiff man

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