Icici Axis Presentation Final

8/8/2019 Icici Axis Presentation Final

http://slidepdf.com/reader/full/icici-axis-presentation-final 1/27

ICICI

VS

AXIS



GROUP - 3

NAME ROLL NO

Sunil Dalvi 10

Bhaskar Geddam 16Prasanta Gouda 17

Raju Gupta 18

Santosh Kalyankar 22Prabhakar Mudaliar 35



INT RODUCTIO N OF ICICI BANK

ICICI Bank is Indias second-largest bank with totalAssets of Rs. 3,634.00 Billion (USD 81 Billion) at 31st

March, 20100.

ICICI Bank was originally promoted in 1994 by ICICI

Limited.

ICICI & ICICI Bank Merge to form ICICI groups

universal Strategy.

For providing medium-term and long-term projectfinancing to Indian businesses.

ICICI Bank offers a wide range of banking products

and financial services to corporate and retail

customers.



INT RODUCTIO N OF AXIS BANK

Axis Bank (Formerly known as UTI) began operationsin 1994.

It was jointly promoted by

± Life Insurance Corporation of India (LIC).

± General Insurance Corporation Ltd (GIC).

± National Insurance Company Ltd.

UTI Bank has been officially changed to the Axis Bank

on 31st

July,2007. The Bank has strengths in both retail and corporate

banking.

The Bank today is capitalized to the extent of Rs.

407.44 crores.



PRODUCT

Q uestion to be Asked while Developing product orservice ± Are these the right products or services for our customers

today?

± Compared to your competitors? ± Product variety, quality and its features?

± Is there a market for the service on offer?

± Is the market growing or shrinking?

± Is the service new or established?

± The competition prevailing in the market for the service onoffer?

± The USP of the product.



ICICI BANK PRODUCTS

1. Personal Banking

2. NRI Banking

3. Corporate Banking

4. Business Banking

5. Agri & Rural Banking



AXIS BANK PRODUCTS

1. Personal Banking

2. NRI Banking

3. Corporate Banking

4. Priority Banking



PL ACE

Place where your product or service is actuallysold.

The services are sold through the branches.

With the view point of making place accessible.

The safety and security provisions.

Convenient to both the parties, such as the users

and the bankers. Infrastructure facility.

Market coverage.



ICICI BANK - PL ACE

No of Branches 2035

No of ATMS 5518

Location of Branches

Near to the residential areas.

LOCATION OF ATMS:

Mall

With branch

Corporate area

Orlem

Raheja township



AXIS BANK - PL ACE

No of Branches 1042

No of ATMS 4474

LOCATION OF BRANCH

Near to the residential areas.

LOCATION OF ATMS:

Railway Stations

Malls.

Corporates

With branch & closest to the township.



PROMO TIO N

Includes all the ways you tell your customers

about your products or services.

How you market and sell to them. Small changes in the way of promoting can

lead to dramatic changes in your results.

Even small changes in your advertising canlead immediately to higher sales.



ICICI BANK PROMO TIO N Advertising: Television, radio, movies, theatres.

Print media: hoardings, newspaper, magazines

Publicity: road shows, campus visits, sandwich man,

Sponsorship

Sales promotion: gifts, discount and commission,

incentives,etc.

Personal selling: Cross-sale (selling at competitors

place),personalized service. Telemarketing: ICICI one source Call center (mind

space)



AXIS BANK PROMO TIO N Aggressive promotional strategy through its

diversified distribution.

Cross Selling exercises.

Organizing school level painting competitions

Wheels of fortune.

Personalized promos by sending mailers about

various products.

Are scientifically designed based on data

analysis and data mining.



PE OPL E

Includes inside and outside of your business.

Important to recruit, hire and retain theproper people.

An essential ingredient to any serviceprovision is the use of appropriate staff.

Recruiting the right staff and training them

appropriately. Employees are essentially the contact

personnel with customer.



ICICI BANK PE OPL E ICICI become conscious in its potential in internal

marketing

the attraction

Development

Motivation and retention of qualified employee-customers

Orientation towards customer service.

Division of banking function at branch level. Efforts towards providing sophisticated & modern

image of bank through its people.



AXIS BANK - PE OPL E Values its human resources very highly. Constant endeavor to continuously develop its

human resources by laying strong emphasis on

training development.

It possesses a highly motivated team of professionals.

Has the lowest employee turnover rate in the

industry.

Provides challenging and exciting growthopportunities for its employees.

Continuous training, the opportunity to work on

challenging tasks, and job rotation.



PROCESS

Refers to the system used to assist the

organization in delivering service.

Aids to the promotion of customer satisfaction It involves

± Speeding delivery of services

± Reducing the paper work

± Standardization of procedure

± Customizations as per individual demand

simplicity etc.



ICICI BANK PROCESS

Use of technology for both internal and

external processed.

Process are system driven and independent of

the people handling it. Standardization of service across the

branches.

Extensive investment in software solutions forprocess systemization.



AXIS BANK - PROCESS

Customer defined business process- Processinnovations and continuous improvement

through people involvement.

Result oriented approach- Each process hasbeen designed by first planning the desired

results.

Axis Bank is constantly taking initiatives to

offer the best in class service that seek to

enhance customer experience.



PHY SICAL EVIDENCE

Physical evidence, including some of the

following:

± Internet/web pages

± Paperwork

± Brochures

± Furnishings

± Business cards

± The building itself (such as prestigious offices or

scenic headquarters)



ICICI BANK PHY SICAL

EVIDENCE

Signage

Financial reports

Tangibles

Punch lines

Employees dress code



AXIS BANK PHY SICAL

EVIDENCE

Reduce paper usage- Due to technological

innovations such as use of Finale software for core

banking solutions.

It has positioned it self as a bank which gives higherstandard of services through product innovation.

Satisfies the diverse need of individual and corporate

clients.

It is customer centric, and service oriented .

The exclusive priority banking lounge and dedicated

branches for its high-end customers.



PR ICING

Includes interest, fees or commission charged

by bank.

RBI

regulates rate of interest. Interest charged and the interest paid should

have a co-relation between them.

General steps of pricing ± Develop Marketing strategy Make marketing mix

decisions Estimate demand curve calculate

cost.



ICICI BANK - PR ICING

Penetrative pricing aimed at achieving large

market share.

Philosophy of profit through volume. Effort to drive out competition.

Price leader in retail banking product.

Aggressive pricing facilitated through low costof fund acquisition.



AXIS BANK - PR ICING

The use of technology is the strategic

differentiator for AXIS bank that helps in cost

minimization and creating efficiency for the

customer.

Value for Money.

Lower fee charged.



PR ICINGDescription of Charges Regular Savings Account

Axis Bank ICICI bank

Minimum Average Q uarterly

Balance

Rs 5000 (urban),

Rs 2500(Semi Urban),

Rs 1000 (Rural branch),Rs 500 (student account)

Rs 5000 (urban),

Rs 2500(Semi Urban),

Rs 1000 (Rural branch),Rs 500 (student account)

Charges on non maintenance

thereof

Rs750 per quarter(urban

&semi urban)

Rs 500 (Rural branch),

Rs 250 (student account)

Rs750 per quarter(urban &semi

urban)

Rs 500 (Rural branch),

Rs 250 (student account)

Cheque Book, Pass Book

Issuance

Free Free

Account Statements Free Free

Phone Banking and Net banking Free Free



T HANK YOU

Documents

Icici Axis Presentation Final