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Presented by:Harvinder Singh

MBA 3rd sem

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A

PROJECT ON

INVESTMENT PATTERN

OF

ICICI PRUDENTIAL LIFE INSURANCE

COMPANY

AT

DYNAMIC INVESTMENT SERVICES,

PATIALA

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Flow of presentation

Company profile.

why health insurance is a must.

Objective of the projectResearch methodology.

Analysis and Interpretation of data.

Findings.

Suggestions

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Company profile

ICICI PRU.ICICI PRU. -- First largest bank in private sectorFirst largest bank in private sector..

ICICIPRU.

ICICIPRU.

Is a joint venture between

ICICIbank

Is a joint venture between

ICICIbankand PRUDENTIAL PLC.and PRUDENTIAL PLC.

ICICI PRU.ICICI PRU. Was the first private sector insuranceWas the first private sector insurance

companies to begin operations in DEC. 2000 aftercompanies to begin operations in DEC. 2000 afterreceiving approval fromreceiving approval from IRDA(IRDA(Insurance Regulatory

and Development Agency)..

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Contd.

THE VISION

To make ICICI Prudential the DominantLife and pensions player build on trust by

world-class people and service.

We Cover You. At Every step In Life

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Contd.

ICICI Prudentials core values are aimed at developing a

customer-focused, high-performance organization which

creates value for all its customers.

Customer focus

Respect for people

Excellence

Innovation

Nation Oriented

Each of the core values describe what the

company stands for, the qualities of their

people and the way they work.

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Company profile

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JOINTVENTURE OFICICI BANKand

U.K.BASED PRUDENTIALCOMPANY

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PRODUCTS OF ICICI PRUDENTIAL

Term Plan.

Guaranteed Savings Insurance (GSI).

ICICI Pru Smart Kid.Health Insurance.

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Term life insurance ensures that your family receives a

large lumpsum amount, called the sum assured, in theunfortunate event of death of the policyholder. By

offering this benefit at extremely competitive rates,

Term insurance plans provide an opportunity to get the

protection of insurance cover at extremely affordableprices.

What is term life insurance?

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Increasing liabilities : People today prefer to take loans to fulfilling their

needs, instead of waiting to save for the future. Indias outstanding credit

card debt had touched Rs 26,500 crore in May 2008, up by 87% from May

2007. Hence, in your absence, your family needs to take care of this loan.

Nuclear family structure : Earlier, people could depend on their extended

joint family system to take care of their near and dear ones in case of their

absence. However, the share of families with more than 5 members has

come down from 64% in 1990 to 56% in 2005 and is expected to decreasefurther.

Increasing lifestyle diseases : The share of lifestyle diseases in India is

increasing. Also, people in senior management are more prone to lifestyle

diseases

Why ICICI pru term life insurance plan?

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Life has many important milestones: your house, your childs

education and marriage, your retirement kitty. It would be your

dream to achieve them all with certainty. However, this would

need careful planning and a regular savings approach.

ICICI Pru Guaranteed Savings Insurance Plan is a limited

pay endowment product that allows you to enjoy the benefits of

a long term savings plan ensuring that you and your family are

free of any financial worries.

Why ICICI Pru Guaranteed Savings

Insurance Plan ?

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As a parent, you would not like to compromise your child's

bright career, regardless of the rising cost of education. All

you need is a savings plan that is designed to provide money

at key educational milestones and take care of your loved

ones future even if you are not around. Education insurance

offers you unique features which ensure that this objective is

achieved and it helps in strengthening your childs dreams.

Why ICICI Pru Smart Kid plan ?

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Why do you need ICICI Pru health plans ?

Health insurance insures you and your family against expenses

arising due to a medical emergency and uncertainty of healthsuch as a hospitalisation or the onset of a critical illness. It

prevents a medical emergency from becoming a financial one;

it ensures your health care needs are taken care of without you

having to dip into your existing savings or compromising your

future goals.

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Medical emergencies can strike unexpectedly : 30% of the population

suffers from heart attacks before the age of 40 years. Rare non-

communicable diseases are now becoming common, affecting an increasing

number of urban Indians.

Lifestyles have changed : Indians today suffer from high levels of stress.

Long hours at work, little exercise, unhealthy diet food have weakened our

immune systems and put us at an increased risk of contracting illnesses.

Quality health care is unbelievably expensive : Single episode of a criticalillness like an angioplasty can cause a huge dent (around 3 lakhs) in your

lifetime savings and with rising medical costs, it can get worse.

Indirect costs add to the financial burden : Indirect sources of expense

travel, boarding and lodging, and even temporary loss of income account foras much as 35% of the overall cost of treatment.

Incomplete financial planning : Complete financial planning includes

saving for an uncertain future, childrens education, retirement and the most

important aspect of your life your health.

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To know the consumer awareness about

the products of ICICIC Pru Life InsuranceAnd also to know consumer awareness

about ICICI prudential

To find out good practices that help in

increasing business and also helps in

more coverage.

Objective of the study

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RESEARCH

METHODOLOGY

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Research has its special significance in solving various

operational and planning problems of business and industry.

Research inculcates scientific and inductive thinking

and promotes the development logical habits of thinking and

organization.

Thus, Research is the fountain of knowledge for the sake

of knowledge and an important source of providing guidelines forsolving different business, governmental and social problems. It is

a sort of formal training which enables one to understand the new

developments in ones field in a better way.

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Research type- Exploratory Research

Type of data- (a) primary data.

(b) Secondary data.Method of data collection- Questionnaire.

Respondents- 50

Research Design

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ANALYSIS AND

INTERPRETATIONOF DATA

1.Occupation of the Persons which is the

Focus group for my study ?

This shows that 22% corporate employees and 78% are

Businessman.

20%

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2.Annual income of the Persons of the focus

group?

As per the general research we can say that middle class people are

always more as compared to the upper class. The same thing is also we can

see through the chart.

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3. How the persons are making theirinvestment portfolio ?

From the above chart we can easily say that investors are risk averse they do not want

to go for risky things. Here in the above chart in others I included the Gold, Land and

building etc. so people are also believe to invest in gold and others assets.

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4. At present are you in a position to faceany sudden health expenses?

(a) Yes (b) No

Yes No

30%70%

Only 30% respondents are in position to pay for the critical

circumstances.

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Q5. Do you know the company who

provides health InsuranceICICI prudential

Bajaj Allianz

Aviva

Tata AIG

Interpretation:-

Here we can see out of 100 respondents 45% know aboutcompany.

45% 25% 10% 10%

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Q6.Do ICICI Prudential provides

you Services at the time they

Promises to Do?

Interpretation: -

It is clear to that analysis of above diagram most of respondents are

strongly agree from ICICI prudential services. There are few peopleagainst it.

Strongly agree Agree Disagree Strongly Disgree

1%9%

65%

25%

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7. What would you look for in aninsurance company?

A trusted name

Friendly services and responsiveness

Good plans

Accessibility

40% 20% 25% 15%

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8. What kind of health insurancepolicy

will you prefer the most?(a) Health insurance with risk cover.

(b) Health insurance with better return.

(c) Health insurance with Tax saving.

(d) Can't say.

A B C D

40%

35%20%5%

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FINDINGS

People are not aware about health Insurance

plans.

Mostly people are not in a position to pay a

heavy amount for sudden health expenses.

People are aware with ICICI Prudential and

also satisfied with their services.

They expect immediate reimbursement of their

claims.

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RECOMMENDATION

Company should improve promotional efforts toCompany should improve promotional efforts toexpand its reach to more customers.expand its reach to more customers.

Company should also aware the rural peopleCompany should also aware the rural people

regarding health insurance and their benefits.regarding health insurance and their benefits.

Provide and adopt such policies from whichProvide and adopt such policies from whichcustomers get maximum benefit.customers get maximum benefit.

Provide lower premium policies so that weProvide lower premium policies so that wecould target middle class people and generatecould target middle class people and generategood cash flow for further growth.good cash flow for further growth.

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THANK YOU

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QUERIES ?