1hybris/SAP Solution Integration

hybris/SAP Solution Integration

Business Requirements

Industries across the globe are investing in commerce and back-end systems to meet the demands of today’s increasingly sophisticated customers. Companies from all sectors are seeking back-end systems that provide an integrated view of their core business processes. With ERP systems tracking business resources (cash, raw materials, production capacity), and the status of business

The hybris/SAP Solution Integration provides a standardized, ready-to-use integration framework that connects the hybris Commerce Suite’s omni-commerce capabilities with SAP products, including their ERP, CPQ and SAP hybris Marketing applications.. This means that implementation partners no longer need to build integrations from scratch. And with fewer custom configurations, the integrations can be implemented faster and at lower costs.

commitments (orders, purchase orders, and payroll), organizations gather enormous amounts of data about their customers. They want to make use of the data they already have, or receive in real-time, to offer customers products that are in line with their past shopping behavior and current needs.

Figure: The hybris/SAP Solution Integration architecture overview.

PLATFORMhttp

Content type impex

hybris Data Hub

SAP ERP System

Content type IDOC

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Content type Odata

SAP CAR

Single HANA Instance

SAP hybris Marketing

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RFC

2hybris – Adobe Analytics Integration

SolutionThe hybris/SAP Solution Integration provides a standard way of integrating SAP back-end processes with hybris Commerce Suite omni-commerce functionality. It offers integration options in the following areas:

→ Transfer of master data, prices, stock level, order documents between hybris and SAP ERP using hybris Data Hub and web services communication

→ Supports following scenarios:

▪ Asynchronous order management integration, recommended for B2C and simple B2B projects

▪ Tightly coupled B2B process integration via synchronous order management integration

▪ Pick & Choose flexible scenario via combination of synchronous and asynchronous integration

▪ You can deploy different scenarios for different storefronts on the same platform.

→ Solution and services configuration, featuring the SAP Configure Price Quote run time engine

→ Integration with SAP hybris Marketing functionality for audience profiling based on click behavior.

→ Integration with SAP hybris Marketing functionality for segmentation and personalization including predictive analysis

→ Integration with SAP hybris Marketing, for providing product recommendations based upon analysis of customers offline and online behavior.

→ Integration with SAP CAR to access point of sales data gathered in hybris Commerce Suite – Additionally, shopping data will be available for online buyers through their accounts in the storefronts

Solution Features → Standard, ready-to-use, integration to SAP back-end products

→ Asynchronous or synchronous information exchange between systems

→ Support for both legacy and latest versions of SAP products

About hybris software hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device.hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single viewof its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on openstandards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companieswill ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The samesoftware is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility.Some of the world’s most innovative telco providers have chosen hybris, including Three, O2, Telia and Brightpoint. Telcos can also benefit from our experienceserving over 500 other companies, including global B2B brands W.W.Grainger and 3M, as well as consumer brands Levi's, Nikon, Galeries Lafayette and Lufthansa.hybris is the future of commerce™. For more information, visit www.hybris.com.

Version: July 2015 Subject to change without prior notice © hybrishybris is a trademark of the hybris Group. Other brand names are trademarks and registered trademarks of the respective companies.

→ Assured best possible response time to end customers

→ Supported in ready-to-use B2B and B2C Accelerator storefronts

→ Support for complex pricing, availability information, credit limit utilizing existing investment in the SAP ERP

→ Complex configuration of products, services and solutions

→ Integration with hybris WCMS Module for customer targeting and product configuration features

→ Real-time data analysis via powerful HANA Enterprise Cloud applications (on premise version available as well)

→ Data aggregation between shopping data (POS transactions) in addition to the shopping data from hybris Commerce Suite storefronts

Benefits → Reduced total cost of ownership due to:

▪ Less effort for systems integration and initial data migration through fully integrated toolset and pre-built data mappings

▪ Lower cost of maintenance through standardization, effective execution, monitoring and escalation of recurring data import and export operations

▪ Increased resource availability and simplified training of IT staff

→ Faster time to market through ready-to-use integrations

→ Predictive, experience-driven commerce strategies with accuracy and consistency for a successful, future-ready customer engagement platform

→ Access to ERP and other back-office tools for a modern customer experience

→ Better ability meet the demands of the market and industry with one best-of-breed system architecture

→ Leverage the power of SAP hybris Marketing to provide context relevant recommendations to consumers in real time.