HTV 2014 media kit

Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net

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See Our Ad Inside

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Hometown Values has been Utah’s premier go-to source for great savings, entertainment and activities for 20 years. It is also Utah’s largest monthly direct-mail magazine, distributed to more than half-a-million homes.

HEALTHY LIFESTYLESJANUARY 2013



Rod Works


AXIOM Garage DoorAXIOM Garage Door

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Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.netHometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net

We have been working with….Hometown Values for many, many years and have

watched our business grow exponentially as a result. In the last six months, 90 percent

of our surgical patients discovered our practice out of the ad in the Hometown Values.

There is no question in my mind that being a part of this publication…. has been the most

beneficial marketing resource we have ever used.

Mekenna Foster, Regional Manager, Surface Medical Spa ”

”

Hometown Values has a proven record of helping businesses grow and succeed through targeted, market-driven advertising. Our monthly, direct mail community magazines help consumers save money and help local businesses grow their bottom line.

ExponentiallyHELPING BUSINESSES GROW

• 15 markets, from Cache County to Southern Utah County• Target specific audiences and readers

• Full circulation insert• Superior quality• Full color• Direct-mail advertising • Exceptional customer service

• Digital components available• Social media strategy• Direct mail labeling cards• Blow-ins

HELPING YOUR BUSINESS SUCCEED 32+22+30


Circulation: Approx. 545,000*Target Market: Women, homeownersDistribution: Direct mail, 15 market editions - Cache County to Utah County

I placed my ad in a zone

outside of our typical area

of reach to see if we could

attract “New Customers”

that wouldn’t normally

choose Doug Smith as their

auto service center... By the

third month we were getting

40+ NEW clients every

month. Some of these new

clients were driving several

miles and passing multiple

auto service centers to get

to us. Hometown Values

Magazine definitely works,

and it will now be a big part

of our ongoing advertising

mix.

Kem Thomas, Service Manager, Doug Smith Autoplex

”

”

Women

84%

Avg. Age

45

Avg. HH Size

483% are

home owners

Market Value of Home

$282k

Have at least some college

73%

Avg. HHI

$87k

1,309,000+READERS MONTHLY

Our monthly, direct mail magazines help consumers save money on all things in life, from dining out to home improvement. Hometown Values consistently delivers results for our advertisers by focusing on what works and having the expertise to implement it effectively.

ReachWHO WE

$4.7 BILLIONIN SPENDING POWER

32+22+30 18-3432%

35-4922%

50+30%

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To get the most out of your Hometown Values magazine ad, your campaign should include the following: A strong offer:• Free - buy something, get one free (example: purchase a combo meal, get a FREE hamburger)• Half price - buy something, get 1/2 price or 50% off 2nd item (example: purchase one item at regular price, get 2nd item 1/2 price or 50% off)• Dollars off - convert % off to dollars (example: Instead of 20% Off, use $10.00 Off a $50.00 purchase)• Package deals

• Percentage off (best when used on large ticket items.) Effective ad design:The ad should build value for its use and create a reason to buy TODAY! Keep the ad simple by using short and direct, easy-to-understand language. One word sentences are powerful and use bullets to break up copy. Make important points easy to read and lend a definitive tone. Repetition and consistencyHaving a strong offer and a great ad design will help bring new customers, however a one-time approach will only provide minimum results. The success of a marketing campaign relies on repetition and consistency. The more your ad is in front of your audience, the greater your chances of getting a response.

Other things to consider• How long the business has been around• The offer• Time of year• Competition• Advertising of the competition• Frequency of the message• Reach of the ad• Broadness of the appeal of the business

Maximize your ad campaign by consistently delivering a strong offer within an effective design.

Effective adBUILDING AN

EARLY SPRINGMARCH 2013



This ad must be presented for discount, expiration 1/31/12

LiKE uS on fACEBOOK: www.facebook.com/woodcreationsutah or visit: www.woodcreationsutah.com

Specializing in unfinished wood crafts and supplies

25%off

801.731.07882420 S 1900 WWest Haven

Hours: Mon-Fri 9-6, Sat 10-4

• TakeandMakecrafts• EnrichmentNightandSuperSaturdayideas• CraftClassesavailable

• Vinyl,paint,andscrapbookpaper• Discountsavailableforlargegroupprojects

24th St.Exit

21st St.Exit

2550 S

2100 S

1900

W

X 15

oneitem

or 15% entire purchase


Strong Headline

Clean Layout

Minimal ClutterClear Branding

Address/Phone

Strong Offers

Example ad


Schedule 2014PUBLICATION

Publication Issue In-Home by end of week Space Reservation Art Due

Healthy Lifestyles January 4, 2014 December 2, 2013 December 6, 2013

Romancing the Heart February 8, 2014 January 6, 2014 January 13, 2014

Early Spring March 8, 2014 February 3, 2014 February 10, 2014

Spring Home & Garden April 5, 2014 March 3, 2014 March 10, 2014

Mother’s Day May 3, 2014 March 31, 2014 April 7, 2014

Father’s Day June 7, 2014 May 5, 2014 May 12, 2014

Summer Fun July 5, 2014 June 2, 2014 June 9, 2014

Back to School August 2, 2014 June 30, 2014 July 7, 2014

Fall Fun & Recreation September 6, 2014 August 4, 2014 August 11, 2014

Fall Home & Garden October 4, 2014 September 1, 2014 September 8, 2014

Early Holiday November 1, 2014 September 29, 2014 October 6, 2014

The Holidays December 6, 2014 November 3, 2014 November 10, 2014

®®®

FIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKSFIREWORKS

Over 180 locationsacross the State.

Celebrate your Independence..

& support your local non-profit

organizations...

all at one time!!

Celebrate your Independence..

& support your local non-profit

organizations...

all at one time!!

NORTH DAVIS COUNTY

FATHER’S DAYJUNE 2013

TM

Retractable Patio Awnings & ShadesRetractable Patio Awnings & ShadesRetractable Patio Awnings & ShadesRetractable Patio Awnings & Shades

Beautiful Solutions

MEDICAL SPA & WEIGHT LOSS

Rod Works


MAKING LIFE BETTER IN PARK CITYMAKING LIFE BETTER IN PARK CITY

A HOMETOWN VALUES PRODUCT • JANUARY 2013

ROMANCING THE HEART ISSUEFEBRUARY 2013



ForrestBrook By

Lighting and landscape for all outdoors


PUBLICATION

Acceptable images All images must be in CMYK mode 300 dpi (high

resolution).

Web images are not usable for Hometown Values

Magazine. The only acceptable method of getting

images from a website is if the website has a

separate area for downloading high resolution

images. A signed release of copyright must

accompany use for such photos.

Advertiser is responsible for all copyright

usage and releases Hometown Values of any

responsibility for copyright for items/photos

provided to Hometown Values.

Due to copyright issues, we will not scan pre-

printed advertising photos or other material for use

in any ad.

All placed images must be embedded and must

not be compressed, ie, LZW or JPG.

All colors in document must be in CMYK mode

(no spot or RGB colors).

All fonts (both screen and printer fonts) must be

embedded or converted to paths (outlined).

Online ad submission Go to www.hometownvalues.net. Click on

“advertiser login” at the top of the page. You will

need to enter your username & password (you

can get this from your sales rep).

Once logged in, click on “Creative Upload” in the

top menu bar and follow the instructions on the

screen.

Acceptable formatsPress-ready PDF: Acrobat 4 (PDF 1.3)

compatibility or PDF X-1a. Transparencies

flattened; graphics, photos and fonts embedded.

Black dotted line: document size (trim-line) Red line: bleedBlue: live area

Tab set-up size detailsCover set-up size details

SubmissionAD SIZES AND

SANDY/DRAPER

SUMMER EDITIONJULY 2011

SANDY/DRAPERSANDY/DRAPER

Bleed area: 8.625 x 11.125

Live area: 8.1677 x 10.6717

Live area w/ logo box: 8.5

Tab Set-up Size DetailBlack Dotted Line= Document size (trim-line) [Red Line= Bleed] (Blue=Live Area)

8.375"

8.625"

7.625"

10.875

"

11.125"

10.12

5"

1"

10.875

"

.75"

11.125"

Ad size Bleed Trim Live/non-bleed

Cover 8.625 x 11.125 8.375 x 10.875 7.625 x 10.125

Back cover 8.625 x 8.125 8.375 x 7.875 8.125 x 7.625

Full page 8.625 x 11.125 8.375 x 10.875 7.625 x 10.125

Full page tab 8.625 x 11.125 8.375 x 10.875 7.625 x 10.125

Tab 1.00 x 11.125 .75 x 10.875 –1/2 horizontal – – 7.625” x 5.00”

1/3 page – – 7.625” x 3.325”

1/4 Page – – 3.735” x 5.00”

1/6 page – – 3.735” x 3.325”

Cover set-up size details

Bleed area: 8.625 x 11.125

Live area: 8.1677 x 10.6717

Live area w/ logo box: 8.5

smartMarch 2012


Feature Coupons (five rotating spots)

$250 per month each

Monster ad online (with five rotating sponsors)

300 pixels x 600 pixels (max file size = 45K)

$250 per month each

Leaderboard ad online (with five rotating sponsors)

728 pixels x 90 pixels (max file size = 35K)

$150 per month each

Coupons free to put up after you create an account with HTV

• You can also advertise on our website with a Monster Ad and/or Leaderboard Ad• Promote your business in our business directory• Promote your event on our calendar

Monster Ad

Leaderboard Ad

Digital/online

Like us on Facebook

Social Media

Look for our digital newsletter in your inbox soon!


for contests, giveaways, Hometown Values updates and more.


Inserts: You can place specialty inserts directly into the Hometown Values Magazine: multi-page brochures or company literature to name a few. This option can be fulfilled on a zone level or full-run level.

HOME RESOURCE GUIDE i

UTAH HOMERESOURCE GUIDEUTAH’S GUIDE TO HOME IMPROVEMENT

HOME SHOW

JOHN GIDDING IT MAY BE FALL, BUT JOHN GIDDING, ONE OF HGTV’S HOTTEST HOST’S WILL HEAT UP THE SOUTH TOWNE CENTER SATURDAY & SUNDAY

CREATIVE CRAFTINGHOW TO MAKE YOUR OWN ONE-OF-KIND HOME DÉCOR

LET THEM EAT CAKELEARN THE LATEST TRENDS IN COOKING-FROM DESSERTS TO FALL FAVORITES

“DIY” KING BRYAN BAEUMLER VISITS UTAH

OCTOBER 7-9 • SOUTH TOWNE EXPO CENTEROVER 300 COMPANIES WITH EVERYTHING FOR YOUR HOME—OUR BIGGEST FALL SHOW YET.

SAVE $4

ON HOM

E SHOW

TICKETS

. SEE

INSID

E.

FALL IN LOVE WITH YOUR HOME AGAIN!

“HEY SALT LAKE, IT’S TIME FOR THE HOME SHOW!”- TY PENNINGTON

24-page insert, Fall Home Show

Blow-in CardsBlow-in cards are unattached advertisements inserted into a Hometown Values magazine. They draw a lot of attention, stand out and are easy for consumers to hold on to. They allow you to affordably reach the masses and achieve a strong presence.

DMLDML cards are postcards that are mailed with our magazine–not attached or inserted. This allows you to have a solo mail presence in the mailbox without the solo mail cost. Plus, you get the same exposure and returns. * DML card distribution is limited to 1 card per area per month, due to postal regulations.

ProductsSPECIALTY

Utah Women’s RunThe Utah Women’s Run is one of the states premier, woman-only runs. More than 1,200 women participate. The run consists of three options for all levels of runner: 5K, 15K and a girls-only mini run/walk.

BEAUTIFUL FURNITURE. AFFORDABLE PRICES.TMInterior Design

HEALTHY LIFESTYLES



JANUARY 2013

Rod Works


CARPET CLEANING




Rod Works


AXIOM Garage DoorAXIOM Garage Door

L.A. Dance Co.Mexican Restaurant

The Missionary ExpertsThe Missionary Experts

HolmesCLothing

SOUTH WEBER COUNTY

FATHER’S DAYJUNE 2013

Photo by Masterpiece Images • www.mpistudios.net

TM

Alterations

MEDICAL SPA & WEIGHT LOSS

Retractable Patio Awnings & ShadesRetractable Patio Awnings & ShadesRetractable Patio Awnings & ShadesRetractable Patio Awnings & Shades


Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net

Documents

HTV 2014 media kit