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2016 Media Kit

[ [Welcome to SouthCoast Media Group

SouthCoast Media Group is part of GateHouse Media, and offers a wealth of experience and resources to help grow your business.

In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising.

We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market’s competitive media landscape.

SouthCoast Media Group is a consultative media company serving residents of the SouthCoast area in Massachusetts. The group provides businesses with the means to deliver their message to the right audience in the most effective way. In addition to The Standard Times,

SouthCoast Media Group offers robust digital content on SouthCoastToday.com, along with a full suite of digital products powered by Propel. Our group of weekly community publications include: The Chronicle, The Spectator, The Advocate, The Fall River Spirit, and The Middleboro Gazette. These well respected products provide ‘hyper-local’ content targeted to each community.

Let SouthCoast Media Group help you access your desired market with these exciting, highly successful marketing products from one, central strategic marketing resource where trustworthy brands, credible research and local knowledge work together to provide you with results.

The U.S. economy continues to improve and local markets mirror this progress. Here are some of the top trends:

Retail Sales have been on an

upwardtrend since 2009.

We can help guideyour business through these positive trends and take advantage of the improving economy by reaching your most desirable potential customers.

$8,2

90

$9,5

74

2009 2010 2015

AnnualRetail Sales(in Millions)

Source: Woods and Poole, Bristol County

Retail Sales

The unemployment rate has been steadily decreasing.

2009

2010

2011

2012

2013

2014

10.7%

10.5%

9.3%

8.7%

8.7%

7.3%

Unemployment

Economic Outlook

$8,7

12

[ [Market Profile SouthCoast Media Group Coverage Area, MA

Total Households

104,799Average Household Income

$72,287

Total Population

269,027

Children at Home 32,567 31%

Source: 2015 Nielsen - MA zips 02346, 02347, 02532, 02538, 02571, 02576, 02702, 02717, 02719, 02738, 02739, 02740, 02743, 02744, 02745, 02746, 02747, 02748, 02770, 02790

Age18-34 58,729 27%35-44 31,657 15%45-54 39,066 18% 55+ 85,621 40%

Total Adults 215,073

Total Households 104,799

Gender Men 103,745 48%Women 111,328 52%

Home OwnershipOwn 68,528 65%Rent 36,271 35%

Education (adults age 25+)College Graduate 59,684 32% Some College, no degree 33,095 18% High School Graduate 60,187 32% Other 34,347 18%

Household IncomeUnder $35,000 34,490 33% $35,000-$49,999 12,792 12% $50,000-$74,999 18,245 17% $75,000+ 39,272 37%

New BedfordDartmouth

Westport

Fall River

Somerset

Swansea

Middleboro

Lakeville

FairhavenMattapoisett

MarionWareham

SouthCoast Media Group willhelp you increase your sales.

Total Annual Consumer Expendituresfor the Market(in millions)

Average Annual Consumer Expenditure (per household)

Key Consumer categories Expenditure (in millions)Apparel and Services $464 Contributions $158 Education $298 Food at Home $689 Food Away from Home and Alcohol $500 Health Care $599 Household Furnishings & Appliances $264 Housing Related Expenses $634 Personal Care Products and Services $119 Pet Expenses $72 Sports & Entertainment $684 Transportation & Auto Expenses $1,220

Source: 2015 Nielsen - MA zips 02346, 02347, 02532, 02538, 02571, 02576, 02702, 02717, 02719, 02738, 02739, 02740, 02743, 02744, 02745, 02746,

02747, 02748, 02770, 02790

$6,097

$58,180

Consumer Expenditures

SouthCoastMedia Group

reachesyour most profitable customers.

[ [Reach

shoppers.

Newspapersdeliver

SouthCoastToday.com Average Monthly Traffic Page Views 3 Million Unique Visitors 536,100

Source: Google Analytics, Jan.-Aug. 2015

Digital Traffic

6out of

10

63% of Total Adults

63% of Men

63% of Women

58% of Adults Age 18-54

72% of Adults Age 55+

69% of College Educated Adults

57% of High School Graduates

57% of HHI under $50,000

68% of HHI $50,000+

67% of Homeowners

57% of Families with Children in the Home Source: Scarborough 2015 R1, Total adults; INA+ Audience(past 7 day print, past 30 day digital)

Print & Digital Reach

SouthCoast Media Groupis the one sourcefor your customized solution.

PRINT PRODUCTSWe offer a large variety of print products and other creative solutions to grow your business:

Premium PlacementSpecial SectionsMagazines Total Market CoverageWeekly publicationsTV TimesPID ProgramAdhere Program

We delivershoppers to your business.

Multi-Media Solutions

DIGITAL SOLUTIONSSouthCoastToday.com

Propel Marketing

Like us on Facebook to fi nd out what people are saying.

VOL. LXXXIII No. 16

INSIDE

SOMERSET

SELECTMAN’S OFFICE HOURSSelectman Steve Moniz said he will conduct his next offi ce hours on Oct. 24 from 11 a.m. to 1 p.m. at the Town Offi ce Building, located at 140 Wood St. Moniz holds the offi ce hours for people who want to talk to him about a town issue who may not be able to attend a selectman’s meeting or who may not be comfort-able speaking in public at the selectmen’s meetings. No appointments are necessary to come to the offi ce hours which Moniz has been holding since he was elected to the Board of Selectmen for the second time in May.

RECYCLING GRANTThe Massachusetts Depart-ment of Environmental Protection has awarded the Town of Somerset a Recycling Dividends grant of $8,450 under the Sustainable Materi-als Recovery Program. The program directs a portion of the proceeds from waste energy certifi cates to recy-cling programs approved by DEP. The Recycling Dividends Program provides payments to municipalities that have implemented specifi c pro-grams and policies proven to maximize reuse, recycling and waste reduction. Somer-set offers curbside pickup of some recyclables and has held collection days for household hazardous waste.

SWANSEA

SWANSEA GARDEN CLUB TO MEETThe Swansea Garden Club will meet on Wednesday, Oct. 21, at 6:30 p.m., at the Christ Church Parish Hall on Main Street in Swansea. The club welcomes guest speaker Laura Wilson of Garden Endeavors. A professional gardener for over 25 years, Wilson brings a wealth of knowledge and experience to her clients throughout southeastern New England. Her presenta-tion will be “All About Bulbs.” Guests are cordially invited. A $5 donation would be greatly appreciated. New members from Swansea and the sur-rounding communities are always welcome.

YARD SALE FOR ANIMAL SHELTERThe Town of Swansea Animal Shelter, located at 68 Stevens Road, will hold a giant yard sale and bake sale Sunday, Oct. 18, from 9 a.m. to 2 p.m. There will also be a K-9 demonstration by multiple agencies and a 50/50 raffl e. The yard sale will offer fur-niture, tools, jewelry, kitchen stuff, pet items, clothing, etc. All proceeds will benefi t the care of the animals at the shelter. Call (508) 679-6446 for information or visit the shelter on Facebook.

POLICE OFFICER REMEMBERED AT RACE B1

Wednesday, October 14, 2015 SouthCoastToday.com/Spectator $1

SOMERSET/SWANSEA

By George AustinEditor

SOMERSET — The select-men have scheduled a special town meeting for Nov. 18 to address several items, one of which will be how much money to put into the operating budget to keep taxes down as low as possible.

Town Administrator Richard

Brown said the town has a structural deficit in its oper-ating budget of just over $5 million. There is a structural deficit in the budget when the amount of money coming in from taxes and local receipts, such as building permit fees, does not fund the operating budget.

The town has had struc-tural deficits in its operating

budget for several years and has used money from free cash, which is money left over from prior years' budgets and unanticipated revenue, and the stabilization fund, as well as from the Regional Green-house Gas Initiative Fund, which is money the town has been awarded in its transition from losing a lot of revenue from the power plants in town,

to supplement the operating budget to keep taxes down as low as possible.

Selectmen Chairman Scott Lebeau said last week that if more money from such places is not set aside to fund the operating budget, there will be a sizable tax increase. This year, he said the money could come from free cash and the overlay account. The town is

also applying for another $3 million in RGGI funds.

There has been some con-cern from town officials about continuously funding a large part of the budget with non-reoccurring revenues, such as money from the stabilization fund, which is like a savings account that the town has for

Somerset special town meeting set for Nov. 18

By Bill HallAssociate Editor

SWANSEA — Town Admin-istrator John McAuliffe wasexpected to present a draftgroup of articles to the Boardof Selectmen for the Nov. 2Special Town Meeting.

There are 21 articles beingproposed in the draft, includ-ing one for the WaterfrontRevitalization that would allowthe question to go to the votersfor a ballot question during afuture election.

The committee has beenreviewing plans for a beachproject that was estimated tocost over $4 million and wouldinclude demolition of the pres-ent Bluffs Building, along witha concession, locker and stor-age room as well as rest roomsin two buildings and an openpavilion. It would also includea boardwalk and raised parkingarea to view the water.

The committee was contem-plating bringing the project inphases.

STM articles being formed

By George AustinEditor

S O M E R S E T — T h e selectmen voted to sign a memorandum of agreement for a new three-year contract with Treasurer/Collector Tammy Pacheco last week.

Under the contract, Pache-co’s salary, which was at $65,000 a year, will increase to $70,000.01 in the first year, $72,500 in the second year and $75,000 in the third year. Selectmen Chairman Scott Lebeau said the pay raises will have to be approved by the selectmen and town administrator each year and they will be contingent on Pacheco having proper certi-fications for the job.

Pacheco has been the town’s treasurer/collector for about a year. She was the first person to be hired by the town for the combined treasurer/collection posi-tion that is appointed by the

selectmen. Before last year, the town had two positions for treasurer and collector and the people who served in those positions were chosen in the town election, rather than being appointed by the selectmen. Town meeting voters decided last year to combine the two positions and have the employee be appointed by the selectmen, rather than elected.

Town Finance Director Joseph Bolton said Pacheco has done an excellent job working with his department and other departments.

“I think she’s proven herself this past year to be an integral part of the team and Somerset is lucky to have her,” Bolton said.

Lebeau said the last few years in the office before Pacheco came in had been tumultuous with the town being dead last in the state in setting its tax rate. Under a previous treasurer, the town

had been behind in updat-ing its financial books and took longer to get free cash certified and the tax rate set. Lebeau said Pacheco has brought a good skill set and dedication to the work

of the office. Lebeau said he has seen Pacheco working in her office at night after hours when he has been in the Town Office Building. He said she has brought tremen-dous efficiency to the office and said combining the posi-tion has saved the town half a salary and benefits. He said Pacheco’s effort on the job astounds him and he can’t pay her enough accolades.

“She does it with the right attitude, always has a smile on her face, always willing to accept another challenge,” Lebeau said.

Pacheco said she has an outstanding staff and has received a lot of support from the town in getting her work done.

Bolton said a database has been created to handle local receipts, rather than using spread sheets, so that the town’s information is more

Treasurer/collector gets new contract

Tammy Pacheco has signed a contract to be Somerset’s treasurer/collector for another three years. GEORGE AUSTIN/THE SPECTATOR/

SCMG

Musictown royalty

Jilian Brooks-Duval is crowned as the queen of this year’s Somerset Musictown Festival by last year’s queen, Emma Botelho, at the ball that was held at the Venus de Milo last week. PHOTOS BY GEORGE AUSTIN/THE

SPECTATOR/SCMG

Ian Ledo plays a drum for the Somerset Berkley Regional High School Blue Raider Marching Band as it marches into the function hall for the Somerset Musictown Ball last Thursday.

Alice Arruda, who is the co-chairperson of the Somerset Musictown Festival with her daughter, Donna Murphy, speaks to the audience at the ball last week as Somerset Friends of Music President Steven St. Ours looks on. Arruda praised St. Ours for all of the work he has done on the festival and for the Friends of Music.

By Bill HallAssociate Editor

SWANSEA — An historic Swansea home was struck for at least the second time when a vehicle hit the ground level early Saturday morning.

James and Kimberlee Faria and their daughter were awak-ened by the crash at their 93 Main St. address, just after midnight.

“We thought it was an earth-quake,” Kimberlee said. “My husband got up to look around and our neighbors were run-ning towards the house. He was going to step out, but they yelled to stay off the porch. It was hanging.”

The porch supports had been struck by the vehicle that had left the road, hit the stone wall and then the house, leaving a door in shambles and a portion of the brick wall around it also damaged.

“It is a family room with a couch and sitting room and bathroom. On the other side is where our daughter was watching television about an

Swansea home struck by auto

SEE HOME, A4SEE CONTRACT, A4

SEE ARTICLES, A4

SEE TOWN MEETING, A4

Around Swansea....................A2Scanning Somerset.................A2Schools..............................B1- 5Community Events..................B6Legals......................................B6Classifi eds...........................B7-8

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3RD ANNUALBama Brew &Que

Tuscaloosa, AlabamaSeptember 25−26, 2015

Free Admission

Planned and coordinated by theYoung Professionals of Tuscaloosa,bring your best skills and compete

for both bragging rights andmonetary awards!

Festival-goers will have theopportunity to visit with

competitors while viewing a varietyof cooking styles and grilling

techniques. on-site food sales anda samples from each team will be

available to the public.

3RD ANNUALBama Brew &Que

Tuscaloosa, AlabamaSeptember 25−26, 2015

Free Admission

Planned and coordinated by theYoung Professionals of Tuscaloosa,bring your best skills and compete

for both bragging rights andmonetary awards!

Festival-goers will have theopportunity to visit with

competitors while viewing a varietyof cooking styles and grilling

techniques. on-site food sales anda samples from each team will be

available to the public.

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25-26SEPT MARK YOUR CALENDARS!

Live Longer, Stronger Look Younger. More Muscle Stronger Bones Less Time Exercising!

A lot of Health and Fitness facilities talk a good talk about their equipment, staff and flooring but at Abstract, our mission is for YOU to Live Stronger, Longer! It’s not about us-It’s about you!! Save Time- Live Stronger- Look Younger - No Contracts- Private Training.

So lets talk a little about what Health and Fitness benefits a new client should expect:

Fat LossAs you will see below, we are losing muscle every year of life after the age of 25. We are becoming fatter as people and a nation. According to the newest statistics over 81% of America is overweight(over fat). This is not a good thing.

At Abstract we help our clients lose as much as 22 lbs. of fat in only 8 weeks! This is a huge change when you understand that 10 lbs. of fat is the size of a basketball. Through proper exercise, diet, motivation and accountability our clients lose on average 2 1/2 pounds of fat per week with only two 15 minute workouts. This is a total training time of just four hours over two months. When looking for changes in the body remember, it’s not about how much exercise, it’s about good exercise!! (Please see our Abstract Challenge page for latest winner!)

New Lean MuscleAs we age we lose muscle,in fact, according to research, we lose it at a rate of 1/2 a pound a year. That is a loss of 5 lbs. of lean muscle per decade. This loss of muscle drops our metabolic rate by 7% every 10 years. Ever wonder why you seem to eat the same or less as you did when you were 25 but the fat still comes on? What is the answer to this old problem? Less calories burnt because we have less lean muscle. By the way, this is a factor of disuse not aging.

Our clients will see a change in their bodies very quickly. In fact, usually within 6-8 weeks(if the client comes in with the right attitude)most will see an increase of 3 lbs. of lean muscle. New muscle will make a very dramatic change in not only how they feel but also on their metabolism. This new muscle will equate to an increase of around 100-130 more calories burnt at rest and a reversal of years of loss! More muscle will allow our client to lose fat faster and keep it off.

Stronger BonesPeople after the age of 25-30 begin to lose bone at a rate of 1% year. In just 10 years we will have lost 10% of our bone density. Most of us have heard about this condition, it has become almost epidemic, this is called Osteoporosis. Thats the bad news.The good news is that through proper exercise(Abstract strength training progam) people like you can stop and reverse this bone loss! Not only will their muscles get stronger but their bones will also. Some of our clients have seen an increase in bone density by as much as 16% in less than a year! This new bone helps our clients to take control of a vital part of their aging process- helping them live Younger and Stronger.

More Time!Time is of great importance to all of us. Life is going at an all time fast pace. When looking at an exercise program how many of us have 3-5 hours a week to devote to getting in better shape? If you are typical, your lucky to just stay ahead of what keeps being heaped upon you.

At Abstract Bodyworks we save you time. How would a weekly program of only 30 minutes fit into your busy life? How will an exercise program designed for you to achieve “3 times the results in 1/10th the time” affect the health goals you have set for yourself? Understand that this program will build strength, new bones, fight Type II diabetes and allow you to save your important extra time for other parts of your life!! As a matter of fact, many of our experienced clients train only 15 minutes a week. Now that is a great Return On Investment!

What our clients are saying...“I am 59 years old, and I have been training at Abstract Bodyworks for about 4 months. During this time, my two weekly workouts took me less than 30 minutes but they really changed my life. Infact, I am much leaner and stronger than I was at 30! I can’t believe that I could make such a difference in my health and fitness in so little time.I have to say the Abstract program prob-ably saved my life!” John A.

“I am 39 years old and I weighed 275 lbs. and diets had never worked for me. I certainly did not believe that working out for only 15 minutes twice a week and cutting my calories was going to work either. However to my surprise’ “8 weeks” later on after completing the Abstract Fat loss Challenge, I had lost over 30 lbs of fat! The great thing is not only am I leaner, but I am much stronger too.” Todd B.

“I want to tell you about the great things that have hap-pened to me by working out at Abstract. Since I have been doing the Abstract exercise program I am not losing ground i.e muscle loss, bone loss etc. I am grow-ing stronger, not weaker and can still do all the things I could do in my 20’s. I have more muscle, energy and I feel younger. You can’t beat that for only 15 minutes a week! The team at Abstract is now like part of my family!” Debra S.

Southern Precision Exercise & Body Works • 4926 NW 39th Ave. • Magnolia Parke • (205) 555-1212

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