HRMMBA Ch1 Reviewed

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    Cardiff School of Management

    Human ResourceManagement

    MBA 2013

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    The Nature of HRM

    The objectives of this chapter are to:

    1. Define HRM

    2.State and discuss the 4 key objectives of HRM3.Review the evolution of HRM function throughout

    history

    4.To understand the link between HRM and theachievement of organizational effectiveness

    5.To discuss key environmental developments

    6.To explain Best practice & Best fit approaches to

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    Defining HRM

    HRM is used in two different ways:

    1. It is used generally to describe the body ofmanagement activities covered in books . It is

    more of a modern name of what has long beenlabelled Personnel Management

    1. It is more than an updating of the label. It is rathera distinctive approach towards carrying out peopleoriented organizational activities held to serve the

    modern business more effectively

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    HRM 1: The Generic TermThe role of HRM is defined in terms of the 4 key

    Obj that form the foundation of all HR activity:

    1. Staffing Objectives:

    To ensure that the business is appropriately staffedand able to draw on the human resources it needsincluding:

    Designing org struct& selecting the right talent

    Identifying different types of contracts fordifferent groups of employment

    Developping offer packages that attract the right

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    HRM1: The Generic Term

    2. Performance objectives: HR managers seek to ensure that people are well

    motivated and committed so as to maximize theirperformance in different roles, that is by:

    Investing in training & development

    Designing reward systems to maximize efforts

    around the performance targets

    Assisting in disciplining employees where

    performance is unsatisfactory

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    HRM 1: The Generic Term

    3. Change Management Objectives

    HRM plays a central role in managing changewhether it be structural requiring reorganizationof activities or Cultural intended to alter attitudesto fit employees in the organizational culture andnorms

    Key activities include:

    Recruitment and development of people with theright leadership skills to drive the change

    Hiring Change Agents to help acceptance ofchange &construction of adequate reward systems

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    HRM 1: The Generic Term

    4. Administration objectives:

    It is meant to underpin the achievement of theother forms of objectives

    It is simply carried out to facilitate anorganizations smooth running in order tomaintain accurate data on individual employeesand to ensure compliance with the law (Pay, Leave,Social Security, Insurance, Pension, etc)

    Achieving excellence in the delivery of admintasks helps the HR function gain& maintain the

    credibility & respect of managers

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    HRM 1: The Generic Term

    Delivering HRM objectives: The larger the organization, the more scope there

    is to employ people to HR Specialists to specializein a particular area of HRM: Employee-Employerrelations, training & development, Recruitment &Selection, Health safety & welfare, compensationbenefits etc

    HR Generalists carry out the range of HR activitiesand seek to achieve all the objectives discussed

    above.

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    HRM 1: The GENERIC Term

    In a larger businesses, they either look afterpersonnel matters in a particular division, oremployed at a senior level to develop policy & takeresponsibility for HR issues across all the

    organization

    HR Admin is either outsourced to specialist serviceproviders, or a shared service model(centralized

    function) is established, apart from HR, to carryout the admin tasks

    Smaller organizations cant afford to have HR atall. They use consultants instead or assign HRtasks to Finance/accountin departments

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    HRM 2: A Distinctive Approach to the

    Management of People Personnel managers seek to understand and

    articulate the aspirations of the employees

    They are in between management and theemployee, mediating the needs of each to theother

    Personnel management is workforce centered

    and focuses on the supply of employees

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    HRM2 : A Distinctive Approach to the

    Management of People

    HRM is identified with management interests andneeds for HR

    It is focused on the demand for resources and isresource centered

    There is a greater emphasis on planning,

    monitoring, control rather than meditation. Problem solving is undertaken with other

    members of management than directly withemployees or their representatives.

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    HRM Mark2: A Distinctive Approach to

    the Management of People Legge concludes there are slight but important

    difference between PM&HRM, such as:

    1. HRM focuses more on what is done tomanagers

    2. There is a more proactive role to play for line

    managers

    3. There is a top management responsibility for

    managing culture

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    The Evolution of Personnel &HRM

    1. Social Justice:

    PM originated in the 19th century in response tosocial reformers criticism of free enterpriseexploitation of workers by factors owners

    The first PMs were appointed to ameliorate thelot of workers& to reduce the organizationaldistance between decision makers and those

    implementing the decisions

    In the late 19th and early 20th , welfare officerswere appointed by large employers to manage

    new initiatives to make life less harsh for their-

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    The Evolution of Personnel &HRM

    2. Human Bureaucracy: The 2nd phase marked a beginning of a move a

    way from a sole focus on welfare towards the

    meeting of various other organizationalobjectives

    PM began to gain responsibilities in the areas ofrecruitment, training, and organizational design

    Personnel specialists started to work out howorganizational structures could be designed andlabour deployed to maximize efficiency &

    minimize the industrial conflicts and foster

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    The Evolution of Personnel &HRM

    3.Negotiated consent:

    In period of full employment following thesecond World War, labour became a scarce

    resource, which led to a growth in trade unionmembership

    In the 1940, employers were placed under

    statutory duty to negotiate with unionsrepresenting employees

    The government encouraged the appointment

    of personnel officers and set up the first

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    The Evolution of Personnel &HRM

    4.Organization:The late 1960ssaw a switch in focus among PS

    away from dealing with the rank and file

    employee on behalf of management towardsdealing with management itself andintegration of management activity

    The phase was marked by development ofcareer paths and of opportunities withinorganizations for personal growth

    PS developed techniques of manpower

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    The Evolution of Personnel &HRM

    5. HRM already discussed

    6. A New HR?

    Beginning of a new sixth stage in the evolution ofpersonnel/HR work characterized by(Bach):

    A strong tendency for issues relating to legal

    compliance

    Increased prevalence of multi-employers, insteadof one single employer

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    The Evolution of Personnel &HRMA move away in HR from the management of jobs

    to the management of people by developingemployment strategies that differ for differentgroups of employees(Lepak & Snell)

    A move away from an expectation that staff willdemonstrate commitment to a set of corporate

    Values and towards a philosophy which is far morecustomer focused( customers are defined as theultimate employers and employees are empoweredto meet their requirements

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    The Evolution of Personnel &HRM

    Staff is viewed as an internal customer that theyaim to satisfy

    The new HR understands that the employmentrelationship is not a transactional one(wheremoney is earned in exchange for carrying out a setof duties), but a relational one that involvesemotional attachments with colleagues, customersand organizations as a whole.

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    HRM & The Achievement of

    Organizational Effectiveness

    How what happens in the HR impacts theorganizationsability to meet its objectives

    Organizational effectiveness in the public&voluntary sectors is defined in terms of meeting aservice need as cost efficiently as possible and tothe highest available standards of quality

    In the private sector, it is about the achievement&maintenance of competitive advantage

    It varies according to the type and situation ofor anization

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    HRM & The Achievement of

    Organizational Effectiveness

    The contribution of HR to gaining competitiveadvantage involves achieving the objectives of an

    organization in the area of people managementmore efficiently and effectively than competitors

    These objectives can be achieved by mobilizing a

    workforce, maximizing its performance, managingchange effectively and striving to achieveexcellence in administration

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    HRM & The Achievement of

    Organizational EffectivenessAttracting, engaging, rewarding, developing and

    retaining people effectively is a major role for HRto play in the achievement of organizational

    effectiveness

    HR contributes also significantly to develop apositive long term reputation, that is by:

    fostering an understanding and commitment toethical conduct on the part of managers and staff

    setting a good example of strong team and good

    working conditions

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    Key Environmental Developments

    We are entering the era of hyper-competitivepressures driven by two major developments:

    1. Moves towards the globalization of economicactivity-more intense international competition

    2. Technology moves forward at an ever accelerating

    pace. Developments in information technology,energy production, chemical engineering,transportation, biotechnology revolutionize the

    way that many industries operate

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    Key Environmental developments HR managers have to develop practices which help

    enhance the competitive advantage of anorganization

    Capacity for organizational flexibility has become

    central to the achievement of competitiveadvantage

    HR Managers have to learn how to manage an

    international workforce effectively & how to attract, motivate & retain people with scare skills if theorganization is to deploy evolving technologies

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    Key Environmental DevelopmentsThe following areas are particularily

    important:

    1.Labour Market Trends: this is significant in

    terms of the number of people & skillsavailable and in terms of attitudes towardswork and the workplace

    In a tight labour market, employees havemore choice about where and when they

    work.

    Reduced interest in joining unions with

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    Key Environmental developments2. Employment regulations:

    Management of different areas of employmentrelationships requires a good understanding ofthe legal aspect in order to ensure compliance

    with the local employment regulations

    3. Psychological Contract:

    Change from Old Psychological to a NewPsychological contract involves employersgiving less security and receiving less loyaltyfrom employees in return

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    Best Practice Vs Best FitBest Practice:

    Adherents of Best PracticeApproach argue thatthere are key HR practices that helps anorganization in achieving competitive advantage

    irrespective of the particular product marketstrategy if the right policies and practices arepursued.

    These include the use of more advanced selectionmethods, a serious commitment to employeeinvolvement, substantial investment in trai&dev&the use of individualized reward systems&

    harmonized terms and conditions of employment

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    Best Practice Vs Best FitBest Fit:

    It does not believe in the existence of universalsolutions

    It advocates the HR practices and policies that fitand are thus appropriate to the situation ofindividual employers

    The size of the establishment, the dominantproduct marketing strategy being pursued and thenature of the labor markets in which theorganization competes are key variables to

    determine the HR best fit practice.

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    The Future of Work Influential writers argued that the product market

    forces will lead to the emergence of a differentworld of work marked by:

    1.A shift towards what is described as Knowledge

    Work; that is many more people will be employedfor their specialist knowledge and far fewerroutine jobs will exist. Competitve advantage froman employers perspective will derive from the

    capacity to create& deploy knowledge moreeffectively than others.

    2.Organizations will not be able to offer contracts of

    employment in the way they do today Jobs will