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The Basics Most people say it takes too much time or they don’t know what to post. Amazed at how many people don’t know how to communicate their story It’s all about storytelling online It’s not a resume Pick one or two mediums. LinkedIn and Facebook. Monitor and post daily. 10 minutes/day. Egg Timer. Know yourself. Know what you do well and process it through a story. Client case study, ‘how to’ blog. Make yourself the expert, be passionate Created by benoit marketing llc
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Created by benoit marketing llc
How to Present Yourself OnlineLinkedIn, Facebook and Twitter
Created by benoit marketing llc
Intro
• Thank you, Mary, for the invitation to speak today.• Let’s get going. This is going to be pretty informal, so
feel free to ask questions.• First lets access your comfort level with Social Media.a. Who is currently using any form of social media?b. IF so, which social media networks are you using regularly? Just shout them out.c. Which social media networks would you like to be more proficient with for your professional networking?
Created by benoit marketing llc
The Basics
• Most people say it takes too much time or they don’t know what to post.
• Amazed at how many people don’t know how to communicate their story
• It’s all about storytelling online• It’s not a resume• Pick one or two mediums. LinkedIn and Facebook.• Monitor and post daily. 10 minutes/day. Egg Timer.• Know yourself. Know what you do well and process it
through a story. Client case study, ‘how to’ blog.• Make yourself the expert, be passionate
Created by benoit marketing llc
The Basics
• Sharpen your skill set and talk about it online• Briety and Levity. Keep it short and sweet and at the
30,000 foot perspective• Sell your problem-solving abilities• Get your selling points down to 3 takeaways.
Meets Deadlines. Compassionate Negotiator. Loves Wine.• Selling and presenting yourself online requires an extra
sense of awareness, coupled with a creative ability to construct a compelling narrative.
• Same fundamentals apply. Use correct English. Be polite. No negative comments or inappropriate photos.
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Complete Profile 100%• This is your online brand.• Your profile usually ranks
in the top 5 on Google Search for your first and last name. Google yourself.
• Add a professional picture of yourself.
Google Yourself
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Updated Profile• https://
www.linkedin.com/in/denisebenoit
Connect with Everyone• Start with your contacts, but
expand to people you want to know and extend an invitation to connect.
• 85 million members • Use LI like a live
networking event and introduce yourself to others.
• Social media is like a cocktail party.
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Why you should connect to everyone, even people you don’t know:
• To be found and contacted by more professionals• To drive more traffic to your site• To generate a more leads• To build your database, export names• To create more opportunities• To build thought leadership
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Customize Websites• Whenever possible use
links to other content, like a blog or your company web site.
• Be an expert in government meetings.
Sample
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Be Compelling• Showcase personality• Again fill out the profile
completely, add interests, languages, trips you’ve taken
• Add an interesting story to your summary
• Add a video recommendation• Add how you can help them
with an issue
Sample
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Be Active | Join Groups• Recommend Others• Join Targeted and LinkedIn
Groups: How to search for groups
Optimize for Search5 Places to add keywords:
• Headline
• Current Work Experience
• Past Work Experience
• Summary
• Specialties
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• Many people say: Don’t mix business and pleasure. I think sales and marketing is the exception to that theory. 2 Facebook pages.
• Facebook is like a cocktail party online. • Share family photos and work related issues.• Stay away from politics, religion anything sexual or cultural
intonations. • No profanity, ever.• Dogs, kids and food are always safe content.• Connect with college alumni and colleagues/boss from
previous jobs
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• Set up FB so that it goes to Twitter• Follow your company and repost• Keep inappropriate photos to yourself.• Do not post negative comments.• Follow competitors and comment nicely.• Limit your posts during business hours.• Join and LIKE FB business groups like SGMP• Repost and LIKE, but comment as much as possible• Send friend requests to people in groups
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• Determine how you will use Twitter. Reach clients, chat about your company, yourself.
• Brand yourself. Post content that is valuable.• Follow clients, potential clients, sales gurus, press, corporate entities,
competitors• Create #hashtag list• Ask questions, Repost and Retweet, but comment as much as possible• Twitter in particular offers opportunity to connect with professionals
who might not otherwise give you the time of day.• Look for twitter chats that revolve around your industry, or better yet,
the industry you want as a client. • Online conversations helps you keep up-to-date on the industry, meet
helpful contacts, and showcase your expertise in your field.
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Contact me
• Denise Benoit• Benoit Marketing LLC• 703 919-1589• Twitter: @dfbenoit• Facebook: facebook.com/benoitmarketing• Benoitmarketing.com• Linked IN Profile
