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A presentation for the Loudoun Small Business Development Center and its clients outlining Twitter and Linkedin for business and the different applications that can be used by businesses.
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Presenter: Rabiya Jilani CEO, Lumenica, LLC
Twitter: @bizincubation
&
Agenda
• What is Social Media?
• Why is it important?
• What is Twitter?
• Getting started with Twitter
• Understanding the Twitter Lingo
• What is Linkedin?
• How can you use Linkedin for Personal and Business Image?
© 2009 Lumenica, LLC
What do you think of when you hear the words: Social Media?
© 2009 Lumenica, LLC
Social media is more than just building relationships on big networks, its about….
Brands having conversations
© 2009 Lumenica, LLC
Social Media Influences Decisions
• 91% say consumer reviews are the #1 aid to buying decisions
• 87% trust a friends recommendation over critics review
• Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions
• 26% of search results link to user‐generated content
© 2009 Lumenica, LLC
What is Twitter?
© 2009 Lumenica, LLC
http://www.twitter.com
What is Twitter?
• Founded in 2006 • Micro‐blogging service that enables users to send and receive messages called tweets
• Tweets are text based only • Limited to 140 characters • Twitter is ranked as one of the 50 most popular websites worldwide by Alexa's web traffic analysis.
© 2009 Lumenica, LLC
Twitter Getting Started
© 2009 Lumenica, LLC
• Video Explaining Twitter: http://help.twitter.com/portal
Twitter in plain English
© 2009 Lumenica, LLC
• 140 characters of syndicated consciousness of what you are thinking or sharing
• Works like an email blast/press release • Build relationships • Connect with media • Great focus groups • Works with other social media platforms
Twitter is……A 24/7 cocktail party
Twitter TIPS
© 2009 Lumenica, LLC
• Be a resource • Offer value • Understand the lingo • Promote others • Quality vs Quantity • Be thankful • Post videos, blog updates, pictures • Share • Play giveaways/contests • Include in your email signature/business card
Twitter lingo
© 2009 Lumenica, LLC
• Tweet‐ a message of 140 characters or less What: Ask a question Announce blog update Read an interesting article? Link to a website update Announce an upcoming event Discuss current news
Twitter lingo
© 2009 Lumenica, LLC
Your tweet
Shows up on your “follower’s home page”
Listed on your profile
Twitter lingo
© 2009 Lumenica, LLC
• RT – Retweet means repeat/quote someone’s tweet that you found interesting your aim
How: RT @username
Want to be RT? Keep YOUR message shorter than 140 characters
Twitter lingo
© 2009 Lumenica, LLC
Example: RT @XXXXX 5 ways to increase blog traffic with social media http:www.something.com
Twitter lingo
© 2009 Lumenica, LLC
• @ ‐ Direct a message to someone
Reply to someone
Keep in mind these are public
How: @username
Example: @username I agree with you, you make a good point.
Twitter lingo
© 2009 Lumenica, LLC
• Follow/Followers: You/Them
• DM‐Direct Msg, Private message
How: D username
• # Hash Tags‐ Tweet that starts with a “#” for tracking purposes, similar tweets, identify topic (eg #smallbusiness, #FF, #FollowFriday)
© 2009 Lumenica, LLC
Twitter tools/websites/cool resources
© 2009 Lumenica, LLC
• www.twitterbackgrounds.com‐ customize backgrounds
• www.Twellow.com: Directory of public twitter accounts. Organizes by categories.
• www.Friendorfollow.com: Who are you following that's not following you back? Who's following you that you're not following back? Find out!
• www.Twittercounter.com:
Twitter tools/websites/cool resources
© 2009 Lumenica, LLC
• www.Tweetdeck.com:Desktop Twitter application. To allow users to send and receive tweets and view profiles. It is the most popular Twitter application
• www.whatthetrend.com: Find out what's trending on Twitter and why.
• www.Bit.ly: Shorten a URL, Track clicks. Similar to www.Tinyurl.com
Twitter tools/websites/cool resources
© 2009 Lumenica, LLC
• www.Tweetchat.com: TweetChat helps put your blinders on to the Twitter‐sphere while you monitor and chat about one topic.
• www.Search.twitter.com: Search everyone’s tweets – in realtime
• www.Twittersheep.com: Enter your twitter username to see a tag cloud from the 'bios' of your twitter flock.
© 2009 Lumenica, LLC
Twitter tools/websites/cool resources
© 2009 Lumenica, LLC
Do you currently have a Linkedin Account?
How often do you use your linkedin Account?
How often do you log in?
What is your goal for this session?
© 2009 Lumenica
What is linkedin?
For more info about linkedin:
http://learn.linkedin.com/what‐is‐linkedin/
© 2009 Lumenica
Profiles
© 2009 Lumenica
Create a Personal Profile
© 2009 Lumenica
• Go to: www.linkedin.com
• List your current and past positions
• List Education
• Add a profile picture (make sure its professional)
• Add a Summary paragraph
• Update your status
Public Profile vs Private Profile
© 2009 Lumenica
Private Profile Public Profile
The Power of profiles
© 2009 Lumenica
More info about profiles: http://learn.linkedin.com/profiles/#
Specifying account privacy/settings: https://www.linkedin.com/secure/settings?trk=hb_acc
Connecting with Others
© 2009 Lumenica
Connect Connect Connect
© 2009 Lumenica
• Import Contacts via outlook
• Find Contacts via custom search
• You can add individual email address
• See who your contacts are connected to
Applications
© 2009 Lumenica
© 2009 Lumenica
Applications
Company Profiles
© 2009 Lumenica
Company Profiles
© 2009 Lumenica
Adding a Company Profile:
Step 1: Go to http://www.linkedin.com/companies?didentcompy=
Add email address
Step 2: Confirm Email address
Company Profiles
© 2009 Lumenica
Step 3: *Company Name *Email Domain(s) * Website URL * Description * Industry * # of employees * Type * Country *Postal Code
© 2009 Lumenica
Company info
Related Companies
Company Description
Company Employees
Recent Promos
Key Stats
Groups
© 2009 Lumenica
Linked in Group‐
© 2009 Lumenica
A good idea:
Sign up for a group
Listen
Participate
create
Linked in Group
© 2009 Lumenica
Great Video: http://learn.linkedin.com/training_source/creategroup/Creating%20A%20Group_demo.htm
Events
© 2009 Lumenica
Linked in Events
© 2009 Lumenica
• Go to: http://events.linkedin.com/
• Fill out relevant information
Linked in Events
© 2009 Lumenica
• Add Event Category
Sample Event
© 2009 Lumenica
Key Takeaways
© 2009 Lumenica
• Step 1: Create a personal profile (Make sure you COMPLETE the profile) • Step 2: Complete the Public Profile (with URL) • Step 3: Connect with people • Step 4: Explore Applications • Step 5: Create Company Profile • Step 6: Join a Group • Step 7: Create a group • Step 8: Explore Events • Step 9: Keep updating status (1‐2 times a week) • Step 10: Connect, Explore, Engage Update
© 2009 Lumenica, LLC
Cross Promote
Things to Remember
© 2009 Lumenica, LLC
• Learn what people are saying about your brand
• Covert customers into brand advocates
• Encourage referrals
• Create a buzz
• Increase brand exposure/website traffic
Questions?
© 2009 Lumenica, LLC
Contacting me
Email: [email protected]
www.lumenica.com
http://www.linkedin.com/in/rabiya
http://www.twitter.com/bizincubation
http://www.slideshare.net/rabiyaj