How To Make €1,000,000 Online!

1. The Data

2. What Sources Generate Most Traffic?

3. What Sources Generate Most Revenue?

4. What Devices Are People Using to Browse and to Buy?

5. Does Site Speed Matter?

6. What Are Average On-site Engagement Metrics?

7. Assisted Conversions

8. Commercial Metrics: Average Order Value and Conversion Rate

9. How Do Acquisition and Engagement Metrics Influence Conversion Metrics?

10. The Million Euro Question

11. Which Metrics Correlate With Conversion?

• €¼ billion online revenue

• 80 million website sessions

• 12 months mid 2015-2016

• Retail & Travel E-Commerce Websites.

• Average page load time is 6.5 seconds

• Average server response time is 0.76 seconds

• Shave 2/10ths of serv.response time and see 8%

conversion rate uplift

• “Multiplier effect” of optimised site speed

1. Google Makes The World Wide Web Go Round

2. Don’t Over-Index on Display

3. Old Fashioned Email is still a power-player

4. Facebook Traffic Quadruples

5. Mobile is the “decision device”, Desktop is the “transaction device”

6. Site speed matter most

7. Bounce Rate don’t mean diddly.

8. People are migrating more spend online

Join Us!

1. Wolfgang Workshops on Linkbuilding

then Google Shopping

2. Exhibit Stand Behind You

3. Cracking open some drinks later.

Alan Coleman, Founder & CEO | Brendan Almack, Director of Clients