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CLICKCLICK
37% Blogfor Mobile
18%Push Notifications
36%Facebook Tabs
19%Click to Call(Google Ads)
29%TextMessages
25%BrandedApp
< 1 year
49%3–4 years
4%4 years +
9%1–2 years
26%2–3 years
11%
214%Geolocation
5%Foursquare
12%MultimediaMessages
6%Mobile
Marketing
7%Instagram
Posts
33%Increasingonline traffic
CLICKCLICK
38%Stimulating moresocial sharing
36%Gaining moresocial followers
11%Learning about
customer location
18%Marketing atthe moment
Fell shortbut still helpful
Can’t determineeffectiveness
Delivered whatwas expected
Results surpassedexpectations
Disappointed inmobile marketing
37%
8%
8%
18%
29%
HOW LONG HAS YOUR TRIP LASTED?Mobile is a new thing for most marketers
WHAT’S YOUR FAVORITE VEHICLE?Marketers are going mobile in many ways
HOW WAS THE MILEAGE? Mobile gets mixed reviews meeting expectations
WHAT’S THE FINAL DESTINATION?Marketing's goals for mobile run the spectrum
Going MobileMODERN MARKETERS
To find out how marketers work with social media technology, SOCIAL MEDIA TODAY and ORACLE MARKETING CLOUD created a survey that asked 175 marketers about goals, roles, and channels. These are those findings. Metrics and numbers do not reflect hidden agendas of those surveyed. No mobile devices were harmed in the making of this infographic.
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