CLICKCLICK

37% Blogfor Mobile

18%Push Notifications

36%Facebook Tabs

19%Click to Call(Google Ads)

29%TextMessages

25%BrandedApp

< 1 year

49%3–4 years

4%4 years +

9%1–2 years

26%2–3 years

11%

214%Geolocation

5%Foursquare

12%MultimediaMessages

6%Mobile

Marketing

7%Instagram

Posts

33%Increasingonline traffic

CLICKCLICK

38%Stimulating moresocial sharing

36%Gaining moresocial followers

11%Learning about

customer location

18%Marketing atthe moment

Fell shortbut still helpful

Can’t determineeffectiveness

Delivered whatwas expected

Results surpassedexpectations

Disappointed inmobile marketing

37%

8%

8%

18%

29%

HOW LONG HAS YOUR TRIP LASTED?Mobile is a new thing for most marketers

WHAT’S YOUR FAVORITE VEHICLE?Marketers are going mobile in many ways

HOW WAS THE MILEAGE? Mobile gets mixed reviews meeting expectations

WHAT’S THE FINAL DESTINATION?Marketing's goals for mobile run the spectrum

Going MobileMODERN MARKETERS

To find out how marketers work with social media technology, SOCIAL MEDIA TODAY and ORACLE MARKETING CLOUD created a survey that asked 175 marketers about goals, roles, and channels. These are those findings. Metrics and numbers do not reflect hidden agendas of those surveyed. No mobile devices were harmed in the making of this infographic.

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